June 21, 2023
Since we released the 2023 edition of our Customer Service Trends Report earlier this year, we’ve received a lot of inquiries concerning the potential effects of recent AI advancements on the customer service environment in the coming months and years. We polled more than 1,000 leaders and professionals in global support to find out. We […]
June 21, 2023
Can Fin help your team in any way? What services does Fin offer your clients? What distinguishes Fin from other AI chatbots? What are we currently working on? We’re happy to announce that Fin, the AI bot for a variety of powerful language models, including OpenAI’s GPT-4, is now open to all users. […]
June 21, 2023
What will assistance look like in the age of AI? This is a key question being raised in the customer service sector right now. The truth is that it will need to be done using a combination of technology and people, or, as we like to say, “bots and brains.” In terms of scalability, time […]
June 21, 2023
AI in the workplace can be difficult to sell due to concerns that it would result in less skilled workers, depersonalize the purchasing experience, or perhaps completely replace real-world people. Even though you may not yet be a fan of AI, your dealership’s consumers appear to like how it enhances their buying experience. The automotive […]
June 21, 2023
Our clients have been using Performance Max Campaigns, a fresh kind of Google Ads campaign, for more than a year. Since incorporating PMax into our strategy, we have observed a positive improvement in overall performance, including visibility, visits, and leads, among clients that have implemented these programs (also known as PMax campaigns). Google claims that […]
June 21, 2023
Choosing the right automotive digital agency can be challenging, especially with the number of digital marketing firms available to auto dealers today. A blend of knowledge, experience, and competence is necessary to be a top auto agency. Businesses must keep ahead of the curve and offer cutting-edge digital solutions that satisfy their customers as the […]
June 21, 2023
Discover more about our Mobile Loader and how it makes our dealer partners’ work more productive. We have a mobile loader, did you know that? No?! On us, that. We did not discuss it sufficiently. Consequently, we’re here to discuss it extensively. We have a device that runs on your cell phone called […]
June 21, 2023
If you have a little bit of a competitive streak, raise your hand. We certainly do! Additionally, our competitiveness is accompanied by a strong commitment to put our dealer partners ahead of their rivals. So what does inventory have to do with competitiveness? In order to provide our dealer partners an advantage over their rivals, […]
June 21, 2023
One thing in the automobile industry is constant no matter how the economy affects your car sales: consumers will always need their cars serviced. It makes sense to invest time and energy in marketing these services because fixed operations might be your company’s main source of revenue in both good and bad economic situations. […]
June 21, 2023
The little things in life may sometimes make getting through each day so much easier. One of those minor details is the ability to upload arriving and on-order units to your dealer website from SimpSocial’s Control Centre before they ever show up on the lot. Yes, even those without a VIN as of yet! We […]
June 21, 2023
Learn how the Google Vehicle Ad (VA) Program is being used by SimpSocial to assist dealers in selling more cars in 2023 and beyond. We’re convinced that in 2023, Google Vehicle Ads (VAs), which are currently a hot issue in the automotive industry, will play a significant role in helping dealers outperform their rivals. […]
June 21, 2023
Increase the number of browsers who become purchasers when they arrive at your VDP by using the advanced settings. Is it controversial if we say that VDPs (Vehicle Description Pages) are kind of controversial? We believe they are, though! Why? One reason for this is that each vendor in the automotive industry has a […]
June 21, 2023
Fun fact: Used cars account for more than half of all car purchases. It is real! Many drivers prefer used automobiles because they are frequently more economical, trustworthy and offer great warranty choices. But among dealers, the intense rivalry when marketing used cars is a frequent hurdle, particularly in the current digital era. Long before […]
June 20, 2023
The financial services sector is facing new challenges as a result of rising client expectations for services that can be accessed whenever and wherever they are, increasing competition, and changing workplace habits. According to SimpSocial’s second annual Customer Success Metrics Survey for the Financial Services Industry, implementing a cloud-based communications and collaboration platform may be […]
June 20, 2023
When you combine technologies, you don’t have the full picture of the consumer or the data you need to succeed in the market today. You require a solution that enables you to take consumer experiences to the next level and boost profitability by streamlining operations across all departments. a component of a potent suite of […]
June 20, 2023
Markets develop quickly. In recent years, new strategies that place a higher priority on personalisation have replaced the tools, methods, and technologies that were successful. The focus has shifted from the company to what the company can provide its customers. Emails sent on purchase anniversaries and birthday cards are no longer effective methods of […]
June 20, 2023
The secret to attracting more vehicle buyers to your dealership’s pipeline and closing more sales is to offer a personalized, flexible auto-buying experience. In fact, effective dealerships are adjusting since 90% of customers demand a distinctive, individualized car-buying experience. You deserve better than to fall behind, and neither do your customers. No other […]
June 20, 2023
It takes constant effort to stay on top of technological developments, particularly in the auto sales sector. Owning a company and running a department both require it. It’s your responsibility to keep up with any technology that can assist your organization in adapting (and your team in succeeding), as the next interesting and novel idea […]
June 20, 2023
Your dealership will benefit from these effective sales and marketing strategies as they get ready to sell more electric vehicles (EVs) to prospective car buyers. Ideals for EV Electric Vehicle Sales in Auto Dealerships Drivers are increasingly choosing electric vehicles as a means to save money on gas and lessen their environmental effects. If you’re […]
June 20, 2023
If your vendors are holding your data captive, they are not your partners. They are your adversaries. I’ve said it, there! Would it make any sense if, for example, your hockey coach refused to give you a copy of your stats or if your doctor refused to provide you with a copy of […]
June 20, 2023
