Facebook Removed Dealership Inventory Tabs
The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars.
Let’s have a look at how it used to flow before we examine the motivation and use case. While users were on Facebook, they could shop because this tab grabbed merchandise from the feed.
This used to look like this:
Earlier inventory layout on the dealership’s Facebook business page.
This choice was probably made by Meta in an effort to reduce the number of spam leads that dealers frequently find when using Facebook leads. However, people who continue to be allowed to use their personal profile to sell their car or other property on Facebook Marketplace are unaffected by this change.
What does this entail for you, then?
This essentially reiterates the necessity for dealers to accept and make use of Automotive Inventory Ads (AIAs). These advertisements make use of the inventory stream and interactively display automobiles to specific audiences, thus affecting your capacity to close sales to prospects with greater intent.
These advertisements continue to be the most economical and clever method to market on Facebook, even though it’s unclear what other adjustments Facebook will make for dealers.
Here, you may read more about SimpSocial’s use of AIAs.
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