Our latest News and Blogs

A deal on a manicure and an oil change? While your tires are being rotated, how about a free exercise class? While you wait, why not hit a few golf balls? The age of experience is now. Some dealerships have improved upon that experience. The days of iced coffee and worn-out issues of Sports Illustrated […]

For modern dealerships, the service department remains one of the most reliable and profitable divisions of the entire operation. Yet retaining loyal customers and attracting new ones has become increasingly complex. Independent repair shops and national aftermarket chains aggressively compete for the same customers, often winning them through convenience and pricing. But dealerships possess unique […]

Customer pain points are the typical difficulties or issues that consumers encounter in the market or industry where a company operates.   This may involve difficulties affecting production, such as cumbersome work procedures, inefficiencies brought on by antiquated technology, and difficulties obtaining consumer feedback.   Brands frequently differentiate themselves from their rivals by addressing these […]

Digital marketing for auto dealers Digital retailing is expanding. Customers may increasingly complete the whole car-buying process online, including selecting a vehicle, arranging financing, and scheduling delivery.   While many dealerships still question whether it’s worthwhile to provide a digital retailing option on their website, not all of them have embraced this trend.   Dealerships […]

The automotive industry is undergoing a historic transformation. As battery electric vehicles (BEVs) become increasingly popular, dealerships are beginning to experience a shift in how service departments generate revenue. While electric vehicles require less traditional maintenance than internal combustion engine (ICE) vehicles, one area remains critically important: tire maintenance. For forward-thinking dealerships, it is no […]

The majority of auto dealers offer their clients prepaid maintenance packages. And for good reason—between 75 and 90 percent of clients renew these plans, which can result in an average $70 per visit increase in repair order income through upsells.   Standard services covered by prepaid maintenance plans typically include tire rotations, oil changes, and […]

You already know that marketing is essential for increasing the number of automobiles sold and services provided. However, are you aware of the effectiveness of your dealership’s marketing? You must understand what to measure and how your metrics compare in order to receive a clear response to that question. Only after that can you really […]

The automotive industry has experienced significant disruption in recent years, and inventory shortage has become one of the most pressing challenges for dealerships worldwide. Limited vehicle availability, rising demand, and extended delivery times have created a frustrating experience for many car buyers. Customers are often faced with higher prices, limited options, and waiting periods that […]

In today’s automotive market, customer retention is no longer a “nice to have” strategy—it is one of the most reliable, profitable growth levers available to dealerships. While new customer acquisition continues to get attention, the real long-term value lies in the customers who already trust you, return regularly, and recommend your dealership to others. The […]

Due to difficulties with the global supply chain that have driven up vehicle prices, consumers are delaying purchases of vehicles at levels never seen before. In a recent survey, nearly half of consumers planned to put off making purchases, with the majority saying they would wait 3–12 months. For dealerships, this delay in purchasing decisions […]

Any assistance your company offers clients via SMS text message is referred to as SMS customer service. SMS customer support interactions are solely text-based and conducted via text messaging. As a component of an omnichannel customer care strategy, this method is frequently employed.   SMS customer service can be a crucial component of a conversational […]

Last updated: August 2026 | Written by SimpSocial SMS marketing gives businesses a direct way to reach customers through text messages. From limited-time promotions and lead follow-ups to personalised offers and re-engagement campaigns, SMS can support customers throughout the buying journey. Effective SMS marketing involves more than sending promotional texts. Businesses need permission-based contact lists, […]

In the upcoming era of customer service, AI and automation will be crucial tools for support staff. Workflows is a new product we’re introducing today to all new customers, giving you a better method to create and control automation at scale.   With the introduction of a new generation of AI-powered customer service technologies, such […]

Support teams are at a crossroads: while budget and headcount are shrinking, business costs and customer demands are rising.   Modern customers want a personalized, on-demand experience from organizations when it comes to assistance; however, just 34% of support leaders are sure they can deliver on this promise.   In order to close this gap, […]

Make sure the SMS/MMS carrier complies The FCC and carriers have made new efforts to enact new restrictions that are intended to stem the flow of text messages that have recently been clogging our cell phones. The majority of businesses only want to communicate legitimate messages with clients, customers, and even staff; but, staying on […]

Call routing management can help you save money. You probably have an image of a very straight delivery line in your head when you envision making a call, say, to the other coast. Given the speed of voice-over IP (VoIP) communications and the vast range of carriers available today, there are a lot of possible […]

“The issue we’re attempting to address is…”   That is a typical SimpSocial opening line. Not only in product reviews, roadmap discussions, or product team design criticisms but throughout the organization.   This article is the seventh in a series addressing the guiding concepts behind our products. Stephen covers the “Start with the Problem” engineering […]

We released The Customer Retention Starter Kit a few years ago, and it helped thousands of businesses keep more customers over the long haul. We’re releasing a newly updated handbook today to assist you in attracting, nurturing, and keeping more clients in the contemporary era.   In the current digital era, keeping your current clients […]

Last updated: August 2026 | Written by SimpSocial SaaS sales is the process of selling software that customers access through a subscription or ongoing service agreement. Unlike a one-time software purchase, the relationship continues after the first sale. A strong SaaS sales strategy considers the full customer journey, from first contact and qualification to onboarding, […]

Artificial intelligence is transforming how businesses communicate, support, and convert customers. At the center of this transformation are ai bots—intelligent systems designed to answer questions, guide users, and drive real business outcomes. But here’s the truth: even the most advanced bots are only as powerful as the information they’re trained on. If your knowledge base […]