These 5 crucial suggestions can help you make walk-around inventory films that sell and reach more online auto buyers. Your goal should be to sell your vehicles in addition to generating interest in them while doing a walk-around inventory film. The more characteristics you highlight in your videos, the better, as the majority of […]
June 20, 2023
As you prepare to connect with and learn from like-minded business people in the automotive industry, mark your calendar with these fascinating North American events! Maintaining regular contact with other members of the auto business is one of the best ways to keep your dealership current. It’s critical to discuss successes and issues, learn […]
June 20, 2023
Important pointers for enhancing your online automobile marketing to increase consumer interest and inventory turnover To promote and sell goods or services, digital merchandising makes use of digital resources and techniques. It’s the art of showcasing your vehicles in the most alluring way possible, specifically in retail automotive. The days of having rotating […]
June 20, 2023
By monitoring form abandonment on your dealership website, you can learn how to increase the number of high-intent car shopper leads for your dealership. It’s critical now more than ever for car dealers to take advantage of all chances when car buyers express interest in purchasing due to the current status of the retail automotive […]
June 20, 2023
The use of blogs in content marketing is still significant. In this post, you’ll learn more about ways to increase their effectiveness. Does business blogging still exist today? You had better be serious! In 2022, many business owners will actually want to incorporate blogs into their content marketing plans for the first time. Using […]
June 20, 2023
We’re discussing techniques for using social media to harness customer demand during a period of expansion. Even though people are concerned about the rising cost of living, there is still a high demand for both new and used cars and this is anticipated to continue. Even while the auto business is continuously changing and […]
June 20, 2023
Chris Walker, CEO of Refine Labs, recently revealed the truth about bogus ad attribution and how it enables marketers to declare inflated and incorrect ROI in a LinkedIn post. In this blog post, we’ll discuss the reasons why this technique is bad for dealers and offer crucial advice for increasing your marketing success by relying […]
June 20, 2023
It can be difficult for car dealers to stand out and be memorable in the fast-paced digital world of today. Customers are constantly being barraged with advertisements and marketing messages due to the intense competition. How then can auto dealers develop marketing that leaves clients with positive memories? Here are five expert recommendations to […]
June 16, 2023
It’s 2022. Thus, by 2023, browsers will have more third-party cookies disabled than Will Smith at an Oscars party. You’ll also see that Google Analytics is no longer collecting data from your website as of July 1, 2023. Finding a method to consistently and accurately collect the data from your website is more crucial than […]
June 16, 2023
We’ve created a full-funnel service strategy guide only for dealers! By guiding them through the customer service process, you can attract more likely consumers. Your current clients come first. The people who are most likely to drop by for service or repairs are the clients who purchased a car from you. Create a […]
June 16, 2023
These days, a lot of digital advertising agencies will attempt to sell you on an established spiel about what makes them different from other automobile advertisers. At SimpSocial, we don’t have to sell you anything because we are aware that performance speaks for itself. We are now letting the general public know how our advertising […]
June 16, 2023
There must be other methods for dealerships to continue to generate income given their struggles to maintain good inventory levels. Check out these marketing objectives to keep business flowing in rather than reducing your advertising budget. Contact clients who have previously purchased a vehicle. How we support our clients and develop a long-lasting […]
June 16, 2023
Through the use of objectives like “Why Buy,” “Ready to Buy,” “Customers for Life,” and “Promotions and Events,” we are aligning our offering to be more funnel-based than ever. The cost of our dealer’s ads per converted client has been shown to decrease when your ads are optimized to include each of these campaign types. […]
June 16, 2023
Our goal at SimpSocial is to not only assist you in finding the ideal vehicle but also to make sure you get the most from it. Check out some of the most crucial auto accessories for recent graduates heading off to college. 1. a kit for roadside assistance A roadside emergency kit is one of […]
June 14, 2023
How many millennials are still using cable, to your knowledge? Younger generations are shifting their attention away from traditional media like television and more toward streaming and social media. This implies that you’re losing out on a whole generation of viewers if you’re not promoting videos on social media! You would be restricting your […]
June 14, 2023
In today’s competitive digital landscape, it’s more important than ever to ensure that every marketing dollar delivers measurable results. Smart dealerships know that successful campaigns depend on relevant creatives, precise targeting, and accurate performance tracking. Yet, not all advertising companies deliver on these promises. Many advertising companies claim to help dealerships grow, but the truth […]
June 14, 2023
It’s critical to not fall behind and to embrace the rise of social media as its influence continues to increase beyond all reasonable comprehension in order to make it useful for your dealership. What more effective approach to engaging potential clients than by speaking with them directly on their social media platforms? A successful […]
June 14, 2023
You want your independent dealer business to expand consistently. You must be the dealership that people choose to visit first if you want to do that. The issue is that following every other dealership’s cookie-cutter approach won’t make you stand apart. Inventory carousel advertisements, which are slideshow advertising that feature photographs of your inventory and […]
June 14, 2023
The definition of the term “bare minimum” according to Wiktionary is “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are you certain that you’re taking all reasonable precautions and taking the bare minimum steps to prioritize marketing and growth? What would that […]
June 14, 2023
Over 1 billion people use TikTok each month. Not to mention, compared to other social media platforms, they have the highest engagement rate each post. This has made it easier for companies to expand their markets and establish their brands. Dealerships like Stingray Chevrolet, Loudon Ford, and others have racked up tens of thousands […]
