Our latest News and Blogs

Due to the growing popularity of websites like Vroom and Carvana as well as the overall inventory shortage, which has forced customers to search longer online for inventory that meets their demands, consumers are spending more time buying online.   As a result, customers are visiting fewer dealerships in person before making a purchase. Additionally, […]

However, according to Autotrader’s 2023 report, 80% of shoppers are now willing to complete their purchase entirely online, and 70% say that they are more likely to buy from a dealership if they can begin the process at least in part online. Just before the pandemic, 81% of consumers surveyed stated that they intended to […]

Numerous factors have contributed to a decline in customer satisfaction over the past two years, but one that customers regularly cite is time.  Consumers’ overall satisfaction with the buying process and the value they receive from the dealership are closely correlated with the length of time it takes to complete the transaction. Consumers are aware […]

The adage “smile when you dial” is more than just a catchphrase; there has been extensive research on the subject and convincing evidence of the effectiveness of the practice. It claims that smiling while speaking on the phone increases sales and support efforts and fosters customer trust. Smiling alters voice inflection and releases endorphins, dopamine, […]

The Gift of Gab is more about listening than talking.   The so-called “gift of gab” is actually only deserving of the hype if it is accompanied by a sincere effort to listen to the party being gabbed to, which may seem contradictory. The “gift” of gab refers to the capacity to convince; verbosity is […]

On May 15, KAR Global will rebrand as OPENLANE and go retro.   Retro in that KAR CEO Peter Kelly formerly operated under the moniker “Openlane,” which he co-founded with Andrew Iorgulescue and eventually sold to KAR’s Adesa division in 2011.   Onlane, a Canadian online auction business created by Clive Kinross and Michael Stein, […]

The auto industry has changed, as have the expectations of potential customers, thanks to the transformative acceleration of delivery for just about anything you can buy these days, big or small. However, because of state laws that limit dealers’ ability to perform transactions and door-to-door delivery without a consumer’s in-person visit to the dealership, the […]

The top dealership groups in the nation continue to dominate with large inventories, wide-ranging reach, and economies of scale. However, the biggest competitive advantage larger dealership groups have in today’s digital market comes from their continually improving operational sophistication and expert use of technical efficiencies.   “Get big or get out,” “Bricks and clicks is […]

180 titans of the auto industry are now stepping forward as A Billion. Who will come after?   Unsophisticated dealers are unable to adapt and implement the cutting-edge efficiencies that are setting the pace in the industry due to the speed at which the auto business is currently moving. Instead, they are working with less […]

Don’t let your opportunity pass you by; use SimpSocial’s well-proven services to help you make the most of each moment for your dealership.   If you are not skilled at seizing the moment with potential clients in today’s fiercely competitive market, you are probably losing out to rivals who are. Mementology’s rising popularity is directly […]

Never before have dealerships across the nation struggled so much to keep inventory levels the same.   I’ve talked to 75 different dealerships in the last year alone; therefore, I can assume that your dealership is also likely experiencing a severe lack of inventory.   Wouldn’t it be fantastic to purchase an extra 5–20 automobiles […]

The automobile inventory at dealerships around the nation has been significantly impacted by COVID-19 lockdowns and rules over the past year. In response, many shrewd dealers adopted the strategy of spending more on marketing to locate customers who were prepared to trade in their current vehicle for a fair price, getting around the problem of […]

Magnifying glass on top of a notebook containing notes with the heading “Keyword Research” above it. We enjoy creating a ton of content that can empower you to act as your own expert. We spend a lot of time and effort determining what we believe dealer principals, general managers, and internet directors will care about […]

By comprehending the search habits of automobile buyers, you may lay the groundwork for an efficient digital marketing approach. To determine the demands bringing visitors to our network of over 200 dealers around the country, we recently examined more than 10 million search queries.   We provided some information regarding the impact of query length […]

What is this blog about?   Large sums of money are spent on marketing by many dealerships through conventional media outlets like radio and television. We demonstrate how waste and inefficiency are built into traditional media.   What makes it worth reading?   You might not have time to consider the waste associated with traditional […]

How Does the Blog Work?   It’s crucial to properly comprehend this new channel and the ways it outperforms traditional advertising because many dealerships are still hesitant to use it.   What Makes It Worth Reading?   You might not be aware of programmatic’s potential or the manner in which it achieves efficiency that conventional […]

How do you locate the proper inventory that attracts those shoppers to you when people are prepared to go an increasing distance outside of their immediate neighborhood to find the ideal car? Your dealership’s ability to purchase high-quality pre-owned vehicles will determine whether you stay ahead of the competition or send your clients directly to […]

We are all familiar with the annoying blind spots that some cars have more of than others. blind spot when merging attempts blind spot as you try to change lanes. When you’re operating a vehicle, these blocks might be challenging. The same is true when your dealership is navigating the world of digital marketing.   […]

