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Last updated: September 2026 | Written by SimpSocial Generating leads is only the beginning. The real challenge is making sure each opportunity reaches the right person, receives useful follow-up, and stays engaged until the prospect is ready to take the next step. Lead management creates a clear process for doing that. It helps businesses organize […]

The future holds so many possibilities in an age of ever-changing technology. People will be hungry for creativity in the post-pandemic workplace in the coming years, in search of a better and more sustainable job system. Contact centers are the first in line for all other technology-driven industries. For a long time, contact centers have […]

It’s still incredible how a single device can alter our way of life. There is nothing that can compare to the worth of a smartphone. Smartphones have passed the “trends” stage and are now considered a necessity in today’s world. Fortunately for companies, this has resulted in more opportunities to gain customers. With the advancement […]

Every salesperson is expected to understand what makes their customers tick. They should be aware of their passions right down to their deepest desires. Successful sale necessitates a combination of psychology, human contact, and tenacity. However, in today’s world, salespeople are supposed to have one more skill added to their repertoire: technical experience. With the […]

Why You Shouldn’t Use Just One Sales Channel When it comes to closing deals, phone calls have a long history of proving to be the most successful sales channel of all time. And it’s absolutely true: you can educate a customer about your goods and services, develop a partnership, and close a deal in just […]

Years ago, when salespeople were looking for buyers to persuade, they would call each one individually. Now that they have technology on their hand, AI-powered dialers have sprung up to make their sales lives easier. While salespeople no longer have to worry about manually dialing numbers, they now face a new challenge: rising efficiency. Technology […]

Enough with the teasing: Facebook ad integration is now available! We’re ecstatic to announce that you can now use SimpSocial to further engage your Facebook leads with calls and texts. By syncing your Facebook lead generation ads with SimpSocial, all new and old form submissions will be stored as contacts, allowing you to call anyone […]

Do you have a problem with low email open rates? Updating the subject lines is a good idea. The average email open rate across all sectors was 21.33 percent, according to Mailchimp. If your open rate is low, it’s typically due to a combination of these three factors: The audience/segment you emailed did not match […]

The new year is approaching quickly! How does your digital marketing plan for 2021 look? Have you recently changed your password? Have you checked to see if your website is optimized for lead generation? We’ve put together the ultimate digital marketing guide, which includes a list of best practices that your company should implement as […]

Your Guide To Automating Sales Workflow (Sales Automation 101) Many corporations and businesses struggle with sales efficiency, and it has become more prevalent in today’s setting. There are millions of productivity hacks and applications available to help you get more done at work, but it’s a different story when it comes to sales. Since the […]

Everyone understands that social media is a constantly changing medium, and as marketers, we must adjust to new rules of interaction on a monthly, if not weekly, or hourly basis. And with the way Facebook, which also owns Instagram, changes their ad platform on a regular basis to provide users with engaging content and marketers […]

How To Improve The Assisted Living Community’s SEO Senior living facilities need a successful senior living SEO plan to improve awareness and climb to the top of search results as more seniors use search and social media today. Sixty-seven percent (67%) of seniors use the internet today; we know they’re looking; the question is, who […]

Advertisers who position advertisements for jobs, housing, or credit services are no longer allowed to target or exclude ads based on gender, age, parental status, marital status, or ZIP code, according to Google Ads. On October 19th, 2020, these amendments will take effect. What’s Gone in Google Ads for Housing Targeting Google Ads, unlike some […]

Are you using hashtags to broaden your social media reach? If you don’t, you’re losing out on a chance to meet more people and increase the visibility of your content on social media. You may be wondering what a hashtag is and how to use it. That’s where we can help! What Is a Hashtag, […]

We all have ambitions and goals, so how are you going to accomplish them? SMART targets are effective and simple to comprehend. They’re based on fact and broken down into small chunks so you can quickly digest them and achieve the ultimate goal. Have you ever heard the phrase “act smarter, not harder”? This is […]

CRMs aren’t all made equal. Businesses should look for a CRM tool that is compatible with their sales processes. Companies that use CRMs have higher consumer satisfaction and are seen as meeting their quotas better, according to a new Aberdeen Research report. CRM is undeniably beneficial to sales teams. However, in order to get the […]

Since the automotive industry is the second most expensive in the world, retaining customers can be difficult. Car dealerships are fiercely competitive because they enable consumers to make a significant financial commitment before making a purchase. You should have the right tools for companies like this to not only entice consumers but also win their […]

