Our latest News and Blogs

If you own an online car dealership, you already understand how important images are. You require creative, high-quality graphics and videos to draw in online shoppers. According to Google research, 56% of automobile buyers said they would buy a car after viewing a 360-degree video without having to go for a test drive! Do you […]

The most efficient way for fans or customers to virtually experience cars is through photographs. Through automotive photography, people may bring their love of vehicles to life while arousing their curiosity and teaching them about the numerous features of the car. The photographer needs to be aware of the settings for automotive photography in order […]

In order to lessen the workload on your call center staff, call deflection is a strategy used to divert some of your inbound customer service calls to digital support channels.   This helps reduce high call numbers while enabling customers to find a solution more quickly, which is advantageous for both your team and your […]

SimpSocial is fixated on the success of its clients.   We research the preferences, requirements, and actions of our clients so that we can fully comprehend their issues and offer the best solutions. When it comes to uncovering comprehensive insights about our customers and ensuring that we are developing goods that actually add value, research, […]

Customer involvement is the secret to retention and loyalty, according to a recently released study from the Harvard Business Review Analytic Service, sponsored by SimpSocial, which was published in July. Because customer satisfaction is our number one priority at SimpSocial, we’re hard at work creating essential features that will enable you to advance your customer […]

A customer data platform is a piece of software that collects several data streams into a single, unified database to assist manage and organize customer data.   A customer data platform (CDP) can be used to aggregate and store all of the customer data that a business collects, whether it be through a point of […]

SimpSocial prioritizes the customer experience above all else; the availability and performance of our service come first. Our teams and systems need to have a strong culture of observability in order to achieve this.   We, therefore, make significant investments in the dependability of our application. Unpredictable failures, however, are inevitable, and when they do […]

Artificial intelligence (AI) that simulates conversational interaction for users using either text-based or speech-based inputs is known as conversational AI. The AI element is essential. Natural language processing (NLP) and machine learning are two complementary artificial intelligence (AI) technologies that conversational AI uses to recognize and respond to the content of a user’s query, in […]

Online, there is a lot of discussion on number plate blurring. Some people believe that since license plates are already visible to the public, there is no need to blur them in photographs. While some believe it is essential for internet safety. In order to protect yourself from stalkers and thieves, market analysts and authorities […]

At SimpSocial, we think that having a set of unambiguous guiding principles is the best basis for creating products and maintaining team cohesion.   We are able to provide superior client value and keep a team of highly engaged, coordinated, and motivated workers thanks to our engineering principle of “shaping the solution.” We never execute […]

Software and technology are used in marketing automation to automatically handle marketing activities and campaigns across several channels.   Marketing automation’s main objective is to automate, streamline, and measure marketing operations and workflows so that marketing teams may operate more effectively and boost sales more quickly. Additionally, marketing automation software makes it simpler to offer […]

Text messages are used by marketers to convey transactional messages, promotional communications, and other types of marketing communications. This strategy enables brands to reach customers practically quickly on their mobile devices, making it most commonly utilized for communications that must be time-sensitive.   As a channel to add to their omnichannel approach, SMS text message […]

Support teams are at a crossroads: while budget and headcount are shrinking, business costs and customer demands are rising.   Modern customers want a personalized, on-demand experience from organizations when it comes to assistance; however, just 34% of support leaders are sure they can deliver on this promise.   In order to close this gap, […]

Typically, a support ticket serves as a means of recording the communication between a customer and a support agent.   In other words, a ticket is created and made available to the customer and the support agent when a customer submits a question or a problem that has to be fixed.   At SimpSocial, we’ve […]

A consumer who utilizes a company’s software more frequently and more effectively than other users is known as a power user, sometimes known as a super user.   These “power users” are usually a highly engaged subset of the monthly active users, and they can be located using usage, engagement, and other behavior metrics that […]

Churn and attrition are the same thing when referring to businesses and their clients. In other words, it refers to the number of customers who quit making purchases from a particular company or don’t renew their membership. Churn can be viewed as an expense of conducting business, which should encourage companies to minimize it as […]

In order to empower clients with knowledge and lighten the load on customer support personnel, a customer self-service product is essential. Customer self-service can be provided in a variety of ways, such as through help centers, knowledge bases, FAQ or glossary pages, customer portals, mobile apps, chat and messaging services with AI, or customer communities. […]

Trends in the Automotive Industry   Automakers must concentrate on lowering emissions and creating more environmentally friendly transportation options since consumers are placing an increased emphasis on environmental performance when choosing automobiles. In fact, the majority of prospective automobile purchasers now think about a vehicle’s environmental impact before buying it, with many willing to pay […]

What Impact Automotive Social Media Advertising on the Auto Industry? For a while now, the auto industry has been using automotive social media advertising to advertise its goods. However, as technology develops, the automotive sector is beginning to make use of all that social media has to offer. Social Media’s Impact on the Automobile Industry […]

One of the most essential aspects of car images on a website is their background. We all know that professional-looking images sell vehicles faster than regular images on online car-selling platforms. However, you can take things a step further by using custom car backgrounds of images in your listings.   Automotive images with custom backdrops […]

