Our latest News and Blogs

  A record-breaking number of business people visited Lone Star State for the 2023 NADA Show in Dallas to learn about the most recent developments in transportation and technology. With a brand-new venue, state-of-the-art networking and educational possibilities, and top-tier speakers, the event provided a window into the auto industry’s future. The exhibit hall was […]

  When a new month begins, we have a saying in sales. When the accomplishments from the previous month are removed from the board and you get the pleasure of starting anew, it is frequently noted. As we dismiss our efforts from the previous month and get back to work, we exclaim, “Hero to zero!” […]

Test yourself as a “Wonder Leader”! Many managers are continuously attempting to figure things out when it comes to direct reports. “Why won’t my employees do what I tell them?” they inquire in regards to employee performance. or “Why won’t they take the necessary steps to succeed?” Managers might also ponder, “Are my staff members […]

Hiring someone you don’t truly know can have terrifying effects on your bottom line because your staff has the power to build or break your company.   In order to find real candidates who are team players, self-aware, and ultimately someone you and the team want to work with, use the following six interview questions. […]

Twitter is useful for many things, such as better SEO, customer communication, active listening, customizing a business, and joining the discourse in your sector. If managed correctly, Twitter accounts can help your dealership appear on page 1 of Google search results. That may add a link that you control or remove a bad link from […]

MMS marketing allows you to send rich media content (images, photos, short video clips, GIFs, emojis, audio files) directly to customers via their mobile devices. You can expound your marketing message since MMS is not bound to a character limit compared to a typical SMS message. MMS is a powerful and effective tool that lets […]

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand […]

Technology was a part of growing up for our newest generation. They have more experience with smart devices and video games than the majority of us do. So, it stands to reason that this younger demographic would likely feel at ease purchasing their first car online.   But a recent study that examines the purchasing […]

Times are changing, wouldn’t you agree? Would you have ridden in the front seat of a stranger’s car seven years ago? Would you have chosen to share a room or an entire residence with someone you didn’t know and might never meet in person? It would have all seemed preposterous and laughable, correct? We have […]

Consequently, the Internet is nearly 33 years old (based on the date that the first authentic web page went live in 1990).   The Internet has evolved in ways we could never have envisaged over the past few decades, and businesses now use the Internet and related technologies as an integral part of their sales […]

We can all agree that the stereotypical top-earning sales associate is a self-assured person. He or she has the ability to enter a room, make a compelling presentation, and impress a potential client. They are then, like some inexorable force, unable to accept rejection.   This salesperson easily recognizes and gets through the objections of […]

What if there were a way to create apps more quickly and efficiently while incurring significantly less cost? There would likely be an avalanche of apps created by various corporations for a variety of purposes. This is an accurate description of the current app market, and it is possible to build applications more quickly and […]

SimpSocial has been involved in automotive marketing for over two decades, and we have witnessed the rise and fall of numerous ad agencies and automotive software companies. We’ve been privileged to be ahead of the curve, but over the years we’ve observed certain telltale patterns or errors that dealers make when interviewing and hiring a […]

Whatever you sell, you undoubtedly already know that the more enthusiastic a potential customer is about your product or service, the more likely it is that they will make a quick purchase. You may also be aware that the customer who is ecstatic may pay more than their less ecstatic counterpart.   Given the importance […]

Do you have a spouse? If so, have you ever argued with your partner? What are some of the most common grievances when fighting? When I pose this question to my fellow auto dealer partners, they respond, “My wife says I don’t listen!” The dreaded “You’re not hearing me” or “You’re not understanding me” What […]

The most recent Facebook update is altering how car dealerships use Facebook advertising. Facebook’s newest product for auto dealers is On-Facebook Destination for Automotive Inventory Ads (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook […]

1. Permit Your Salespeople to Send Quotations to All Leads From Phone Who Are Interested in Purchasing a Vehicle   To streamline your firm, provide your salesmen with a solution that enables them to communicate immediate pricing to all clients. Your team may conclude sales more quickly by sending quotations more promptly from any device! […]

With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a sizable language model trained by […]

“Many a small thing has been made large by the right kind of advertising.” That’s according to Mark Twain in his 1890 novel, A Connecticut Yankee in King Arthur’s Court. Over 100 years later, his wise words apply to modern-day businesses more than ever before. Advertising in 1890 was not nearly as targeted and personal […]

Never lose sight of customer conversations in an era of cost-cutting automation.   When faced with the option to use a bot/AI, it is simple to be enticed by potential cost savings. Realistically, you may be jeopardizing your short- and long-term profits by ignoring the great customer satisfaction that results from having meaningful dialogues that […]

I don’t know about you, but a car dealer’s website has a significant impact on my purchasing decision. As with any other digital retailing or online purchasing experience, customers value a website with a professional appearance, modern aesthetics, and a responsive layout. If a car dealer’s website lacks one or more of the aforementioned characteristics, […]

