Finding the Right Balance of Strength and Flexibility

Finding the Right Balance of Strength and Flexibility

When it comes to Software-as-a-Service, there’s a lot to think about (SaaS). Organizations want the best solutions for their needs, and they simply don’t have the time, resources, or energy to onboard shoddy technologies that will need to be replaced soon. Businesses consider a variety of factors when making purchases, including ease of use, flexibility or customization, and the solution’s best practices or strengths.

These factors can, admittedly, be at odds with one another. For example, the most reliable solution might be extremely technical. Alternatively, the solution that is easiest to implement may have limited customization. It is the responsibility of each organization to evaluate each use case and conduct a cost-benefit analysis of any technology they are considering.

There is, however, one inconsistency that should not be overlooked. When the value and strength of a solution like SimpSocial are directly contradicted by flexibility and customization.


There Aren’t All Flexibilities Created Equal


Consider an athlete’s physique. Depending on their sport or activity, they may spend a significant amount of time training their bodies to be strong or limber in specific areas. They risk injuring themselves if they do not properly prepare their bodies.

SimpSocial falls into the same category. While some features benefit from flexibility and customization, others would suffer from overextension.

Short and sweet emails, for example, tend to capture people’s attention, whereas long emails are frequently ignored. Similarly, well-constructed emails will arrive in the primary inbox of a recipient, whereas emails with unusual subject lines or body text will end up in spam folders. The truth is that emails that follow a specific formula have the best chance of converting leads into sales opportunities. Changing the formula will reduce the effectiveness of your outgoing emails.

While SimpSocial allows customers to customize certain aspects of an AI-driven conversation (such as the subject line or injecting campaign-specific language), we do not allow other changes in order to maintain the conversation’s integrity. These limitations are based on best practices that have been tested and retested over the course of a decade of providing two-way, human-like conversations with leads and customers.

Our Intelligent Virtual Assistants (IVAs) are, in fact, trained using deep learning and data from one billion interactions. SimpSocial is a leading provider of Intelligent Virtual Assistants that assist businesses in attracting, acquiring, and growing customers at scale.

SimpSocial provides the most value to our customers—as well as the best experience for their leads and customers—by combining flexibility and customization when appropriate with rigidity based on longevity and best practices.


When Is Having Too Much Flexibility a Bad Idea?


he primary value of an Intelligent Virtual Assistant is its ability to engage every lead or customer in a scalable way that leads to the best next action for generating revenue. An IVA, on the other hand, helps revenue-generating teams overcome many of the time and resource constraints they face by automating repetitive tasks like crafting large numbers of personalized emails, chasing cold leads, and following up with customers to schedule or reschedule important meetings.

In this case, too much flexibility can work against you. When you write your own email, you have complete control over the content. You are, however, more likely to make mistakes, ranging from simple typos to sharing incorrect messaging to failing to follow best practices. Even the most seasoned Salesperson or Customer Success Manager makes mistakes or has a bad day from time to time. When you consider the large number of emails that teams must send to leads and customers, you can see how much time and effort goes into outreach.

Intelligent Virtual Assistants, on the other hand, never get angry, frustrated, or waste time. Even better, IVAs always send out emails that have been thoroughly tested to ensure higher open rates and increased customer engagement. SimpSocial allows business professionals to focus on what they do best—closing deals and building relationships with customers—by intelligently automating redundant but critical communications.


When you want flexibility, you can have it, and when you need quality, you can have it.


We are constantly improving our solutions based on customer feedback as a customer-centric organization. Customers are encouraged to make suggestions for what they would like to see from our Intelligent Virtual Assistants. We’ll collaborate with you to find the best SaaS solution for your needs.

SimpSocial isn’t just selling software when it comes to SimpSocial. We’re selling the best practices that enable our Intelligent Virtual Assistants to have high-quality, two-way conversations with leads and customers, which saves time and increases revenue.


No leads were lost. reduced overhead.
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