Our latest News and Blogs

Events   Once more, it’s that time of year! The best and brightest in the automobile industry will soon be traveling to Dallas for the 2023 NADA show, the biggest automotive event of the year.   We are here to assist you with the overwhelming nature of trade exhibitions. To make the most of the […]

 The change in consumer emotion and profile that has been observed at many dealerships across the nation has not been widely discussed by vendors. Instead of removing the blinders and paying attention to the facts, which are extremely intimidating, it is preferable to claim ignorance. However, many family-owned independent dealerships are starting to face reality. […]

The development of the car dealership business model has benefited the automotive sector. People have been purchasing more cars recently as a result of stimulus checks and other considerations. However, many consumers still place a high priority on saving money when buying a car. This is the point at which the current car dealership business […]

We understand your motivation for visiting because you are a hustler looking to improve your sales skills. If you’re not already one of the best 5% of automobile salespeople, you want to be since you are aware that there are only 5% of them. If you’re being completely honest with yourself, you realize that your […]

Salespeople frequently have a negative reputation for being unreliable. Even when the odds are against you, establishing your customers’ trust is essential to increasing your sales. It’s time to overcome the odds.   In a 2016 study, customers were asked what they found most annoying about the car-buying process. The study’s findings were contrasted with […]

In the automotive world, customer attention is everything. Whether you’re running ads, posting on social media, or hosting an event, the goal is the same—get people to stop, notice, and engage with your dealership. But attracting customer today requires far more creativity than simply running traditional ads or waving banners at passing traffic. Dealership marketing […]

3 Automobile Buyer Anxieties and the Technology That Alleviates Them   Few things in life, in the eyes of the consumer, are more stressful, more of a headache, and more time and money-consuming than the process of buying a new or used car. Take a quick look at the customer reviews for any local auto […]

According to U.S. Census data, the number of Spanish speakers in the nation has significantly increased since 1980. By 1990, about 15 million Americans could speak Spanish. A staggering 41 million people will speak it in the following three years, up from 25 million in 2000 and 37 million in 2015. The language barrier has […]

In today’s digital marketplace, your google maps business presence can determine whether a customer chooses you — or your competitor. Those small yellow stars displayed beside your business listing are not cosmetic. They influence clicks, calls, foot traffic, and ultimately revenue. Consumers rely heavily on local search and Google Maps when deciding where to shop, […]

How It Will Benefit You My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to […]

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website. According to John Gray, the global automotive strategy leads at Pinterest, the platform is made to give hundreds of millions of […]

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives. Attempt Not to Always Sell Do […]

Strong leadership doesn’t happen by accident—it’s built with intention, strategy, and mentorship. In any growing organization, developing great managers is one of the most rewarding and impactful investments you can make. For our business, this truth came to life recently when we promoted seven employees at once—a milestone that marked years of steady growth, effective […]

The Automotive Playbook for Dealers was introduced by Facebook last month. What is the best Facebook strategy? and other frequently asked questions by dealers around the nation are addressed in this free handbook. What Facebook automobile ad has had the most success?  A step-by-step campaign preparation guide is also provided in the recently released playbook, […]

Not all of us have the luxury of deciding exactly when we want to buy a new car. You might not be able to choose when to buy a new automobile if your present one breaks down, is stolen, or is wrecked in an accident. There are better times to buy a car that will […]

The email was the cutting-edge technology that companies benefited from for years. Text messaging is the best new way to contact customers and interact with new leads rapidly, especially with the more recent introduction of bulk text messaging to customers and the most recent introduction of MMS messaging. Businesses still use email extensively, but only […]

Test yourself as a “Wonder Leader”! Many managers are continuously attempting to figure things out when it comes to direct reports. “Why won’t my employees do what I tell them?” they inquire in regards to employee performance. or “Why won’t they take the necessary steps to succeed?” Managers might also ponder, “Are my staff members […]

Twitter is useful for many things, such as better SEO, customer communication, active listening, customizing a business, and joining the discourse in your sector. If managed correctly, Twitter accounts can help your dealership appear on page 1 of Google search results. That may add a link that you control or remove a bad link from […]

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand […]

Consequently, the Internet is nearly 33 years old (based on the date that the first authentic web page went live in 1990).   The Internet has evolved in ways we could never have envisaged over the past few decades, and businesses now use the Internet and related technologies as an integral part of their sales […]

SimpSocial has been involved in automotive marketing for over two decades, and we have witnessed the rise and fall of numerous ad agencies and automotive software companies. We’ve been privileged to be ahead of the curve, but over the years we’ve observed certain telltale patterns or errors that dealers make when interviewing and hiring a […]