Prices for expert automobile photography can frequently astound you as a car dealer. Why not, then? Professional car photographers may demand up to $500 per hour of work. For more skilled photographers, the price per image might reach $300–$2,000.   It is understandable if the idea of receiving expert photographs of your inventory terrifies you. […]

You have several responsibilities as an independent or vehicle dealer. You are keeping an eye on the inventory, updating your website or marketplace catalogs, talking to customers, and other things. How do you manage this multitasking, though? Do you keep countless databases for everything? This entails looking at your inventory or past consumer purchases. Each […]

The auto industry is evolving. Before, buying an automobile required visiting the neighborhood dealer. Nowadays, a lot of consumers do their Internet shopping research. Online research involves more than just comparing prices and learning enough about the products to make an informed decision. It is crucial to have a fantastic visual presentation of the autos. […]

Social media has grown to be a crucial tool for businesses of all types in the current digital era, and the automobile sector is no different. Car dealerships have an unrivaled potential to employ automotive social media marketing to attract new customers and develop their brand online because there are millions of users active on […]

Getting items from one point to another is the common goal of all moving business facts. But how can you distinguish your brand from the competition? While it could seem difficult to set yourself apart, you can achieve it by concentrating on your strongest suit. That means identifying your strengths and maximizing them. Core competencies: […]

Let’s now examine the major trends influencing the automotive marketing landscape: video marketing is changing Short films are more effective than text at turning leads into consumers in the car industry, according to consumer trends. Dealerships can benefit from a variety of video formats, including how-to videos, automobile highlights, and client testimonials. Tours of auto […]

Discuss the sales funnel now. It can occasionally be tough to manage clients from point A to point sale because there are so many facets to controlling your sales activity. A sales funnel can assist you in achieving this; it can serve as your road map for attracting the correct leads and guiding them through […]

One of the pillars of the business, along with providing excellent customer service and having a strong sales staff, is generating leads for your moving company. Leads are what keep customers coming in and help you expand. Making your moving company effective will depend on your ability to acquire leads.   How do leads work? […]

The success of shifting enterprises practically everywhere depends increasingly on marketing. The presence of moving businesses increases market competition as population centers expand, emphasizing the importance of understanding how to develop a strong marketing strategy for your moving business.   You can create your own marketing strategy for a moving company if you have the […]

Consider a car buyer who is browsing a social media or online shop page. When he finds the desired make and model, he visits the VDP and reads the overview and customer evaluations. He placed an order after being pleased by the films and excellent photographs you displayed. They discover a broken headlight, torn seat […]

Photo booths are the way to go, whether you’re a serious auto enthusiast trying to immerse yourself in the realm of automotive inventiveness or a photography enthusiast looking for cutting-edge ways to record memories. These cutting-edge settings fuse art and technology to create a fusion that leaves a lasting impression on both automobile and photography […]

The days when purchasing a used car was only a backup option for those who were planning to buy one are long gone. Over the past few years, the used car market has not only expanded its horizons but also demonstrated 360-degree changes in all areas, including the change in search and purchase methods, rising […]

The niche field of car photography calls for a fusion of technical know-how, creative vision, and suitable tools. Your photo session should successfully portray the car’s personality and particular qualities, whether you’re trying to capture the soul of a vintage car, a high-performance race car, or a useful family vehicle.   Auto photography has a […]

One of the most amazing events in the automobile industry is the NIADA Convention & Expo 2023 and for good reason. The National Independent Automobile Dealers Association hosted the annual gathering of automotive professionals from across the nation, including those from car dealerships, car marketplaces, independent car retailers, automotive service providers, and other industry professionals, […]

Car dealership operations go beyond only buying and selling automobiles. You must concentrate on other products connected to the vehicles you are working with in order to maximize success. Leveraging specific strategies that result in efficient responses and long-term performance that accelerate your growth is essential to understanding and boosting car dealership profit. How do […]

When trying to sell a vehicle, how you present it to potential purchasers is crucial. A strong automotive sales pitch can pique a customer’s interest, highlight the greatest features of the vehicle, and lead to a sale. However, it takes some expertise and planning to develop a persuasive sales argument. The best car salesman advice […]

The days of just placing newspaper ads to sell an automobile are long gone. Consumers today want to know the history of the dealership; their trustworthiness is determined by online reviews and the level of comfort a dealership can provide consumers while they are at home.   Did you know that 95% of today’s automobile […]

Unquestionably, the automotive industry is emerging from one of its most difficult eras in history. The pandemic has caused a significant slowdown in business over the past few years. Players should prepare for more challenging circumstances, principally caused by chip shortages, the global economic slowdown, price shocks, etc., now that the automotive sector’s trends show […]

The automotive eCommerce industry saw an enormous boost when both buyers and sellers were forced to adapt and go online. Several companies worldwide, such as Carvana, Cars24, etc., offer the convenience of shopping for cars from the comfort of your home via computers and mobile phones. These portals had the added advantage of fast doorstep […]

The method by which people purchase cars has changed, and this evolution is expected to continue. Instead of spending hours going from one auto showroom to another in search of the ideal vehicle, customers are increasingly choosing to reduce their options online. Despite this, only a small number of dealerships have created a successful online […]