Our latest News and Blogs

Over the past 25 years, email has been through a long and interesting transformation. From being seen as cutting edge in the early 1990s to being oh-so-passé for the majority of the 2000s, email is now a dependable mode of focused marketing that constantly generates outstanding engagement rates.   Email is useful for more than […]

The fresh wave of car models slated for discontinuation in 2023 is the most recent proof that nothing endures forever in the automotive retailing industry.   Some of these are merely getting a revamp and a slight rebranding rather than truly disappearing. Others, such as the Volkswagen Touareg and Ford Fiesta, will actually no longer […]

The Christmas and retail seasons occur in the final few months of the year. Vehicle sales at dealerships typically increase significantly during manufacturer-publicized end-of-year sales. However, most market patrons won’t buy again until the spring after this push.   Winter and autumn in the service drive should be busy with activity. Customers who don’t intend […]

Water with oil. orange juice with toothpaste. alcohol and wise choices. There are some things in life that simply cannot be combined, and there is no point to try. It holds true for your marketing as well. It’s simpler than you might think to come up with a poor match because there are so many […]

Online reviews resemble a multipoint inspection in that even if everything is good, one red item indicates that improvement is required. Even one negative review that isn’t addressed will deter clients from coming to your otherwise profitable service drive.   More than many businesses, dealership service departments suffer from negative online ratings. The average person’s […]

It’s a good reminder to look for ways to make our earth a little bit cleaner as we observe Earth Day.   Here are four strategies to market your dealership in a more environmentally friendly manner:   1. Present your eco-friendly goods and services In 2021, the majority of automakers will provide at least one […]

You are almost invisible if you are not found first in a search. This is particularly true for organic content, such as blogs, social media postings, and site pages, which are backed by an optimized and pertinent approach rather than by the money you spend on advertising. Every modern business needs to focus on search […]

Purchasing a car from a dealership is comparable to Dorothy’s journey through the Land of Oz.   When left to their own devices, customers travel a path to purchase that is paved with advice, suggestions, and barriers. At the end of the journey, they discover that the dealership is unable to assist them in the […]

Have you heard the phrase, “Work smarter, not harder?” It’s likely that you have encountered teenagers who don’t particularly enjoy working. They do have a point, however lazy it may sound.   The management of a dealership can be a busy endeavor. You can be losing money for your dealership by failing to coordinate the […]

Many of us have been preparing our Christmas marketing strategies since spring, and fall is in the air. It’s not too late if your dealership hasn’t yet. Black Friday is solely about finding a good deal, unlike Thanksgiving, which may be about growing your client base by demonstrating thankfulness and family values. Your dealership needs […]

Customers now connect with your dealership in a significantly different way than they did 20 years ago. Your clients used to take their kids into the dealership had little knowledge of the models on your lot, and came to see you because they had previously made a purchase from you or because they lived close […]

As a child, did you ever play hot potato? It’s difficult to forget the anxiety of repeatedly throwing the object while PRAYING it wouldn’t be in your hands when the music stopped. But what if we told you that you were completely mistaken and that you ought to go for that potato till it is […]

Although the memes suggest that time may have lost all significance for many of us recently, many businesses are already starting to think about their marketing plans and budgets for the upcoming year. Is search engine optimization (SEO) still important? It seems like we cannot get beyond the start of a new year without hearing […]

It would be an understatement to say that dealership service facilities are busy locations. According to the NADA (2019), the typical dealership issues 1,556 repair orders per month, or 18,676 per year.     Yes, a sizable portion of those ROs will be for maintenance that is competitive, such tire rotations and oil changes. However, […]

Running advertising campaigns on a daily basis can be difficult and time-consuming. You are concerned about the efficacy of your messaging, the accuracy of your audience targeting, the potential ROI, and other factors. Black hat shenanigans are the last thing anyone wants to deal with in a situation like this, but regrettably no industry is […]

Like Triple Crown racers or celebrity kids, marketing names for ideas and concepts (and perhaps even agencies…) can err on the side of the bizarre. We made the devious decision to test your marketing expertise in honor of Halloween:     Can you distinguish between these independent horror films and marketing jargon?   Here’s how […]

Going after the next new thing can be enjoyable. It’s exciting to chase something. If you’re taking something away from someone else while winning, it’s even more thrilling.   That’s just human nature, but it frequently results in dealership marketing that is overly concentrated on luring in new sales clients.   While expanding your clientele […]

Consider the mid-1990s. Friends became popular and were viewed in living rooms all around the world. Hip-hop music may be heard playing on automobiles and store speakers. In the United States, football has grown to be the most popular spectator sport.   All of these are still valid today despite the passage of time, although […]

The sales figures keep coming in and raising questions. It’s time to show your fixed operations department some much-deserved love as car sales revenues fall. According to recent NADA data, the typical fixed operations department contributes about 50% of their dealership’s gross income.   However, fewer than 10% of dealership marketing budgets are allocated to […]

Most people certainly don’t think about buying a new car when they think of Halloween. They may have a point, but Halloween marketing for car dealerships still has a lot of unrealized potentials.   Halloween marks the beginning of the holiday season and is therefore a prime opportunity to concentrate on marketing with the goal […]

