Our latest News and Blogs

Everyone understands that social media is a constantly changing medium, and as marketers, we must adjust to new rules of interaction on a monthly, if not weekly, or hourly basis. And with the way Facebook, which also owns Instagram, changes their ad platform on a regular basis to provide users with engaging content and marketers […]

How To Improve The Assisted Living Community’s SEO Senior living facilities need a successful senior living SEO plan to improve awareness and climb to the top of search results as more seniors use search and social media today. Sixty-seven percent (67%) of seniors use the internet today; we know they’re looking; the question is, who […]

Advertisers who position advertisements for jobs, housing, or credit services are no longer allowed to target or exclude ads based on gender, age, parental status, marital status, or ZIP code, according to Google Ads. On October 19th, 2020, these amendments will take effect. What’s Gone in Google Ads for Housing Targeting Google Ads, unlike some […]

Most people today have a basic understanding of what PPC (pay-per-click) is and what it is intended to accomplish. For example, my father has made it to 2020 without knowing whether or not he “has email.” With this in mind, he knows PPC well enough to think of it as the internet’s yellow pages. SimpSocial’s […]

Are you using hashtags to broaden your social media reach? If you don’t, you’re losing out on a chance to meet more people and increase the visibility of your content on social media. You may be wondering what a hashtag is and how to use it. That’s where we can help! What Is a Hashtag, […]

We all have ambitions and goals, so how are you going to accomplish them? SMART targets are effective and simple to comprehend. They’re based on fact and broken down into small chunks so you can quickly digest them and achieve the ultimate goal. Have you ever heard the phrase “act smarter, not harder”? This is […]

CRMs aren’t all made equal. Businesses should look for a CRM tool that is compatible with their sales processes. Companies that use CRMs have higher consumer satisfaction and are seen as meeting their quotas better, according to a new Aberdeen Research report. CRM is undeniably beneficial to sales teams. However, in order to get the […]

Since the automotive industry is the second most expensive in the world, retaining customers can be difficult. Car dealerships are fiercely competitive because they enable consumers to make a significant financial commitment before making a purchase. You should have the right tools for companies like this to not only entice consumers but also win their […]

Do you believe you have a virtually foolproof email marketing strategy? Reconsider your place. Email marketing and what once worked changed drastically as quickly as Coronavirus became a household word. It’s likely that by the time you put a new strategy in place, it will have changed again. During Covid-19, We Used an Email Marketing […]

One Facebook Page management tip is to go to the list of people who have liked a post (or an ad) and submit an invitation to someone who hasn’t “liked” the Page yet. This may be a way to transform post interaction into Facebook fans. Is it, however, worth the effort? We agreed with our […]

Your Senior Living Community’s marketing has been assigned to you. So, how do you get started? There’s a good chance you want to create a connection that represents your brand’s caring side. You want to fill in the blanks with a personal touch that your target audience is searching for on the internet. Do you […]

Persuading sales through cold-calling has become much more difficult in an age where consumers are smarter, more educated, and have more choices. Cold calling is now, arguably, one of the most successful outbound sales and marketing tactics. The only question is whether or not you have the ability to engage and persuade potential new customers […]

As a result of the current situation, decision-makers are being forced to slash infrastructure costs, and the cloud has created options to help them get by. Businesses can only depend on the most obvious solution when working from home is the only option: they should begin shifting their contact centers to the cloud. Cloud vs. […]

For most salespeople today, talking on the phone for hours in their pajamas would be the new standard. Although remote working eliminates the commute, irritating office elevators, and the need to look your best (at least from the waist down), it also exposes you to a variety of everyday challenges. Barriers to productivity, connectivity issues, […]

How quickly can you keep up with a rising market and more demanding customers? Contact centers must find a way to deal with any call, letter, email, or social media post to communicate with customers in an era of endless communication channels. If you’re already using CRMs to handle your contact lists and phone solutions […]

With an updated native integration like no other, SimpSocial brings calling, messaging, and outbound automation to HubSpot. SimpSocial, a cloud-based software provider for modern contact centers, worked with HubSpot to create sophisticated technologies that would triple the success of inside sales teams. HubSpot’s integration of calling, messaging, and outbound automation resources allows CRM users to engage […]

Many factors contribute to increased selling power, one of which is having the right resources for the sales team. Your sales dialer is an effective outbound tool that you should be looking into more. Performance, ROI, and the customer-to-agent call ratio are all metrics that look for the smartest, quickest, and best dialer choice for […]

