Our latest News and Blogs

The good news is that PPC marketing, notably search marketing (Google Ads, Microsoft Ads), continues to perform exceptionally well as 2022 comes to a close and 2023 begins. Search marketing is still one of the few pull marketing channels in a world where user attention is sought after. In other words, search marketing enables you […]

Effective communication is the backbone of efficient operation in the hectic world of the automotive industry. Although emails are now the preferred form of communication, it’s crucial to remember the importance of face-to-face contact. Each division of a dealership, whether it be sales, service, parts, or body shop, is known to operate practically independently of […]

Scripts are crucial, not merely important. Additionally, strict adherence to them with constant inspection and validation of progress toward their proper deployment is just as important as the relevance of the scripts themselves.   We all know that a powerful process sets you free. It has been repeatedly demonstrated in the military, commercial, and academic […]

Being excellent on the phone, having effective systems in place, or even flaunting a stylish, contemporary website, is one thing. With those duties, however, it appears that we are a bunch of clumsies attempting to squeeze a square peg into a round hole. Have you ever wondered why we encounter these obstacles? We might be […]

The poor quality of dealerships’ phone abilities is one of the most obvious problems they face nowadays. The way some sales consultants handle incoming calls is worrisome to observe. They frequently choose a cliched greeting like “sales, Chris,” failing to simply say “thanks for calling ABC Motors.” Potential consumers will have an unfavorable first impression […]

A successful sales team is a prerequisite for having a profitable dealership. Your salespeople need to be knowledgeable about your products and effective communicators if you want to have a successful sales team. These abilities are required to establish a rapport with clients, comprehend their issues, and provide answers. But not all salespeople are endowed […]

Dealerships are realizing the importance of employee engagement in boosting overall profitability in today’s competitive environment. Let’s examine the effects of employee engagement on financial performance, both direct and indirect, and highlight some methods you may use to improve engagement.   The State of the American Workplace research by Gallup found that highly engaged business […]

Your sales consultants and BD agents can thrive in their phone contacts with consumers because of dealership sales coaching, a paradigm-shifting approach to training. Ongoing, individualized instruction equips your employees to handle a variety of situations, enhancing performance and increasing appointment set rates. In this post, we’ll examine the main advantages of dealership sales coaching […]

Salespeople frequently ask me for a smart strategy to interact with clients better. I constantly seem to return to open-ended questions as the answer. Every part of the deal will be improved if you can convince your customer to open up. Most significantly, you will be better equipped to assist the client in finding the […]

In order to improve your employees’ performance, coaching is essential. To effectively teach your team, it is necessary to pinpoint and fill in any unique skills and knowledge gaps. In this article, we’ll look at six important techniques that managers may use to pinpoint coaching needs among staff members and deliver effective coaching to boost […]

What impact does positive thinking have on your life and your ability to sell? It goes without saying that keeping a positive outlook can have a big impact on your success and happiness. According to research, thinking positively can boost motivation, improve coping skills in trying situations, and enhance both mental and physical health.   […]

Andragogy. Most likely, it’s not what you think. Malcolm Knowles made the phrase well-known in the late 1960s. This phrase was used by Malcolm Knowles to describe one of his six adult learning presumptions.   Compared to youngsters, adults learn differently. Children can be taught in a systematic, linear way. Schools are possible because of […]

As a sales professional, you’re certainly constantly seeking strategies to aid your sales staff and enable them to meet their objectives. In this regard, I’d want to impart some knowledge on how you might help your sales managers improve the output of their teams.   First and foremost, it’s crucial to make sure your sales […]

Each of us has boarded an Uber or Lyft while on the road. We converse, use our phones, or sometimes just take in the surroundings. We wouldn’t be able to return from our destination to our hotel if we were given that assignment, right? Why? We weren’t using a car. We didn’t have to be […]

Boost your SEO, develop brand authority, and foster consumer loyalty. You’ve probably heard that content is king, and it’s true! We at SimpSocial offer digital marketing services to help your company, such as content creation and PR packages, in addition to creating attractive websites for auto dealers. Did you know that adding a blog or […]

Let us assist you in creating a social media presence you can be proud of since social media isn’t something to be dreaded; it should be embraced. At SimpSocial, we provide comprehensive social media management on a number of platforms. Amazingly, more than half of the world is now active on social media, but some […]

At SimpSocial, we recognize that building a successful auto dealership website is essential for success in the cutthroat auto market. High-quality graphics are one of the most important components of a successful website. In this article, we’ll demonstrate how using the proper picture can greatly improve the visual attractiveness of your website and attract more […]

It’s no secret that your website and social media may both have a beneficial financial influence on you. According to research, over 50% of consumers rely on social media to help them make buying decisions, and many people look up a brand’s social media presence before committing to a purchase. This is big news: People […]

Have you lost interest in the company that hosts your website? Then allow us to assist you! Experience websites made by an award-winning automotive agency that is a perfect match.   We are a group of skilled, committed, and like-minded experts who have come together to create cutting-edge websites, e-commerce solutions, and inventive marketing services […]

One of the most crucial aspects of site design is color. It can evoke feelings, establish a mood, and provide a website with a distinctive visual identity. But selecting the ideal color palette might be challenging. In this situation, color theory is useful. We’ll talk about the use of color theory in web design in […]

