Our latest News and Blogs
How Dealerships Can Keep Up With the Evolution of Automotive Technology
May 15, 2023
Today’s automobiles and vehicle availability are substantially different from those of a few decades ago. Dealerships and salespeople in the past were unable to reach all the nearby communities and local customers. Most frequently, shops had to purchase a vehicle in a different city or have it delivered to them. Customers would purchase anything a […]
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The Automotive Industry and the Telephone Consumer Protection Act
May 15, 2023
The Telephone Consumer Protection Act (TCPA), passed by Congress in 1991, shields customers from unwanted telemarketing calls. The TCPA regulates a variety of communications, including automated calls, text messages, pre-recorded messages, and telemarketing. This guarantees that customers keep their privacy and that businesses restrict telemarketers. The TCPA is a significant law pertaining to dealerships […]
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Automotive’s advertising standards
May 15, 2023
The majority of contemporary dealerships are supported by digital platforms that frequently create SMS campaigns and evaluate their effectiveness. A clear message that is powered by artificial intelligence and geared to maximize client interaction is now the norm for campaign messaging. TCPA conforming Immediately reengaging Vital information Natural dialogue Systems like SimpSocial are […]
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To advance sales, the automotive industry must prevent disengagement.
May 15, 2023
Engagement is essential when it comes to generating leads in the automobile sector. However, occasionally things don’t go as expected, and they might not immediately become clients. This is where disengagement occurs, and even if they don’t convert right away, having a backup plan in place in case your main plan falters will help you […]
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Why Salespeople at Car Lots Need to Start Making More Phone Calls
May 15, 2023
It’s easy to rely on email and text messaging as the main methods of communication with prospective consumers in the modern digital era. While each of these approaches has its place, a simple phone call still has more impact. The ability to create trusting relationships is essential for success in the car sales sector. In […]
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The Decline of Trade Shows in the Automotive Industry
May 15, 2023
Trade exhibitions have long been a mainstay in the automotive industry, giving vendors, dealerships, and industry experts the chance to network, educate themselves, and keep up with the most recent developments. Many contend that trade fairs have changed into social events that are more concerned with entertaining dealership workers than they are with providing insightful […]
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How YouTube Can Promote Car Sales
May 11, 2023
Serving customers when they enter your dealership is no longer enough to successfully sell automobiles; you also need to advertise your existence and the reasons why you deserve their patronage. One way to achieve this is to post videos to YouTube. The platform is not only well-liked, but it’s also among the most economical […]
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Aligning Sales & Marketing
May 11, 2023
Professionals in marketing use the term “Smarketing” to describe the deliberate coordination of their marketing and sales operations. This process alignment is essential to ensure that both teams are using the same criteria for success and goal-setting. But how does that actually manifest itself in daily life? That is what we are here to talk […]
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How to Involve Your Staff in Your Social Media Strategy
May 11, 2023
You must start imagining fresh, cutting-edge ways to communicate your brand’s message as individuals (especially younger generations, like millennials), who are more hardened to advertising, become more and more apathetic to it. According to studies, as social media usage increases, people are turning less to advertisements and more to the views and experiences of their […]
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3 Challenges Your Financial Company Has to Face
May 11, 2023
— AS WELL AS WHY INTEGRATED MARKETING CAN HELP FIX THEM Risk is not unusual in the financial sector. So why are you sticking to the same disjointed, out-of-date marketing approach from five, ten, or fifteen years ago just to be safe? The special issues facing the banking sector call for some inventive solutions. […]
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How to Connect with Potential Car Buyers
May 11, 2023
Nowadays, purchasing a car involves a little more than simply walking into a dealership, perusing the stock, and leaving satisfied. In this increasingly digital era, it’s critical to understand how to interact with potential automobile customers. For some advice on how to stand out and inform potential clients, keep reading. It’s Important to […]
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Do you bore your audience?
May 11, 2023
Advice on Keeping Your Blog Interesting and Fresh It’s not as difficult as you might believe to gain new readers to subscribe to your blog and draw in consumers. You might be boring your audience, though, if you’ve observed decreased engagement, fewer followers, or a general lack of interest in your postings. Readers of […]
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CRO Testing: Allow Users to Help You Enhance Your Website
May 11, 2023
What does the website for your company primarily serve? You want to increase the number of visitors who become paying clients so that you can make money, right? Collecting their website clicks is one of the most crucial phases in bringing these potential consumers into your sales funnel. Visitors are more likely to […]
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PPC Techniques for Businesses with Multiple Locations
May 11, 2023
PPC can create a whole new set of difficulties that a company with a single location would not have to worry about if they were to run separate PPC ads for each location. You run the danger of overspending on PPC traffic and getting less-than-desirable outcomes if you disregard these issues in your PPC approach. […]
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Can Traditional PR and Digital PR Coexist?