Amy Cuddy, a social psychologist, spoke at TEDGlobal 2012 about the psychological research behind power posing in her talk “Your Body Language Shapes Who You Are.” Take a moment to consider this picture. As a bystander, how does your mood shift as you move from the top row to the bottom row of images? Is […]

Some people believe that as technology becomes more prevalent, it will become less human-centered. We’ve come to equate robots and technology as villains to humanity thanks to futuristic movies and films. People are still scratching their heads at contact centers that use machine learning and AI, but automation has shown that there is a happy […]

How much time and effort do you dedicate to follow-up after receiving a lead? Many salespeople underestimate the importance of consistent communication, but it is one of the most powerful tools in converting prospects into paying customers. Research shows that only 2% of sales are made during the first interaction. In most cases, the buyer […]

It is common knowledge that athletes who succeed in their sport do so by mastering the fundamentals. These players didn’t get to the top of their game by sacrificing fundamental skills in favor of something more complex or creative. They studied the fundamentals, practiced them, and then applied them faithfully. Let’s take baseball as an […]

In the world of B2B sales, objections are inevitable. Every sales manager knows that success isn’t just about understanding products — it’s about mastering the art of selling. Yet, many sales reps struggle because they’re rarely trained on how to handle common B2B sales objections effectively. According to Sirius Decisions, 54% of sales reps fail […]

Let’s start with a straightforward but profound query. How much time and effort, if any, do you devote to following up on leads after they’ve been submitted? Why Are You Inquiring? This is merely a rhetorical query designed to get you to consider your current follow-up procedures. Although constant communication is an essential part of […]

Many factors contribute to increased selling power, one of which is having the right resources for the sales team. Your sales dialer is an effective outbound tool that you should be looking into more. Performance, ROI, and the customer-to-agent call ratio are all metrics that look for the smartest, quickest, and best dialer choice for […]

Contact center automation helps businesses respond faster, reduce repetitive work, and deliver more consistent customer experiences across phone, chat, email, SMS, and social channels. Instead of relying on agents to manually route calls, log notes, send follow-ups, qualify leads, and answer the same questions all day, automation handles the repeatable parts of the process so […]

Even better, you outperformed them! On the dealership board, you have a fantastic car sales team supporting prospective consumers in becoming customers. You’re not getting the results you expect despite your efforts, and you’re not sure why. Fixing an issue that you don’t understand the source of is likely to be difficult. We will tell […]

According to McKinsey report, “companies that prioritized customer service realized three times the shareholder returns relative to companies that did not during the last economic recession.” The economy is tough, and many car dealers are barely getting by. It hardly seems like the right time to begin a company makeover. However, the current situation is […]

Facebook advertising might be the most powerful tool auto dealerships have ever had. You can target people where they live, based on life events that might prompt them to buy a car, and every time they open a phone or a computer.

We’ve all been advertising for years. You used to put an ad in the paper or the phone book and people would come to buy cars from you.

How many times have you heard that? If you hear it more than once or twice a year, you might have a problem.

The Federal Communications Commision made a ruling about the use of text messages for marketing. It was prompted, they say, by monthly calls and complaints from consumers about unwanted calls and text messages.

Everybody has a smartphone. It seems that they’re all on their phones all the time. Oddly, you don’t see people talking on them. You see them tapping out messages.

It’s been 63 years since the field of artificial intelligence (AI) was first introduced as an academic discipline, but put the term in

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals

Most car dealers still use traditional methods of advertising, like newspaper ads, radio, and television.These are tried and true

If you sit down and look at all the reports that you get from multiple vendors, the total sales they take credit for exceeds the total sales you had in that time period.

From the Silent Generation (1924 to 1942) to the Millennials(1981 to 1996), there are a lot of people who have very different ways of communicating.

The classic car salesman (and they were mostly men) waited for the customer to hit the lot. The customer usually arrived because they knew the make of the car or the dealdehip was the “best one in town.”

Salespeople are notoriously hard to manage. Auto salespeople doubly.
The industry has a high turnover, lots of rookies, and a bad reputation as a place to work.

According to the National Auto Dealers Association (NADA), over 56% of all dealer advertising dollars went to the internet. Some of the old staples, like TV, radion, and newspapers, have fallen off a cliff.