Our latest News and Blogs

The little things in life may sometimes make getting through each day so much easier. One of those minor details is the ability to upload arriving and on-order units to your dealer website from SimpSocial’s Control Centre before they ever show up on the lot. Yes, even those without a VIN as of yet! We […]

Learn how the Google Vehicle Ad (VA) Program is being used by SimpSocial to assist dealers in selling more cars in 2023 and beyond.   We’re convinced that in 2023, Google Vehicle Ads (VAs), which are currently a hot issue in the automotive industry, will play a significant role in helping dealers outperform their rivals. […]

If your vendors are holding your data captive, they are not your partners. They are your adversaries.   I’ve said it, there!   Would it make any sense if, for example, your hockey coach refused to give you a copy of your stats or if your doctor refused to provide you with a copy of […]

These 5 crucial suggestions can help you make walk-around inventory films that sell and reach more online auto buyers.   Your goal should be to sell your vehicles in addition to generating interest in them while doing a walk-around inventory film. The more characteristics you highlight in your videos, the better, as the majority of […]

As you prepare to connect with and learn from like-minded business people in the automotive industry, mark your calendar with these fascinating North American events!   Maintaining regular contact with other members of the auto business is one of the best ways to keep your dealership current. It’s critical to discuss successes and issues, learn […]

There must be other methods for dealerships to continue to generate income given their struggles to maintain good inventory levels. Check out these marketing objectives to keep business flowing in rather than reducing your advertising budget.   Contact clients who have previously purchased a vehicle.   How we support our clients and develop a long-lasting […]

It’s critical to not fall behind and to embrace the rise of social media as its influence continues to increase beyond all reasonable comprehension in order to make it useful for your dealership. What more effective approach to engaging potential clients than by speaking with them directly on their social media platforms?   A successful […]

The definition of the term “bare minimum” according to Wiktionary is “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are you certain that you’re taking all reasonable precautions and taking the bare minimum steps to prioritize marketing and growth? What would that […]

Over 1 billion people use TikTok each month. Not to mention, compared to other social media platforms, they have the highest engagement rate each post. This has made it easier for companies to expand their markets and establish their brands.   Dealerships like Stingray Chevrolet, Loudon Ford, and others have racked up tens of thousands […]

How AI and Web 3.0 Are Taking Over Understanding new technology can increase productivity, resolve issues, and aid in decision-making. Keeping up with all the developments in technology can be challenging. I’ll help you get started by deconstructing some of the fundamentals of the newest technological developments. By reading this article, you are already one […]

When someone conducts a quick search for your company, one of the first things they may look at is their Google reviews. These evaluations can be absolutely useful to help you develop and scale if you’re a new startup, just starting to build your online presence, or wanting to improve your online reputation. The query? […]

In this world, only death and taxes may be said to be certain, according to Benjamin Franklin. Dealers all over the country are searching for innovative and economical ways to get rid of their heaps of winter surplus inventory before tax season comes to an end on April 15. Determining how dynamic remarketing, a frequently […]

Setting objectives can be difficult, especially for a corporation. You are aware of the improvements you want to see in the New Year, and you are aware that creating goals will help you stay focused on those changes, but it can be challenging to do so. By following these recommendations, you can make sure that […]

Today, it would be difficult to find someone who has never felt irritated by the marketing emails that arrive in their mailbox. Email marketing gets a poor rap when clients receive spam emails, click-bait promotions, or useless messages, not to mention the person sending them. In order to effectively use email marketing, you must not […]

The Christmas and retail seasons occur in the final few months of the year. Vehicle sales at dealerships typically increase significantly during manufacturer-publicized end-of-year sales. However, most market patrons won’t buy again until the spring after this push.   Winter and autumn in the service drive should be busy with activity. Customers who don’t intend […]

Purchasing a car from a dealership is comparable to Dorothy’s journey through the Land of Oz.   When left to their own devices, customers travel a path to purchase that is paved with advice, suggestions, and barriers. At the end of the journey, they discover that the dealership is unable to assist them in the […]

Have you heard the phrase, “Work smarter, not harder?” It’s likely that you have encountered teenagers who don’t particularly enjoy working. They do have a point, however lazy it may sound.   The management of a dealership can be a busy endeavor. You can be losing money for your dealership by failing to coordinate the […]

Customers now connect with your dealership in a significantly different way than they did 20 years ago. Your clients used to take their kids into the dealership had little knowledge of the models on your lot, and came to see you because they had previously made a purchase from you or because they lived close […]

Although the memes suggest that time may have lost all significance for many of us recently, many businesses are already starting to think about their marketing plans and budgets for the upcoming year. Is search engine optimization (SEO) still important? It seems like we cannot get beyond the start of a new year without hearing […]

Running advertising campaigns on a daily basis can be difficult and time-consuming. You are concerned about the efficacy of your messaging, the accuracy of your audience targeting, the potential ROI, and other factors. Black hat shenanigans are the last thing anyone wants to deal with in a situation like this, but regrettably no industry is […]

