Our latest News and Blogs

Consider the mid-1990s. Friends became popular and were viewed in living rooms all around the world. Hip-hop music may be heard playing on automobiles and store speakers. In the United States, football has grown to be the most popular spectator sport.   All of these are still valid today despite the passage of time, although […]

The sales figures keep coming in and raising questions. It’s time to show your fixed operations department some much-deserved love as car sales revenues fall. According to recent NADA data, the typical fixed operations department contributes about 50% of their dealership’s gross income.   However, fewer than 10% of dealership marketing budgets are allocated to […]

Most people certainly don’t think about buying a new car when they think of Halloween. They may have a point, but Halloween marketing for car dealerships still has a lot of unrealized potentials.   Halloween marks the beginning of the holiday season and is therefore a prime opportunity to concentrate on marketing with the goal […]

For some people, the phrase “cookieless future” won’t be unfamiliar. After all, Google already declared that they would gradually stop using third-party cookies in their Chrome browser. Advertisers were initially concerned about the unknowns that this would introduce to the digital marketing world, but a lot has changed since that initial announcement.   Google delayed […]

Making future plans is challenging. but every firm needs to have a marketing plan. Here are our 12 adaptable dealership marketing suggestions that you may use in any marketing strategy. Follow us on Facebook for more articles like this. 1. Don’t put all of your eggs in one basket, first. By initially analyzing your audience […]

Introducing BERT, a new Google algorithm upgrade called Bidirectional Encoder Representations from Transformers. It pays to learn as much as you can about BERT since, like all important Google upgrades, it will have a direct impact on search engine optimization (SEO).     In reality, Google has publicly stated that BERT will directly impact more […]

Even though it’s distant, the time goes by so quickly.  Halloween is a time to be frightened, dress bizarrely, and bury mountains of candy wrappers between couch cushions.   However, did you realize that Halloween can also be a good time to gain new clients? Halloween has been identified as the preferred holiday among Millennials […]

When owners began to doubt their vehicles’ value due to the necessity for more frequent maintenance, cars’ maximum mileage used to be around 100,000 miles. You recently purchased a new car after paying steep repair fees for a long time.   Then, in the 2000s, new technologies transformed the typical car into a mechanical-computer hybrid. […]

When it comes to South County Dodge Chrysler Jeep Ram: Since 1965, South County DCJR has been operating out of the same location in St. Louis, Missouri. Since 2020, we have enjoyed working together our partners Allen Masengil, GM, Mike Chorba, Sales and Finance Manager, and Ashley Etheridge, BDC Director.   Collectively, this group is […]

If you watched the Super Bowl this year, it’s likely that you saw the Vroom advertisement, which offended a lot of us in the dealer community. Carvana has also been pushing an anti-dealer attitude in some of its current advertising and marketing. As dealers, you already have enough to worry about without worrying about widespread […]

What dealer wouldn’t be interested in learning more about local car buyers?   Planning your dealership’s overall strategy can benefit greatly by knowing the demographics, credit ratings, and total number of in-market customers for your PMA.   We thus developed a solution that, with just a few easy clicks, unlocks these crucial consumer data points. […]

It is more crucial than ever to reach out to potential vehicle buyers where they are online in today’s technologically advanced environment.   Furthermore, it is no surprise that today’s sophisticated shoppers spend time on social media, just like their mothers, coworkers, and best friends.   In fact, the typical user of Facebook and Instagram […]

The Facebook Car Marketing Collective Group, a closed Facebook group reserved only for car dealers and the auto industry, was just formed by the Facebook Automotive Team.   The new social group aims to unite dealers from around the world so they can support one another through challenges and advance the business as a whole. […]

In the current automobile market, the demand for vehicles, both new and secondhand, cannot really be disputed. With no indication that consumers are slacking off, many dealers have had consecutive months of record-breaking sales. It’s crucial that marketing initiatives change with the times, even if your dealership and its sales staff are still having a […]

For dealers to have organic success online, a well-optimized Google My Business presence has become a necessity. The fact that Google is testing Local 2-Pack results rather than 3-Pack results should therefore serve as motivation to further optimize and professionalize your sales, service, and parts listings.   Let’s go over some fundamentals of local SEO […]

Our software business depends on innovation, and lately, we’ve taken a big step toward the future of customer communication. To build an intelligent conversation recommendation engine, we used artificial intelligence (AI), especially OpenAI’s conversation GPT API. This tool is poised to fundamentally alter our interaction model because it is built to draw lessons from prior […]

Independent auto dealerships are constantly looking for innovative methods to engage with clients and outperform more established rivals in today’s fiercely competitive auto market. Finding the correct avenues for communication is crucial, and it can make or break a dealership. For this reason, independent dealerships should embrace text blast marketing, a ground-breaking advertising channel that […]

It’s high noon at the Chevrolet dealership I co-own on Friday, April 28th, 2023. With a hefty $8,000 reduction off the MSRP for 2023 vehicles, we’re anxious to move our inventory of Silverados this month. We currently have 4,000 leads in our pipeline.   It would take our modest sales team days to get in […]

