Our latest News and Blogs
Stopping Inbound and Outbound Spam Calls to Your Dealership
Your phone starts to ring, and as you look down, you find a strange number with the dreaded caller ID labeling the caller as SPAM. Do you respond? Most likely not. Even without the calls that scream they are spam, only 25% of people will even answer a number they don’t recognize. It goes without […]
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3 Benefits of Interactive Inventory Videos
Carvana and Vroom, two online disruptors, have invested millions of dollars in interactive video technology for one specific reason: interactive video enables them to merchandise their vehicles in a way that engages consumers and forges an emotional connection, demonstrating that consumers will buy sight-unseen if provided with sufficient visual information. It’s crucial for […]
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Limiting Beliefs that Hold New Car Sales People Back
We adore the potential that the auto industry provides to millions of Americans around the nation. And although though we are better recognized for mentoring high-achieving salespeople and automotive leaders to even greater heights, we also appreciate assisting new people, also known in the business as “Green peas.” We all had a beginning, right? Despite […]
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Just Who Are We, Exactly?
There are several things we can do to distinguish ourselves from our competitors. Excellent phone skills, efficient procedures, and even a current website. Yet many of us have trouble completing any of the aforementioned chores. Have we ever stopped to consider why we are unable to complete any (or all) of the aforementioned? There is […]
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Caller ID plus landmark directions equals success
Caller ID was developed to simplify everyone’s lives. It does occasionally happen in a dealership situation, particularly when a consumer has a heavy accent or has trouble remembering their phone number. The caller ID is a communication killer 98% of the time, and staff members should avoid using it at all costs. Why does caller […]
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Improving Phone Agents with Call Scoring
Making sure that your phone agents are meeting expectations and having productive phone conversations is one of the most crucial things you need to concentrate on with them. More sales as a result of successful calls equals better success for your dealership. Call scoring is one of the best methods for assessing the success rate […]
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Put an End to the Good Times
There is nothing more gratifying than viewing a slick P&L statement. throwing air hoops while leaning back in the chair to celebrate a job well done. Or perhaps you’re looking for a new Rolex to add to your collection online. Everything about this is excellent. It’s great, in fact. The difficulties dealers will experience in […]
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Achieving Success with Military-Style Strategy and Tactics
I received a text message from a multimillionaire customer I’ve been working with for the past four years at 2:04 PM on January 2, 2023. “I know I can still expand,” it stated. “After a record year in both volume and gross, and outselling the top sales consultant in my dealer group by over […]
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Saying Ignorance is Bliss. However, Yours Gives Me Chills
Ouch! Let’s state up front that this post isn’t about abusing somebody. It’s about giving practical perspectives on the challenges we’re now facing. If we don’t address the problems we have now, we’re setting ourselves up for an unpleasant awakening in the months to come. For those who have been living under a rock, […]
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It’s yours to take or not.
Over the past two to three years, the phrase “Take it or Leave it” has become a recurrent topic in the auto business. Although it appears that customers are changing and adjusting to this label (or reality), should we be allowing it to continue as a practice at our place of business? Those of […]
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FOMO or not?
Anyone can appreciate a good front-end gross profit. If most of us stated otherwise, we’d be lying. Things have changed over the past three years, right? We regularly maintained a healthy front-end gross profit on new cars for the first time in years. something that appeared to be from a previous time. In the past, […]
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Five Techniques for Handling Difficult Phone Callers
As a salesperson or customer service representative, dealing with challenging phone customers is the most stressful experience. Even if you have years of experience, being angry or yelled at by someone can spoil your entire day. Fortunately, there are abilities you can master that will simplify these calls and even enable you to successfully deescalate […]
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Innovating the Automotive Sector: AI and Human Touch
Whether we like it or not, we are all living in a time of rapid technological advancement. And the automotive industry is rapidly using large language models (LLMs), like OpenAI’s ChatGPT, in all areas of our business. These AI models provide undeniable efficiency and are adept at a wide range of jobs, from writing technical […]
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The Full Potential of Your Dealership’s Phone Handling with AI
Leveraging the most powerful tool at your dealership – the phone – not only improves customer satisfaction but also allows you to capture more Sales and Service opportunities. Oftentimes managers don’t have enough time to listen to hundreds of calls to identify frustrated customers, review staff performance, and pinpoint missed opportunities. That’s where artificial intelligence […]
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Greatest Dumb War? Wars between CTA
Some incredibly stupid wars have occurred throughout history. When a French pastry chef’s store was vandalized outside of Mexico City in 1832, it led to the Pastry War. The 1840s saw the start of the Opium Wars as China sought to prevent the British from smuggling opium into their nation. Captain Robert Jenkins of the […]
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Resolving the Most Frequent Problems with Dealership Communication
Are you aware of the communication problems at a dealership? There are several ways that communication may go wrong and drive customers to a competitor, whether your auto dealership staff is speaking with customers face-to-face, checking in with them on the phone, or reaching out to them via email. The likelihood of communication issues has […]
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Confidence grows through discipline.
