Our latest News and Blogs

The most recent Facebook update is altering how car dealerships use Facebook advertising. Facebook’s newest product for auto dealers is On-Facebook Destination for Automotive Inventory Ads (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook […]

1. Permit Your Salespeople to Send Quotations to All Leads From Phone Who Are Interested in Purchasing a Vehicle   To streamline your firm, provide your salesmen with a solution that enables them to communicate immediate pricing to all clients. Your team may conclude sales more quickly by sending quotations more promptly from any device! […]

In today’s digital-first automotive market, your dealership website is more than a digital brochure. It is your primary sales floor. The quality of your website design, speed, usability, and responsiveness directly influences purchasing decisions. However, even the most visually impressive site will underperform without one critical component: chat integration. It is no longer optional. It […]

While your sales and service teams may do an excellent job of greeting customers and establishing a rapport with them at the dealership, the subsequent follow-up may be lacking. Also, prospective customers who have not yet decided to visit your store require prompt, individualized attention. Digital natives, like Gen Z, are more familiar navigating online. […]

Unfortunately, the automotive industry consumer experience (more specifically, automotive retail) is not often fondly remembered by many car buyers. When one considers exceptional customer service, they may think of fine cuisine. Even a retail store may come to mind (we’re thinking Publix!). However, these do not share a positive association with the automotive consumer experience. […]

Last updated: October 2026 | Written by SimpSocial Car buyers often research a dealership before they call, submit a form, or visit the showroom. They may read Google reviews, check Facebook or Instagram, browse inventory, watch videos, and compare several dealerships before making contact. That makes reviews and social media part of the same customer […]

If your dealership is like the majority of them, you’re trying hard to up your marketing game. Being at the head of the pack is difficult because of the intense competition and the constantly shifting landscape of marketing alternatives. You may be exploring a variety of marketing strategies, but the video is one that you’re […]

Missing the mark. fail your plan. This is particularly true when it comes to developing a social media strategy for your company and actually attracting new customers, clients, etc. You need a strategy if your company wants to make the most of social media marketing.   Here are 13 recommendations from industry professionals that have […]

This year, Cox Automotive predicts 39.5 million used-car sales. According to a senior economist for the National Automobile Dealers Association, the average monthly payment difference between new and used cars is continuing to widen, which will probably lead to more buyers turning to the used-car market. Is your dealership outfitted with the latest technology to […]

On social networking sites, many things can go wrong. The majority of errors are trivial, but when you do make one on social media, a large global audience is watching. While dull articles are pardonable, other errors might seriously harm the company’s bottom line. Here are some typical social media mistakes your business can be […]

Sometime in June, Social Media Day was established due to the influence it has had on society over the years. Its popularity has since increased. Today is a celebration of social media and the enormous influence it has had on our company’s ability to interact with customers globally in real time. The following three statistics […]

Automotive social media marketing is the use of platforms like Facebook, Instagram, TikTok, and YouTube to promote vehicles, engage car shoppers, and build dealership brand trust. It combines organic content, paid advertising, and direct customer engagement to move buyers from casual browsing toward a showroom visit or an online purchase. For dealerships, it has become […]

Are you trying to make your automobile advertising campaign run like clockwork? one that is unaffected by the bumps and craters of fluctuating consumer demand, trends, and other obstacles? It is more crucial than ever for automotive advertisers and marketers to remain ahead of the curve as technology advances and consumer behavior changes. Did you […]

Facebook’s newest product for auto dealers is “On-Facebook Destination for Automotive Inventory Ads” (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook invited SimpSocial to participate in the alpha and beta testing of this new […]

This year, auto dealers are making records in sales and service revenue. According to Bob Lanham, the head of automotive retail at Facebook, Instagram, Messenger, and WhatsApp, dealers should be riding out this perfect serviceability by doubling down on brand equity despite issues with vehicle inventory brought on by the lack of semiconductor chips. Lanham […]

To succeed in the online world, your car dealership will increasingly rely on digital marketing. A strong automotive digital marketing plan will help you stay ahead of the competition as customers make judgments about where to shop for cars through online searches. Here are some of the best recommendations we have for giving your dealership […]

In today’s competitive retail landscape, automotive marketing is no longer about simply advertising inventory. It is about creating a seamless, data-driven customer journey that attracts qualified buyers, engages them across multiple touchpoints, and converts them into lifelong customers. Modern dealerships must combine technology, personalization, and strategic advertising to stand out. Effective marketing enables you to […]

After attracting new customers to your dealership, you need automotive digital marketing tools to convert them into purchasers.   To satisfy customers, dealers must increase customer service and communication. Implementing the right technology will improve the customer experience and help your organization grow.   Online engagement will help your dealership sell. Technology can help with […]

You may have heard of these two phrases by now and believed they didn’t relate to your company’s Facebook advertisements. Many companies that are only interested in scaling have turned to Facebook marketing over the past few years. And it’s simple to sit back and assume that because everyone is using them, your marketing may […]

To make sure that no leads slip between the cracks, a dealership must implement a strong follow-up strategy. Making the most of each lead that comes your way is essential given the fierce competition in the automotive market. Sadly, a lot of dealerships have trouble following up on long-term leads, which results in missed opportunities […]

Dealerships spend a lot of money on lead generation initiatives including marketing, advertising, and lead creation campaigns. Due to lead abandonment, the practice of losing up on leads after a certain amount of time, many dealerships struggle to turn those leads into sales. InsideSales.com found that sales representatives often lose up on a lead after […]