In addition to breaking the ice with hesitant consumers who may have had negative experiences with salespeople in the automotive industry, a superior chat platform affords you additional advantages. So, let’s examine what an auto dealer messaging platform can do to improve your website’s user experience, conversion rate, and sales team’s readiness:   Cost-Effectiveness Using […]

While your sales and service teams may do an excellent job of greeting customers and establishing a rapport with them at the dealership, the subsequent follow-up may be lacking. Also, prospective customers who have not yet decided to visit your store require prompt, individualized attention. Digital natives, like Gen Z, are more familiar navigating online. […]

Do consumers require a car now?   Like, right now?   Certainly, individuals desire automobiles now, but are they able to purchase one? Purchasing a vehicle today can be a substantial investment. possibly even more so than usual. particularly a new automobile. Based on the Kelly Blue Book:   “The average price of a new […]

Unfortunately, the automotive industry consumer experience (more specifically, automotive retail) is not often fondly remembered by many car buyers. When one considers exceptional customer service, they may think of fine cuisine. Even a retail store may come to mind (we’re thinking Publix!). However, these do not share a positive association with the automotive consumer experience. […]

Buying a car can undoubtedly be compared to a voyage. An adventure, even. And similar to any adventure you can imagine from a book or film, the car-buying process can be full of unexpected twists and obstacles to surmount. Clearly, this may be an exaggeration. However, between preliminary investigation and locating a dealership, selecting the […]

The modern consumer experience extends far beyond face-to-face interactions. Considering there is an upcoming generation of car purchasers who were practically co-raised by technology (Gen Z, sometimes referred to as digital natives! ), an alternative to walking through the front door must be considered in order to meet these customers’ specific expectations. In addition, as […]

All companies, regardless of size, should have a method for keeping track of and reacting to customer evaluations. It might be challenging to reply to negative feedback. Businesses must respond tactfully to negative reviews from customers who are increasingly conducting their research online in order to assuage their concerns and prevent a bigger problem from […]

An increasing number of customers choose the dealership they want to do business with by consulting social media and internet reviews. According to the most recent Annual Automotive Customer Experience Trends study, 67% of service customers and 60% of car buyers choose their dealers completely based on online searches and reviews. Additionally, 87% of service […]

Automobiles are easy to take for granted. Consumers can only get a vague notion of the labor-intensive process that went into making an automobile when they admire one. From concept to manufacturing, it is a complicated and strategic process that includes combining numerous individuals, abilities, and techniques.   The same holds true for client satisfaction. […]

If your dealership is like the majority of them, you’re trying hard to up your marketing game. Being at the head of the pack is difficult because of the intense competition and the constantly shifting landscape of marketing alternatives. You may be exploring a variety of marketing strategies, but the video is one that you’re […]

Missing the mark. fail your plan. This is particularly true when it comes to developing a social media strategy for your company and actually attracting new customers, clients, etc. You need a strategy if your company wants to make the most of social media marketing.   Here are 13 recommendations from industry professionals that have […]

This year, Cox Automotive predicts 39.5 million used-car sales. According to a senior economist for the National Automobile Dealers Association, the average monthly payment difference between new and used cars is continuing to widen, which will probably lead to more buyers turning to the used-car market. Is your dealership outfitted with the latest technology to […]

On social networking sites, many things can go wrong. The majority of errors are trivial, but when you do make one on social media, a large global audience is watching. While dull articles are pardonable, other errors might seriously harm the company’s bottom line. Here are some typical social media mistakes your business can be […]

When our adventure began years ago, the objective was to forge strong bonds not only with dealers but also with other vendors who shared SimpSocial’s principles. A consistent message was presented during conversations and product demonstrations in the hopes that people would see the benefits of our offering and spread the word about it. When […]

Sometime in June, Social Media Day was established due to the influence it has had on society over the years. Its popularity has since increased. Today is a celebration of social media and the enormous influence it has had on our company’s ability to interact with customers globally in real time. The following three statistics […]

As social media marketing platforms like Facebook and TikTok gain popularity, dealerships have a fantastic opportunity to connect with customers while establishing brand loyalty to keep customers. This chance to communicate with clients has been enhanced by the rise in mobile device usage. The best way to put it, according to Facebook, is to “give […]

Over the past few years, the automotive sector has undergone a continuing, dramatic revolution. This significant change is the result of evolving consumer buying behaviors, connected technologies, and consumer mobility, all of which have an impact on how consumers research and ultimately purchase vehicles.   New technological advancements and the rising popularity of social media […]

Are you trying to make your automobile advertising campaign run like clockwork? one that is unaffected by the bumps and craters of fluctuating consumer demand, trends, and other obstacles? It is more crucial than ever for automotive advertisers and marketers to remain ahead of the curve as technology advances and consumer behavior changes. Did you […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamp. But the need to put customers first and center […]