Our latest News and Blogs

Using artificial intelligence to increase lead generation and conversion Marketers are more interested than ever in artificial intelligence. What is the reason for this? Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at. AI integrates perfectly into the […]

When expectations and abilities to carry out the plan are truly aligned, goal setting is effective. Setting goals for your team in a way that is measurable, reachable, and practical is the best way to go. Most teams are required to meet an annual income target, with each rep being liable for a share of […]

Selling to accounts vs. marketing to accounts Account-based marketing (ABM) has swiftly established itself as a recommended practice for scaling up marketing to high-value target accounts. If you’re providing a sophisticated product that affects numerous business units inside a huge corporation, you’re probably using some form of account-based marketing to engage your target audiences and […]

Generating leads is only the beginning. Sustainable growth depends on lead conversion – moving interested prospects towards appointments, qualified sales opportunities and completed purchases. A strong lead conversion process combines fast responses, accurate qualification, relevant communication and consistent follow-up. It also gives sales and marketing teams a clear way to measure where prospects progress, hesitate […]

How the 4Ps of Sales Effectiveness Help Sales and Marketing Teams Work Better Together What is the level of collaboration between your Marketing and Sales teams? According to SimpSocial research, marketers and salespeople want positive, coherent relationships with one another, yet expectations are frequently misaligned. Marketing believes Sales isn’t following up with leads quickly or […]

The Platform for an Intelligent Virtual Assistant is Intelligent Automation. Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat.   While […]

Intelligent Virtual Assistants with Multiple Channels: Meeting Customers Where They Are Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat. While […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]

Keeping your sales cycle short while delivering a personalized experience is essential for success. While your sales team plays a vital role in building relationships, integrating an Intelligent Virtual Assistant (IVA) can dramatically boost efficiency, productivity, and customer engagement throughout the process. AI-driven technologies such as a Virtual Assistant don’t replace human employees—they enhance them. […]

In today’s global marketplace, connecting with your audience on a personal level is crucial. To succeed in sales and marketing, your business must understand the goals, pain points, and cultural nuances of your customers—wherever they are in the world. This is where intelligent virtual assistants (IVAs) can make all the difference. It empowers companies to […]

In 2021, there will be three major changes in lead engagement strategies. The year 2020 is drawing to a close (phew), and 2021 is rapidly approaching. While it may feel like a victory just to make it through this year, there is no rest for the weary – and 2021 will undoubtedly be difficult in […]

When it comes to technology, each advancement is reliant on the progress of others. SimpSocial, for example, automates two-way, human-like interactions on a large scale. However, achieving this capability necessitates a combination of technologies, including artificial intelligence, machine learning, and robot process automation. But there’s another factor at work: Natural Language Processing (NLP). Let’s take […]

Conversational Artificial Intelligence (AI) is now a part of our daily lives, both at work and at home. Conversational AI is everywhere, from personal virtual assistants that help us play music and monitor our homes to skilled virtual assistants that help us do our work. Let’s take a closer look at the history of Conversational […]

We’ve all heard the story: marketing creates leads, and sales follows up to gauge interest, answer questions, and turn those leads. But, as we all know, it isn’t always that easy. Engaging a lead in a two-way conversation requires speed, patience, and tact. The more powerful a Sales team is in these areas, the more […]

It all comes down to success and efficiency, even though you have a winning contact center squad. Contact centers are used in almost every industry and include a variety of procedures that are managed by different people in various departments. The majority of workflows are intertwined and interdependent on one another. It can quickly fall […]

Don’t have your Facebook integration set up yet? Take this as a gentle reminder to do so. Stop losing out and start nurturing your Facebook leads with this new method. More detailed ad data can now be pulled into your SimpSocial account, allowing you to build a stronger and more personalized drip campaign with texts […]

The future holds so many possibilities in an age of ever-changing technology. People will be hungry for creativity in the post-pandemic workplace in the coming years, in search of a better and more sustainable job system. Contact centers are the first in line for all other technology-driven industries. For a long time, contact centers have […]

It’s still incredible how a single device can alter our way of life. There is nothing that can compare to the worth of a smartphone. Smartphones have passed the “trends” stage and are now considered a necessity in today’s world. Fortunately for companies, this has resulted in more opportunities to gain customers. With the advancement […]

Every salesperson is expected to understand what makes their customers tick. They should be aware of their passions right down to their deepest desires. Successful sale necessitates a combination of psychology, human contact, and tenacity. However, in today’s world, salespeople are supposed to have one more skill added to their repertoire: technical experience. With the […]

Facebook for Business told advertisers in Q1 2021 that the forthcoming improvements in Apple’s iOS 14 update “will impact how we obtain and process conversion events from tools like the Facebook pixel.” If you use the Facebook platform to monitor conversions from your social ads on your website or app, this update would have a […]

Why You Shouldn’t Use Just One Sales Channel When it comes to closing deals, phone calls have a long history of proving to be the most successful sales channel of all time. And it’s absolutely true: you can educate a customer about your goods and services, develop a partnership, and close a deal in just […]