We’ve all experienced days when we feel like energy is surging through our veins and we are hitting all of the green lights. How about the days when we don’t feel quite so warm? In the auto industry, you might be at the top of your game one day and then, for some reason, feel […]
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The Importance of Agent Phone Etiquette Training
Since sales representatives spend a lot of time on the phone, it’s crucial that they make the most of it. Even while some people may have a natural aptitude for marketing, everyone could benefit from at least some instruction. You should concentrate on a few aspects of phone etiquette to make them as efficient as […]
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Modern CRM Success: Keeping Things Simple
Each and every CRM vendor boasts that their program is simple to use—until you get the hang of it. Does the ease-of-use test, however, support these claims? Watching your salespeople at work is one way to gauge how user-friendly a CRM is. Do they employ CRM? They use the mobile app, do they? Do they […]
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Techniques to Increase Tech Efficiency
The foundation of a good service department is efficiency. Automotive technicians must maximize their efficiency due to the growing complexity of modern automobiles in order to enhance customer satisfaction and boost revenue. Implementing tactics to increase efficiency can have a significant positive impact, whether you’re a technician attempting to streamline your workflow or a service […]
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Start Selling Instead of Banging Your Keyboard Like a Chicken!
You’re a cunning salesperson navigating the ferociously cutthroat automotive market. Although you are certain of your ability to close sales, how can you make sure that potential clients pay attention to your sales pitch? Personalized videos are the NOS in your trunk, so stop searching. This essay will discuss the inescapable allure of customized videos […]
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The Evolution of Window Decals
Since their inception, window stickers have developed significantly. They were first made to educate car buyers, and they are still essential. Consumers now have even more convenience thanks to the recent addition of digital build sheets that are available via QR codes and website connections. However, it may be argued that window stickers offer […]
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How to Get Better at Making Dealership Appointments
Making appointments takes up a sizable chunk of the week’s tasks in the auto dealership industry. The intended outcomes or stable business, however, are not produced despite all efforts. Making dealership appointments successfully requires that you have the correct advice and strategies. In order to obtain a continuous stream of leads, it’s crucial that […]
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The Perils of Poor Dealership Customer Communication
Businesses currently communicate with their clients in a variety of ways, including in-person meetings, phone calls, emails, and text messages. The ways that dealerships can communicate with their clients seem to be virtually unlimited when you include a variety of social media sites and other internet channels. It would seem strange that there might […]
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Promoting Your Service Department with Digital Signage in Auto Dealerships
Your dealership has likely moved on from crude internets marketing tactics like gigantic inflatables and silly inflatable tube guys by this point. But keep in mind that while you’re enhancing your online visibility, bolstering your social media, and striving to get positive online reviews, people will notice you and want to stay involved with you […]
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How We’re Expanding Our Maintenance Program
By providing tailored maintenance program management to franchise dealerships, dealer groups, and service contract businesses in the US and Canada. We handle the labor-intensive tasks so you can concentrate on giving your dealership the tools, procedures, and reporting capabilities it needs to attract both new and returning clients for service. For you to concentrate […]
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Auto Dealership Marketing: A Long-Term Strategy
Auto dealers have tried everything in the past (and, to be honest, even now) to increase sales. You name it: catchy jingles, humorous advertising, tent sales, enormous inflatables. In today’s digital age, auto dealership marketing is crucial. While some practices are fading away, others that are just as ineffective frequently replace them. Have you switched […]
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A Guide to Buying Used Cars Online
Used automobiles have a certain allure and are gradually replacing new cars as the preferred option for mobility vehicle ownership. Finding the ideal car, though, can be difficult. Before we get into the best-used car websites, let’s have a look at some advice for purchasing from used car websites. What is a website […]
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Complete Guide to Car Photography in 2025
