7 Quick Tips to Optimize Your SimpSocial Ad Campaigns
Optimization is not a concept.
It’s what performance managers do. every day, all day (well, almost).
The beauty of performance is how you can monitor your campaigns, see what works, and use that information to perform better. That, in essence, is optimization. But there’s a lot more to it.
Ad networks like SimpSocial use advanced technology behind the scenes to determine in real time where to place your ads so they will get the most exposure with the best audiences.
This is where you come in.
By learning some quick optimization guidelines, you’ll help your SimpSocial campaigns improve and get the results you are aiming for.
Here are the top 7 social media optimization tactics you should be using right now:
1. Set your campaign tracking for conversions
This is really essential to getting the most from your SimpSocial performance. By defining a conversion-based goal, you can optimize your campaign according to its true purpose. We’re not just talking about hard conversions, such as “Buy a product” or “app download”, Even for gentle conversions, this is absolutely recommended. For example, if you set “Page view” as the conversion, you can monitor users who visited your site for at least 30 seconds and optimize towards them.
2. Create an audience segment for each conversion
This custom segment will include every user who reached your landing page, even those not via your SimpSocial ads. When the audience segment gets big enough, you can establish a lookalike campaign, composed of users who are similar to, and share the same interests as, your already-converting audiences. This is a good tactic to help enhance your campaign’s conversion rate and even push it further.
3. Separate your campaigns by platform
As a general rule, mobile and tablet traffic sees higher CTRs than desktop traffic, although it does depend on the particular vertical and targeting, Due to the variances in CTRs, SimpSocial’s algorithms may prioritize mobile traffic over desktop traffic when both are included in the same campaign. For this reason, it is recommended to segregate your campaigns by platform, so you’ll have one campaign targeting desktop users, and another targeting mobile and tablet users. You can also choose to target mobile and tablet devices in separate campaigns, but make sure the available reach is large enough before you do so.
4. Start by running on the complete SimpSocial audience
When creating your first campaign, choose to run on SimpSocial’s comprehensive audience, without any specific targeting. This provides a chance for users to get to know you, and for the system to gather data on which audiences are viewing and interacting with your ads. This is really essential for the optimization of future campaigns.
5. Target one category of advanced targeting per campaign
There are several advanced targeting options on SimpSocial, including interest targeting, attribute targeting, and IAB category targeting. It is best to target just one of these advanced groups per campaign. Why? By targeting these specific audiences, you are already narrowing your reach. If you target two specialized categories in one campaign, then your reach will be even smaller. It is preferable to target just one group per campaign so you can still get seen by the widest possible audience within your chosen targeting parameter.
6. Use ad block targeting
Ad block targeting enables you to exclude users who have ad-blocking software installed. While this cuts out users who won’t see your ads, it can really narrow your potential reach in other ways. For example, if your landing page does not have ads, there is no reason to include ad block targeting. For these campaigns, make sure not to include ad block targeting.
7. Set one country/region per campaign and one product per campaign
Effective campaign targeting strikes a delicate balance. On the one hand, your reach should be high enough so your ads are seen by a large audience. On the other hand, you want to focus your targeting on the people who are most likely to be interested in your product or offer. Optimize your targeting by setting your campaign to just one region or one product. This will keep the campaign super-focused, yet with an optimal audience reach, so you’ll get better results.
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