Our latest News and Blogs

We’re discussing techniques for using social media to harness customer demand during a period of expansion.   Even though people are concerned about the rising cost of living, there is still a high demand for both new and used cars and this is anticipated to continue. Even while the auto business is continuously changing and […]

Chris Walker, CEO of Refine Labs, recently revealed the truth about bogus ad attribution and how it enables marketers to declare inflated and incorrect ROI in a LinkedIn post. In this blog post, we’ll discuss the reasons why this technique is bad for dealers and offer crucial advice for increasing your marketing success by relying […]

It can be difficult for car dealers to stand out and be memorable in the fast-paced digital world of today. Customers are constantly being barraged with advertisements and marketing messages due to the intense competition. How then can auto dealers develop marketing that leaves clients with positive memories?   Here are five expert recommendations to […]

It’s 2022. Thus, by 2023, browsers will have more third-party cookies disabled than Will Smith at an Oscars party. You’ll also see that Google Analytics is no longer collecting data from your website as of July 1, 2023. Finding a method to consistently and accurately collect the data from your website is more crucial than […]

We’ve created a full-funnel service strategy guide only for dealers! By guiding them through the customer service process, you can attract more likely consumers.   Your current clients come first.   The people who are most likely to drop by for service or repairs are the clients who purchased a car from you. Create a […]

These days, a lot of digital advertising agencies will attempt to sell you on an established spiel about what makes them different from other automobile advertisers. At SimpSocial, we don’t have to sell you anything because we are aware that performance speaks for itself.  We are now letting the general public know how our advertising […]

There must be other methods for dealerships to continue to generate income given their struggles to maintain good inventory levels. Check out these marketing objectives to keep business flowing in rather than reducing your advertising budget.   Contact clients who have previously purchased a vehicle.   How we support our clients and develop a long-lasting […]

Through the use of objectives like “Why Buy,” “Ready to Buy,” “Customers for Life,” and “Promotions and Events,” we are aligning our offering to be more funnel-based than ever. The cost of our dealer’s ads per converted client has been shown to decrease when your ads are optimized to include each of these campaign types. […]

Our goal at SimpSocial is to not only assist you in finding the ideal vehicle but also to make sure you get the most from it. Check out some of the most crucial auto accessories for recent graduates heading off to college. 1. a kit for roadside assistance A roadside emergency kit is one of […]

How many millennials are still using cable, to your knowledge? Younger generations are shifting their attention away from traditional media like television and more toward streaming and social media. This implies that you’re losing out on a whole generation of viewers if you’re not promoting videos on social media!   You would be restricting your […]

In today’s competitive digital landscape, it’s more important than ever to ensure that every marketing dollar delivers measurable results. Smart dealerships know that successful campaigns depend on relevant creatives, precise targeting, and accurate performance tracking. Yet, not all advertising companies deliver on these promises. Many advertising companies claim to help dealerships grow, but the truth […]

It’s critical to not fall behind and to embrace the rise of social media as its influence continues to increase beyond all reasonable comprehension in order to make it useful for your dealership. What more effective approach to engaging potential clients than by speaking with them directly on their social media platforms?   A successful […]

You want your independent dealer business to expand consistently. You must be the dealership that people choose to visit first if you want to do that. The issue is that following every other dealership’s cookie-cutter approach won’t make you stand apart. Inventory carousel advertisements, which are slideshow advertising that feature photographs of your inventory and […]

The definition of the term “bare minimum” according to Wiktionary is “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are you certain that you’re taking all reasonable precautions and taking the bare minimum steps to prioritize marketing and growth? What would that […]

Over 1 billion people use TikTok each month. Not to mention, compared to other social media platforms, they have the highest engagement rate each post. This has made it easier for companies to expand their markets and establish their brands.   Dealerships like Stingray Chevrolet, Loudon Ford, and others have racked up tens of thousands […]

Stop buying into the hype surrounding “in-market” shopper targeting, and allow me to tell you what DOES WORK. Any seller that claims to be showing your adverts to customers just when they are about to make a purchase is lying. Which is that? Do they all say that to you? I, therefore, advise you to […]

How AI and Web 3.0 Are Taking Over Understanding new technology can increase productivity, resolve issues, and aid in decision-making. Keeping up with all the developments in technology can be challenging. I’ll help you get started by deconstructing some of the fundamentals of the newest technological developments. By reading this article, you are already one […]

If you haven’t heard of it, omnichannel marketing has been a popular phrase for more than ten years. This snappy term, which was once known as Multichannel, is widely used in the automotive marketing sector. However, the team in charge of coming up with creative titles believed that it wasn’t specific enough, so it was […]

Let’s talk about busting the myth of VDP traffic and how dealerships can prioritize it in their digital advertising.   In the past, when I was in senior management at the dealership, I, too, had fallen for the newest and best item out there and drank the Kool-Aid. As a result, I could have used […]

