Our latest News and Blogs

Ouch!   Let’s state up front that this post isn’t about abusing somebody. It’s about giving practical perspectives on the challenges we’re now facing. If we don’t address the problems we have now, we’re setting ourselves up for an unpleasant awakening in the months to come. For those who have been living under a rock, […]

Over the past two to three years, the phrase “Take it or Leave it” has become a recurrent topic in the auto business. Although it appears that customers are changing and adjusting to this label (or reality), should we be allowing it to continue as a practice at our place of business?   Those of […]

Anyone can appreciate a good front-end gross profit. If most of us stated otherwise, we’d be lying. Things have changed over the past three years, right? We regularly maintained a healthy front-end gross profit on new cars for the first time in years. something that appeared to be from a previous time. In the past, […]

As a salesperson or customer service representative, dealing with challenging phone customers is the most stressful experience. Even if you have years of experience, being angry or yelled at by someone can spoil your entire day. Fortunately, there are abilities you can master that will simplify these calls and even enable you to successfully deescalate […]

Whether we like it or not, we are all living in a time of rapid technological advancement. And the automotive industry is rapidly using large language models (LLMs), like OpenAI’s ChatGPT, in all areas of our business. These AI models provide undeniable efficiency and are adept at a wide range of jobs, from writing technical […]

Leveraging the most powerful tool at your dealership – the phone – not only improves customer satisfaction but also allows you to capture more Sales and Service opportunities. Oftentimes managers don’t have enough time to listen to hundreds of calls to identify frustrated customers, review staff performance, and pinpoint missed opportunities. That’s where artificial intelligence […]

Some incredibly stupid wars have occurred throughout history. When a French pastry chef’s store was vandalized outside of Mexico City in 1832, it led to the Pastry War. The 1840s saw the start of the Opium Wars as China sought to prevent the British from smuggling opium into their nation. Captain Robert Jenkins of the […]

Are you aware of the communication problems at a dealership? There are several ways that communication may go wrong and drive customers to a competitor, whether your auto dealership staff is speaking with customers face-to-face, checking in with them on the phone, or reaching out to them via email. The likelihood of communication issues has […]

We’ve all experienced days when we feel like energy is surging through our veins and we are hitting all of the green lights. How about the days when we don’t feel quite so warm? In the auto industry, you might be at the top of your game one day and then, for some reason, feel […]

Since sales representatives spend a lot of time on the phone, it’s crucial that they make the most of it. Even while some people may have a natural aptitude for marketing, everyone could benefit from at least some instruction. You should concentrate on a few aspects of phone etiquette to make them as efficient as […]

Each and every CRM vendor boasts that their program is simple to use—until you get the hang of it. Does the ease-of-use test, however, support these claims? Watching your salespeople at work is one way to gauge how user-friendly a CRM is. Do they employ CRM? They use the mobile app, do they? Do they […]

The foundation of a good service department is efficiency. Automotive technicians must maximize their efficiency due to the growing complexity of modern automobiles in order to enhance customer satisfaction and boost revenue. Implementing tactics to increase efficiency can have a significant positive impact, whether you’re a technician attempting to streamline your workflow or a service […]

You’re a cunning salesperson navigating the ferociously cutthroat automotive market. Although you are certain of your ability to close sales, how can you make sure that potential clients pay attention to your sales pitch? Personalized videos are the NOS in your trunk, so stop searching. This essay will discuss the inescapable allure of customized videos […]

Since their inception, window stickers have developed significantly. They were first made to educate car buyers, and they are still essential. Consumers now have even more convenience thanks to the recent addition of digital build sheets that are available via QR codes and website connections.   However, it may be argued that window stickers offer […]

Making appointments takes up a sizable chunk of the week’s tasks in the auto dealership industry. The intended outcomes or stable business, however, are not produced despite all efforts. Making dealership appointments successfully requires that you have the correct advice and strategies.   In order to obtain a continuous stream of leads, it’s crucial that […]

Businesses currently communicate with their clients in a variety of ways, including in-person meetings, phone calls, emails, and text messages. The ways that dealerships can communicate with their clients seem to be virtually unlimited when you include a variety of social media sites and other internet channels.   It would seem strange that there might […]

Your dealership has likely moved on from crude internets marketing tactics like gigantic inflatables and silly inflatable tube guys by this point. But keep in mind that while you’re enhancing your online visibility, bolstering your social media, and striving to get positive online reviews, people will notice you and want to stay involved with you […]

By providing tailored maintenance program management to franchise dealerships, dealer groups, and service contract businesses in the US and Canada. We handle the labor-intensive tasks so you can concentrate on giving your dealership the tools, procedures, and reporting capabilities it needs to attract both new and returning clients for service.   For you to concentrate […]

Auto dealers have tried everything in the past (and, to be honest, even now) to increase sales. You name it: catchy jingles, humorous advertising, tent sales, enormous inflatables. In today’s digital age, auto dealership marketing is crucial. While some practices are fading away, others that are just as ineffective frequently replace them. Have you switched […]

If you’re looking to buy used cars online, you’re part of a growing trend that’s transforming how people shop for vehicles. Buying a car used to mean spending weekends visiting dealerships and dealing with endless negotiations. Today, you can explore thousands of options, compare prices, read reviews, and even complete the entire transaction without leaving […]

