Our latest News and Blogs

Why Are Revenue-Driven Organizations Embracing the Augmented Workforce in Uncertain Times? It is unnecessary to point out that things have changed. Right now, you’re experiencing it. Many businesses are being compelled to cut all discretionary expenditure, indefinitely freeze recruiting, demonstrate a great return on investment from decreased marketing budgets, and decide how to best target […]

You meticulously crafted a robust 2020 Marketing strategy that displays your capacity to contribute to pipeline and revenue goals. You’ve made a significant investment in tradeshows and events as part of your entire marketing strategy, and you’re ready to shake hands and sign contracts. Uncontrollable occurrences, such as the coronavirus (COVID-19), have now put a […]

Sales Teams Face a Capacity Challenge Salespeople are overworked and picky.   To be honest, most businesses aren’t aware of the sales capacity issue because they assumed it would happen anyway. Marketing creates as many leads as possible, while salespeople pursue as many as possible. This method puts pressure on members of the sales team […]

The Sales Capacity Challenge and Excess Lead Volume   Overbooking our to-do list is a pain we’ve all felt. We intend to complete ten, fifteen, or even twenty chores in a single day, but only complete one or two. It’s not that we don’t want to or aren’t capable of doing so. It’s just that […]

Personalized Marketing at Scale using AI   Every day, the ordinary person is exposed to millions of messages, advertising, and conversations. Much of this is muted, much like the background noise in a crowded restaurant. People perk up when they hear a message that is relevant to them, such as their name or order number. […]

Why Are Automotive Companies Behaving Like Businesses?   Automotive dealerships are becoming increasingly tech-savvy as they employ Intelligent Virtual Assistants (IVAs) for Automotive Sales and Service, despite the perception that they are trailing behind in terms of innovation. These virtual team members are becoming mainstays for dealerships aiming to attract and keep consumers, thanks to […]

Skills in communication that will help you sell more Communication is a key component in sales. Although sales is frequently seen to be a talent that people are born with, there are some essential communication habits that people can adopt to improve their sales skills. Communication styles are crucial—you must be able to convey enthusiasm […]

Using artificial intelligence to increase lead generation and conversion Marketers are more interested than ever in artificial intelligence. What is the reason for this? Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at. AI integrates perfectly into the […]

When expectations and abilities to carry out the plan are truly aligned, goal setting is effective. Setting goals for your team in a way that is measurable, reachable, and practical is the best way to go. Most teams are required to meet an annual income target, with each rep being liable for a share of […]

Selling to accounts vs. marketing to accounts Account-based marketing (ABM) has swiftly established itself as a recommended practice for scaling up marketing to high-value target accounts. If you’re providing a sophisticated product that affects numerous business units inside a huge corporation, you’re probably using some form of account-based marketing to engage your target audiences and […]

Start Using These 9 Lead Conversion Secrets Right Now Marketers would have an easier time if every customer went through the same purchasing procedure. We’d just respond to information requests via forms on websites, hold demos, and seal deals. It’s simple! Rather, buying processes are as diverse and complicated as the potential consumer base. This […]

Return to Business Sales and Marketing Strategies Most people, both professionally and personally, had to make significant adjustments in the first half of 2020. COVID-19 shattered our habits and drastically altered our social relations. Leaders in marketing and sales have adapted as well, altering operations and business methods to meet current difficulties. However, although we […]

How the 4Ps of Sales Effectiveness Help Sales and Marketing Teams Work Better Together What is the level of collaboration between your Marketing and Sales teams? According to SimpSocial research, marketers and salespeople want positive, coherent relationships with one another, yet expectations are frequently misaligned. Marketing believes Sales isn’t following up with leads quickly or […]

The Platform for an Intelligent Virtual Assistant is Intelligent Automation. Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat.   While […]

Intelligent Virtual Assistants with Multiple Channels: Meeting Customers Where They Are Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat. While […]

Finding the Right Balance of Strength and Flexibility When it comes to Software-as-a-Service, there’s a lot to think about (SaaS). Organizations want the best solutions for their needs, and they simply don’t have the time, resources, or energy to onboard shoddy technologies that will need to be replaced soon. Businesses consider a variety of factors […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]

When Sales and Marketing are on the Same Page Salespeople criticize Marketing teams for sending over weak leads, while Marketers chastise Sales teams for not following up on the leads they generate. Interdepartmental breakdowns lead to missed opportunities, squandered effort, and frustration. And, as businesses grapple with a sagging economy, these flaws are becoming even […]

It’s important to keep your sales cycle short, but it’s also important to keep the length of your sales cycle short. It’s also crucial to give prospects and clients a personalized experience throughout the process. While your employees are crucial in developing relationships with potential customers, technologies such as Intelligent Virtual Assistants (IVAs) can help […]

Using Multiple Intelligent Virtual Assistants in Different Geographical Areas: Best Practices Your company must resonate with your target demographic in order to succeed in sales and marketing. You must not only comprehend their objectives and pain spots, but you must also interact with them on their terms. To put it another way, if you want […]

