Our latest News and Blogs

Most buyers want to buy cars online—until they don’t. They then want to contact, text, or visit a dealership employee who can answer their questions, be transparent, and deliver an excellent experience.   With so much technology, it should be easy to provide, right? Not exactly.   According to SimpSocial Annual Automotive Customer Experience Trends […]

We knew the situation was dire. However, our own car-shopping experiences allowed us to understand the frustration. From having to wait too long for information to repeatedly retelling our stories to different departments, the entire experience was disappointing.   Dealershipsavaging, disjointed, constant dialogue, and competitive interactions. not a helpful, continuous discourse, as we have come […]

You may have heard of these two phrases by now and believed they didn’t relate to your company’s Facebook advertisements. Many companies that are only interested in scaling have turned to Facebook marketing over the past few years. And it’s simple to sit back and assume that because everyone is using them, your marketing may […]

To make sure that no leads slip between the cracks, a dealership must implement a strong follow-up strategy. Making the most of each lead that comes your way is essential given the fierce competition in the automotive market. Sadly, a lot of dealerships have trouble following up on long-term leads, which results in missed opportunities […]

Some things in the marketing industry will never change, despite the fact that it grows rapidly every year. One of these is successful marketing. Even if you offer the best goods and services available, your business may fail if you are unable to connect with your target market. Keep up with the times if you […]

Dealerships spend a lot of money on lead generation initiatives including marketing, advertising, and lead creation campaigns. Due to lead abandonment, the practice of losing up on leads after a certain amount of time, many dealerships struggle to turn those leads into sales. InsideSales.com found that sales representatives often lose up on a lead after […]

Even with the finest car models in town on display and a stellar car sales team, the end-of-month numbers remain unchanged. The fundamental flaw with such sales optimization strategies is that they fail to address the underlying problem. We’ll elucidate. In the past decade, automobile purchasers have undergone a radical transformation. People previously distinguished brands […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamps. But the need to put customers first and center […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems. Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More input […]

Text messaging is revolutionizing lead follow-up for auto dealers. It can be challenging to convince your sales team to consistently make phone calls and finish tasks in the CRM. It can seem like an uphill fight to make sure that every lead is followed up on in a timely and efficient manner, despite countless meetings […]

I have worked as a vendor in the automotive industry for many years, during which time I have seen every lead, advertising product, and piece of software come and go. But one thing that hasn’t changed is the existence of dishonest salesmen who don’t want to put in the effort required to turn leads into […]

  Over the past eight years, we’ve been keeping track of some fascinating data. Data shows that customers who click on ads on Facebook and Instagram take longer to convert than those who click on ads from other sources. Dealerships around the nation are now able to follow up with leads indefinitely thanks to our […]

  Dealership executives all over the world are wracking their brains with the thought, “I know I need to improve the customer experience. How in the world do I do it now?   Fortunately for them, changing the customer experience requires a team effort. On the contrary, excellent client experiences come from company-wide efforts. The […]

  As a software developer with a passion for technology and a solid grasp of artificial intelligence, I’ve seen firsthand the amazing possibilities of technological advancements. Having worked in the auto industry, I am aware of the emotional nature of the car-buying process. It’s about establishing relationships and offering outstanding customer service that cannot be […]

The Automotive Industry’s ChatGPT   With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a […]

  When it comes to advertising on Meta, many automobile dealers are feeling left out in the cold as 2022 draws to a close. (Facebook). Let’s look at the causes for this.   Special Ad Audiences were established by Meta in 2019 to go along with the Special Ads Category’s new name. The Lookalike Audiences […]

  For your dealership to increase sales and expand, you must establish connections with potential clients. Text messaging, which is increasingly replacing voice calls as millennials’ favorite means of contact, is one way to do this. According to studies, 90% of millennials prefer text messaging as their primary form of communication.   Text messaging allows […]

Why Your Dealership Must Pay Attention to TikTok   TikTok has been downloaded more than 3 billion times through the Google Play Store and Apple App Store in just six incredibly brief years since its debut. We still have a lot to educate you if you haven’t heard of TikTok yet. But even if you […]

For many years, SimpSocial has been operating nationwide lead-generation campaigns for auto dealers. Instead of website clicks that have a low lead conversion rate, lead generation advertising allows us to generate leads straight from Facebook and Instagram. We have spent tens of millions and created hundreds of thousands of leads at an average cost of […]

  This year alone, about 1.5 million vehicles are expected to be sold per month. Every. Month. Is your dealership achieving record sales numbers as well, with record sales statistics for auto dealers in 2015 and projections for 2016 looking to be as forecasted? This article discusses how to sell effectively across various generations utilizing […]

  Facebook’s Lead Ads are the quickest and most cost-effective way to convert a click into a lead on Facebook, and the internet in general. They enable visitors to express interest in your offer by filling out a form on Facebook. Because the forms are pre-populated with the user’s Facebook information, it’s the quickest way […]

  I had the privilege of attending the CBT Conference in Atlanta, GA in early March, as well as the PCG Companies training session that preceded the conference. Much of the conversation in automotive digital marketing is now focused on Google AdWords and the quality of website traffic generated. We’ve been measuring our Google AdWords […]

