How to Use Hashtags Effectively to Grow Your Business in 2020

Are you using hashtags to broaden your social media reach? If you don’t, you’re losing out on a chance to meet more people and increase the visibility of your content on social media. You may be wondering what a hashtag is and how to use it. That’s where we can help!

What Is a Hashtag, Anyway?

Let’s start with a definition of what a hashtag is. The pound or hash sign (#) is accompanied by a phrase or keyword linked to the material being shared to create a hashtag. These hashtags can be included everywhere in your social media post’s caption and comments, as well as on your social media stories.

They can be used on Twitter, Instagram, Facebook, LinkedIn, and Pinterest, among other social media sites. Users can search for content and discussions related to personal interests, local businesses, current events, or inspiration for their next DIY project using a common hashtag, which pulls content related to the same hashtag into one source.

What Is Your Hashtag Strategy?

Hashtags are simple, but they do require the following to function properly:

The hashtag symbol (#) must appear at the start of the phrase or expression.

In a hashtag expression, no spaces are allowed.

For your content to appear in the hashtag stream, your social media accounts must be set to public.

The keyword and phrase must be related to the post’s material.

Hashtags are most commonly used on Twitter and Instagram, the two most popular social media sites. It’s important to understand how they function on and platform if you want to expand your scope and make your content more discoverable for your online marketing strategy.

On Twitter, there are hashtags.

Hashtags are used on Twitter to group together discussions about the same topic. Users who do not follow accounts discussing the subject will interact as a result of this. Each hashtag stream is further divided into five groups:

Top: This stream contains the tweets with the most interaction that use a particular hashtag.

The most recent: This is a live stream of someone who uses a particular hashtag in their tweets.

People: This is a list of Twitter users who are influential in relation to a hashtag.

Images: This is a collection of photos from tweets with a particular hashtag.

Videos: This is a list of videos that have been used in tweets with a specific hashtag.

You can also see similar searches on the left side of the page. This tool will help you find hashtags that are relevant to your brand, case, or campaign.

Instagram hashtags

Hashtags are often used on Instagram to put related conversations into one source, but in a different format. Instagram hashtags are divided into three groups and generate a collage of images that use a particular hashtag:

This is a list of hashtags that are often used in conjunction with the searched hashtag. They can be scrolled across from left to right at the top of the picture collage.

Top Posts: This feed shows the posts with the most interaction, such as likes, comments, shares, and saves, that use the searched hashtag.

Most Recent: This feed is a live stream of posts with the hashtag in question.

By typing the hash symbol (#) and the word or phrase you think you would use, Instagram will recommend hashtags for you to use based on popularity. For users to see your post on a hashtag feed, your Instagram account must be public.

How to Decide Which Hashtags to Use and When to Use Them

There is no definitive answer to when hashtags should be used, other than whenever possible! The more you use them, the more likely consumers are to notice your brand. However, using needless hashtags or overusing hashtags in a post can come across as spammy or desperate, and should not be part of your social media strategy. You can use as many hashtags as each platform allows, but they must be relevant to your brand and the content you’re sharing.

Instagram hashtags

When choosing hashtags, keep in mind that you want to use hashtags that are relevant to what your target audience is looking for and following. Switching up your hashtags and finding a range that corresponds to your content is a process of trial and error when it comes to finding hashtags that work for you. Using hashtags with a large number of posts isn’t always the best option. Finding niche-category hashtags that are important to your content and increase your chances of being noticed is recommended.

While hashtags seem to be easy, using them for a specific reason can be challenging. Allow our team of #digitalmarketingexperts to conduct hashtag research for your brand and assist in the growth of your social media platforms.

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