Our latest News and Blogs

With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a sizable language model trained by […]

“Many a small thing has been made large by the right kind of advertising.” That’s according to Mark Twain in his 1890 novel, A Connecticut Yankee in King Arthur’s Court. Over 100 years later, his wise words apply to modern-day businesses more than ever before. Advertising in 1890 was not nearly as targeted and personal […]

Never lose sight of customer conversations in an era of cost-cutting automation.   When faced with the option to use a bot/AI, it is simple to be enticed by potential cost savings. Realistically, you may be jeopardizing your short- and long-term profits by ignoring the great customer satisfaction that results from having meaningful dialogues that […]

I don’t know about you, but a car dealer’s website has a significant impact on my purchasing decision. As with any other digital retailing or online purchasing experience, customers value a website with a professional appearance, modern aesthetics, and a responsive layout. If a car dealer’s website lacks one or more of the aforementioned characteristics, […]

In addition to breaking the ice with hesitant consumers who may have had negative experiences with salespeople in the automotive industry, a superior chat platform affords you additional advantages. So, let’s examine what an auto dealer messaging platform can do to improve your website’s user experience, conversion rate, and sales team’s readiness:   Cost-Effectiveness Using […]

While your sales and service teams may do an excellent job of greeting customers and establishing a rapport with them at the dealership, the subsequent follow-up may be lacking. Also, prospective customers who have not yet decided to visit your store require prompt, individualized attention. Digital natives, like Gen Z, are more familiar navigating online. […]

Do consumers require a car now?   Like, right now?   Certainly, individuals desire automobiles now, but are they able to purchase one? Purchasing a vehicle today can be a substantial investment. possibly even more so than usual. particularly a new automobile. Based on the Kelly Blue Book:   “The average price of a new […]

Unfortunately, the automotive industry consumer experience (more specifically, automotive retail) is not often fondly remembered by many car buyers. When one considers exceptional customer service, they may think of fine cuisine. Even a retail store may come to mind (we’re thinking Publix!). However, these do not share a positive association with the automotive consumer experience. […]

Buying a car can undoubtedly be compared to a voyage. An adventure, even. And similar to any adventure you can imagine from a book or film, the car-buying process can be full of unexpected twists and obstacles to surmount. Clearly, this may be an exaggeration. However, between preliminary investigation and locating a dealership, selecting the […]

The modern consumer experience extends far beyond face-to-face interactions. Considering there is an upcoming generation of car purchasers who were practically co-raised by technology (Gen Z, sometimes referred to as digital natives! ), an alternative to walking through the front door must be considered in order to meet these customers’ specific expectations. In addition, as […]

All companies, regardless of size, should have a method for keeping track of and reacting to customer evaluations. It might be challenging to reply to negative feedback. Businesses must respond tactfully to negative reviews from customers who are increasingly conducting their research online in order to assuage their concerns and prevent a bigger problem from […]

An increasing number of customers choose the dealership they want to do business with by consulting social media and internet reviews. According to the most recent Annual Automotive Customer Experience Trends study, 67% of service customers and 60% of car buyers choose their dealers completely based on online searches and reviews. Additionally, 87% of service […]

Automobiles are easy to take for granted. Consumers can only get a vague notion of the labor-intensive process that went into making an automobile when they admire one. From concept to manufacturing, it is a complicated and strategic process that includes combining numerous individuals, abilities, and techniques.   The same holds true for client satisfaction. […]

If your dealership is like the majority of them, you’re trying hard to up your marketing game. Being at the head of the pack is difficult because of the intense competition and the constantly shifting landscape of marketing alternatives. You may be exploring a variety of marketing strategies, but the video is one that you’re […]

Missing the mark. fail your plan. This is particularly true when it comes to developing a social media strategy for your company and actually attracting new customers, clients, etc. You need a strategy if your company wants to make the most of social media marketing.   Here are 13 recommendations from industry professionals that have […]

This year, Cox Automotive predicts 39.5 million used-car sales. According to a senior economist for the National Automobile Dealers Association, the average monthly payment difference between new and used cars is continuing to widen, which will probably lead to more buyers turning to the used-car market. Is your dealership outfitted with the latest technology to […]

On social networking sites, many things can go wrong. The majority of errors are trivial, but when you do make one on social media, a large global audience is watching. While dull articles are pardonable, other errors might seriously harm the company’s bottom line. Here are some typical social media mistakes your business can be […]