In 2021, there will be three major changes in lead engagement strategies. The year 2020 is drawing to a close (phew), and 2021 is rapidly approaching. While it may feel like a victory just to make it through this year, there is no rest for the weary – and 2021 will undoubtedly be difficult in […]

When it comes to technology, each advancement is reliant on the progress of others. SimpSocial, for example, automates two-way, human-like interactions on a large scale. However, achieving this capability necessitates a combination of technologies, including artificial intelligence, machine learning, and robot process automation. But there’s another factor at work: Natural Language Processing (NLP). Let’s take […]

Conversational Artificial Intelligence (AI) is now a part of our daily lives, both at work and at home. Conversational AI is everywhere, from personal virtual assistants that help us play music and monitor our homes to skilled virtual assistants that help us do our work. Let’s take a closer look at the history of Conversational […]

Customers are the lifeblood of every company. This is why many telecommunications companies create Customer Success teams, also known as Account Management or Customer Experience teams, to ensure that customer relationship remain satisfied and stable. However, this is not a simple mission. High customer-to-account manager ratios make it challenging, if not impossible, for Customer Success […]

SimpSocial conducts a hidden shopper survey every year to determine how successful companies are at sales follow-up. We then assess these businesses based on the “4Ps of Sales Effectiveness,” which include: Promptness refers to how easily a sales team responds to a lead’s follow-up order. Persistence:   The number of times a sales team contacts […]

We’ve all heard the story: marketing creates leads, and sales follows up to gauge interest, answer questions, and turn those leads. But, as we all know, it isn’t always that easy. Engaging a lead in a two-way conversation requires speed, patience, and tact. The more powerful a Sales team is in these areas, the more […]

Even in the midst of a global pandemic, you will increase property sales. The new pandemic’s uncertainty has begun to have an effect. Working conditions restrictions for the ‘new standard’ are causing a deadly change in the global economy. Physical separation has caused the real estate industry to suspend activities such as open houses, home […]

It all comes down to success and efficiency, even though you have a winning contact center squad. Contact centers are used in almost every industry and include a variety of procedures that are managed by different people in various departments. The majority of workflows are intertwined and interdependent on one another. It can quickly fall […]

Don’t have your Facebook integration set up yet? Take this as a gentle reminder to do so. Stop losing out and start nurturing your Facebook leads with this new method. More detailed ad data can now be pulled into your SimpSocial account, allowing you to build a stronger and more personalized drip campaign with texts […]

The future holds so many possibilities in an age of ever-changing technology. People will be hungry for creativity in the post-pandemic workplace in the coming years, in search of a better and more sustainable job system. Contact centers are the first in line for all other technology-driven industries. For a long time, contact centers have […]

As corny as it might sound, a company’s performance is determined by its customers. What they have to say about your product or service gives others an idea of what they should expect from your business. It gives them the power to make or destroy your company’s reputation. Customers have more influence over companies than […]

It’s still incredible how a single device can alter our way of life. There is nothing that can compare to the worth of a smartphone. Smartphones have passed the “trends” stage and are now considered a necessity in today’s world. Fortunately for companies, this has resulted in more opportunities to gain customers. With the advancement […]

Every salesperson is expected to understand what makes their customers tick. They should be aware of their passions right down to their deepest desires. Successful sale necessitates a combination of psychology, human contact, and tenacity. However, in today’s world, salespeople are supposed to have one more skill added to their repertoire: technical experience. With the […]

Facebook for Business told advertisers in Q1 2021 that the forthcoming improvements in Apple’s iOS 14 update “will impact how we obtain and process conversion events from tools like the Facebook pixel.” If you use the Facebook platform to monitor conversions from your social ads on your website or app, this update would have a […]

Why You Shouldn’t Use Just One Sales Channel When it comes to closing deals, phone calls have a long history of proving to be the most successful sales channel of all time. And it’s absolutely true: you can educate a customer about your goods and services, develop a partnership, and close a deal in just […]

Years ago, when salespeople were looking for buyers to persuade, they would call each one individually. Now that they have technology on their hand, AI-powered dialers have sprung up to make their sales lives easier. While salespeople no longer have to worry about manually dialing numbers, they now face a new challenge: rising efficiency. Technology […]

Enough with the teasing: Facebook ad integration is now available! We’re ecstatic to announce that you can now use SimpSocial to further engage your Facebook leads with calls and texts. By syncing your Facebook lead generation ads with SimpSocial, all new and old form submissions will be stored as contacts, allowing you to call anyone […]

Do you have a problem with low email open rates? Updating the subject lines is a good idea. The average email open rate across all sectors was 21.33 percent, according to Mailchimp. If your open rate is low, it’s typically due to a combination of these three factors: The audience/segment you emailed did not match […]

The new year is approaching quickly! How does your digital marketing plan for 2021 look? Have you recently changed your password? Have you checked to see if your website is optimized for lead generation? We’ve put together the ultimate digital marketing guide, which includes a list of best practices that your company should implement as […]

Your Guide To Automating Sales Workflow (Sales Automation 101) Many corporations and businesses struggle with sales efficiency, and it has become more prevalent in today’s setting. There are millions of productivity hacks and applications available to help you get more done at work, but it’s a different story when it comes to sales. Since the […]