Social Media Marketing In The Automotive Business

How You Can Grow Your Dealership All Through Social Media

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals that they’re striving for. Social media has proven to be a valuable tool for businesses looking to grow because it provides a window of opportunity, behind which a massive new lead pool awaits. From there, your goal is to connect with the right target audience, at the right time, and with the right content. Once you’ve mastered the art of connecting with your audience through social media, it’s time to convert your new leads into paying customers.

As a car dealership, you might not fully understand the benefits of the reach that social media offers. More than likely, your typical leads come in the form of a local buyer who is interested in paying you a visit to take a look at a particular car that you have in your lot. And in fact, you’ve probably built your business around this exact type of client.

However, think about the world of possibilities that await you when you extend your reach, pull from new locations and target audiences, and begin to give your competition a run for their money. This could be your chance to achieve the market growth that you’ve been searching for.

It’s All About Extending Your Reach

The clearest advantages when it comes to social media marketing is the fact that you can quickly and immediately engage and connect with a pool of potential customers. You can push content that targets those interested in particular car brands that you service, and you can be sure that your content appeals to a wider audience spread out across a wider geographical area.

But what about lead generation? Sure, you can push content all that you want with social media. But how can you be sure that your lead funnel is doing its job?

Generating Leads

Remember, any advertising or marketing strategy is only as good as the leads that it can generate. With that said, you need to do a little bit of work to ensure that the connections you make with your target audience through social media actually make it into your lead funnel as quality leads that you can work to convert.

For example, when a potential customer clicks on your ad, you can use a simple feature that captures their email address. From there, you have a new point of contact where a member of your sales team can reach out to that connection with some more information related to a particular car or sale that they expressed interest in.

From there, that connection becomes a lead that your sales team can work until they convert. In essence, social media was the direct catalyst that attracted a new potential lead to your business. Once you’ve made that connection, the sky is the limit.

If you’re ready to learn just how to leverage social media to grow your automotive business, would be proud to help. Our state of the art AI enabled customer contact center will make it easier and more automated than ever before to ensure that the leads you create through social media advertising are effectively managed by our AI technology. Free your sales team up to convert – our AI technology will handle your leads.

Learn more today.

Keywords: Lead Generation, Social Media Advertising, Social Media Marketing, Automotive Business.

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