Dealerships strive to stay on top of the “next best thing,” much like every other industry. For some dealers, the latest ‘thing’ is figuring out how to include electric vehicle alternatives in their marketing and sales processes. Other times, this involves installing a new kiosk in the lobby or updating a sophisticated messaging tool on […]

Video Marketing Because it’s frequently simpler and more entertaining to watch a short video than to read an essay, video advertising is expanding. Using video in your marketing will only become more important as consumers demand more easily accessible and engaging information. Consider the following statistics as you decide how the video will benefit your […]

We all enjoy it when our efforts are properly acknowledged, but for your website, acknowledgment isn’t exactly what you’re seeking. Even if it’s good to be noticed, your primary objective should always be to attract new clients.   The more visitors your website receives, the more potential clients you’ll have (or perhaps the more brand […]

The pandemic has altered how customers purchase goods, services, and pretty much everything else. Every industry has been impacted, from manufacturing to membership-based businesses like gyms, hairdressers, and similar establishments. However, a fresh pandemic is about to alter the business environment for the foreseeable future.   The GREAT Auto Loan Crisis of 2023 has just […]

Before independent car dealers became popular, buyers had to go straight to the manufacturer to purchase a brand-new car. Of course, if you knew someone who had a used car for sale, using auto leads could also be a great option. But as the automotive market grew and there was a greater need for dependable […]

Events   Once more, it’s that time of year! The best and brightest in the automobile industry will soon be traveling to Dallas for the 2023 NADA show, the biggest automotive event of the year.   We are here to assist you with the overwhelming nature of trade exhibitions. To make the most of the […]

 The change in consumer emotion and profile that has been observed at many dealerships across the nation has not been widely discussed by vendors. Instead of removing the blinders and paying attention to the facts, which are extremely intimidating, it is preferable to claim ignorance. However, many family-owned independent dealerships are starting to face reality. […]

The development of the car dealership business model has benefited the automotive sector. People have been purchasing more cars recently as a result of stimulus checks and other considerations. However, many consumers still place a high priority on saving money when buying a car. This is the point at which the current car dealership business […]

We understand your motivation for visiting because you are a hustler looking to improve your sales skills. If you’re not already one of the best 5% of automobile salespeople, you want to be since you are aware that there are only 5% of them. If you’re being completely honest with yourself, you realize that your […]

There is no disputing the fact that salesmen who use video follow-up make more sales. However, for many people, taking a video can be a little (or a lot) frightening. Did you know that speaking in front of groups of people makes people more afraid of dying? The truth! 73% of Americans report feeling clammy […]

Salespeople frequently have a negative reputation for being unreliable. Even when the odds are against you, establishing your customers’ trust is essential to increasing your sales. It’s time to overcome the odds.   In a 2016 study, customers were asked what they found most annoying about the car-buying process. The study’s findings were contrasted with […]

When it comes to advertising as a car dealership, “attention” is the word of the game. You want to sell your dealership in a way that stops potential customers in their tracks and compels them to pay close attention to what you have to say. Separate yourself from the crowd. But times are changing, particularly […]

3 Automobile Buyer Anxieties and the Technology That Alleviates Them   Few things in life, in the eyes of the consumer, are more stressful, more of a headache, and more time and money-consuming than the process of buying a new or used car. Take a quick look at the customer reviews for any local auto […]

According to U.S. Census data, the number of Spanish speakers in the nation has significantly increased since 1980. By 1990, about 15 million Americans could speak Spanish. A staggering 41 million people will speak it in the following three years, up from 25 million in 2000 and 37 million in 2015. The language barrier has […]

“Those tiny yellow stars cause clicks to be gained or lost, social interactions to be won or lost, potential physical visits to be avoided, and ultimately, lost revenue.” There is no substitute for learning by doing, and we do a LOT of doing. New best practices are created as a result of the tens of […]

How It Will Benefit You My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to […]

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website. According to John Gray, the global automotive strategy lead at Pinterest, the platform is made to give hundreds of millions of […]

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives. Attempt Not to Always Sell Do […]

Rest assured that I.C.E. is a good thing! For my business, this month served as a significant milestone marker. We promoted seven employees at once, all under one roof, for the first time in what may be our organization’s history!  It was quite satisfying to see one of my main goals achieved in this way. […]

LinkedIn’s top-notch platform links business owners, skilled professionals, and up-and-coming talent with other professionals all over the world and has over 740 million individuals and over 55 million firms registered. LinkedIn is used by people to exchange content related to their industry, discover new jobs, and update others about their professional choices. Through LinkedIn, over […]

The Automotive Playbook for Dealers was introduced by Facebook last month. What is the best Facebook strategy? and other frequently asked questions by dealers around the nation are addressed in this free handbook. What Facebook automobile ad has had the most success?  A step-by-step campaign preparation guide is also provided in the recently released playbook, […]

Not all of us have the luxury of deciding exactly when we want to buy a new car. You might not be able to choose when to buy a new automobile if your present one breaks down, is stolen, or is wrecked in an accident. There are better times to buy a car that will […]