Our latest News and Blogs

“Those tiny yellow stars cause clicks to be gained or lost, social interactions to be won or lost, potential physical visits to be avoided, and ultimately, lost revenue.” There is no substitute for learning by doing, and we do a LOT of doing. New best practices are created as a result of the tens of […]

How It Will Benefit You My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to […]

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website. According to John Gray, the global automotive strategy leads at Pinterest, the platform is made to give hundreds of millions of […]

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives. Attempt Not to Always Sell Do […]

Rest assured that I.C.E. is a good thing! For my business, this month served as a significant milestone marker. We promoted seven employees at once, all under one roof, for the first time in what may be our organization’s history!  It was quite satisfying to see one of my main goals achieved in this way. […]

LinkedIn’s top-notch platform links business owners, skilled professionals, and up-and-coming talent with other professionals all over the world and has over 740 million individuals and over 55 million firms registered. LinkedIn is used by people to exchange content related to their industry, discover new jobs, and update others about their professional choices. Through LinkedIn, over […]

The Automotive Playbook for Dealers was introduced by Facebook last month. What is the best Facebook strategy? and other frequently asked questions by dealers around the nation are addressed in this free handbook. What Facebook automobile ad has had the most success?  A step-by-step campaign preparation guide is also provided in the recently released playbook, […]

Not all of us have the luxury of deciding exactly when we want to buy a new car. You might not be able to choose when to buy a new automobile if your present one breaks down, is stolen, or is wrecked in an accident. There are better times to buy a car that will […]

The email was the cutting-edge technology that companies benefited from for years. Text messaging is the best new way to contact customers and interact with new leads rapidly, especially with the more recent introduction of bulk text messaging to customers and the most recent introduction of MMS messaging. Businesses still use email extensively, but only […]

As a manager, it can be quite awkward to admit a weakness. I openly discuss these topics a lot because I want to make other managers aware of any potential blind spots. Another is to show modesty and put your attention on bettering yourself. This blog entry is no different. The purpose of sharing this […]

Front-line managers frequently argue with their staff at businesses all over the world. I frequently overhear leaders and managers lamenting, “I’m weary of babysitting my staff.” Why won’t my team do this? I wish my colleagues would simply (insert constructive habit here)!” or, in a sterner tone, “These people shouldn’t be making what they do […]

  A record-breaking number of business people visited Lone Star State for the 2023 NADA Show in Dallas to learn about the most recent developments in transportation and technology. With a brand-new venue, state-of-the-art networking and educational possibilities, and top-tier speakers, the event provided a window into the auto industry’s future. The exhibit hall was […]

  When a new month begins, we have a saying in sales. When the accomplishments from the previous month are removed from the board and you get the pleasure of starting anew, it is frequently noted. As we dismiss our efforts from the previous month and get back to work, we exclaim, “Hero to zero!” […]

Test yourself as a “Wonder Leader”! Many managers are continuously attempting to figure things out when it comes to direct reports. “Why won’t my employees do what I tell them?” they inquire in regards to employee performance. or “Why won’t they take the necessary steps to succeed?” Managers might also ponder, “Are my staff members […]

Hiring someone you don’t truly know can have terrifying effects on your bottom line because your staff has the power to build or break your company.   In order to find real candidates who are team players, self-aware, and ultimately someone you and the team want to work with, use the following six interview questions. […]

Twitter is useful for many things, such as better SEO, customer communication, active listening, customizing a business, and joining the discourse in your sector. If managed correctly, Twitter accounts can help your dealership appear on page 1 of Google search results. That may add a link that you control or remove a bad link from […]

MMS marketing allows you to send rich media content (images, photos, short video clips, GIFs, emojis, audio files) directly to customers via their mobile devices. You can expound your marketing message since MMS is not bound to a character limit compared to a typical SMS message. MMS is a powerful and effective tool that lets […]

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand […]

Technology was a part of growing up for our newest generation. They have more experience with smart devices and video games than the majority of us do. So, it stands to reason that this younger demographic would likely feel at ease purchasing their first car online.   But a recent study that examines the purchasing […]

Times are changing, wouldn’t you agree? Would you have ridden in the front seat of a stranger’s car seven years ago? Would you have chosen to share a room or an entire residence with someone you didn’t know and might never meet in person? It would have all seemed preposterous and laughable, correct? We have […]

Consequently, the Internet is nearly 33 years old (based on the date that the first authentic web page went live in 1990).   The Internet has evolved in ways we could never have envisaged over the past few decades, and businesses now use the Internet and related technologies as an integral part of their sales […]

We can all agree that the stereotypical top-earning sales associate is a self-assured person. He or she has the ability to enter a room, make a compelling presentation, and impress a potential client. They are then, like some inexorable force, unable to accept rejection.   This salesperson easily recognizes and gets through the objections of […]