Years ago, when salespeople were looking for buyers to persuade, they would call each one individually. Now that they have technology on their hand, AI-powered dialers have sprung up to make their sales lives easier. While salespeople no longer have to worry about manually dialing numbers, they now face a new challenge: rising efficiency. Technology […]

Enough with the teasing: Facebook ad integration is now available! We’re ecstatic to announce that you can now use SimpSocial to further engage your Facebook leads with calls and texts. By syncing your Facebook lead generation ads with SimpSocial, all new and old form submissions will be stored as contacts, allowing you to call anyone […]

Do you have a problem with low email open rates? Updating the subject lines is a good idea. The average email open rate across all sectors was 21.33 percent, according to Mailchimp. If your open rate is low, it’s typically due to a combination of these three factors: The audience/segment you emailed did not match […]

The new year is approaching quickly! How does your digital marketing plan for 2021 look? Have you recently changed your password? Have you checked to see if your website is optimized for lead generation? We’ve put together the ultimate digital marketing guide, which includes a list of best practices that your company should implement as […]

Your Guide To Automating Sales Workflow (Sales Automation 101) Many corporations and businesses struggle with sales efficiency, and it has become more prevalent in today’s setting. There are millions of productivity hacks and applications available to help you get more done at work, but it’s a different story when it comes to sales. Since the […]

What You Should Know About Apple’s iOS 14 Update and Facebook Facebook for Business told advertisers in Q1 2021 that the forthcoming improvements in Apple’s iOS 14 update “will impact how we obtain and process conversion events from tools like the Facebook pixel.” If you use the Facebook platform to monitor conversions from your social […]

Is It Necessary to Get Reviews for Your Business? Yes, there is a spoiler. Reviews have never been more critical in the digital marketplace. They have the power to influence whether a customer chooses you or your rival. If they’re looking for a new restaurant, deciding where to live, finding a dentist, deciding which homebuilder […]

SEO Best Practices The secret to successful SEO blog content is to provide value to the reader. Publishing interesting, useful content that your readers will want to bookmark and return to again, share with others, or connect to on their own websites is one of the best SEO practices for your blog. Your aim is […]

Everyone understands that social media is a constantly changing medium, and as marketers, we must adjust to new rules of interaction on a monthly, if not weekly, or hourly basis. And with the way Facebook, which also owns Instagram, changes their ad platform on a regular basis to provide users with engaging content and marketers […]

How To Improve The Assisted Living Community’s SEO Senior living facilities need a successful senior living SEO plan to improve awareness and climb to the top of search results as more seniors use search and social media today. Sixty-seven percent (67%) of seniors use the internet today; we know they’re looking; the question is, who […]

Advertisers who position advertisements for jobs, housing, or credit services are no longer allowed to target or exclude ads based on gender, age, parental status, marital status, or ZIP code, according to Google Ads. On October 19th, 2020, these amendments will take effect. What’s Gone in Google Ads for Housing Targeting Google Ads, unlike some […]

Most people today have a basic understanding of what PPC (pay-per-click) is and what it is intended to accomplish. For example, my father has made it to 2020 without knowing whether or not he “has email.” With this in mind, he knows PPC well enough to think of it as the internet’s yellow pages. SimpSocial’s […]

Are you using hashtags to broaden your social media reach? If you don’t, you’re losing out on a chance to meet more people and increase the visibility of your content on social media. You may be wondering what a hashtag is and how to use it. That’s where we can help! What Is a Hashtag, […]

We all have ambitions and goals, so how are you going to accomplish them? SMART targets are effective and simple to comprehend. They’re based on fact and broken down into small chunks so you can quickly digest them and achieve the ultimate goal. Have you ever heard the phrase “act smarter, not harder”? This is […]

CRMs aren’t all made equal. Businesses should look for a CRM tool that is compatible with their sales processes. Companies that use CRMs have higher consumer satisfaction and are seen as meeting their quotas better, according to a new Aberdeen Research report. CRM is undeniably beneficial to sales teams. However, in order to get the […]

Since the automotive industry is the second most expensive in the world, retaining customers can be difficult. Car dealerships are fiercely competitive because they enable consumers to make a significant financial commitment before making a purchase. You should have the right tools for companies like this to not only entice consumers but also win their […]

Do you believe you have a virtually foolproof email marketing strategy? Reconsider your place. Email marketing and what once worked changed drastically as quickly as Coronavirus became a household word. It’s likely that by the time you put a new strategy in place, it will have changed again. During Covid-19, We Used an Email Marketing […]

One Facebook Page management tip is to go to the list of people who have liked a post (or an ad) and submit an invitation to someone who hasn’t “liked” the Page yet. This may be a way to transform post interaction into Facebook fans. Is it, however, worth the effort? We agreed with our […]

Your Senior Living Community’s marketing has been assigned to you. So, how do you get started? There’s a good chance you want to create a connection that represents your brand’s caring side. You want to fill in the blanks with a personal touch that your target audience is searching for on the internet. Do you […]