Welcome to the blog for our business, where we talk about everything web-related. We’ll be talking about web application development in this article and why it’s crucial for any successful website. What is the purpose of web applications? The process of developing software programs that work on a web browser is known as web application […]

SimpSocial is committed to creating websites that transcend boundaries and serve each user individually. Our unwavering aim is to make sure that everyone, regardless of ability, can freely and independently experience the digital world. Did you realize that more than 1 billion people live with impairments worldwide? They should enjoy an effortless online experience just […]

Learn the implications for your dealership. You probably noticed a name change if your dealership actively utilizes the Google My Business (GMB) service.   In an effort to improve the web service’s capabilities for managing businesses, Google has relaunched GMB as Google Business Profile. The change was implemented immediately across all active accounts in November […]

In 2022, the global automobile sector faced many difficulties, such as supply chain interruptions and high-interest rates, that had an impact on output and sales. These difficulties will likely result in a “demand destruction” scenario as 2023 approaches. Despite these challenges, there are still opportunities for auto dealerships to prosper. Due to the lessening of […]

No matter how far removed you are from marketing operations or how much time you spend thinking about social media, content, and SEO (like we do), you can’t have avoided hearing rumors about Google Analytics 4 as it has approached over the past three years. Yes, it was revealed during a pandemic!   Google Analytics […]

Everything you should know about placing at “position zero” and staying there. Google’s top spot is usually a highly desired position, but did you realize you might actually rank even higher? Yes, ‘position zero’ really exists! These priceless listings, also referred to as Google’s “featured snippets,” can be a lifesaver in the world of digital […]

To say that the introduction of the internet has revolutionized how we shop is an understatement. From deciding what you want, how you pay for it, and how it gets to where you want it to go, to responding to the crucial inquiry: where do you buy from? We’ll see that for many, online reviews […]

Read our best advice to raise your rating and achieve the best online outcomes. You have a website and want it to be successful, but how do you get there and where do you begin? It takes time to get the finest results, but that crucial domain rating is a much-desired number.   Whether you […]

In addition to having a great design, an automotive website needs other factors to be effective as well. These factors include certain behind-the-scenes operations. Because it directly relates to the front-end work we do, Search Engine optimization, or SEO, is a topic we frequently discuss at SimpSocial.   Did you know that just 5% of […]

We examine the methods your buyers use to investigate cars, and we offer our best advice for getting their attention. How are consumers adjusting to these changes as we go toward a more and more digital world, and does this have an impact on how they buy cars? Despite the difficulties the auto industry is […]

Learn how to differentiate between keywords used in PPC and organic SEO strategies. Your digital content’s keywords are an essential component that you should constantly and carefully analyze. In this post, we discuss the distinction between branded and non-branded keywords, when to use each type of phrase in your content, and how they might work […]

We define meta-threads and walk you through how to utilize this ground-breaking social media tool.   According to estimates, each American spends up to two and a half hours each day reading through social media, which adds up to 75 hours per month (more than three days!). However, that amount of time is only going […]

You want to expand your dealership’s consumer base, right? We agreed; every auto dealer wants to attract new clients in addition to satisfying those who have already purchased from them. While in the past we would have advised billboards, radio jingles, or print advertisements, paid social media advertising is now the norm. Where have you […]

Wouldn’t it be good to boost your SEO, have more content to offer on social media, and distinguish yourself as a savvy dealer that has its finger on the pulse of the market? We are here to inform you that blogs can accomplish EVERYTHING.   Being productive is important to you as a busy auto […]

We create straightforward solutions to difficult issues for our clients. This just means focusing on the appropriate things instead of obsessing over user interfaces. Our strength is in our ability to recognize when it’s appropriate to use established design best practices and when innovation and originality are required.   We aim to use existing design […]

Maintaining a relationship with consumers is a constant issue given the level of competition in the automotive service industry. Due to the declining efficacy of conventional communication channels like phone calls and emails, dealerships are finding it difficult to preserve solid client connections.   Customers are getting busier and prefer rapid, convenient updates, according to […]

We discovered stunning new information on the dealership tire sales environment in SimpSocial’s recently published 2023 Dealership Service Retention Report. According to our research, there is a serious knowledge gap among consumers, with almost one-third of them not even knowing whether their dealership even sells tires.   Due to this ignorance, dealerships are losing out […]

It’s no longer sufficient to merely offer outstanding service in the automobile business because of all the changes and disruptions. Nowadays, it’s important to have an advantage over the competition, and the service lane is one area where this is especially true.   This explains why more auto dealerships are discovering how to rely on […]

In new-car dealerships, employee morale and retention are crucial challenges. In addition to hurting business performance, high turnover has a major financial cost. Dealership owners and managers must take measures to maintain their teams’ engagement, motivation, and satisfaction in order to lessen these issues. You can construct a stronger, more profitable firm that employees will […]

Online reviews are now more important than ever for a car dealership’s performance, from the lot to the service drive. Low review counts can make customers avoid your dealership or decide not to complete a purchase, so it’s not just about your average rating.   That can spell the difference between a successful dealership and […]