Our latest News and Blogs

Although the term “sustainability” can be used to describe a wide range of aspects of life, corporations have only recently begun to use it as a key performance indicator. Many people are hesitant to build an effective organizational plan for sustainable products and services because, despite sustainability’s rising popularity in business strategies, it can be […]

You are losing out on one of the (objectively) best strategy games ever made if you are unfamiliar with Risk.   In the game Risk, the objective is to conquer the world, one territory at a time. The game goes on until one participant is declared the winner.   Sounds recognizable?   Dealerships aim to […]

Roselle stayed completely focused on her work “while everyone ran in terror.”   Life can be rather chaotic at times. We attempt to focus on and complete too many tasks at once. We have several voicemails and emails that need to be answered, deadlines to meet, clients competing for our attention, and fires to put […]

Automotive dealers continuously work to remain ahead of the competition in this dog-eat-dog industry. Their performance frequently depends on advertising, but what if the measures they use are tainted with fraud? In this in-depth investigation, we’ll expose the alarming truth behind the dubious Offline Conversions number, demonstrate how Facebook marketers take advantage of unwary dealers […]

Since the days of dial-up, targeted display advertising have been a part of digital marketing. In a similar vein, retargeting has always been a fantastic approach to keep your brand and company top of mind for customers. However, retargeting display advertisements should advance along with the technology that these display ads are displayed on. The […]

There are numerous ways to contact a customer, including social media, email, sidebar advertisements, and direct mail. With the proliferation of possibilities comes the requirement to advertise your company in each of these marketplaces.   It’s true that trying to appeal to a variety of audiences can frequently result in an identity crisis—especially if you […]

Metrics are more crucial than ever in the modern marketing industry. It is likely that you are familiar with the proverb “If you can’t measure it, it doesn’t exist.” However, it can be particularly challenging to measure your efforts in the marketing industry in a way that is reliable. How do you find a measure […]

More than ever, content serves as the foundation for all of your marketing initiatives across all digital channels. It makes no difference what sector your company operates in or if you are a vendor or a service provider. Understanding the significance of producing compelling content for brand positioning is crucial.   Any industry needs content […]

Important Distinctions & How Each Can Raise Your Rankings Listen… Everyone aspires to rank first on Google. However, how are we going to go about doing this? Obviously, search engine optimization! A marketing firm may have informed you that your website need both on-page and off-page SEO. Huh? Why do I require both and what […]

Digital media and advertising are constantly evolving fields. So, with things changing so quickly, how can your SEO, paid search, and social media strategies stay current? You can rely on your knowledgeable marketing partner, such as SimpSocial, in this situation. We continuously monitor emerging trends and technology. Let’s examine some of the most recent developments […]

Nine of the popular subjects covered during the exchange sessions at Digital Dealer are listed below:   1. Acquisition of used vehicles – Of course, everyone is aware that this is currently a very difficult task, with auction prices skyrocketing due to consumer demand. Dealers talked about a variety of methods for buying cars directly […]

The gunfight at the O.K. Corral is among the most well-known Wild West tales. It has been the subject of books and even well-known movies. Our history will never forget the tales of the Earps, Doc Holliday, Clairborne, the Clantons, and the McLaury brothers. Even if we firmly accept that tale, most of it is […]

These days, subscription services are extremely popular and seem to be appearing in all sectors of society and at every turn. Subscription-based business models are most common in industries like SaaS, entertainment, real estate, and meal kit companies. Even e-commerce businesses are implementing subscription-based business models to boost their revenue and keep devoted clients.   […]

The majority of those working in the automobile sector. What authority do you have as a dealer to maintain your company’s profitability and good sales? There are a lot of techniques at your disposal to help you run an effective marketing budget that catches as many sales as possible and ultimately outperforms the rivals in […]

What’s a name worth? Would a roadster operate so sweetly under any other name? One of the pillars of marketing is giving businesses and products names. Customers frequently come into contact with a brand’s name first. A name must be distinctive, genuine, durable, and unforgettable. Although automotive firms are renowned for being deliberate in the […]

How is your dealership perceived by the public? If you individually questioned each of your customers about their opinions, it’s likely that the feedback would be overwhelmingly positive. Sadly, that is not how online reviews operate. Too frequently, businesses are at the mercy of their least satisfied clients, who are much more likely to leave […]

Discover some methods for promoting your company.   One of the most crucial factors in boosting brand recognition, expansion, and eventually sales is business marketing. The right marketing strategies attract audiences, keep customers coming back, and expand your client base, in addition to performing customer education for your company. Reaching a customer base is one […]

Instagram declared reels to be one of the hottest new posting options for the social media network in the fall of 2020. Similar to TikTok, you may make a brief video clip, add music and effects, and share it with your audience, which is why it is so well-liked. For the current Instagram influencer, it’s […]

Business owners must understand the advantages of apps   No matter the size or industry, almost all successful businesses now depend on mobile apps. Small businesses might benefit significantly from having their own mobile application. Despite the fact that the majority of small businesses have their own websites, many ignore mobile apps, losing out on […]

