Our latest News and Blogs

Is there such a thing as texting for debt collectors? Yes, we concur! You might not have considered texting as a new and effective means of communication. So, how might texting assist you in reaching out to contacts in a timely, cost-effective manner? Text Messages are a great way to get in touch with people. […]

Spring Forward In Style With Texting – Everything You Need to Know About Daylight Saving Time Pulling the covers over your head is not a good idea. It’s critical to be extra alert of shifting schedules – and bleary-eyed coworkers! – in the days after the switchover. Think golf clubs and BBQs. Daylight Saving Time […]

How Can Texting Help You With Your Voice Strategy? Texting’s Benefits Nothing beats text messaging for ensuring that your message is received. Texting is the most reliable technique to get in front of your customers’ eyes, with a 98 percent open rate. If you’re trying to reach out to Millennials, who prefer to text rather […]

In today’s fast-paced digital landscape, businesses must connect with customers instantly, personally and consistently. Among the many marketing channels available, text marketing campaigns have emerged as one of the most powerful and direct communication tools. SMS messages have exceptionally high open rates—often exceeding 90%—making them far more effective than many traditional marketing channels such as […]

What Text Marketing Promotions are the Most Effective? Mass texting is an excellent approach to spread the news about your special offers. After all, with a 98 percent open rate, you can be confident that your message will be read. But what kind of offer should you make? Here are four examples of effective text-based […]

Best Practices for SMS Marketing: How to Get Results the Right Way SMS may appear to be a simple marketing method. However, sending improper text messages to your audience can result in a large number of unsubscribes. In addition, not messaging your contacts frequently enough can have a negative impact on your outcomes. SMS marketing, […]

It’s no surprise that in today’s mobile-first society, consumers prefer text messages to emails. This is true both for company decision-makers and for customers. At any given time, 97 percent of American business professionals are within three feet of their phone. SMS text message marketing’s capabilities are continually improving, making SMS as crucial to your […]

SMS compliance is no longer optional. As text messaging becomes one of the highest-performing communication channels for businesses, regulatory scrutiny has increased just as fast. With open rates hovering around 98%, SMS remains incredibly powerful – but only when used responsibly, legally, and transparently. This in-depth guide explains what it is, who enforces it, why […]

How Do Ecommerce Businesses Use SMS? MS marketing is an efficient technique to attract, engage, and keep ecommerce customers by cutting through the clutter. It’s scalable, simple to use, and has the potential to make a big difference. However, the majority of ecommerce businesses aren’t receiving the full rewards – and they have no idea […]

Best Practices for Creating a Survey with Interactive Voice Response (IVR) You spend a lot of time trying to figure out what your consumers want and need by asking for input, issuing surveys, and observing their behavior. However, the most effective technique to discover more about your clients is to simply ask them. Office employees […]

Smart marketers recognize the value of SMS in driving more clicks, reactions, and revenues from their campaigns. This is because SMS has a 98 percent open rate and is roughly eight times more likely than email to elicit a response. Customers want you to respond to them via text messaging. In reality, 85 percent of […]

How can you improve your email marketing conversion rate? It’s not easy to convert website visitors into consumers. Your visitors only have so much time and attention to provide, and your competitors are striving for it all. Email marketing has been shown to enhance conversion rates, but it must be done strategically to maximize its […]

There are six reports that can help you enhance your sales numbers. Improving what you measure will help you achieve better results. Fortunately, we have mechanisms in place to assist us in doing so effectively. CRM dashboards may be used to alter how we think about business and focus our goals by presenting data in […]

You understand the value of sales automation software because it saves you time, money, and effort. You won’t have to worry about inputting that lead’s information into your CRM, finding that customer testimonial, or wasting time attempting to book a meeting with a lead if you use sales automation software. However, it appears that there […]

What Should You Do With Low-Quality Leads? This is the first of two parts in a two-part series. The first part of this article discusses what to do with your low-quality leads. Part two goes over how to collaborate with your SimpSocial Customer Outcomes Manager to get the best results. Keep an eye out for […]

We are in the midst of the fourth industrial revolution. Disruptive technologies such as Artificial Intelligence (AI) have been made possible by the convergence of connectivity, data, and processing power. While we are only scratching the surface of what AI can do, we are seeing an increasing number of businesses – from small startups to […]

How Using Intelligent Virtual Assistants in Combination with Sales Engagement Tools Improves Marketing Lead Connect Rates The concept of Sales and Marketing collaborating to create a cohesive account-based marketing strategy isn’t new. These two revenue-generating teams collaborate to identify a list of accounts, define an outreach strategy, create campaigns, and track outcomes. The actual execution […]

Why Are Revenue-Driven Organizations Embracing the Augmented Workforce in Uncertain Times? It is unnecessary to point out that things have changed. Right now, you’re experiencing it. Many businesses are being compelled to cut all discretionary expenditure, indefinitely freeze recruiting, demonstrate a great return on investment from decreased marketing budgets, and decide how to best target […]

Sales Teams Face a Capacity Challenge Salespeople are overworked and picky.   To be honest, most businesses aren’t aware of the sales capacity issue because they assumed it would happen anyway. Marketing creates as many leads as possible, while salespeople pursue as many as possible. This method puts pressure on members of the sales team […]