Last updated: August 2026 | Written by SimpSocial Text message marketing for car dealerships is the practice of sending SMS promotions, service reminders, and follow-up messages to prospects and customers who have agreed to receive them. Done well, it turns a slow-moving lead list into an active pipeline and keeps service bays full without relying […]

Over the past eight years, we’ve been keeping track of some fascinating data. Data shows that customers who click on ads on Facebook and Instagram take longer to convert than those who click on ads from other sources. Dealerships around the nation are now able to follow up with leads indefinitely thanks to our text […]

  For your dealership to increase sales and expand, you must establish connections with potential clients. Text messaging, which is increasingly replacing voice calls as millennials’ favorite means of contact, is one way to do this. According to studies, 90% of millennials prefer text messaging as their primary form of communication.   Text messaging allows […]

Facebook’s Lead Ads are the quickest and most cost-effective way to convert a click into a lead on Facebook, and the internet in general. They enable visitors to express interest in your offer by filling out a form on Facebook. Because the forms are pre-populated with the user’s Facebook information, it’s the quickest way for […]

  I had the privilege of attending the CBT Conference in Atlanta, GA in early March, as well as the PCG Companies training session that preceded the conference. Much of the conversation in automotive digital marketing is now focused on Google AdWords and the quality of website traffic generated. We’ve been measuring our Google AdWords […]

To some, the automobile industry used to resemble the wild west. What with the gunslingers as dealers. To sell as many vehicles as possible, dealers used to locate something that worked and pump more and more money into it. Why not double a marketing investment of $7500.00 in direct mail that resulted in 35 automobile […]

  The most prevalent mode of contact between us is text messaging. Text Messages can be sent and received by anyone with a cell phone. When it comes to connecting with customers, the car sector needs to start taking text messages seriously. Let’s start with talk. Chat is a fantastic way to capture clients who […]

Dorothy and her friends seek the all-knowing and all-powerful wizard in The Wizard of Oz. The tin man had a heart, the lion had bravery, and the scarecrow had a brain, and they all wanted to go home. They arrive to meet the wizard after an adventure, only to discover that the wizard is a […]

MOST DEALERSHIPS WILL NOT BE AFRAID TO SPEND THOUSANDS OF DOLLARS ON AN ADVERTISING CAMPAIGN IN ORDER TO DRIVE MORE TRAFFIC INTO THE STORE. TO SELL MORE VEHICLES, THEY HAVE A BUDGET OF 300…400…OR EVEN 600 DOLLARS PER CAR. YET, WHEN YOU ASK THEM HOW MUCH THEIR TRAINING BUDGET IS, THEY LOOK AT YOU AS […]

Last updated: August 2026 | Written by SimpSocial As social media becomes a key player in the car-buying process, the traditional showroom experience is evolving. Today, most consumers conduct extensive online research before visiting a dealership. In fact, 75% of car buyers consider Facebook and Instagram marketing for car dealers their most valuable resource when […]

  Car dealerships have only a few straightforward objectives. They want to sell more cars, follow up with possible leads, and keep the automobiles they’ve sold to consumers in good working order. While these objectives are straightforward, effective marketing can aid in their attainment.   Text messaging is one of the best and most recent […]

Car dealership text messaging gives dealers a fast, convenient way to communicate with vehicle shoppers and customers throughout the sales and service journey. Dealerships can use SMS to respond to leads, answer vehicle questions, book appointments, follow up with prospects, send service updates and maintain customer relationships. The opportunity goes beyond sending individual texts. When […]

  Lead generation in the automobile sector is changing at the same rate as everything else in the world. The reforms of 2020, as well as the pandemic, wreaked havoc on the auto sector and the way we sell automobiles. We’ll talk about the future of vehicle lead generation in this article so you can […]

How do successful car salespeople generate leads? The answer to this question is no longer the same as it once was. For many car salespeople, cold calling was a way of life. However, in 2021, cold calling will no longer suffice. Why waste time on inconvenient, uncomfortable sales calls with people who may or may […]

The digital retail era will characterize the decade of the 2020s. Digital retail is more crucial than ever before in the COVID-19 era, notably in the auto sector. Customers are increasingly using the internet to seek for their next automobile as the internet has taken over our life. For consumers, the epidemic has simply accelerated […]

  Have you tried live video conferencing with your clients? You should be if you aren’t already. We all Facetime on a regular basis these days, so we’re used to video talking on our phones. Why not use this strategy to sell autos as well? One-click live video conferencing allows you to have face-to-face conversations […]

Last updated: October 2026 | Written by SimpSocial Buying a car online has become a normal part of the shopping process. Buyers can research vehicles, compare dealership inventory, review pricing, explore financing, estimate a trade-in, and contact dealerships before entering a showroom. That does not mean every shopper wants to complete the entire purchase online. […]

The automobile business, like many others, is transitioning to a virtual and digital environment. During this transformation, many auto dealers are grappling with the issue of sales accountability. What is the best way to hold your sales staff accountable for virtual sales calls? SIMPSOCIAL has the solution. Managers can keep an eye on their salespeople thanks […]

It’s time to get with the times and move to SIMPSOCIAL if you’re still utilizing a CRM. The basic conclusion is that in 2021, you won’t need a CRM to succeed in selling vehicles. Stop wasting your salespeople’s time by implementing CRMs that they don’t want to use. When you utilize SIMPSOCIAL instead of a CRM, […]