The rise of artificial intelligence has fundamentally transformed how search engines operate and how marketers approach optimisation. Today, AI for SEO is no longer optional—it is essential. Over the past few years, AI technologies have rapidly evolved, influencing everything from keyword research to content creation and technical optimisation. While some marketers remain cautious, the majority […]

There are lots of innovative and intriguing options in the digital age. But you need to have some knowledge in order to scale the Everest of opportunity.   Local digital marketing is a fantastic way to connect with locals who are already interested in your company, service, or product. It must be done correctly because […]

Think of a huge office structure. a spotless, gleaming, glass structure filled with workers at desks and computers. It’s possible that your company is a bit small or has an office facility. You may go to the bank or operate an online business. However, you conduct regular business operations to keep your company afloat. What […]

In a single year, dealerships manage thousands of documents, not to mention the numerous historical documents they must maintain. An annual survey from NADA states that over 40 different types of documentation may be required for just one automobile transaction. That adds up, too. In 2022, dealers will collectively sell close to 14 million light-duty […]

Your use of technology to link your dealership’s activities is essential. Therefore, it makes sense that choosing a new Dealer Management System is a huge decision. Making the switch to any new technology is a challenging choice for many dealers. A small portion of the myriad worries that can prevent people from acting are disruptions […]

Business expenses will always exist when you run a dealership, but you get to decide how much you’re willing to spend on them. Peter is known as a smart dealership owner in the community. He is the top-selling auto dealer in his region and is well-known for stocking vehicles in great demand. His staff consistently […]

When professionalism and commitment to service are evident, the preconceived notion of a sleazy car dealer is disproved. Auto dealers have long fought against unfavorable stereotypes. These opinions are a result of the drawbacks of the conventional car-buying process, including price haggling, pressure tactics, dealing with pushy salespeople, etc. Digital technology has altered the auto […]

Setting car sales appointments takes up a sizable portion of the week’s duties, but not all efforts result in a consistent commission. Being successful in the automotive sector is not always simple. It’s crucial to develop your team’s vehicle sales appointment-setting skills to generate a steady stream of leads if you desire a successful long-term […]

Your dealership’s advertising budget can be transformed with a bird dog program and referral rewards. “Birds? Dogs? I don’t work at a pet store; I sell cars. Why the sudden focus on animals? If the topic of a bird dog program is brought up at a car sales meeting, people who are unfamiliar with the […]

Active communication with your consumers is the first step in developing great automobile salesperson skills. Consider the moment you chose to pursue a career in automotive sales. Any of the following ideas cross your mind as you read this? A) “I love cars and know everything about them, so I’d obviously be great at selling […]

Facebook marketing gives car dealerships a direct way to reach local buyers, showcase inventory, generate leads and stay connected with customers throughout the buying journey. A strong Facebook marketing strategy combines organic content, video, paid advertising, audience targeting and consistent lead follow-up. For dealerships, that can mean everything from posting vehicle walkarounds and running lead […]

We recently revealed some preliminary findings from our investigation into how AI affects customer service. In order to help support teams seize this enormous opportunity, we wanted to share more of the insights we’ve gained from more than 400 support leaders in North America, given how quickly the business is evolving as a result of […]

With new advancements and applications appearing every week, AI is continually growing and improving, and it sometimes feels like the amount of jargon to keep up with is growing at a similar rate.   We’ve put together a glossary of terms and concepts to help you better grasp the brave new world of artificial intelligence […]

Being a good boss is not the same as being a good leader. Find out more about the particular leadership attributes that will benefit your dealership.   If you’re reading this blog piece, then you probably already know that an auto dealership is an establishment that needs strong leadership to prosper. A businessperson must be […]

Independent auto dealers don’t always have it easy, and we understand that. It can be extremely difficult for used vehicle dealerships to compete with huge OEM franchise dealerships, which frequently have access to extra resources, money, and inventory.   However, we also firmly believe in helping independent auto dealers and the value they add to […]

Utilize this crucial trend data from the car sector to get ready for 2023.   a picture of a car’s push-button ignition We’re considering the key themes that dealer owners and operators will have to deal with in 2023 as the auto industry continues to reset and recalibrate in a market that is undergoing constant […]

Since we released the 2023 edition of our Customer Service Trends Report earlier this year, we’ve received a lot of inquiries concerning the potential effects of recent AI advancements on the customer service environment in the coming months and years. We polled more than 1,000 leaders and professionals in global support to find out. We […]

AI in the workplace can be difficult to sell due to concerns that it would result in less skilled workers, depersonalize the purchasing experience, or perhaps completely replace real-world people. Even though you may not yet be a fan of AI, your dealership’s consumers appear to like how it enhances their buying experience. The automotive […]

Last updated: August 2026 | Written by SimpSocial Choosing an automotive marketing agency is not only about finding a team that can run ads or create campaigns. For a dealership, marketing needs to connect the full customer journey, from the first click or inquiry through follow-up, appointment setting, and the sales conversation. The right partner […]

In automotive retail, one truth remains constant: vehicles always need servicing. Whether new car sales are booming or slowing, fixed operations continue to drive consistent revenue. For modern dealerships, the real opportunity lies in leveraging email flows strategically to increase service bookings, improve retention, and maximise lifetime customer value. This guide explains what they are, […]