Our latest News and Blogs

Finding the Right Balance of Strength and Flexibility When it comes to Software-as-a-Service, there’s a lot to think about (SaaS). Organizations want the best solutions for their needs, and they simply don’t have the time, resources, or energy to onboard shoddy technologies that will need to be replaced soon. Businesses consider a variety of factors […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]

When Sales and Marketing are on the Same Page Salespeople criticize Marketing teams for sending over weak leads, while Marketers chastise Sales teams for not following up on the leads they generate. Interdepartmental breakdowns lead to missed opportunities, squandered effort, and frustration. And, as businesses grapple with a sagging economy, these flaws are becoming even […]

It’s important to keep your sales cycle short, but it’s also important to keep the length of your sales cycle short. It’s also crucial to give prospects and clients a personalized experience throughout the process. While your employees are crucial in developing relationships with potential customers, technologies such as Intelligent Virtual Assistants (IVAs) can help […]

Using Multiple Intelligent Virtual Assistants in Different Geographical Areas: Best Practices Your company must resonate with your target demographic in order to succeed in sales and marketing. You must not only comprehend their objectives and pain spots, but you must also interact with them on their terms. To put it another way, if you want […]

In 2021, there will be three major changes in lead engagement strategies. The year 2020 is drawing to a close (phew), and 2021 is rapidly approaching. While it may feel like a victory just to make it through this year, there is no rest for the weary – and 2021 will undoubtedly be difficult in […]

When it comes to technology, each advancement is reliant on the progress of others. SimpSocial, for example, automates two-way, human-like interactions on a large scale. However, achieving this capability necessitates a combination of technologies, including artificial intelligence, machine learning, and robot process automation. But there’s another factor at work: Natural Language Processing (NLP). Let’s take […]

Conversational Artificial Intelligence (AI) is now a part of our daily lives, both at work and at home. Conversational AI is everywhere, from personal virtual assistants that help us play music and monitor our homes to skilled virtual assistants that help us do our work. Let’s take a closer look at the history of Conversational […]

Customers are the lifeblood of every company. This is why many telecommunications companies create Customer Success teams, also known as Account Management or Customer Experience teams, to ensure that customer relationship remain satisfied and stable. However, this is not a simple mission. High customer-to-account manager ratios make it challenging, if not impossible, for Customer Success […]

SimpSocial conducts a hidden shopper survey every year to determine how successful companies are at sales follow-up. We then assess these businesses based on the “4Ps of Sales Effectiveness,” which include: Promptness refers to how easily a sales team responds to a lead’s follow-up order. Persistence:   The number of times a sales team contacts […]

We’ve all heard the story: marketing creates leads, and sales follows up to gauge interest, answer questions, and turn those leads. But, as we all know, it isn’t always that easy. Engaging a lead in a two-way conversation requires speed, patience, and tact. The more powerful a Sales team is in these areas, the more […]

Even in the midst of a global pandemic, you will increase property sales. The new pandemic’s uncertainty has begun to have an effect. Working conditions restrictions for the ‘new standard’ are causing a deadly change in the global economy. Physical separation has caused the real estate industry to suspend activities such as open houses, home […]

It all comes down to success and efficiency, even though you have a winning contact center squad. Contact centers are used in almost every industry and include a variety of procedures that are managed by different people in various departments. The majority of workflows are intertwined and interdependent on one another. It can quickly fall […]

Don’t have your Facebook integration set up yet? Take this as a gentle reminder to do so. Stop losing out and start nurturing your Facebook leads with this new method. More detailed ad data can now be pulled into your SimpSocial account, allowing you to build a stronger and more personalized drip campaign with texts […]

The future holds so many possibilities in an age of ever-changing technology. People will be hungry for creativity in the post-pandemic workplace in the coming years, in search of a better and more sustainable job system. Contact centers are the first in line for all other technology-driven industries. For a long time, contact centers have […]

As corny as it might sound, a company’s performance is determined by its customers. What they have to say about your product or service gives others an idea of what they should expect from your business. It gives them the power to make or destroy your company’s reputation. Customers have more influence over companies than […]

It’s still incredible how a single device can alter our way of life. There is nothing that can compare to the worth of a smartphone. Smartphones have passed the “trends” stage and are now considered a necessity in today’s world. Fortunately for companies, this has resulted in more opportunities to gain customers. With the advancement […]

Every salesperson is expected to understand what makes their customers tick. They should be aware of their passions right down to their deepest desires. Successful sale necessitates a combination of psychology, human contact, and tenacity. However, in today’s world, salespeople are supposed to have one more skill added to their repertoire: technical experience. With the […]

Facebook for Business told advertisers in Q1 2021 that the forthcoming improvements in Apple’s iOS 14 update “will impact how we obtain and process conversion events from tools like the Facebook pixel.” If you use the Facebook platform to monitor conversions from your social ads on your website or app, this update would have a […]

Why You Shouldn’t Use Just One Sales Channel When it comes to closing deals, phone calls have a long history of proving to be the most successful sales channel of all time. And it’s absolutely true: you can educate a customer about your goods and services, develop a partnership, and close a deal in just […]

Years ago, when salespeople were looking for buyers to persuade, they would call each one individually. Now that they have technology on their hand, AI-powered dialers have sprung up to make their sales lives easier. While salespeople no longer have to worry about manually dialing numbers, they now face a new challenge: rising efficiency. Technology […]

