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These 4 Strategies Will Help You Increase Customer Loyalty Customers who are loyal to you can be a gold mine for your company. And the more committed they are to your brand, the more likely they are to become brand ambassadors, spreading the word about it without costing you a penny in customer acquisition. Read […]

What is a Text Drip Campaign, and Why Should I Use One? Drip campaigns allow you to send your clients and prospects a sequence of automated and triggered messages. Text drip campaigns convert an email strategy into a text message. The following are the fundamentals of a text-based drip campaign: What is a Drip Campaign, […]

How Can Texting Help Your Business? Texting for Collection Agencies Is there such a thing as texting for debt collectors? Yes, we concur! You might not have considered texting as a new and effective means of communication. So, how might texting assist you in reaching out to contacts in a timely, cost-effective manner? Text Messages […]

Spring Forward In Style With Texting – Everything You Need to Know About Daylight Saving Time Pulling the covers over your head is not a good idea. It’s critical to be extra alert of shifting schedules – and bleary-eyed coworkers! – in the days after the switchover. Think golf clubs and BBQs. Daylight Saving Time […]

How Can Texting Help You With Your Voice Strategy? Texting’s Benefits Nothing beats text messaging for ensuring that your message is received. Texting is the most reliable technique to get in front of your customers’ eyes, with a 98 percent open rate. If you’re trying to reach out to Millennials, who prefer to text rather […]

How to Boost Your Political Campaign Using Text and Voice Outreach   Your political campaign communications might be boosted with automated text and phone messaging. With election season rapidly coming, now is the ideal moment to double-check your outreach strategy. Here are a few tips to ensure you’re on the right track. Using an SMS […]

How to Make the Most of Your Text Marketing Campaigns It’s becoming increasingly simple to market things via email, social media, and texting, but this also means that markets are more competitive than ever when it comes to keeping subscribers and getting your message out there. Automated text messages are an excellent approach to reach […]

What Text Marketing Promotions are the Most Effective? Mass texting is an excellent approach to spread the news about your special offers. After all, with a 98 percent open rate, you can be confident that your message will be read. But what kind of offer should you make? Here are four examples of effective text-based […]

Best Practices for SMS Marketing: How to Get Results the Right Way SMS may appear to be a simple marketing method. However, sending improper text messages to your audience can result in a large number of unsubscribes. In addition, not messaging your contacts frequently enough can have a negative impact on your outcomes. SMS marketing, […]

6 Results-Driven B2B SMS Marketing Strategies It’s no surprise that in today’s mobile-first society, consumers prefer text messages to emails. This is true both for company decision-makers and for customers. At any given time, 97 percent of American business professionals are within three feet of their phone. SMS text message marketing’s capabilities are continually improving, […]

Checklist for SMS Compliance in Steps SMS has swiftly become the go-to marketing method for both small and large businesses, with a 98 percent open rate. Text marketing, on the other hand, brings with it a whole new set of SMS compliance requirements and best practices. Businesses that do not follow tight SMS restrictions risk […]

8 Ways to Increase SMS Sales Using SMS to increase sales is a no-brainer in an age when 95% of consumers own a cellphone. It’s really simple to contact your clients where they’re most engaged using mass text messaging. Smartphone users spend more than five hours every day on their devices. SMS may be a […]

How Do Ecommerce Businesses Use SMS? MS marketing is an efficient technique to attract, engage, and keep ecommerce customers by cutting through the clutter. It’s scalable, simple to use, and has the potential to make a big difference. However, the majority of ecommerce businesses aren’t receiving the full rewards – and they have no idea […]

5 Best Practices for Creating a Survey with Interactive Voice Response (IVR) You spend a lot of time trying to figure out what your consumers want and need by asking for input, issuing surveys, and observing their behavior. However, the most effective technique to discover more about your clients is to simply ask them. Office […]

Smart marketers recognize the value of SMS in driving more clicks, reactions, and revenues from their campaigns. This is because SMS has a 98 percent open rate and is roughly eight times more likely than email to elicit a response. Customers want you to respond to them via text messaging. In reality, 85 percent of […]

How can you improve your email marketing conversion rate? It’s not easy to convert website visitors into consumers. Your visitors only have so much time and attention to provide, and your competitors are striving for it all. Email marketing has been shown to enhance conversion rates, but it must be done strategically to maximize its […]

There are six reports that can help you enhance your sales numbers. Improving what you measure will help you achieve better results. Fortunately, we have mechanisms in place to assist us in doing so effectively. CRM dashboards may be used to alter how we think about business and focus our goals by presenting data in […]

How to Select the Most Appropriate Sales Automation Software You understand the value of sales automation software because it saves you time, money, and effort. You won’t have to worry about inputting that lead’s information into your CRM, finding that customer testimonial, or wasting time attempting to book a meeting with a lead if you […]

What Should You Do With Low-Quality Leads? This is the first of two parts in a two-part series. The first part of this article discusses what to do with your low-quality leads. Part two goes over how to collaborate with your SimpSocial Customer Outcomes Manager to get the best results. Keep an eye out for […]

Tandem Technology: How Similar Technologies Collaborate to Increase Revenue There’s no denying that technology is changing how revenue-generating companies approach their markets. Marketing and sales technology has been thoroughly tested since 2012 in the hopes of unlocking revenue-growth potential. The results have been extraordinary, as Salespeople and Marketers now have a better understanding of what […]