Direct mail is still an effective marketing tool.   A few items are attempting to keep their original form in this drastically changing world where everything is moving toward a digital version. The power of advertisements is incredible in the modern era of digital marketing. Digital marketers must still pay attention to a number of […]

Concentrating on efficient business promotion strategies   A New Business is Being Started   Well, a new business is difficult on its own, to begin with. There is a chance that things will both improve and get worse. The marketing component makes it much harder. Overall, though, the benefits are worthwhile. Even when they have […]

This saying has evolved to reflect the glut of content available: relevant content is king. As more small businesses have access to boutique agencies or local digital marketing skills. Google’s continued emphasis on relevance suggests that most of the content available is superficial rather than deep and doesn’t fully address the consumer’s intent, which emphasizes […]

The world of social media advertising is always evolving; techniques and ideas appear out of nowhere, and it can be difficult to prepare because of how quickly privacy policies and in-app changes are changing. SimpSocial was thrilled to be among the first companies in the automobile sector to use on-destination automobile inventory ads, but what […]

Within the digital marketing sector, AI has developed beyond being merely a trendy term. And while it is undeniable that artificial intelligence has a place in the context of SEO and digital advertising, the question is: how much? This article analyzes Chat GPT’s potential advantages for SEO work while demystifying its complexity.   What Are […]

Apple Business Connect is one of the most recent enhancements made available to iOS customers. This unique tool might be exactly what you need to launch, develop, and bolster the brand presence of your company. We delve into everything there is to know about Apple Business Connect below. We’ll discuss potential advantages and recommended practices […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars.   […]

Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth are all known to exist, but how do they relate to dealership marketing? These transgressions have no place in your consumer communications.   Pride This sin, often known as vanity, is the source of all others. Putting one’s own needs, wants, and whims before the well-being of […]

Many of your consumers are now seriously debating whether or not an electric automobile is right for them. Although they are aware of electric vehicles in general, most of them are now considering purchasing their own.   Your dealership has a fantastic opportunity because of this. You have the ability to build a solid, enduring […]

In times of high demand, coming up with novel and distinctive ways to differentiate yourself from the competition may seem inconsequential, but it’s crucial to your dealership’s long-term profitability.   The first step to showcasing your offerings to potential clients and establishing a devoted, lucrative relationship with them is raising awareness of your brand. Customers […]

Market Approach Serving Your Client   Video advertisements are a terrific method to spark attention, increase sales, and spread brand knowledge, so it makes sense that the car sector has been utilizing television advertising for decades. Commercials are an entertaining approach to marketing when amusing taglines, catchy jingles, and distinctive characters are added.     […]

The change will always open up new opportunities for growth, and for dealerships, this means attracting both current and potential new consumers. The daily operations of dealerships will undoubtedly change as more customers shift their interest toward electric and hybrid vehicles. The majority of automakers, governments, and customers are all supporting the movement toward more […]

Explaining why something is down, or, in other words, why there are red arrows in the analytics report, is one of the hardest things we do as a full-service business. Many of our clients just do not want to see red arrows when working in the very competitive automobile industry. To operate a fast-paced company […]

According to statistics, a runner has a lot more chance of scoring in a baseball game if they are on third base rather than first base. But shouldn’t this idea just make sense to you? No matter how many outs are left in the game, being on third base increases your chances of scoring over […]

Helping a dealer or any business SELL MORE NOW is a key component of Dealer World’s overall strategy. We examine the evaluations and ratings of the company in order to accomplish this. We frequently talk to companies about their online presence, reviews, and connections to the effectiveness of all of their advertising. I find it […]

When I recently went to a dealership, I spoke with the general manager and inquired about the condition of the shop. His comment on their sales was that they weren’t where he intended them to be. He provided me with his explanations for why leads, traffic, and sales were down as we talked further. He […]

Let’s face it, the auto industry isn’t getting any simpler. We are always up against new obstacles in almost every direction. Having said that, there are many successful stores out there, and I consider myself fortunate to work with a large number of them.   There is a recurring theme that I’ve seen that motivated […]

My colleague and I were next to a woman who was wearing a sweater with the word “New Hampshire” on it as we waited to board an aircraft to Austin, Texas, for my first visit to a Google Campus. I commented, “I grew up there; I love the shirt,” being from New Hampshire, to which […]

In the automobile sector, we frequently consider conversions in terms of a funnel-type trip, including the results of the customer’s journey in addition to marketing and sales. We guide them along the path we want them to take in the hopes that it leads to a sale. Am I mistaken? Many dealers evaluate the outcomes […]

The “conversion rate” is one of the hot topics in any digital campaign today. When it comes to the accurate attribution of a campaign, it makes perfect sense. How many people visit your website? How many of those visits resulted in a “lead”? A lead or a sale in the world of e-commerce constitutes a […]

We all understand that organic traffic has a higher percentage of leads that turn into actual sales. It’s more important than ever and is what has been lacking the entire time.   Let me go right to the point: as an industry, we have neglected and managed one of the greatest assets we have ever […]