For some people, the phrase “cookieless future” won’t be unfamiliar. After all, Google already declared that they would gradually stop using third-party cookies in their Chrome browser. Advertisers were initially concerned about the unknowns that this would introduce to the digital marketing world, but a lot has changed since that initial announcement.   Google delayed […]

Making future plans is challenging. but every firm needs to have a marketing plan. Here are our 12 adaptable dealership marketing suggestions that you may use in any marketing strategy. Follow us on Facebook for more articles like this. 1. Don’t put all of your eggs in one basket, first. By initially analyzing your audience […]

Introducing BERT, a new Google algorithm upgrade called Bidirectional Encoder Representations from Transformers. It pays to learn as much as you can about BERT since, like all important Google upgrades, it will have a direct impact on search engine optimization (SEO).     In reality, Google has publicly stated that BERT will directly impact more […]

Even though it’s distant, the time goes by so quickly.  Halloween is a time to be frightened, dress bizarrely, and bury mountains of candy wrappers between couch cushions. However, did you realize that Halloween can also be a good time to gain new clients? Halloween has been identified as the preferred holiday among Millennials for […]

When owners began to doubt their vehicles’ value due to the necessity for more frequent maintenance, cars’ maximum mileage used to be around 100,000 miles. You recently purchased a new car after paying steep repair fees for a long time.   Then, in the 2000s, new technologies transformed the typical car into a mechanical-computer hybrid. […]

When it comes to South County Dodge Chrysler Jeep Ram: Since 1965, South County DCJR has been operating out of the same location in St. Louis, Missouri. Since 2020, we have enjoyed working together our partners Allen Masengil, GM, Mike Chorba, Sales and Finance Manager, and Ashley Etheridge, BDC Director.   Collectively, this group is […]

If you watched the Super Bowl this year, it’s likely that you saw the Vroom advertisement, which offended a lot of us in the dealer community. Carvana has also been pushing an anti-dealer attitude in some of its current advertising and marketing. As dealers, you already have enough to worry about without worrying about widespread […]

What dealer wouldn’t be interested in learning more about local car buyers?   Planning your dealership’s overall strategy can benefit greatly by knowing the demographics, credit ratings, and total number of in-market customers for your PMA.   We thus developed a solution that, with just a few easy clicks, unlocks these crucial consumer data points. […]

It is more crucial than ever to reach out to potential vehicle buyers where they are online in today’s technologically advanced environment.   Furthermore, it is no surprise that today’s sophisticated shoppers spend time on social media, just like their mothers, coworkers, and best friends.   In fact, the typical user of Facebook and Instagram […]

The Facebook Car Marketing Collective Group, a closed Facebook group reserved only for car dealers and the auto industry, was just formed by the Facebook Automotive Team.   The new social group aims to unite dealers from around the world so they can support one another through challenges and advance the business as a whole. […]

In the current automobile market, the demand for vehicles, both new and secondhand, cannot really be disputed. With no indication that consumers are slacking off, many dealers have had consecutive months of record-breaking sales. It’s crucial that marketing initiatives change with the times, even if your dealership and its sales staff are still having a […]

For dealers to have organic success online, a well-optimized Google My Business presence has become a necessity. The fact that Google is testing Local 2-Pack results rather than 3-Pack results should therefore serve as motivation to further optimize and professionalize your sales, service, and parts listings.   Let’s go over some fundamentals of local SEO […]

Our software business depends on innovation, and lately, we’ve taken a big step toward the future of customer communication. To build an intelligent conversation recommendation engine, we used artificial intelligence (AI), especially OpenAI’s conversation GPT API. This tool is poised to fundamentally alter our interaction model because it is built to draw lessons from prior […]

Independent auto dealerships are constantly looking for innovative methods to engage with clients and outperform more established rivals in today’s fiercely competitive auto market. Finding the correct avenues for communication is crucial, and it can make or break a dealership. For this reason, independent dealerships should embrace text blast marketing, a ground-breaking advertising channel that […]

It’s high noon at the Chevrolet dealership I co-own on Friday, April 28th, 2023. With a hefty $8,000 reduction off the MSRP for 2023 vehicles, we’re anxious to move our inventory of Silverados this month. We currently have 4,000 leads in our pipeline.   It would take our modest sales team days to get in […]

Customers don’t move through the stages of customer-hood in an orderly checkout line in today’s growing digital environment because they are too independent-minded to be catered to in a one-size-fits-all way. Instead, buyers are frequently pushed out of the showroom by dealers who are overly focused on moving them through the funnel as if it […]

No matter the status of the industry, dealership success depends on a Customer Relationship Management (CRM) system, as we learned this past year. Two things remain constant as CRM technology develops along with rising consumer expectations: Dealers desire rapid adoption, a significant return on their investment, and great adoption. We all understand that the CRM […]

Remote offices, national sales teams, international projects, mergers involving multiple states, centralized departments cut off from the main office, and outsourced duties: What do these corporate entities have in common? Of course, the requirement for employee “virtual teams”.   I’ve provided consulting services to numerous businesses that use various virtual team configurations in a variety […]

We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.   Size up your tread. Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into […]

Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.   More Road Traffic for Your Business You can probably learn a lot about who you are […]