The Sales Capacity Challenge and Excess Lead Volume   Overbooking our to-do list is a pain we’ve all felt. We intend to complete ten, fifteen, or even twenty chores in a single day, but only complete one or two. It’s not that we don’t want to or aren’t capable of doing so. It’s just that […]

Personalized Marketing at Scale using AI   Every day, the ordinary person is exposed to millions of messages, advertising, and conversations. Much of this is muted, much like the background noise in a crowded restaurant. People perk up when they hear a message that is relevant to them, such as their name or order number. […]

Why Are Automotive Companies Behaving Like Businesses?   Automotive dealerships are becoming increasingly tech-savvy as they employ Intelligent Virtual Assistants (IVAs) for Automotive Sales and Service, despite the perception that they are trailing behind in terms of innovation. These virtual team members are becoming mainstays for dealerships aiming to attract and keep consumers, thanks to […]

Using artificial intelligence to increase lead generation and conversion Marketers are more interested than ever in artificial intelligence. What is the reason for this? Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at. AI integrates perfectly into the […]

When expectations and abilities to carry out the plan are truly aligned, goal setting is effective. Setting goals for your team in a way that is measurable, reachable, and practical is the best way to go. Most teams are required to meet an annual income target, with each rep being liable for a share of […]

Selling to accounts vs. marketing to accounts Account-based marketing (ABM) has swiftly established itself as a recommended practice for scaling up marketing to high-value target accounts. If you’re providing a sophisticated product that affects numerous business units inside a huge corporation, you’re probably using some form of account-based marketing to engage your target audiences and […]

Generating leads is only the beginning. Sustainable growth depends on lead conversion – moving interested prospects towards appointments, qualified sales opportunities and completed purchases. A strong lead conversion process combines fast responses, accurate qualification, relevant communication and consistent follow-up. It also gives sales and marketing teams a clear way to measure where prospects progress, hesitate […]

How the 4Ps of Sales Effectiveness Help Sales and Marketing Teams Work Better Together What is the level of collaboration between your Marketing and Sales teams? According to SimpSocial research, marketers and salespeople want positive, coherent relationships with one another, yet expectations are frequently misaligned. Marketing believes Sales isn’t following up with leads quickly or […]

The Platform for an Intelligent Virtual Assistant is Intelligent Automation. Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat.   While […]

Intelligent Virtual Assistants with Multiple Channels: Meeting Customers Where They Are Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat. While […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]

Keeping your sales cycle short while delivering a personalized experience is essential for success. While your sales team plays a vital role in building relationships, integrating an Intelligent Virtual Assistant (IVA) can dramatically boost efficiency, productivity, and customer engagement throughout the process. AI-driven technologies such as a Virtual Assistant don’t replace human employees—they enhance them. […]

In today’s global marketplace, connecting with your audience on a personal level is crucial. To succeed in sales and marketing, your business must understand the goals, pain points, and cultural nuances of your customers—wherever they are in the world. This is where intelligent virtual assistants (IVAs) can make all the difference. It empowers companies to […]

In 2021, there will be three major changes in lead engagement strategies. The year 2020 is drawing to a close (phew), and 2021 is rapidly approaching. While it may feel like a victory just to make it through this year, there is no rest for the weary – and 2021 will undoubtedly be difficult in […]

When it comes to technology, each advancement is reliant on the progress of others. SimpSocial, for example, automates two-way, human-like interactions on a large scale. However, achieving this capability necessitates a combination of technologies, including artificial intelligence, machine learning, and robot process automation. But there’s another factor at work: Natural Language Processing (NLP). Let’s take […]

Conversational Artificial Intelligence (AI) is now a part of our daily lives, both at work and at home. Conversational AI is everywhere, from personal virtual assistants that help us play music and monitor our homes to skilled virtual assistants that help us do our work. Let’s take a closer look at the history of Conversational […]

We’ve all heard the story: marketing creates leads, and sales follows up to gauge interest, answer questions, and turn those leads. But, as we all know, it isn’t always that easy. Engaging a lead in a two-way conversation requires speed, patience, and tact. The more powerful a Sales team is in these areas, the more […]

It all comes down to success and efficiency, even though you have a winning contact center squad. Contact centers are used in almost every industry and include a variety of procedures that are managed by different people in various departments. The majority of workflows are intertwined and interdependent on one another. It can quickly fall […]

Don’t have your Facebook integration set up yet? Take this as a gentle reminder to do so. Stop losing out and start nurturing your Facebook leads with this new method. More detailed ad data can now be pulled into your SimpSocial account, allowing you to build a stronger and more personalized drip campaign with texts […]

The future holds so many possibilities in an age of ever-changing technology. People will be hungry for creativity in the post-pandemic workplace in the coming years, in search of a better and more sustainable job system. Contact centers are the first in line for all other technology-driven industries. For a long time, contact centers have […]

As corny as it might sound, a company’s performance is determined by its customers. What they have to say about your product or service gives others an idea of what they should expect from your business. It gives them the power to make or destroy your company’s reputation. Customers have more influence over companies than […]