Cars stand for independence, power, and flair, from the svelte chassis lines to the potent engines. And what better way than through photography to capture that essence? The ergonomics of the vehicle must be captured with a camera for automotive photography. It is a distinctive subgenre of photography that aids in showcasing the appeal and […]

Digital channels like social media are used in automotive digital marketing to engage with clients and gather their information. It then makes use of this data to target and persuade prospective customers to make a purchase. Finding affordable strategies to enhance sales and conversions is vital through implementing digital marketing for automotive industry. Before, everything […]

When trying to sell a vehicle, how you present it to potential purchasers is crucial. A strong automotive sales pitch can pique a customer’s interest, highlight the greatest features of the vehicle, and lead to a sale. However, it takes some expertise and planning to develop a persuasive sales argument. The best car salesman advice […]

Whether you are a professional photographer or a dealership wanting to market your vehicles online, car photography is a crucial part of the automotive industry. Car Studio, a software package that uses artificial intelligence to produce high-quality photographs and virtual tours of vehicles, is a popular tool used by automotive photographers and dealerships. Even though […]

Car merchandising is essential for all types of car retailers, including individual sellers, marketplaces, and dealerships. The majority of your car customers are online, therefore, you ought to be as well. While there are many aspects that contribute to online auto sales, the main factor is how you present your inventory online. Your merchandising solutions […]

Are we exaggerating when we refer to our platform as the finest for car merchandising? Absolutely not! Dealerships can expedite their automobile marketing process at a reasonable cost by using SimpSocial, an AI-based car photo editor. By doing away with the trouble of hiring expert auto photographers, cameras, and production setups, SimpSocial streamlines and accelerates […]

Where is Your “Happy Medium” Exactly? Based on the pictures you’ve posted online, what adjectives would your customers use to characterize the cars at your dealership? We all wish they were terms like “beautiful,” “strong,” “classic,” “inspiring,” and “fantastic.” Customers viewing photographs from vehicle dealerships, on the other hand, typically respond negatively, using phrases like […]

Sales force management is one of the most complex and critical aspects of running a successful dealership. Managing a sales team requires balancing individual strengths, communication, and structured collaboration. Many dealership sales teams include strong individual performers—often “lone wolves”—who excel independently but may resist teamwork. Others rely heavily on collaboration, where one unaligned salesperson can […]

Today’s auto buyers no longer visit multiple dealerships before making a decision. Instead, they spend hours researching online, jumping from one dealer website to another before ever stepping onto a lot. The dealership that wins their business is the one that provides every piece of information they need — fast, clearly, and conveniently. Buyers now […]

Simply put, if you’re looking for suggestions on how to get people to visit your dealership’s Facebook page again and again, here are five short strategies. The Internet Manager at your dealership doesn’t need to feel overwhelmed by these marketing suggestions. Everyone at your dealership can participate, and it can be enjoyable.   Fans are […]

You understand, as a dealership, how important it is to advertise and promote your dealership on social media platforms in order to attract new clients. Managing the lack of attention your dealership website is receiving is the challenge.   These simple actions will improve your page’s visibility to Facebook users and have an impact on […]

It goes without saying that finding automotive experts today is more challenging than ever. In addition to fewer bright-eyed technicians entering the job market in the twenty-first century, there is a talent pool that is disillusioned and jaded as a result of years of mistreatment and underappreciation. We are dealing with what is frequently referred […]

It’s a terrific moment to join the Instagram bandwagon given that there are almost one billion users. However, not many vehicle dealerships are yet utilizing this chance. There’s no excuse not to open an Instagram account for your dealership, given that so many people currently claim it to be their favorite social media channel.   […]

Auto dealers are becoming more aware of the need to put the customer experience first. There don’t seem to be any standout dealerships, despite the fact that many of them make an effort to differentiate themselves through superior customer service. When customers are typically purchasing fewer vehicles, dealerships are depending on great customer satisfaction to […]

Dealerships for new and used cars can greatly benefit from word-of-mouth (WOM) advertising. More so than they trust the car dealer itself, people tend to believe what customers have to say about a dealership and its inventory. The reason WOM marketing is so effective is because it was the first kind of marketing that ever […]

Do you want your vehicle business to be the most well-known in the neighborhood? Learn how to become well-known in the auto sector within your target market by reading on. Goal Your car dealership must first make sure that it is communicating with the market consistently. Do you understand your mission? Have you worked out […]

Marketing is essential for every auto dealership — large or small. But not every dealer has a massive ad budget, and relying solely on paid advertising can drain resources quickly. The good news? With the right online marketing tools, you can boost your dealership’s visibility, increase leads, and enhance customer engagement without spending a dollar. […]

Do you need more sales leads for your auto dealership? Despite having been in business for a while, is your auto dealership website not doing well? Automotive internet marketing websites are prepared to increase the number of sales leads that come to your dealership website without ever letting one of them go to a local […]

Through direct contact with potential customers, social media marketing (SMM) has the potential to have a significant positive impact on your dealership. Your blog readers immediately respond to your postings and provide you with information. 68% of small business owners use social media to raise visibility, according to a Manta poll. Set objectives for your […]

Do you ever conduct an online search for a place of business before visiting it for the first time? Your clients agree. In a survey conducted by BrightLocal, 90% of participants claimed they conducted online research on a business before visiting it for the first time.   A citation is an online reference to a […]