What if there were a way to create apps more quickly and efficiently while incurring significantly less cost? There would likely be an avalanche of apps created by various corporations for a variety of purposes. This is an accurate description of the current app market, and it is possible to build applications more quickly and […]

SimpSocial has been involved in automotive marketing for over two decades, and we have witnessed the rise and fall of numerous ad agencies and automotive software companies. We’ve been privileged to be ahead of the curve, but over the years we’ve observed certain telltale patterns or errors that dealers make when interviewing and hiring a […]

Whatever you sell, you undoubtedly already know that the more enthusiastic a potential customer is about your product or service, the more likely it is that they will make a quick purchase. You may also be aware that the customer who is ecstatic may pay more than their less ecstatic counterpart.   Given the importance […]

Do you have a spouse? If so, have you ever argued with your partner? What are some of the most common grievances when fighting? When I pose this question to my fellow auto dealer partners, they respond, “My wife says I don’t listen!” The dreaded “You’re not hearing me” or “You’re not understanding me” What […]

The most recent Facebook update is altering how car dealerships use Facebook advertising. Facebook’s newest product for auto dealers is On-Facebook Destination for Automotive Inventory Ads (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook […]

1. Permit Your Salespeople to Send Quotations to All Leads From Phone Who Are Interested in Purchasing a Vehicle   To streamline your firm, provide your salesmen with a solution that enables them to communicate immediate pricing to all clients. Your team may conclude sales more quickly by sending quotations more promptly from any device! […]

With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a sizable language model trained by […]

“Many a small thing has been made large by the right kind of advertising.” That’s according to Mark Twain in his 1890 novel, A Connecticut Yankee in King Arthur’s Court. Over 100 years later, his wise words apply to modern-day businesses more than ever before. Advertising in 1890 was not nearly as targeted and personal […]

Never lose sight of customer conversations in an era of cost-cutting automation.   When faced with the option to use a bot/AI, it is simple to be enticed by potential cost savings. Realistically, you may be jeopardizing your short- and long-term profits by ignoring the great customer satisfaction that results from having meaningful dialogues that […]

I don’t know about you, but a car dealer’s website has a significant impact on my purchasing decision. As with any other digital retailing or online purchasing experience, customers value a website with a professional appearance, modern aesthetics, and a responsive layout. If a car dealer’s website lacks one or more of the aforementioned characteristics, […]

In addition to breaking the ice with hesitant consumers who may have had negative experiences with salespeople in the automotive industry, a superior chat platform affords you additional advantages. So, let’s examine what an auto dealer messaging platform can do to improve your website’s user experience, conversion rate, and sales team’s readiness:   Cost-Effectiveness Using […]

While your sales and service teams may do an excellent job of greeting customers and establishing a rapport with them at the dealership, the subsequent follow-up may be lacking.   Also, prospective customers who have not yet decided to visit your store require prompt, individualized attention. Digital natives, like Gen Z, are more familiar navigating […]

Do consumers require a car now?   Like, right now?   Certainly, individuals desire automobiles now, but are they able to purchase one? Purchasing a vehicle today can be a substantial investment. possibly even more so than usual. particularly a new automobile. Based on the Kelly Blue Book:   “The average price of a new […]

Unfortunately, the automotive industry consumer experience (more specifically, automotive retail) is not often fondly remembered by many car buyers. When one considers exceptional customer service, they may think of fine cuisine. Even a retail store may come to mind (we’re thinking Publix!). However, these do not share a positive association with the automotive consumer experience. […]

Buying a car can undoubtedly be compared to a voyage. An adventure, even.   And similar to any adventure you can imagine from a book or film, the car-buying process can be full of unexpected twists and obstacles to surmount. Clearly, this may be an exaggeration. However, between preliminary investigation and locating a dealership, selecting […]

The modern consumer experience extends far beyond face-to-face interactions. Considering there is an upcoming generation of car purchasers who were practically co-raised by technology (Gen Z, sometimes referred to as digital natives! ), an alternative to walking through the front door must be considered in order to meet these customers’ specific expectations. In addition, as […]

All companies, regardless of size, should have a method for keeping track of and reacting to customer evaluations. It might be challenging to reply to negative feedback. Businesses must respond tactfully to negative reviews from customers who are increasingly conducting their research online in order to assuage their concerns and prevent a bigger problem from […]

An increasing number of customers choose the dealership they want to do business with by consulting social media and internet reviews. According to the most recent Annual Automotive Customer Experience Trends study, 67% of service customers and 60% of car buyers choose their dealers completely based on online searches and reviews. Additionally, 87% of service […]