May 11, 2023
Describe PR. The goals of a public relations professional should be to manage the firm’s reputation by communicating with the public on its behalf and handling internal corporate events that occur. These indispensable people have existed for as long as a business has existed. There are numerous new changes in the field of public relations […]
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Understand Your Buyers: What Consumers Look for Before Making a Purchase
May 11, 2023
You believe your product is excellent. It is the best of the best. However, there is always a potential opponent on the other end, namely the client. Regardless of whether a customer makes a purchase in person or online, it is always important to keep in mind what they are looking for. But how […]
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Our Favorite Coffee Shops in Philadelphia, PA
May 11, 2023
The next time you need a caffeine boost, you don’t have to be content with generic coffee from a big-chain store. There are many locally owned small businesses in Philadelphia, including coffee shops. When we go down in the afternoon, our Philadelphia office has chosen a few of our favorite locations to go to. […]
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How to Write Informative and Entertaining Blog Posts
May 10, 2023
You must choose a goal for your blog before you start writing. If the goal is to inform readers, you must determine whether they will find the information valuable or informative. Additionally, you should ensure that your work will be time-effective for the reader. Make every word count because, for people, time is everything. […]
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So, why is it important to engage in social listening?
May 10, 2023
Participating in social listening is crucial for maintaining and managing your reputation. I’m not referring to reviews on Dealer.com, Google My Business, or even Facebook. I’m referring to the discussions your customers engage in when they believe no one is listening. You can learn the most about how your customers view your brand when you […]
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What Can Inbound and Content Marketing Do for Your Business?
May 10, 2023
Inbound and content marketing were specialized tactics that were only employed by the most progressive ad agencies and marketing companies less than ten years ago. These strategies are now components of almost every sound company plan. So… How may these methods assist you in achieving your business objectives? Hold on. What Exactly is Inbound and […]
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Blog for approval – SEO Urban Legends
May 10, 2023
Google, Bing, and other search engine algorithms are kept a well-guarded secret, which is the beauty of search engine optimization. Testing various theories on their own websites or reading stolen information from Google staff are some methods by which marketers might determine what is successful or unsuccessful. It’s crucial to share certain notions that have […]
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The Secrets to Great Content
May 10, 2023
In a single day, the average person views 4,000 to 10,000 ads. What does that entail for you and your company, then? You want to make sure that your advertisement stands out from the sea of advertisements that your audience sees every day due to its sheer volume. Fortunately, doing that only requires applying […]
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The Internet is Changing Can You Say That Your Company Is Keeping Pace?
May 10, 2023
Nowadays, the internet is a part of almost everything we do, and promoting your business is no exception. It certainly makes the most sense to make the most of the internet in order to reach the largest audience and, more crucially, your target customers. But how is it possible when the internet is evolving so […]
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Unfortuitously, Your Leads Are Not Just Your Leads Alone.
May 9, 2023
Due to the growing popularity of websites like Vroom and Carvana as well as the overall inventory shortage, which has forced customers to search longer online for inventory that meets their demands, consumers are spending more time buying online. As a result, customers are visiting fewer dealerships in person before making a purchase. Additionally, […]
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Creating Online Trust
May 9, 2023
However, according to Autotrader’s 2023 report, 80% of shoppers are now willing to complete their purchase entirely online, and 70% say that they are more likely to buy from a dealership if they can begin the process at least in part online. Just before the pandemic, 81% of consumers surveyed stated that they intended to […]
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Time Is Certainly Money
May 9, 2023
Numerous factors have contributed to a decline in customer satisfaction over the past two years, but one that customers regularly cite is time. Consumers’ overall satisfaction with the buying process and the value they receive from the dealership are closely correlated with the length of time it takes to complete the transaction. Consumers are aware […]
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Emotional Perception: The Smile on the Dial
May 9, 2023
The adage “smile when you dial” is more than just a catchphrase; there has been extensive research on the subject and convincing evidence of the effectiveness of the practice. It claims that smiling while speaking on the phone increases sales and support efforts and fosters customer trust. Smiling alters voice inflection and releases endorphins, dopamine, […]
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Gab’s Gift
May 9, 2023
The Gift of Gab is more about listening than talking. The so-called “gift of gab” is actually only deserving of the hype if it is accompanied by a sincere effort to listen to the party being gabbed to, which may seem contradictory. The “gift” of gab refers to the capacity to convince; verbosity is […]
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Old is New Again—Dejavu— KAR Global Rebrands as Openlane
May 9, 2023
On May 15, KAR Global will rebrand as OPENLANE and go retro. Retro in that KAR CEO Peter Kelly formerly operated under the moniker “Openlane,” which he co-founded with Andrew Iorgulescue and eventually sold to KAR’s Adesa division in 2011. Onlane, a Canadian online auction business created by Clive Kinross and Michael Stein, […]
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Chicago-Style Door-to-Door Delivery
May 9, 2023
The auto industry has changed, as have the expectations of potential customers, thanks to the transformative acceleration of delivery for just about anything you can buy these days, big or small. However, because of state laws that limit dealers’ ability to perform transactions and door-to-door delivery without a consumer’s in-person visit to the dealership, the […]
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Size Matters, But Quality Matters More.