Customers don’t move through the stages of customer-hood in an orderly checkout line in today’s growing digital environment because they are too independent-minded to be catered to in a one-size-fits-all way. Instead, buyers are frequently pushed out of the showroom by dealers who are overly focused on moving them through the funnel as if it […]

No matter the status of the industry, dealership success depends on a Customer Relationship Management (CRM) system, as we learned this past year. Two things remain constant as CRM technology develops along with rising consumer expectations: Dealers desire rapid adoption, a significant return on their investment, and great adoption. We all understand that the CRM […]

Remote offices, national sales teams, international projects, mergers involving multiple states, centralized departments cut off from the main office, and outsourced duties: What do these corporate entities have in common? Of course, the requirement for employee “virtual teams”.   I’ve provided consulting services to numerous businesses that use various virtual team configurations in a variety […]

We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.   Size up your tread. Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into […]

Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.   More Road Traffic for Your Business You can probably learn a lot about who you are […]

Your home’s furnishings and the things you buy aren’t just for productivity; they also reflect your identity. That notion also applies to your ideal client, I suppose. In the end, you want to make certain that the message you’re conveying across all advertising platforms offers a tale about how that service or item will help […]

Most businesses emphasize using social media to advertise to present new clients. While this is a sizable and critical component of managing your company’s social media presence and growing your company, it is equally necessary to maintain daily management of your social media accounts. Continue reading to learn more about the benefits of daily social […]

The SimpSocial team approaches marketing holistically in its role as an integrated advertising firm, but this approach extends beyond the walls of the office. Many of us use a holistic approach to wellness and are aware that yoga may offer a relaxing break from a hectic day or a challenging and intense workout.   We […]

Be a partner in strategy. At SimpSocial, it’s one of our guiding principles and a way of life that we uphold every single day. Working with our partners rather than a vendor is how we like to complete tasks. This is especially true with Kremer Eye Center, our business partner and best friend.   BFFs […]

You might be shocked by the solution for one constantly expanding purchase category! The key to making sales is knowing your customer, and according to   According to information from a recent survey by True Car, 25% of in-market shoppers surveyed identified themselves as “Process Shoppers,” or people whose motivations are unexpectedly different from those […]

Have you ever spent a morning rushing around and failing to locate what you needed? You discover your phone, but then remember you lost your car keys? Where did you put your phone when you found your car keys? How are you going to get somewhere on time when the parts are all over the […]

You may have heard the word “integrated marketing” spoken at team meetings, brainstorming sessions, or huddles as a business owner or marketing manager. Professionals like you are discovering that an integrated marketing approach may be the way to evolve your brand as marketing evolves in the digital era. All Marketing Channels Are Connected Through Integrated […]

You might be shocked to find how discomfort is affecting dealerships in a variety of ways as the business deals with the fallout from being fed up with the federal government. Despite the generally shared belief that inflation is undesirable and should be reduced, many people are now reaching—or have already reached—a point of dissatisfaction […]

Participating in social listening is crucial for maintaining and managing your reputation. I’m not referring to reviews on SimpSocial.com, Google My Business, or even Facebook. I’m referring to the discussions your customers engage in when they believe no one is listening. You can learn the most about how your customers view your brand when you […]

Look no further than AutoSnapp if you’re a dealership looking to show off your personality and transform it into customer service magic. This app enables dealership employees to take a photo or video directly from their phones and provide original content opportunities, ultimately improving customer connections and fostering social communities.   Read on to learn […]

Account managers have relied on average position for years to gauge the effectiveness of their advertisements, and for good reason. The average position of your ad on a certain search engine results page (SERP) indicates how it compares to other ads there. According to conventional thought, your audience would be larger the higher this measure […]

You can select the attribution model you want to employ in Google Ads, allowing you to control the proportion of credit each click receives for a conversion. These models can help you gain a better idea of how your advertisements are doing and can assist you with conversion path optimization. Attribution models, however, do not […]

Google introduced mobile-first indexing to our online world just over a year ago. When you first heard of a search engine, or perhaps even in earlier years, Google used the desktop version of a page’s content to index and rank it. Since a large portion of Google users now accesses the search engine via a […]

When we say something is “robotic,” we frequently mean that it is a little stiff or distant. Therefore, it makes sense that some business owners are a little apprehensive about including AI in their marketing plans. It looks like an impersonal choice at first. However, it is true that recent years have seen rapid advancements […]

Because search engine optimization is dynamic, best practices are subject to quick changes. Since digital marketing is a new sector, Google is still figuring out how to provide the most relevant search results for each individual inquiry. Google makes minor algorithmic changes about 500–600 times a year on average. The best thing that SEO strategists […]

Are you utilizing this crucial tactic that your rivals are employing to attract more students? How much money do you spend on print advertising for your school? several hundred thousand bucks or more? You might be passing up a significant opportunity in digital marketing if you’re still purchasing the names of students who have expressed […]

When your company isn’t producing the desired outcomes, it’s time to reassess, strengthen your strategy, and realign your advertising efforts. The best approach to establishing your target audience and (drumroll please) reaching them is through content marketing built around thorough buyer personas!   Continue reading to find out more about buyer personas and how they […]