Our latest News and Blogs

In the automobile sector, we frequently consider conversions in terms of a funnel-type trip, including the results of the customer’s journey in addition to marketing and sales. We guide them along the path we want them to take in the hopes that it leads to a sale. Am I mistaken? Many dealers evaluate the outcomes […]

The “conversion rate” is one of the hot topics in any digital campaign today. When it comes to the accurate attribution of a campaign, it makes perfect sense. How many people visit your website? How many of those visits resulted in a “lead”? A lead or a sale in the world of e-commerce constitutes a […]

We all understand that organic traffic has a higher percentage of leads that turn into actual sales. It’s more important than ever and is what has been lacking the entire time.   Let me go right to the point: as an industry, we have neglected and managed one of the greatest assets we have ever […]

How often have you visited a website — any website — just to be bombarded with numerous ads urging you to sign up for their newsletter, use a coupon, etc.? My best guess is that it occurs pretty frequently. Ever Googled something and found a search result that was EXACTLY what you were looking for, […]

Regardless of your sector, Facebook’s Lead Generation Ads have established themselves as the cornerstone of many organizations’ entire Facebook strategies. To start with the fundamentals, lead generation is the beginning of customer interest or inquiry about a business’s goods or services. You can set up campaigns on Facebook or Instagram with a lead generation objective […]

…Preferably in short, optimized video segments that guarantee my engagement   The TikTok craze has evolved beyond selfish obsessions with video sharing. One of the most popular and interesting communication platforms in the world, Tik Tok, has developed over time. reached 1.6 billion users by the end of last year and is projected to reach […]

Three banners may be seen in the backdrop while the cartoon designer is seated at the computer.   6% of all homepage clicks go to banners. Only 1/4 of the 6% of clicks go to banners in the second position. SimpSocial advises using no more than three banners.   Please keep reading to learn all […]

Facebook has introduced On-Facebook Destination Automotive Inventory Ads (AIA). Users are able to continue their purchases within the Facebook platform thanks to this new ad type. When a customer clicks on an auto dealer’s advertisement, they are taken to a dynamic Facebook VDP that was made using data from the dealer’s inventory feed.   Some […]

When making plans for the new year, we frequently suggest to dealerships that they evaluate their marketing efforts to see what worked, what didn’t, and why. We put our readers’ favorite articles here in case you missed them (or just wanted to read our top advice again) as part of our ongoing effort to recognize […]

One of the trendy terms being bandied about a lot lately in the automobile business is “first-party data.” It makes sense because the basis of every clever, effective marketing strategy is data, or at the very least excellent data.   Regardless of whether your dealership is already using data to improve marketing outcomes, you have […]

Your service drive makes a significant contribution to your dealership beyond just profits. However, fixed operations are frequently neglected while developing a digital marketing strategy (not to mention a budget for advertising). But why, given how significantly it might affect your bottom line? The problem is that customers only search for “repair shops near me” […]

We’ve all heard the news: Google is retiring Universal Analytics (UA) in favor of Google Analytics 4 (GA4), a brand-new tool. The day when Universal Analytics will stop processing new hits is soon approaching, whether your dealership has treated this move as something to figure out later or you’ve been painstakingly organizing a migration strategy […]

Similar to baking a cake, developing a successful social marketing strategy for your dealership requires a number of components to be accurately prepared, weighed, mixed, and baked together. To put it another way, there is a lot of opportunity for error. Since not everyone is skilled in baking (or marketing), we thought we’d share with […]

Used vehicle dealers are accustomed to the ebb and flow of supply and demand because the automotive sector is one that is continuously changing. Due to inflation, a lack of microchips, and a drop in new car availability, the price of used cars has recently increased. Recent studies, however, indicate that the market is improving. […]

Being successful in the used vehicle business during a recession might be difficult. It can be challenging to attract customers and maintain profitability when consumer spending is declining and economic uncertainty is rising. However, used vehicle dealerships can not only survive but also prosper during a recession by utilizing technology.   Online marketing and advertising […]

It can be difficult to keep track of phone calls coming into and leaving a car dealership, particularly for bigger dealerships that get a lot of calls. It can be challenging to make sure that every call meets the dealership’s requirements given the large number of staff taking phone calls and their various levels of […]

Users of mobile devices can send and receive short text messages using the messaging service known as SMS (Short Message Service). It began successfully sending messages in 1992 and has remained in use despite being superseded by modern communication technologies. SMS is still one of the most popular messaging options available today and is closely […]

Today’s automobiles and vehicle availability are substantially different from those of a few decades ago. Dealerships and salespeople in the past were unable to reach all the nearby communities and local customers. Most frequently, shops had to purchase a vehicle in a different city or have it delivered to them. Customers would purchase anything a […]

The Telephone Consumer Protection Act (TCPA), passed by Congress in 1991, shields customers from unwanted telemarketing calls. The TCPA regulates a variety of communications, including automated calls, text messages, pre-recorded messages, and telemarketing. This guarantees that customers keep their privacy and that businesses restrict telemarketers.   The TCPA is a significant law pertaining to dealerships […]

