How Business Bots are Transforming Digital Marketing for Small Businesses
Times are changing, wouldn’t you agree? Would you have ridden in the front seat of a stranger’s car seven years ago? Would you have chosen to share a room or an entire residence with someone you didn’t know and might never meet in person? It would have all seemed preposterous and laughable, correct? We have arrived. Uber and Airbnb have upended the transportation and lodging industries, respectively. Sharing transportation and even lodging is not a far-fetched notion; it is a reality.
Consider now the expanding use of artificial intelligence. Siri by Apple, Google Home by Google, and Alexa by Amazon are not just interesting. They are becoming ubiquitous. As this trend persists, we are becoming accustomed to communicating with bots. We suddenly gaze upward. In 2017, AI and algorithms are ubiquitous.
What began as a mundane technological achievement — the ability to chat with bots — has propelled the emergence of chatbots. This development is transforming into something nobody saw coming: a potent digital marketing tool.
For instance, Facebook’s implementation of chat algorithms has made headlines. However, these bots are obviously assisting businesses in adopting and leveraging this technology for growth.
I developed this technology for use at a Honda dealership over the course of a year. The name of this algorithm is HondasFromHome.com. During the first two weeks of a soft launch, more than 200 individuals utilized Facebook to search vehicle inventory, schedule test drives, and service appointments, obtain credit approval information, and request a live chat with a representative. All of this was accomplished by a program; they never left Facebook!
This type of technology is being implemented everywhere, not just by large corporations. Facebook chatbots for business can aid in the exponential growth of modest businesses. This is the pinnacle of digital marketing; it increases efficiency, reduces expenses, and reduces the need for personnel. Chatbots have evolved into a cost-effective method for small businesses to communicate with potential customers. This technology paves the way for a new online sales-driving strategy. Where once online sales straddled the line between automation and human labor, conversational commerce will automate the entire online sales process.
Customers can now purchase within a bot’s interaction with them. There is no requirement to exit the interface. With the assistance of a machine, customers can complete every step of the shopping and buying process.
Consider customer service applications, in particular for small enterprises. Bots make customer service more effective and economical than ever before. You will not need a facility full of employees to handle customer service, nor will you need to draw employees away from other responsibilities to handle customer service issues. You can instead delegate the task to your automaton.
Additionally, chatbots can provide a vast array of personal assistance functions. Bots can schedule appointments and pickups, for instance. They can be used to make travel arrangements and to order supplies. Here, the possibilities are genuinely limitless and vast.
Nothing in the realm of digital marketing can match the power of bots. So many applications are possible, and the results are startling. Customers want to interact with your company, and this is how they prefer to do so. Customers absolutely adore machines. More specifically, Facebook chatbots. They can accomplish everything without exiting Facebook!
Now, we will discuss another subject: data. One of the most important functions of digital marketing is to provide outstanding opportunities for data collection. With bots, there is a unique opportunity to collect data and identify consumer trends and demands. Customers are extremely candid with algorithms, and the information gleaned from these conversations will transform businesses.
Knight Rider was one of my favorite television programs as a child. One of the primary characters was that unforgettable Pontiac Firebird Trans Am powered by artificial intelligence. My childhood fantasies of communicating with artificial intelligence are no longer a fantasy. They are now an actuality. Every single day, this occurs. My query to businesses is whether they are still stuck in the 1980s or if they are working to become marketing disruptors.
Avoiding AI will do nothing but maintain the status quo of your marketing efforts. Your outcomes will not change. They may even become worse. Modern consumers seek innovation. They desire novelty. They are hungry and inquisitive. If you are not investigating AI, Facebook Messenger, and Facebook chat apps for your business, you are missing out. I can guarantee that enterprises are embracing bots and that bots for business are delivering results.
If you’re prepared to move forward with the most recent digital marketing innovation, it’s time to get began. The future is now, and time is running out.
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