Cars stand for independence, power, and flair, from the svelte chassis lines to the potent engines. And what better way than through photography to capture that essence? The ergonomics of the vehicle must be captured with a camera for automotive photography. It is a distinctive subgenre of photography that aids in showcasing the appeal and […]
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Guide to Automotive Digital Marketing
Digital channels like social media are used in automotive digital marketing to engage with clients and gather their information. It then makes use of this data to target and persuade prospective customers to make a purchase. Finding affordable strategies to enhance sales and conversions is vital through implementing digital marketing for automotive industry. Before, everything […]
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Making a Great Auto Sales Pitch
When trying to sell a vehicle, how you present it to potential purchasers is crucial. A strong automotive sales pitch can pique a customer’s interest, highlight the greatest features of the vehicle, and lead to a sale. However, it takes some expertise and planning to develop a persuasive sales argument. The best car salesman advice […]
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Car Studio Alternatives
Whether you are a professional photographer or a dealership wanting to market your vehicles online, car photography is a crucial part of the automotive industry. Car Studio, a software package that uses artificial intelligence to produce high-quality photographs and virtual tours of vehicles, is a popular tool used by automotive photographers and dealerships. Even though […]
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Digital Car Marketing Made Easy
Car merchandising is essential for all types of automobile retailers, including individual sellers, marketplaces, and dealerships. The majority of your car customers are online, therefore, you ought to be as well. While there are many aspects that contribute to online auto sales, the main factor is how you present your inventory online. Your merchandising […]
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The Best Solution for Automotive Merchandising
Are we exaggerating when we refer to our platform as the finest for car merchandising? Absolutely not! Dealerships can expedite their automobile marketing process at a reasonable cost by using SimpSocial, an AI-based car photo editor. By doing away with the trouble of hiring expert auto photographers, cameras, and production setups, SimpSocial streamlines and accelerates […]
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Getting the Right Size for Your Pictures
Where is Your “Happy Medium” Exactly? Based on the pictures you’ve posted online, what adjectives would your customers use to characterize the cars at your dealership? We all wish they were terms like “beautiful,” “strong,” “classic,” “inspiring,” and “fantastic.” Customers viewing photographs from vehicle dealerships, on the other hand, typically respond negatively, using phrases like […]
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Management of Dealership Sales Force that Works
More difficult than any other type of management is sales force management. It is more difficult to integrate lone wolf sales employees into the team structure because many dealership sales forces are made up of individuals. On the other hand, some dealerships utilize the collaboration dynamic to such an extent that a lone salesperson would […]
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8 Things Auto Buyers Want To See On Dealer Websites
In the past, customers would visit many dealerships to look at cars, ask questions, and obtain vehicle information. Nowadays, clients study dealerships online by hopping from one dealership website to another, frequently only visiting the brick-and-mortar location of the dealership for the final step—the test drive. If a dealer wants to attract people to his […]
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Easy and Fun Ways to Gain Facebook Fans
Simply put, if you’re looking for suggestions on how to get people to visit your dealership’s Facebook page again and again, here are five short strategies. The Internet Manager at your dealership doesn’t need to feel overwhelmed by these marketing suggestions. Everyone at your dealership can participate, and it can be enjoyable. Fans are […]
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How to Grow Your Dealership’s Facebook Page
You understand, as a dealership, how important it is to advertise and promote your dealership on social media platforms in order to attract new clients. Managing the lack of attention your dealership website is receiving is the challenge. These simple actions will improve your page’s visibility to Facebook users and have an impact on […]
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The Best Ways To Hire Reliable Automotive Technicians
It goes without saying that finding automotive experts today is more challenging than ever. In addition to fewer bright-eyed technicians entering the job market in the twenty-first century, there is a talent pool that is disillusioned and jaded as a result of years of mistreatment and underappreciation. We are dealing with what is frequently referred […]
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