Future predictions throughout history have frequently focused on convenience and effectiveness. The mass production of commodities was a result of the industrial revolution. Accessibility to the outside world increased with the growth of the car sector. Global connections between people, ideas, and products were made feasible by the advent of the digital age. Advertising is, […]

When someone conducts a quick search for your company, one of the first things they may look at is their Google reviews. These evaluations can be absolutely useful to help you develop and scale if you’re a new startup, just starting to build your online presence, or wanting to improve your online reputation. The query? […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars. Let’s […]

Every year, Google holds Google Marketing Live, a conference for marketers that covers the most recent advancements in Google’s marketing tools and services. This year’s subject was relevant and simple to understand. While AI predominated the GML discussion tracks this year, a number of additional releases and improvements were also revealed. Here is our summary […]

In spite of hopes and predictions that the epidemic may be nearing its end, there are many things that will be permanently altered in the automotive sector. Change has become a typical aspect of the business. Regarding the future of the automotive industry, there are numerous factors outside of COVID to take into account. Common […]

Although it can be difficult, change is inescapable. The ability to evaluate data to find out about the facts that can help your organization will change just as quickly as user journeys online have in recent years. Although Google Analytics 4 (the company’s fourth version) is expected to replace Universal Analytics as the standard for […]

After 20 years, Google has decided it’s time to rebrand as the new and improved Google Search Essentials and drop the outdated Webmaster Guidelines. Maintaining your position at the top of the first page and the viability of your SEO strategy depend on your ability to comprehend the preferences and restrictions that come with the […]

In this world, only death and taxes may be said to be certain, according to Benjamin Franklin. Dealers all over the country are searching for innovative and economical ways to get rid of their heaps of winter surplus inventory before tax season comes to an end on April 15. Determining how dynamic remarketing, a frequently […]

SimpSocial’s theme for the year was originally supposed to be growth, but it swiftly changed to adaptability and resilience. We had some of the greatest growth in our history in the first quarter and were fresh off a prosperous NADA conference. The orders to stay at home in North Carolina and the rest of the […]

Setting objectives can be difficult, especially for a corporation. You are aware of the improvements you want to see in the New Year, and you are aware that creating goals will help you stay focused on those changes, but it can be challenging to do so. By following these recommendations, you can make sure that […]

Today, it would be difficult to find someone who has never felt irritated by the marketing emails that arrive in their mailbox. Email marketing gets a poor rap when clients receive spam emails, click-bait promotions, or useless messages, not to mention the person sending them. In order to effectively use email marketing, you must not […]

It’s challenging to manage a website in a way that improves search results. Even mistakes that only take a few seconds to make might have long-term consequences. Using strategies that were effective for maintaining a high search rank a few years ago can now backfire.   We looked to the internet and asked SEO experts […]

Whether you believe in “saving the best for last” during the winter holidays or not, there’s no denying that December offers the most opportunity for holiday-themed marketing.   OEMs seem to understand that. Just consider all the year-end sales that take over national ad campaigns following Black Friday. However, what can dealers locally do to […]

Most of the time, we assume that “organic” means “natural.” Social media is no different in this regard. Organic posts are those whose reach expands on its own as a result of audience interaction rather than through paid promotion. For success, organic posts, and the surroundings they are planted in require care and hydration.   […]

We all engage in it. One of the first things we do whenever we decide to purchase a new item or try a new service is to read reviews. We thoroughly research options on social media and review websites until we are satisfied with our decision. This is particularly true when making a significant purchase, […]

Over the past 25 years, email has been through a long and interesting transformation. From being seen as cutting edge in the early 1990s to being oh-so-passé for the majority of the 2000s, email is now a dependable mode of focused marketing that constantly generates outstanding engagement rates.   Email is useful for more than […]

The fresh wave of car models slated for discontinuation in 2023 is the most recent proof that nothing endures forever in the automotive retailing industry.   Some of these are merely getting a revamp and a slight rebranding rather than truly disappearing. Others, such as the Volkswagen Touareg and Ford Fiesta, will actually no longer […]

The Christmas and retail seasons occur in the final few months of the year. Vehicle sales at dealerships typically increase significantly during manufacturer-publicized end-of-year sales. However, most market patrons won’t buy again until the spring after this push.   Winter and autumn in the service drive should be busy with activity. Customers who don’t intend […]

Water with oil. orange juice with toothpaste. alcohol and wise choices. There are some things in life that simply cannot be combined, and there is no point to try. It holds true for your marketing as well. It’s simpler than you might think to come up with a poor match because there are so many […]

Online reviews resemble a multipoint inspection in that even if everything is good, one red item indicates that improvement is required. Even one negative review that isn’t addressed will deter clients from coming to your otherwise profitable service drive.   More than many businesses, dealership service departments suffer from negative online ratings. The average person’s […]

It’s a good reminder to look for ways to make our earth a little bit cleaner as we observe Earth Day.   Here are four strategies to market your dealership in a more environmentally friendly manner:   1. Present your eco-friendly goods and services In 2021, the majority of automakers will provide at least one […]