  Consider this: Have prices for low-funnel in-market shoppers grown as conversions have declined in recent years? For the merchants who got in early, AdWords was like a gold mine. This isn’t the case anymore. The sales are becoming increasingly difficult to come by. To acquire conversions, you must price vehicles far back on the […]

  In today’s dealerships, BDCs are hobbling around their final lap. They were doomed to fail since they were tasked with overseeing one of the dealership’s most valuable assets with the lowest-paid and least-experienced workers. With little to no training and expertise, dealers have been passing over hundreds of thousands of dollars in leads to […]

To some, the automobile industry used to resemble the wild west. What with the gunslingers as dealers. To sell as many vehicles as possible, dealers used to locate something that worked and pump more and more money into it. Why not double a marketing investment of $7500.00 in direct mail that resulted in 35 automobile […]

In every industry, managing salesmen is difficult. Automobile salespeople can be a pain to manage. Today’s dealership executives wear more hats than ever before. They’re working on sales, assessing automobiles, preparing reports, predicting, dealing with irate customers, mentoring their millennials, monitoring and adjusting digital and traditional ad spending, keeping up with the CRM, and trying […]

  The most prevalent mode of contact between us is text messaging. Text Messages can be sent and received by anyone with a cell phone. When it comes to connecting with customers, the car sector needs to start taking text messages seriously. Let’s start with talk. Chat is a fantastic way to capture clients who […]

  “The sales process is no longer alive.” This is something I constantly hearing from various experts. And I’m not sure if these people have ever worked in sales or if they’ve ever been on the other side of the desk. The process, however, is not dormant. Don’t get me wrong: it’s changed and evolved […]

  THERE ARE MANY WAYS TO CONNECT TODAY, BUT THESE THREE ARE THE BEST! When you consider it, there are a plethora of ways to “connect” with others today. I’m referring to right now, in the year 2018. The list goes on and on: phones, email, chat, text, social media, and so on. Of course, […]

  LIKE ANY OTHER SALE OR LEAD… WORK IS REQUIRED OF SOCIAL CUSTOMERS! Because I’m blogging on the SIMPSOCIAL website tonight, this feels appropriate. Also, I’m not a SIMPSOCIAL employee or affiliate; I am, however, a fan.   I believe that using Facebook and other social media to create sales leads is a good idea. This […]

If you’re a car enthusiast like me, the image of this car caught your eye as you went through your newsfeed. For a brief moment, it drew your attention. That is all you have in social media marketing. A fraction of a second. You only have a fraction of a second to grab the customer’s […]

Dorothy and her friends seek the all-knowing and all-powerful wizard in The Wizard of Oz. The tin man had a heart, the lion had bravery, and the scarecrow had a brain, and they all wanted to go home. They arrive to meet the wizard after an adventure, only to discover that the wizard is a […]

With the volume of leads coming into dealerships these days, using a typical CRM to follow up with prospects on a long-term basis is nearly difficult. Most dealers place leads into a long-term email follow-up after they’ve been on the market for seven days. Is it possible that we’re squandering perfectly good opportunities? Customers are […]

MOST DEALERSHIPS WILL NOT BE AFRAID TO SPEND THOUSANDS OF DOLLARS ON AN ADVERTISING CAMPAIGN IN ORDER TO DRIVE MORE TRAFFIC INTO THE STORE. TO SELL MORE VEHICLES, THEY HAVE A BUDGET OF 300…400…OR EVEN 600 DOLLARS PER CAR. YET, WHEN YOU ASK THEM HOW MUCH THEIR TRAINING BUDGET IS, THEY LOOK AT YOU AS […]

  USING A TRADITIONAL CRM PROCESS BASED ON PHONE CALLS AND EMAILS, MOST AUTO DEALERS CAN ONLY FOLLOW UP WITH LEADS FOR ABOUT 7 DAYS.   Dealerships have been attempting to find out how to effectively follow up on leads produced via the internet since the advent of the internet age. They’ve set up large […]

As social media becomes pivotal in the car buying process, the traditional showroom allure has shifted online. Today, consumers conduct thorough research on the internet before setting foot in a dealership. Surveys indicate that social media platforms now outstrip websites as the preferred means of reaching out to dealerships, with 75% of buyers deeming of using facebook […]

Today, how many emails have you received? How many of them have you read? Is it even a quarter of a percent? Now turn your attention to texts and ask yourself the same questions. You probably get a lot of texts, too, but you probably read them all eventually, with the exception of those group […]

  Car dealerships have only a few straightforward objectives. They want to sell more cars, follow up with possible leads, and keep the automobiles they’ve sold to consumers in good working order. While these objectives are straightforward, effective marketing can aid in their attainment.   Text messaging is one of the best and most recent […]

HOW MANY TIMES HAVE YOU HAD A PHONE CALL APPEAR ON YOUR SCREEN ONLY TO HIT THE DECLINE BUTTON?     How frequently do you hit “delete” on that obnoxious marketing email that arrives in your inbox? Consider how frequently you read your texts. Isn’t it true that you at least give each one a […]

Have you ever rushed headfirst into a relationship, only to find out two weeks later that the other person is horrified by your increased degree of commitment? Perhaps you scared them away by choking them with your communication and time. Is it just the two of us? We promise it will happen.   Marketers are […]