Our latest News and Blogs

How is your dealership perceived by the public? If you asked your customers directly, chances are most would describe their experience as positive. But online, the story may look very different. In the digital age, customer feedback isn’t just a casual comment—it’s a critical business metric that directly influences your reputation, search visibility, and bottom […]

Discover some methods for promoting your company.   One of the most crucial factors in boosting brand recognition, expansion, and eventually sales is business marketing. The right marketing strategies attract audiences, keep customers coming back, and expand your client base, in addition to performing customer education for your company. Reaching a customer base is one […]

The world of social media advertising is always evolving; techniques and ideas appear out of nowhere, and it can be difficult to prepare because of how quickly privacy policies and in-app changes are changing. SimpSocial was thrilled to be among the first companies in the automobile sector to use on-destination automobile inventory ads, but what […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars.   […]

Market Approach Serving Your Client   Video advertisements are a terrific method to spark attention, increase sales, and spread brand knowledge, so it makes sense that the car sector has been utilizing television advertising for decades. Commercials are an entertaining approach to marketing when amusing taglines, catchy jingles, and distinctive characters are added.     […]

The change will always open up new opportunities for growth, and for dealerships, this means attracting both current and potential new consumers. The daily operations of dealerships will undoubtedly change as more customers shift their interest toward electric and hybrid vehicles. The majority of automakers, governments, and customers are all supporting the movement toward more […]

When I recently went to a dealership, I spoke with the general manager and inquired about the condition of the shop. His comment on their sales was that they weren’t where he intended them to be. He provided me with his explanations for why leads, traffic, and sales were down as we talked further. He […]

Your service drive plays a vital role in your dealership’s success—not just in generating profits but in building long-term customer relationships. Yet, fixed operations are often overlooked in automotive marketing strategies and advertising budgets. That’s a costly mistake. When customers search online for “repair shops near me,” they’re not just browsing—they’re ready to book a […]

Last updated: September 2026 | Written by SimpSocial The used car market in 2026 is giving dealerships mixed signals. Retail prices remain high, affordable inventory is limited, wholesale values are shifting, and demand varies by vehicle type. For dealers, understanding these changes is about more than deciding which vehicles to stock. Market conditions can affect […]

Being successful in the used vehicle business during a recession might be difficult. It can be challenging to attract customers and maintain profitability when consumer spending is declining and economic uncertainty is rising. However, used vehicle dealerships can not only survive but also prosper during a recession by utilizing technology.   Online marketing and advertising […]

A salesperson can make 50 calls in a day and still lose valuable opportunities because the real problem is not simply call volume. It is knowing who to call, understanding why they enquired, reaching them at the right time and continuing the conversation after the phone goes silent. AI for automotive sales is changing that […]

Users of mobile devices can send and receive short text messages using the messaging service known as SMS (Short Message Service). It began successfully sending messages in 1992 and has remained in use despite being superseded by modern communication technologies. SMS is still one of the most popular messaging options available today and is closely […]

Today’s automobiles and vehicle availability are substantially different from those of a few decades ago. Dealerships and salespeople in the past were unable to reach all the nearby communities and local customers. Most frequently, shops had to purchase a vehicle in a different city or have it delivered to them. Customers would purchase anything a […]

The Telephone Consumer Protection Act (TCPA), passed by Congress in 1991, shields customers from unwanted telemarketing calls. The TCPA regulates a variety of communications, including automated calls, text messages, pre-recorded messages, and telemarketing. This guarantees that customers keep their privacy and that businesses restrict telemarketers.   The TCPA is a significant law pertaining to dealerships […]

The majority of contemporary dealerships are supported by digital platforms that frequently create SMS campaigns and evaluate their effectiveness. A clear message that is powered by artificial intelligence and geared to maximize client interaction is now the norm for campaign messaging.   TCPA conforming Immediately reengaging Vital information Natural dialogue   Systems like SimpSocial are […]

Engagement is essential when it comes to generating leads in the automobile sector. However, occasionally things don’t go as expected, and they might not immediately become clients. This is where disengagement occurs, and even if they don’t convert right away, having a backup plan in place in case your main plan falters will help you […]

It’s easy to rely on email and text messaging as the main methods of communication with prospective consumers in the modern digital era. While each of these approaches has its place, a simple phone call still has more impact. The ability to create trusting relationships is essential for success in the car sales sector. In […]

Trade exhibitions have long been a mainstay in the automotive industry, giving vendors, dealerships, and industry experts the chance to network, educate themselves, and keep up with the most recent developments. Many contend that trade fairs have changed into social events that are more concerned with entertaining dealership workers than they are with providing insightful […]

