Our latest News and Blogs

Learn the implications for your dealership. You probably noticed a name change if your dealership actively utilizes the Google My Business (GMB) service.   In an effort to improve the web service’s capabilities for managing businesses, Google has relaunched GMB as Google Business Profile. The change was implemented immediately across all active accounts in November […]

In 2022, the global automobile sector faced many difficulties, such as supply chain interruptions and high-interest rates, that had an impact on output and sales. These difficulties will likely result in a “demand destruction” scenario as 2023 approaches. Despite these challenges, there are still opportunities for auto dealerships to prosper. Due to the lessening of […]

No matter how far removed you are from marketing operations or how much time you spend thinking about social media, content, and SEO (like we do), you can’t have avoided hearing rumors about Google Analytics 4 as it has approached over the past three years. Yes, it was revealed during a pandemic!   Google Analytics […]

Everything you should know about placing at “position zero” and staying there Google’s top spot is usually a highly desired position, but did you realize you might actually rank even higher? Yes, ‘position zero’ really exists! These priceless listings, also referred to as Google’s “featured snippets,” can be a lifesaver in the world of digital […]

To say that the introduction of the internet has revolutionized how we shop is an understatement. From deciding what you want, how you pay for it, and how it gets to where you want it to go, to responding to the crucial inquiry: where do you buy from?   We’ll see that for many, online […]

Read our best advice to raise your rating and achieve the best online outcomes. You have a website and want it to be successful, but how do you get there and where do you begin? It takes time to get the finest results, but that crucial domain rating is a much-desired number.   Whether you […]

In addition to having a great design, an automotive website needs other factors to be effective as well. These factors include certain behind-the-scenes operations. Because it directly relates to the front-end work we do, Search Engine optimization, or SEO, is a topic we frequently discuss at SimpSocial.   Did you know that just 5% of […]

We examine the methods your buyers use to investigate cars, and we offer our best advice for getting their attention. How are consumers adjusting to these changes as we go toward a more and more digital world, and does this have an impact on how they buy cars? Despite the difficulties the auto industry is […]

Learn how to differentiate between keywords used in PPC and organic SEO strategies. Your digital content’s keywords are an essential component that you should constantly and carefully analyze. In this post, we discuss the distinction between branded and non-branded keywords, when to use each type of phrase in your content, and how they might work […]

We define meta-threads and walk you through how to utilize this ground-breaking social media tool.   According to estimates, each American spends up to two and a half hours each day reading through social media, which adds up to 75 hours per month (more than three days!). However, that amount of time is only going […]

You want to expand your dealership’s consumer base, right?   We agreed; every auto dealer wants to attract new clients in addition to satisfying those who have already purchased from them. While in the past we would have advised billboards, radio jingles, or print advertisements, paid social media advertising is now the norm. Where have […]

Wouldn’t it be good to boost your SEO, have more content to offer on social media, and distinguish yourself as a savvy dealer that has its finger on the pulse of the market? We are here to inform you that blogs can accomplish EVERYTHING.   Being productive is important to you as a busy auto […]

We create straightforward solutions to difficult issues for our clients. This just means focusing on the appropriate things instead of obsessing over user interfaces. Our strength is in our ability to recognize when it’s appropriate to use established design best practices and when innovation and originality are required.   We aim to use existing design […]

Maintaining a relationship with consumers is a constant issue given the level of competition in the automotive service industry. Due to the declining efficacy of conventional communication channels like phone calls and emails, dealerships are finding it difficult to preserve solid client connections.   Customers are getting busier and prefer rapid, convenient updates, according to […]

We discovered stunning new information on the dealership tire sales environment in SimpSocial’s recently published 2023 Dealership Service Retention Report. According to our research, there is a serious knowledge gap among consumers, with almost one-third of them not even knowing whether their dealership even sells tires.   Due to this ignorance, dealerships are losing out […]

It’s no longer sufficient to merely offer outstanding service in the automobile business because of all the changes and disruptions. Nowadays, it’s important to have an advantage over the competition, and the service lane is one area where this is especially true.   This explains why more auto dealerships are discovering how to rely on […]

In new-car dealerships, employee morale and retention are crucial challenges. In addition to hurting business performance, high turnover has a major financial cost. Dealership owners and managers must take measures to maintain their teams’ engagement, motivation, and satisfaction in order to lessen these issues. You can construct a stronger, more profitable firm that employees will […]

Online reviews are now more important than ever for a car dealership’s performance, from the lot to the service drive. Low review counts can make customers avoid your dealership or decide not to complete a purchase, so it’s not just about your average rating.   That can spell the difference between a successful dealership and […]

It might be difficult to achieve high levels of client satisfaction at a dealership. Consumers of today seek a smooth and enjoyable experience when buying or maintaining a vehicle and have high expectations for both. Additionally, dissatisfied consumers are more likely to disseminate unfavorable word-of-mouth, which will reduce sales and overall profitability. Higher customer satisfaction […]

Our product team has made it their mission to expand those capabilities within the SimpSocial platform as omnichannel experiences grow more significant to customers and CX turns into a critical differentiator for organizations.   In light of this, our April features emphasize access to relevant data to help you develop and grow your organization, as […]