Do you have a spouse? If so, have you ever argued with your partner? What are some of the most common grievances when fighting? When I pose this question to my fellow auto dealer partners, they respond, “My wife says I don’t listen!” The dreaded “You’re not hearing me” or “You’re not understanding me” What […]

The most recent Facebook update is altering how car dealerships use Facebook advertising. Facebook’s newest product for auto dealers is On-Facebook Destination for Automotive Inventory Ads (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook […]

1. Permit Your Salespeople to Send Quotations to All Leads From Phone Who Are Interested in Purchasing a Vehicle   To streamline your firm, provide your salesmen with a solution that enables them to communicate immediate pricing to all clients. Your team may conclude sales more quickly by sending quotations more promptly from any device! […]

With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a sizable language model trained by […]

In today’s digital-first automotive market, your dealership website is more than a digital brochure. It is your primary sales floor. The quality of your website design, speed, usability, and responsiveness directly influences purchasing decisions. However, even the most visually impressive site will underperform without one critical component: chat integration. It is no longer optional. It […]

In addition to breaking the ice with hesitant consumers who may have had negative experiences with salespeople in the automotive industry, a superior chat platform affords you additional advantages. So, let’s examine what an auto dealer messaging platform can do to improve your website’s user experience, conversion rate, and sales team’s readiness:   Cost-Effectiveness Using […]

While your sales and service teams may do an excellent job of greeting customers and establishing a rapport with them at the dealership, the subsequent follow-up may be lacking. Also, prospective customers who have not yet decided to visit your store require prompt, individualized attention. Digital natives, like Gen Z, are more familiar navigating online. […]

Unfortunately, the automotive industry consumer experience (more specifically, automotive retail) is not often fondly remembered by many car buyers. When one considers exceptional customer service, they may think of fine cuisine. Even a retail store may come to mind (we’re thinking Publix!). However, these do not share a positive association with the automotive consumer experience. […]

Buying a car can undoubtedly be compared to a voyage. An adventure, even. And similar to any adventure you can imagine from a book or film, the car-buying process can be full of unexpected twists and obstacles to surmount. Clearly, this may be an exaggeration. However, between preliminary investigation and locating a dealership, selecting the […]

The modern consumer experience extends far beyond face-to-face interactions. Considering there is an upcoming generation of car purchasers who were practically co-raised by technology (Gen Z, sometimes referred to as digital natives! ), an alternative to walking through the front door must be considered in order to meet these customers’ specific expectations. In addition, as […]

In today’s digital marketplace, negative reviews are inevitable for businesses of every size. Customers increasingly rely on online reviews before making purchasing decisions, and platforms such as Google, Facebook, and Yelp heavily influence brand reputation. While receiving negative feedback can feel discouraging, it is actually an opportunity. Businesses that handle negative reviews professionally and strategically […]

An increasing number of customers choose the dealership they want to do business with by consulting social media and internet reviews. According to the most recent Annual Automotive Customer Experience Trends study, 67% of service customers and 60% of car buyers choose their dealers completely based on online searches and reviews. Additionally, 87% of service […]

If your dealership is like the majority of them, you’re trying hard to up your marketing game. Being at the head of the pack is difficult because of the intense competition and the constantly shifting landscape of marketing alternatives. You may be exploring a variety of marketing strategies, but the video is one that you’re […]

Missing the mark. fail your plan. This is particularly true when it comes to developing a social media strategy for your company and actually attracting new customers, clients, etc. You need a strategy if your company wants to make the most of social media marketing.   Here are 13 recommendations from industry professionals that have […]

This year, Cox Automotive predicts 39.5 million used-car sales. According to a senior economist for the National Automobile Dealers Association, the average monthly payment difference between new and used cars is continuing to widen, which will probably lead to more buyers turning to the used-car market. Is your dealership outfitted with the latest technology to […]

On social networking sites, many things can go wrong. The majority of errors are trivial, but when you do make one on social media, a large global audience is watching. While dull articles are pardonable, other errors might seriously harm the company’s bottom line. Here are some typical social media mistakes your business can be […]

When our adventure began years ago, the objective was to forge strong bonds not only with dealers but also with other vendors who shared SimpSocial’s principles. A consistent message was presented during conversations and product demonstrations in the hopes that people would see the benefits of our offering and spread the word about it. When […]

Sometime in June, Social Media Day was established due to the influence it has had on society over the years. Its popularity has since increased. Today is a celebration of social media and the enormous influence it has had on our company’s ability to interact with customers globally in real time. The following three statistics […]

As social media marketing platforms like Facebook and TikTok gain popularity, dealerships have a fantastic opportunity to connect with customers while establishing brand loyalty to keep customers. This chance to communicate with clients has been enhanced by the rise in mobile device usage. The best way to put it, according to Facebook, is to “give […]