Professionals in marketing use the term “Smarketing” to describe the deliberate coordination of their marketing and sales operations. This process alignment is essential to ensure that both teams are using the same criteria for success and goal-setting. But how does that actually manifest itself in daily life? That is what we are here to talk […]

You must start imagining fresh, cutting-edge ways to communicate your brand’s message as individuals (especially younger generations, like millennials), who are more hardened to advertising, become more and more apathetic to it.  According to studies, as social media usage increases, people are turning less to advertisements and more to the views and experiences of their […]

Nowadays, purchasing a car involves a little more than simply walking into a dealership, perusing the stock, and leaving satisfied.   In this increasingly digital era, it’s critical to understand how to interact with potential automobile customers. For some advice on how to stand out and inform potential clients, keep reading.   It’s Important to […]

PPC can create a whole new set of difficulties that a company with a single location would not have to worry about if they were to run separate PPC ads for each location. You run the danger of overspending on PPC traffic and getting less-than-desirable outcomes if you disregard these issues in your PPC approach. […]

You must choose a goal for your blog before you start writing. If the goal is to inform readers, you must determine whether they will find the information valuable or informative.   Additionally, you should ensure that your work will be time-effective for the reader. Make every word count because, for people, time is everything. […]

Inbound and content marketing were specialized tactics that were only employed by the most progressive ad agencies and marketing companies less than ten years ago. These strategies are now components of almost every sound company plan. So… How may these methods assist you in achieving your business objectives? Hold on. What Exactly is Inbound and […]

In a single day, the average person views 4,000 to 10,000 ads. What does that entail for you and your company, then? You want to make sure that your advertisement stands out from the sea of advertisements that your audience sees every day due to its sheer volume.   Fortunately, doing that only requires applying […]

Due to the growing popularity of websites like Vroom and Carvana as well as the overall inventory shortage, which has forced customers to search longer online for inventory that meets their demands, consumers are spending more time buying online.   As a result, customers are visiting fewer dealerships in person before making a purchase. Additionally, […]

What is this blog about?   Large sums of money are spent on marketing by many dealerships through conventional media outlets like radio and television. We demonstrate how waste and inefficiency are built into traditional media.   What makes it worth reading?   You might not have time to consider the waste associated with traditional […]

Dealerships strive to stay on top of the “next best thing,” much like every other industry. For some dealers, the latest ‘thing’ is figuring out how to include electric vehicle alternatives in their marketing and sales processes. Other times, this involves installing a new kiosk in the lobby or updating a sophisticated messaging tool on […]

Auto leads are prospective vehicle buyers who have shown interest in buying, financing, leasing, or trading a vehicle and provided information that allows a dealership to follow up. These opportunities are also sometimes referred to as autoleads in automotive sales and marketing. They can come from dealership websites, paid search, social media, automotive marketplaces, third-party […]

The development of the car dealership business model has benefited the automotive sector. People have been purchasing more cars recently as a result of stimulus checks and other considerations. However, many consumers still place a high priority on saving money when buying a car. This is the point at which the current car dealership business […]

We understand your motivation for visiting because you are a hustler looking to improve your sales skills. If you’re not already one of the best 5% of automobile salespeople, you want to be since you are aware that there are only 5% of them. If you’re being completely honest with yourself, you realize that your […]

Salespeople frequently have a negative reputation for being unreliable. Even when the odds are against you, establishing your customers’ trust is essential to increasing your sales. It’s time to overcome the odds.   In a 2016 study, customers were asked what they found most annoying about the car-buying process. The study’s findings were contrasted with […]

How It Will Benefit You My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to […]

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website. According to John Gray, the global automotive strategy leads at Pinterest, the platform is made to give hundreds of millions of […]

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives. Attempt Not to Always Sell Do […]

Facebook ads for car dealerships can do more than generate clicks. When campaigns are connected to live inventory, fast follow-up and a dealership-focused CRM, they can create qualified conversations, booked appointments and measurable vehicle sales. The challenge is that many dealerships treat Facebook advertising as a standalone marketing activity. They launch an ad, collect form […]

The email was the cutting-edge technology that companies benefited from for years. Text messaging is the best new way to contact customers and interact with new leads rapidly, especially with the more recent introduction of bulk text messaging to customers and the most recent introduction of MMS messaging. Businesses still use email extensively, but only […]

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand […]

Consequently, the Internet is nearly 33 years old (based on the date that the first authentic web page went live in 1990).   The Internet has evolved in ways we could never have envisaged over the past few decades, and businesses now use the Internet and related technologies as an integral part of their sales […]

Last updated: October 2026 | Written by SimpSocial An automotive digital advertising agency plans, buys, and manages online ads for car dealerships. The goal is to put your inventory in front of local shoppers and bring them to your website, your phone line, and your showroom. It is one part of broader auto dealership marketing, […]