Blog for approval – SEO Urban Legends
Google, Bing, and other search engine algorithms are kept a well-guarded secret, which is the beauty of search engine optimization. Testing various theories on their own websites or reading stolen information from Google staff are some methods by which marketers might determine what is successful or unsuccessful. It’s crucial to share certain notions that have been debunked as “SEO myths” by algorithm upgrades and penalties so that your company doesn’t suffer on the SERPs.
Myth: My page will rank #1 if I use all of my keywords on it.
One of the SEO myths we hear the most is this one. According to this notion, you can obtain the top organic rank if you list every single one of your keywords on your site. This may have been effective during the early days of the search. Semantic search, however, has been perfected by Google and other search engines. Semantic search is the practice of determining the relevance of a search query’s context in order to produce a more thorough and detailed collection of webpage listings. Because of this, keyword stuffing is recognized by search engine crawlers, which is evident in your poor rankings.
Myth: I will rank well as long as my content is good.
“Content is king!” is a phrase we frequently hear. Yes, your content should be educational, easy to read, and provide the information your visitors need. Your content’s format is becoming more and more important, though. Since featured snippets and quick answers have been introduced, there is a specific way to format your information such that it will fit neatly into a snippet. The easiest way to decide how your blog or landing page should be designed is to look at what is currently ranked for that position and use the Google-approved layout.
Myth: If I blog regularly, my SEO will be good.
Adding pages to your website will undoubtedly increase its natural visibility. You can have a passable SEO program depending on the caliber of your material, the strategy of your keywords and inbound links, and the frequency of how you post. The ranking method, however, takes a great deal more into account. During algorithm upgrades, factors including site speed, picture alt text, inbound and outbound links, and more are all taken into account. Even if you are producing material frequently, if your website has numerous technical issues and a disorganized layout, you may soon find yourself on page 10 of Google.
Myth: If I have SEO, I don’t need paid search.
We are all aware that paid search (PPC) and SEO are two entirely different types of marketing. If there are four ads at the top of the SERPs, how can you be the first organic ranking for any query relating to your business? On desktop screens, the mere existence of ads sends organic results halfway down the page, and it seems even further on mobile devices. Depending on the level of SEM competition right now, running sponsored search advertising for specific keywords may occasionally be necessary. Additionally, your company can occasionally be holding a promotion or sale where you require instant online exposure. You should launch a PPC campaign for these kinds of keywords. Consider PPC as a sprint, and SEO as a marathon. You could wish to run another marketing channel in addition to your SEO if you need visibility right now.
Myth: The happier you are, the more backlinks there are.
Having as many backlinks as you could at the time of black-hat SEO methods was a way to boost your SEO. Google and other search engines have surpassed that in modern times. Make sure you’re concentrating on quality rather than quantity of backlinks. Focus on creating genuine collaborations and guest blogging for other websites instead of building spammy or purchased links, which are discouraged in organic search.
Myth vs. Reality
Although there are numerous SEO misconceptions, the ones mentioned above are some of the most prevalent right now. What can we learn from disproving these theories? There are numerous factors considered during the ranking process. Find out what those factors are and strategically use them.
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