You could believe that chatbots are solely useful for providing customer service, however this is only one application for them. A chatbot can power your marketing with the appropriate setup, ensuring that you never miss a lead.   If website visitors talk with you initially, they are 82% more likely to become clients. Therefore, live […]

IVR, or interactive voice response, is a technique frequently used in contact centers to address client inquiries.   IVR deflection is a particular strategy that aims to enhance the IVR customer experience by giving customers access to many channels.   The majority of us are accustomed to calling a customer care number and receiving automated […]

Complexity limits our capacity for fast movement. At SimpSocial, keeping things simple means taking care to deliver products to clients in the most direct manner possible.   We frequently make the mistake of presuming that a product’s power increases with complexity. At SimpSocial, we avoid complexity and keep things straightforward.   Keeping things simple results […]

Few things in life or business are as priceless as a good reputation. We all want to achieve it, but how can you ever truly know what your clients think of you?   Fortunately, a net promoter score (NPS) can be used to measure a company’s reputation.   NPS is a metric used to gauge […]

Lifecycle marketing is the process of leading a consumer through the marketing funnel from the initial interaction as a prospect to the point at which a customer becomes a brand evangelist.   Depending on the product or service you’re selling or offering, the marketing lifecycle may be lengthy or brief.   Some products, like recurring […]

Lead generation is the process of converting leads into prospects and nurturing them along the marketing funnel by using marketing to create interest in a company’s goods and services.   Leads are essential to a company’s growth and sustainability and are useful for both large and small brands, as well as for B2C and B2B […]

Workforce engagement management is the term for the technologies that businesses apply to raise staff engagement levels in the customer service department.   This includes tools for motivating employees, methods for monitoring employees’ interactions with customers, and tools for employee training.   The same is true for your employees’ experiences; investing time in improving both […]

First contact resolution (FCR) is a metric that assesses how frequently customers’ questions are answered following their initial phone call, email, text message or chat with your company’s customer service representatives.   It gives insight into how effectively your business responds to the problems faced by your clients.   First contact resolution analyzes your success […]

Customers will have queries or require assistance before, during, and after a sale in any business or industry. In the past, contact centers have been a common way to provide that help by hiring customer service agents to answer incoming and outgoing phone calls from both current and potential consumers. How do call centers function? […]

Support systems with many levels or tiers of support are referred to as tiers of support.   These layers are set up strategically to make sure that the necessary steps can be taken quickly and effectively to address any issues or challenges with customers.   In order to more quickly allocate resources, create escalation channels, […]

The goal of customer relationship management (CRM), a strategy and methodology, is to use data and customer feedback to forge genuine, meaningful connections with prospects and clients and to keep them engaged with and committed to your business.   Utilizing the appropriate technologies is a crucial part of customer relationship management in order to effectively […]

Customer cohort analysis is the process of grouping consumers based on shared traits, studying those groups, and drawing specific conclusions about those groups’ behaviors and actions.   Customer cohort analysis, a subset of behavioral analytics, groups users into groups for the purpose of better tracking user engagement and consumer behavior.   What is a cohort […]

A prospective client who has demonstrated a high likelihood of converting is referred to as a sales-qualified lead (SQL). A sales-qualified lead is prepared to proceed through your sales process after expressing interest in your good or service and being checked to make sure they meet the necessary requirements.   The majority of the time, […]

A qualified lead, known as a marketing-qualified lead (MQL), is one who has meaningfully interacted with a brand’s marketing content or marketing channels but hasn’t yet interacted with the brand’s sales team.   By participating in a company’s marketing initiatives, such as by downloading content assets, completing an outline form, or adding items to a […]

Customer lifetime value (CLV, sometimes referred to as CLTV) is the sum total of the predicted expenditures made by a customer on your goods or services over the length of their lifetime.   You must first give each of your consumers a specific value before you can evaluate CLV. You can achieve this by figuring […]

A well-thought-out and well-executed marketing campaign is a strategy for boosting brand recognition, engagement, sales, and/or consumer loyalty. Several different kinds of marketing strategies can be used in a marketing effort. Examples comprise: The practice of carefully placing your content at the top of search engine rankings is known as search engine marketing. Using platforms […]

A marketing funnel is a representation of the steps consumers take from learning about a product or service to making a purchase. In essence, it demonstrates how leads are converted into consumers from a marketing standpoint. Typically, marketing funnels are constructed around the following five phases of the consumer buying process: Awareness Interest Consideration Intent […]

Using third-party software will increase the use and potential of your dealership management system. Third-party software is what? Any software that is not a direct component of your business system is referred to as third-party software for our purposes. Third-party software may be utilized to carry out operations connected to your business system, or it […]

It’s challenging enough to run and manage a dealership from a single location. What if you could unite your workforce, foster a positive work environment, and increase sales at different dealership locations all at the same time?   Here are some best practices for managing numerous dealership locations, whether you are a dealership with several […]

Although the technicians at your dealership may appear busy, the actual issue you should be asking is whether or not they are effective and productive at their jobs.   It makes no difference how many hours your technicians put in. What counts is whether or not their efforts help your dealership be profitable. You should […]