The majority of contemporary dealerships are supported by digital platforms that frequently create SMS campaigns and evaluate their effectiveness. A clear message that is powered by artificial intelligence and geared to maximize client interaction is now the norm for campaign messaging.   TCPA conforming Immediately reengaging Vital information Natural dialogue   Systems like SimpSocial are […]

Engagement is essential when it comes to generating leads in the automobile sector. However, occasionally things don’t go as expected, and they might not immediately become clients. This is where disengagement occurs, and even if they don’t convert right away, having a backup plan in place in case your main plan falters will help you […]

It’s easy to rely on email and text messaging as the main methods of communication with prospective consumers in the modern digital era. While each of these approaches has its place, a simple phone call still has more impact. The ability to create trusting relationships is essential for success in the car sales sector. In […]

Trade exhibitions have long been a mainstay in the automotive industry, giving vendors, dealerships, and industry experts the chance to network, educate themselves, and keep up with the most recent developments. Many contend that trade fairs have changed into social events that are more concerned with entertaining dealership workers than they are with providing insightful […]

Serving customers when they enter your dealership is no longer enough to successfully sell automobiles; you also need to advertise your existence and the reasons why you deserve their patronage.   One way to achieve this is to post videos to YouTube. The platform is not only well-liked, but it’s also among the most economical […]

Professionals in marketing use the term “Smarketing” to describe the deliberate coordination of their marketing and sales operations. This process alignment is essential to ensure that both teams are using the same criteria for success and goal-setting. But how does that actually manifest itself in daily life? That is what we are here to talk […]

You must start imagining fresh, cutting-edge ways to communicate your brand’s message as individuals (especially younger generations, like millennials), who are more hardened to advertising, become more and more apathetic to it.  According to studies, as social media usage increases, people are turning less to advertisements and more to the views and experiences of their […]

— AS WELL AS WHY INTEGRATED MARKETING CAN HELP FIX THEM Risk is not unusual in the financial sector. So why are you sticking to the same disjointed, out-of-date marketing approach from five, ten, or fifteen years ago just to be safe?   The special issues facing the banking sector call for some inventive solutions. […]

Nowadays, purchasing a car involves a little more than simply walking into a dealership, perusing the stock, and leaving satisfied.   In this increasingly digital era, it’s critical to understand how to interact with potential automobile customers. For some advice on how to stand out and inform potential clients, keep reading.   It’s Important to […]

Advice on Keeping Your Blog Interesting and Fresh   It’s not as difficult as you might believe to gain new readers to subscribe to your blog and draw in consumers. You might be boring your audience, though, if you’ve observed decreased engagement, fewer followers, or a general lack of interest in your postings. Readers of […]

What does the website for your company primarily serve?   You want to increase the number of visitors who become paying clients so that you can make money, right?   Collecting their website clicks is one of the most crucial phases in bringing these potential consumers into your sales funnel. Visitors are more likely to […]

PPC can create a whole new set of difficulties that a company with a single location would not have to worry about if they were to run separate PPC ads for each location. You run the danger of overspending on PPC traffic and getting less-than-desirable outcomes if you disregard these issues in your PPC approach. […]

Describe PR. The goals of a public relations professional should be to manage the firm’s reputation by communicating with the public on its behalf and handling internal corporate events that occur. These indispensable people have existed for as long as a business has existed. There are numerous new changes in the field of public relations […]

You believe your product is excellent. It is the best of the best. However, there is always a potential opponent on the other end, namely the client.   Regardless of whether a customer makes a purchase in person or online, it is always important to keep in mind what they are looking for. But how […]

The next time you need a caffeine boost, you don’t have to be content with generic coffee from a big-chain store. There are many locally owned small businesses in Philadelphia, including coffee shops.   When we go down in the afternoon, our Philadelphia office has chosen a few of our favorite locations to go to. […]

You must choose a goal for your blog before you start writing. If the goal is to inform readers, you must determine whether they will find the information valuable or informative.   Additionally, you should ensure that your work will be time-effective for the reader. Make every word count because, for people, time is everything. […]

Participating in social listening is crucial for maintaining and managing your reputation. I’m not referring to reviews on Dealer.com, Google My Business, or even Facebook. I’m referring to the discussions your customers engage in when they believe no one is listening. You can learn the most about how your customers view your brand when you […]

Inbound and content marketing were specialized tactics that were only employed by the most progressive ad agencies and marketing companies less than ten years ago. These strategies are now components of almost every sound company plan. So… How may these methods assist you in achieving your business objectives?   Hold on. What exactly is inbound […]

Google, Bing, and other search engine algorithms are kept a well-guarded secret, which is the beauty of search engine optimization. Testing various theories on their own websites or reading stolen information from Google staff are some methods by which marketers might determine what is successful or unsuccessful. It’s crucial to share certain notions that have […]

In a single day, the average person views 4,000 to 10,000 ads. What does that entail for you and your company, then? You want to make sure that your advertisement stands out from the sea of advertisements that your audience sees every day due to its sheer volume.   Fortunately, doing that only requires applying […]

Nowadays, the internet is a part of almost everything we do, and promoting your business is no exception. It certainly makes the most sense to make the most of the internet in order to reach the largest audience and, more crucially, your target customers. But how is it possible when the internet is evolving so […]