Do you believe you have a virtually foolproof email marketing strategy? Reconsider your place. Email marketing and what once worked changed drastically as quickly as Coronavirus became a household word. It’s likely that by the time you put a new strategy in place, it will have changed again. During Covid-19, We Used an Email Marketing […]

One Facebook Page management tip is to go to the list of people who have liked a post (or an ad) and submit an invitation to someone who hasn’t “liked” the Page yet. This may be a way to transform post interaction into Facebook fans. Is it, however, worth the effort? We agreed with our […]

Your Senior Living Community’s marketing has been assigned to you. So, how do you get started? There’s a good chance you want to create a connection that represents your brand’s caring side. You want to fill in the blanks with a personal touch that your target audience is searching for on the internet. Do you […]

Persuading sales through cold-calling has become much more difficult in an age where consumers are smarter, more educated, and have more choices. Cold calling is now, arguably, one of the most successful outbound sales and marketing tactics. The only question is whether or not you have the ability to engage and persuade potential new customers […]

As a result of the current situation, decision-makers are being forced to slash infrastructure costs, and the cloud has created options to help them get by. Businesses can only depend on the most obvious solution when working from home is the only option: they should begin shifting their contact centers to the cloud. Cloud vs. […]

How quickly can you keep up with a rising market and more demanding customers? Contact centers must find a way to deal with any call, letter, email, or social media post to communicate with customers in an era of endless communication channels. If you’re already using CRMs to handle your contact lists and phone solutions […]

With an updated native integration like no other, SimpSocial brings calling, messaging, and outbound automation to HubSpot. SimpSocial, a cloud-based software provider for modern contact centers, worked with HubSpot to create sophisticated technologies that would triple the success of inside sales teams. HubSpot’s integration of calling, messaging, and outbound automation resources allows CRM users to engage […]

Many factors contribute to increased selling power, one of which is having the right resources for the sales team. Your sales dialer is an effective outbound tool that you should be looking into more. Performance, ROI, and the customer-to-agent call ratio are all metrics that look for the smartest, quickest, and best dialer choice for […]

Amy Cuddy, a social psychologist, spoke at TEDGlobal 2012 about the psychological research behind power posing in her talk “Your Body Language Shapes Who You Are.” Take a moment to consider this picture. As a bystander, how does your mood shift as you move from the top row to the bottom row of images? Is […]

How much time and effort do you dedicate to follow-up after receiving a lead? Many salespeople underestimate the importance of consistent communication, but it is one of the most powerful tools in converting prospects into paying customers. Research shows that only 2% of sales are made during the first interaction. In most cases, the buyer […]

Let’s start with a straightforward but profound query. How much time and effort, if any, do you devote to following up on leads after they’ve been submitted? Why Are You Inquiring? This is merely a rhetorical query designed to get you to consider your current follow-up procedures. Although constant communication is an essential part of […]

Many factors contribute to increased selling power, one of which is having the right resources for the sales team. Your sales dialer is an effective outbound tool that you should be looking into more. Performance, ROI, and the customer-to-agent call ratio are all metrics that look for the smartest, quickest, and best dialer choice for […]

Contact center automation helps businesses respond faster, reduce repetitive work, and deliver more consistent customer experiences across phone, chat, email, SMS, and social channels. Instead of relying on agents to manually route calls, log notes, send follow-ups, qualify leads, and answer the same questions all day, automation handles the repeatable parts of the process so […]

Facebook advertising might be the most powerful tool auto dealerships have ever had. You can target people where they live, based on life events that might prompt them to buy a car, and every time they open a phone or a computer.

We’ve all been advertising for years. You used to put an ad in the paper or the phone book and people would come to buy cars from you.

How many times have you heard that? If you hear it more than once or twice a year, you might have a problem.

The Federal Communications Commision made a ruling about the use of text messages for marketing. It was prompted, they say, by monthly calls and complaints from consumers about unwanted calls and text messages.

Everybody has a smartphone. It seems that they’re all on their phones all the time. Oddly, you don’t see people talking on them. You see them tapping out messages.

It’s been 63 years since the field of artificial intelligence (AI) was first introduced as an academic discipline, but put the term in

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals

Most car dealers still use traditional methods of advertising, like newspaper ads, radio, and television.These are tried and true

If you sit down and look at all the reports that you get from multiple vendors, the total sales they take credit for exceeds the total sales you had in that time period.

From the Silent Generation (1924 to 1942) to the Millennials(1981 to 1996), there are a lot of people who have very different ways of communicating.