When owners began to doubt their vehicles’ value due to the necessity for more frequent maintenance, cars’ maximum mileage used to be around 100,000 miles. You recently purchased a new car after paying steep repair fees for a long time.   Then, in the 2000s, new technologies transformed the typical car into a mechanical-computer hybrid. […]

What dealer wouldn’t be interested in learning more about local car buyers?   Planning your dealership’s overall strategy can benefit greatly by knowing the demographics, credit ratings, and total number of in-market customers for your PMA.   We thus developed a solution that, with just a few easy clicks, unlocks these crucial consumer data points. […]

Our software business depends on innovation, and lately, we’ve taken a big step toward the future of customer communication. To build an intelligent conversation recommendation engine, we used artificial intelligence (AI), especially OpenAI’s conversation GPT API. This tool is poised to fundamentally alter our interaction model because it is built to draw lessons from prior […]

In today’s digital-first automotive landscape, speed, personalization, and automation determine which dealerships win. Customers expect instant responses, relevant offers, and seamless communication. If your dealership relies solely on email or phone calls, you are already behind. Text blast marketing is no longer optional. It is a high-performance communication strategy that drives immediate engagement, boosts appointments, […]

We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.   Size up your tread. Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into […]

Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.   More Road Traffic for Your Business You can probably learn a lot about who you are […]

Your home’s furnishings and the things you buy aren’t just for productivity; they also reflect your identity. That notion also applies to your ideal client, I suppose. In the end, you want to make certain that the message you’re conveying across all advertising platforms offers a tale about how that service or item will help […]

You might be shocked by the solution for one constantly expanding purchase category! The key to making sales is knowing your customer, and according to   According to information from a recent survey by True Car, 25% of in-market shoppers surveyed identified themselves as “Process Shoppers,” or people whose motivations are unexpectedly different from those […]

When we say something is “robotic,” we frequently mean that it is a little stiff or distant. Therefore, it makes sense that some business owners are a little apprehensive about including AI in their marketing plans. It looks like an impersonal choice at first. However, it is true that recent years have seen rapid advancements […]

The way we engage with technology has dramatically changed in the last few years. Who would have imagined we’d have a personal assistant in our pockets ten years ago? Technology leaders like Google have been putting a lot of effort into providing information to the user instantly as a result of the greater accessibility to […]

Monitoring client trends and expectations, as well as updating your information across locations, were topics discussed in the first part of this series. We’ll discuss performance indicators in Part 2. Get your wrenches ready! Monitor the dashboard closely. Commit to regularly reviewing Google Analytics, Trends, Ads, and other tools to keep an eye on your […]

Car buyers now research vehicles, financing, trade-ins, service costs and local dealers before contacting a sales team. Dealerships therefore need more than an attractive website or occasional blog post to reach potential customers. SEO improves how search engines discover, understand and rank your website. Content marketing gives vehicle shoppers useful information that supports their decisions. […]

What Does CRM Mean for Online Marketing? Customer relationship management is known as CRM. When people discuss it, they typically mean a CRM system, which is a device that aids businesses in managing their interactions and relationships with current and (hopefully) future clients. All the information you require to effectively advertise to prospects is stored […]

Today is the “do-it-yourself” era. The DIY revolution appears to be here to stay, ranging from tried-and-true tasks like painting your own cupboards and hemming your own pants to more creative initiatives like knitting your own washable Swiffer pads and manufacturing your own needle-felted children’s toys.   You don’t want to do it yourself, though, […]

If you work in the travel or tourism industry, you already know how important marketing is. However, the days of publishing glossy brochures that only endure for a season or distributing hundreds of fliers that may wind up in the recipient’s trash can rather than on their vacation schedule are long gone. Today’s astute travel […]

More than ever, content serves as the foundation for all of your marketing initiatives across all digital channels. It makes no difference what sector your company operates in or if you are a vendor or a service provider. Understanding the significance of producing compelling content for brand positioning is crucial.   Any industry needs content […]

Important Distinctions & How Each Can Raise Your Rankings Listen… Everyone aspires to rank first on Google. However, how are we going to go about doing this? Obviously, search engine optimization! A marketing firm may have informed you that your website need both on-page and off-page SEO. Huh? Why do I require both and what […]

Nine of the popular subjects covered during the exchange sessions at Digital Dealer are listed below:   1. Acquisition of used vehicles – Of course, everyone is aware that this is currently a very difficult task, with auction prices skyrocketing due to consumer demand. Dealers talked about a variety of methods for buying cars directly […]

The gunfight at the O.K. Corral is among the most well-known Wild West tales. It has been the subject of books and even well-known movies. Our history will never forget the tales of the Earps, Doc Holliday, Clairborne, the Clantons, and the McLaury brothers. Even if we firmly accept that tale, most of it is […]

What’s a name worth? Would a roadster operate so sweetly under any other name? One of the pillars of marketing is giving businesses and products names. Customers frequently come into contact with a brand’s name first. A name must be distinctive, genuine, durable, and unforgettable. Although automotive firms are renowned for being deliberate in the […]