May 9, 2023
The top dealership groups in the nation continue to dominate with large inventories, wide-ranging reach, and economies of scale. However, the biggest competitive advantage larger dealership groups have in today’s digital market comes from their continually improving operational sophistication and expert use of technical efficiencies. “Get big or get out,” “Bricks and clicks is […]
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In the Yard
May 9, 2023
180 titans of the auto industry are now stepping forward as A Billion. Who will come after? Unsophisticated dealers are unable to adapt and implement the cutting-edge efficiencies that are setting the pace in the industry due to the speed at which the auto business is currently moving. Instead, they are working with less […]
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Do You Feel Like You’re Missing Out?
May 9, 2023
Don’t let your opportunity pass you by; use SimpSocial’s well-proven services to help you make the most of each moment for your dealership. If you are not skilled at seizing the moment with potential clients in today’s fiercely competitive market, you are probably losing out to rivals who are. Mementology’s rising popularity is directly […]
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Buying Used Cars Off The Street Is Easy!
May 8, 2023
Never before have dealerships across the nation struggled so much to keep inventory levels the same. I’ve talked to 75 different dealerships in the last year alone; therefore, I can assume that your dealership is also likely experiencing a severe lack of inventory. Wouldn’t it be fantastic to purchase an extra 5–20 automobiles […]
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How to Use Digital Marketing for Trade-In Opportunities at Its Best
May 8, 2023
The automobile inventory at dealerships around the nation has been significantly impacted by COVID-19 lockdowns and rules over the past year. In response, many shrewd dealers adopted the strategy of spending more on marketing to locate customers who were prepared to trade in their current vehicle for a fair price, getting around the problem of […]
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A Brief Narrative on the Influence of Keyword Research
May 8, 2023
Magnifying glass on top of a notebook containing notes with the heading “Keyword Research” above it. We enjoy creating a ton of content that can empower you to act as your own expert. We spend a lot of time and effort determining what we believe dealer principals, general managers, and internet directors will care about […]
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The Most Common One-Word Terms in Car Buyer Queries are Listed Below
May 8, 2023
By comprehending the search habits of automobile buyers, you may lay the groundwork for an efficient digital marketing approach. To determine the demands bringing visitors to our network of over 200 dealers around the country, we recently examined more than 10 million search queries. We provided some information regarding the impact of query length […]
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Traditional Media’s Efficiency and Effectiveness Failures
May 8, 2023
What is this blog about? Large sums of money are spent on marketing by many dealerships through conventional media outlets like radio and television. We demonstrate how waste and inefficiency are built into traditional media. What makes it worth reading? You might not have time to consider the waste associated with traditional […]
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Don’t Ask Where Your Budget Is Spent. Just Spend wisely
May 8, 2023
How Does the Blog Work? It’s crucial to properly comprehend this new channel and the ways it outperforms traditional advertising because many dealerships are still hesitant to use it. What Makes It Worth Reading? You might not be aware of programmatic’s potential or the manner in which it achieves efficiency that conventional […]
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Finding and Buying Good Used Cars in the Market Today
May 5, 2023
How do you locate the proper inventory that attracts those shoppers to you when people are prepared to go an increasing distance outside of their immediate neighborhood to find the ideal car? Your dealership’s ability to purchase high-quality pre-owned vehicles will determine whether you stay ahead of the competition or send your clients directly to […]
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