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According to the National Auto Dealers Association (NADA), over 56% of all dealer advertising dollars went to the internet. Some of the old staples, like TV, radion, and newspapers, have fallen off a cliff.

Facebook lead ads are a unique tool that is more than simply an advertising system. Facebook has created ads that are designed to specifically generate leads. One of its biggest strengths is the ads are created to capture leads on mobile devices.

Marketing has a major issue, an issue that has quickly become its Achilles heel: most of the information that marketing agencies give to their clients means nothing.

Here’s a newsflash for you: Facebook is not the place to market your best-priced vehicles! It’s the place to market the emotions of auto ownership.

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

The sales funnel for vehicles has changed. One of the most significant changes is that potential car buyers are entering the funnel earlier.

When online advertising started, Google ads were all anyone talked about. You could get your business listed on the top of the Google search page and it generated a lot of auto sales.

There are a lot of sources for leads that auto dealerships can tap into. From third party websites to lead generation companies to Google advertising to email lists, everyone is trying to sell you “leads” that you can sell to.

There are a lot of Facebook ads success stories that you’ll hear if you surf the internet. Many of them are a bit dubious. You aren’t given a lot of facts and the sources might be a bit questionable.

Back in the good old days, just about anytime before 1999, every dealership created its own funnel. They put ads on the radio, TV, in the newspaper, they even sponsored Little League teams, all in an effort to be “top of mind” when the customer thought about buying a car.