Enough with the teasing: Facebook ad integration is now available! We’re ecstatic to announce that you can now use SimpSocial to further engage your Facebook leads with calls and texts. By syncing your Facebook lead generation ads with SimpSocial, all new and old form submissions will be stored as contacts, allowing you to call anyone […]

Do you have a problem with low email open rates? Updating the subject lines is a good idea. The average email open rate across all sectors was 21.33 percent, according to Mailchimp. If your open rate is low, it’s typically due to a combination of these three factors: The audience/segment you emailed did not match […]

The new year is approaching quickly! How does your digital marketing plan for 2021 look? Have you recently changed your password? Have you checked to see if your website is optimized for lead generation? We’ve put together the ultimate digital marketing guide, which includes a list of best practices that your company should implement as […]

Your Guide To Automating Sales Workflow (Sales Automation 101) Many corporations and businesses struggle with sales efficiency, and it has become more prevalent in today’s setting. There are millions of productivity hacks and applications available to help you get more done at work, but it’s a different story when it comes to sales. Since the […]

Per Real Estate Agent Needs These 5 SimpSocial Features Selling a property can be both difficult and exciting. There is no such thing as a one-size-fits-all sales strategy for real estate agents and realtors. It takes a specific collection of skills, a lot of time, and incredible talent to get the attention of prospects and […]

What You Should Know About Apple’s iOS 14 Update and Facebook Facebook for Business told advertisers in Q1 2021 that the forthcoming improvements in Apple’s iOS 14 update “will impact how we obtain and process conversion events from tools like the Facebook pixel.” If you use the Facebook platform to monitor conversions from your social […]

Is It Necessary to Get Reviews for Your Business? Yes, there is a spoiler. Reviews have never been more critical in the digital marketplace. They have the power to influence whether a customer chooses you or your rival. If they’re looking for a new restaurant, deciding where to live, finding a dentist, deciding which homebuilder […]

HubSpot has named SimpSocial as a Platinum Partner. SimpSocial is pleased to announce that we have been named a HubSpot Platinum Partner, having met HubSpot’s high standards in: Certifications for Onboarding Expansion We’re proud of our track record of successfully implementing HubSpot marketing for developers, designers, and a variety of other businesses. Reaching this new tier […]

SEO Best Practices The secret to successful SEO blog content is to provide value to the reader. Publishing interesting, useful content that your readers will want to bookmark and return to again, share with others, or connect to on their own websites is one of the best SEO practices for your blog. Your aim is […]

Everyone understands that social media is a constantly changing medium, and as marketers, we must adjust to new rules of interaction on a monthly, if not weekly, or hourly basis. And with the way Facebook, which also owns Instagram, changes their ad platform on a regular basis to provide users with engaging content and marketers […]

How To Improve The Assisted Living Community’s SEO Senior living facilities need a successful senior living SEO plan to improve awareness and climb to the top of search results as more seniors use search and social media today. Sixty-seven percent (67%) of seniors use the internet today; we know they’re looking; the question is, who […]

Advertisers who position advertisements for jobs, housing, or credit services are no longer allowed to target or exclude ads based on gender, age, parental status, marital status, or ZIP code, according to Google Ads. On October 19th, 2020, these amendments will take effect. What’s Gone in Google Ads for Housing Targeting Google Ads, unlike some […]

Most people today have a basic understanding of what PPC (pay-per-click) is and what it is intended to accomplish. For example, my father has made it to 2020 without knowing whether or not he “has email.” With this in mind, he knows PPC well enough to think of it as the internet’s yellow pages. SimpSocial’s […]

Make no mistake: COVID-19 and the new normal would alter the construction industry. Home is now all – it’s where you live, entertain and educate your children, and stay healthy in a constantly changing world. The long-term consequences would be incorporated into new home design. Below are some suggestions for how homeowners can live healthier […]

Are you using hashtags to broaden your social media reach? If you don’t, you’re losing out on a chance to meet more people and increase the visibility of your content on social media. You may be wondering what a hashtag is and how to use it. That’s where we can help! What Is a Hashtag, […]

We all have ambitions and goals, so how are you going to accomplish them? SMART targets are effective and simple to comprehend. They’re based on fact and broken down into small chunks so you can quickly digest them and achieve the ultimate goal. Have you ever heard the phrase “act smarter, not harder”? This is […]

Inbound Marketing’s Four Pillars Delivering ideas and building resources that will have a positive effect on your company and goals is what inbound marketing is all about. To communicate with your prospects and eventually engage your clients, your approach should involve a variety of marketing platforms and solutions. For Your Assisted Living Group, Use Inbound […]

CRMs aren’t all made equal. Businesses should look for a CRM tool that is compatible with their sales processes. Companies that use CRMs have higher consumer satisfaction and are seen as meeting their quotas better, according to a new Aberdeen Research report. CRM is undeniably beneficial to sales teams. However, in order to get the […]

Since the automotive industry is the second most expensive in the world, retaining customers can be difficult. Car dealerships are fiercely competitive because they enable consumers to make a significant financial commitment before making a purchase. You should have the right tools for companies like this to not only entice consumers but also win their […]