Marketing Phrase or Indie Horror Film Quiz?
Like Triple Crown racers or celebrity kids, marketing names for ideas and concepts (and perhaps even agencies…) can err on the side of the bizarre. We made the devious decision to test your marketing expertise in honor of Halloween:
Can you distinguish between these independent horror films and marketing jargon?
Here’s how it will proceed:
Ten rounds are played.
We’ll give you the name of a marketing buzzword and the name of an independent horror film in each round.
You have to hazard a guess as to the marketing word.
Do not be deceived! If you looked up the answers, we’ll know. Although it’s a falsehood, where’s the joy in that?
Users of Internet Explorer may have trouble loading this quiz.
Got it? Let’s get going.
Round 1: Select either Clinger or a Crawler.
Crawler Correct! A crawler is an internet bot that is used to properly index data and crawl online sites. These are used by search engines like Google to decide which queries will bring up your website and where they will appear on result pages.
Clinger Incorrect. A crawler is an internet bot that is used to properly index data and crawl online sites. These are used by search engines like Google to decide which queries will bring up your website and where they will appear on result pages.
Round 2
It Follows or It Doesn’t Follow, pick one.
Then comes
Not exactly. No Follow links are used to prevent a link from influencing how a website is indexed by search engines. These are typically employed when a link is unreliable, paid for, or unrelated to the keyphrase you want search engines to prioritize.
Don’t Follow
That is correct! No-follow links are used to prevent a link from influencing how a website is indexed by search engines. These are typically employed when a link is unreliable, paid for, or unrelated to the keyphrase you want search engines to prioritize.
Round 3: Select between Housebound and Unusual Visitor.
Housebound Incorrect. Any individual who visits your website multiple times is considered a unique visitor. Therefore, even if a single individual visits your page 100 times in a single month, they still only constitute one unique visitor. This is a more accurate way to keep track of how many potential customers have visited your website.
Unusual Guest
You know it. Any individual who visits your website multiple times is considered a unique visitor. Therefore, even if a single individual visits your page 100 times in a single month, they still only constitute one unique visitor. This is a more accurate way to keep track of how many potential customers have visited your website.
Round 4
Dead End or Bleeding Edge, pick one
Infringing Edge
Yes! “Bleeding Edge” describes goods or services that are so fresh that not many people have had a chance to use them. Utilizing these technologies frequently carries a tremendous potential for development and reward, but it also carries a considerable danger of unreliability.
The end
but not this one. “Bleeding Edge” describes goods or services that are so fresh that not many people have had a chance to use them. Utilizing these technologies frequently carries a tremendous potential for development and reward, but it also carries a considerable danger of unreliability.
Round 5: Select either Green Room or Evergreen.
Evergreen
Well done! Even years after it is written, evergreen material on the web is still current and engaging for readers. It works wonders for a website’s SEO and is every content marketer’s secret weapon. Lists, “How To” guides, product reviews, and videos are examples of common evergreen content.
Green Room
Nope. Sorry. Even years after it is written, evergreen material on the web is still current and engaging for readers. It works wonders for a website’s SEO and is every content marketer’s secret weapon. Lists, “How To” guides, product reviews, and videos are examples of common evergreen content.
Round 6
The Blackcoat’s Daughter or The Black Hat Tactics, pick one.
incorrect The Blackcoat’s Daughter. Black Hat Techniques are unethical SEO methods used to elevate a page’s position in search results. Examples of Black Hat SEO include keyword stuffing, invisible text, page swapping, and doorway pages. Current search engine algorithms look for these kinds of things and will diminish a site’s rank if they are caught using them.
The Black Hat Techniques Are Right! Black Hat Tactics are unethical SEO techniques used to rank a page higher in search engines. Examples of Black Hat SEO include keyword stuffing, invisible text, page swapping, and doorway pages. Current search engine algorithms look for these kinds of things and will diminish a site’s rank if they are caught using them.
Round 7
Select either holistic or hallows.
Holistic
Yes! Holistic marketing strategies look at the big picture of a company. It uses all available resources to ensure that every possible customer touch point is cohesive, including social media, websites, email marketing, employee interactions, and internal company culture. This creates synergy between people, processes, and communications.
Hallows
Not exactly. Holistic marketing strategies look at the big picture of a company. It uses all available resources to ensure that every possible customer touch point is cohesive, including social media, websites, email marketing, employee interactions, and internal company culture. This creates synergy between people, processes, and communications.
Round 8
Choose one: Personas or Strangers
Personas
You know it. In user-centered design and marketing, personas are fictional characters created to represent different user types that might use a website, read content, or research a brand. Marketers use personas to adapt their methods to catch and keep a particular persona’s interest.
Strangers
This is not correct. In user-centered design and marketing, personas are fictional characters created to represent different user types that might use their website, read content, or research their brand. Marketers use personas to adapt their methods to catch and keep a particular persona’s interest.
Round 9
Choose one: V/H/S or SoLoMo
V/H/S
Wrong. SoLoMo is an acronym for Social-Local-Mobile marketing. This is an emerging mindset that markets in the way people shop for local businesses like car dealerships. Some methods include optimizing a site for mobile since most local searches happen on cell phones, using local SEO tactics, and engaging customers through various social media sites.
SoLoMo
Great job! SoLoMo is an acronym for Social-Local-Mobile marketing. This is an emerging mindset that markets in the way people shop for local businesses like car dealerships. Some methods include optimizing a site for mobile since most local searches happen on cell phones, using local SEO tactics, and engaging customers through various social media sites.
Round 10
Choose one: Absentia or Abandonment
Absentia Incorrect. Abandonment Rate typically refers to the number of site users who add things to their shopping carts but abandon the site before completing their checkout. This can also apply to actions like partially filling out lead forms or scheduling a service appointment. This can be useful to marketers to see where they can improve website functionality, as well as a way to retarget those users with emails or digital ads.
Abandonment Correct! Abandonment Rate typically refers to the number of site users who add things to their shopping carts but abandon the site before completing their checkout. This can also apply to actions like partially filling out lead forms or scheduling a service appointment. This can be useful to marketers to see where they can improve website functionality, as well as a way to retarget those users with emails or digital ads. Great job!
How’d you do?
Conquering new markets requires knowing your stuff and staying on top of the latest marketing trends.
Don’t create your own horror story by trying to do it alone.
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