The Third Part of How to Maintain a Fixed Ops Marketing Strategy
We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.
Size up your tread.
Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into account and keep an eye on your market share while learning about their specials and reading their reviews.
Again, two of the main issues that clients have with service are transparency and ease. Play to your strengths and be realistic about your own worth in relation to others in the market. Do you provide courtesy cars for specific services? flexible choices for drop-off and pick-up? Other qualities that make you stand out include promoting those services so that clients think highly of your dealership.
Make your marketing more about complete value than just pricing or expertise by using knowledge of your customers and competition.
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