What Is an Intelligent Virtual Assistant, and How Can It Benefit Your Company? This article was first published in Smart Selling Tools, and it is reprinted with the author’s permission. The piece has since been updated to reflect technological advancements. We are in the midst of the fourth industrial revolution. Disruptive technologies such as Artificial […]

SimpSocial Takes Pride in Serving Our Automobile Dealerships With our Intelligent Virtual Assistants, SimpSocial is happy to assist and support our auto dealership customers across the country, from making a lasting impact with sales prospects to cultivating lifelong service customers (IVAs). SimpSocial continues to provide service to over 1,000 dealerships and 25 auto groups across […]

How Using Intelligent Virtual Assistants in Combination with Sales Engagement Tools Improves Marketing Lead Connect Rates The concept of Sales and Marketing collaborating to create a cohesive account-based marketing strategy isn’t new. These two revenue-generating teams collaborate to identify a list of accounts, define an outreach strategy, create campaigns, and track outcomes. The actual execution […]

Why Are Revenue-Driven Organizations Embracing the Augmented Workforce in Uncertain Times? It is unnecessary to point out that things have changed. Right now, you’re experiencing it. Many businesses are being compelled to cut all discretionary expenditure, indefinitely freeze recruiting, demonstrate a great return on investment from decreased marketing budgets, and decide how to best target […]

How Can Marketers Adapt in Tough Times? You meticulously crafted a robust 2020 Marketing strategy that displays your capacity to contribute to pipeline and revenue goals. You’ve made a significant investment in tradeshows and events as part of your entire marketing strategy, and you’re ready to shake hands and sign contracts. Uncontrollable occurrences, such as […]

Sales Teams Face a Capacity Challenge Salespeople are overworked and picky.   To be honest, most businesses aren’t aware of the sales capacity issue because they assumed it would happen anyway. Marketing creates as many leads as possible, while salespeople pursue as many as possible. This method puts pressure on members of the sales team […]

The Sales Capacity Challenge and Excess Lead Volume   Overbooking our to-do list is a pain we’ve all felt. We intend to complete ten, fifteen, or even twenty chores in a single day, but only complete one or two. It’s not that we don’t want to or aren’t capable of doing so. It’s just that […]

Personalized Marketing at Scale using AI   Every day, the ordinary person is exposed to millions of messages, advertising, and conversations. Much of this is muted, much like the background noise in a crowded restaurant. People perk up when they hear a message that is relevant to them, such as their name or order number. […]

Why Are Automotive Companies Behaving Like Businesses?   Automotive dealerships are becoming increasingly tech-savvy as they employ Intelligent Virtual Assistants (IVAs) for Automotive Sales and Service, despite the perception that they are trailing behind in terms of innovation. These virtual team members are becoming mainstays for dealerships aiming to attract and keep consumers, thanks to […]

Skills in communication that will help you sell more Communication is a key component in sales. Although sales is frequently seen to be a talent that people are born with, there are some essential communication habits that people can adopt to improve their sales skills. Communication styles are crucial—you must be able to convey enthusiasm […]

Using artificial intelligence to increase lead generation and conversion Marketers are more interested than ever in artificial intelligence. What is the reason for this? Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at. AI integrates perfectly into the […]

How to Set More Effective Sales Goals When expectations and abilities to carry out the plan are truly aligned, goal setting is effective. Setting goals for your team in a way that is measurable, reachable, and practical is the best way to go. Most teams are required to meet an annual income target, with each […]

Selling to accounts vs. marketing to accounts Account-based marketing (ABM) has swiftly established itself as a recommended practice for scaling up marketing to high-value target accounts. If you’re providing a sophisticated product that affects numerous business units inside a huge corporation, you’re probably using some form of account-based marketing to engage your target audiences and […]

Start Using These 9 Lead Conversion Secrets Right Now Marketers would have an easier time if every customer went through the same purchasing procedure. We’d just respond to information requests via forms on websites, hold demos, and seal deals. It’s simple! Rather, buying processes are as diverse and complicated as the potential consumer base. This […]

Return to Business Sales and Marketing Strategies Most people, both professionally and personally, had to make significant adjustments in the first half of 2020. COVID-19 shattered our habits and drastically altered our social relations. Leaders in marketing and sales have adapted as well, altering operations and business methods to meet current difficulties. However, although we […]

How the 4Ps of Sales Effectiveness Help Sales and Marketing Teams Work Better Together What is the level of collaboration between your Marketing and Sales teams? According to SimpSocial research, marketers and salespeople want positive, coherent relationships with one another, yet expectations are frequently misaligned. Marketing believes Sales isn’t following up with leads quickly or […]

The Platform for an Intelligent Virtual Assistant is Intelligent Automation. Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat.   While […]

Intelligent Virtual Assistants with Multiple Channels: Meeting Customers Where They Are Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat. While […]

Finding the Right Balance of Strength and Flexibility When it comes to Software-as-a-Service, there’s a lot to think about (SaaS). Organizations want the best solutions for their needs, and they simply don’t have the time, resources, or energy to onboard shoddy technologies that will need to be replaced soon. Businesses consider a variety of factors […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]