When our adventure began years ago, the objective was to forge strong bonds not only with dealers but also with other vendors who shared SimpSocial’s principles. A consistent message was presented during conversations and product demonstrations in the hopes that people would see the benefits of our offering and spread the word about it. When […]

Sometime in June, Social Media Day was established due to the influence it has had on society over the years. Its popularity has since increased. Today is a celebration of social media and the enormous influence it has had on our company’s ability to interact with customers globally in real time. The following three statistics […]

As social media marketing platforms like Facebook and TikTok gain popularity, dealerships have a fantastic opportunity to connect with customers while establishing brand loyalty to keep customers. This chance to communicate with clients has been enhanced by the rise in mobile device usage. The best way to put it, according to Facebook, is to “give […]

Over the past few years, the automotive sector has undergone a continuing, dramatic revolution. This significant change is the result of evolving consumer buying behaviors, connected technologies, and consumer mobility, all of which have an impact on how consumers research and ultimately purchase vehicles.   New technological advancements and the rising popularity of social media […]

Are you trying to make your automobile advertising campaign run like clockwork? one that is unaffected by the bumps and craters of fluctuating consumer demand, trends, and other obstacles? It is more crucial than ever for automotive advertisers and marketers to remain ahead of the curve as technology advances and consumer behavior changes. Did you […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamp. But the need to put customers first and center […]

In the world of modern marketing, success begins with one thing—leads. Without them, even the most creative campaigns and polished websites fall flat. That’s where a lead generator comes in. It is the engine behind every growing business. It captures potential customers’ attention, collects their information, and feeds sales teams with valuable prospects ready to […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems.   Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More […]

Facebook’s newest product for auto dealers is “On-Facebook Destination for Automotive Inventory Ads” (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook invited SimpSocial to participate in the alpha and beta testing of this new […]

If you are involved in marketing or provide telecom support to marketing, you are aware that voice and messaging are essential components of lead generation and the consumer experience as a whole. Consequently, lead generation best practices are evolving at the same rate as the telecom industry and its rules and regulations. How can one […]

TikTok is replacing Facebook, Instagram, and Snapchat as the preferred platform for businesses to advertise their products and services. With over 3 billion downloads and 1 billion monthly active users, TikTok has rapidly become one of the leading video-sharing social platforms. The app’s algorithm evolves with the user, and the machine learning system tracks what […]

With new rules, fees, products, and trends, the omnichannel world of cloud voice and messaging is busier than ever. It’s sometimes simple to forget why we’re doing what we’re doing!   Therefore, this month’s industry briefing is a summary of the newest and finest information to keep you informed. SimpSocial, a webinar facilitator and SimpSocial […]

A year ago, many businesses similar to yours were obsessed with using standard phone numbers with local area codes that prompted customers to activate them immediately. With all of the new carrier requirements surrounding brand and campaign registration, as well as fees, restrictions, penalties, and likely hassles, you may feel frightened. You would have company. […]

You may have heard a number of stories about how bad reviews caused another company to fail. You might be wondering what your company can do to deal with bad reviews and get good ones. An outline of reputation management for companies like auto dealers is provided here.   What exactly is reputation management, then? […]

This year, auto dealers are making records in sales and service revenue. According to Bob Lanham, the head of automotive retail at Facebook, Instagram, Messenger, and WhatsApp, dealers should be riding out this perfect serviceability by doubling down on brand equity despite issues with vehicle inventory brought on by the lack of semiconductor chips. Lanham […]

To succeed in the online world, your car dealership will increasingly rely on digital marketing. A strong automotive digital marketing plan will help you stay ahead of the competition as customers make judgments about where to shop for cars through online searches. Here are some of the best recommendations we have for giving your dealership […]

Today, you probably examine online reviews before visiting a restaurant, motel, or service department. In this digital age, removing the veil on what corporations, products, and services want us to believe about their business versus what consumers have really experienced with their organization is instinctive. Today, they want the good, bad, and ugly upfront so […]

Automotive marketing solutions help you obtain more leads, close more deals, and keep customers. Utilizing technology to improve the customer experience will enable your business to acquire, convert, and retain more customers. From automotive reputation management strategies to displaying inventory to active car consumers, technology can aid in customer acquisition. Once you reach new consumers, […]

After attracting new customers to your dealership, you need automotive digital marketing tools to convert them into purchasers.   To satisfy customers, dealers must increase customer service and communication. Implementing the right technology will improve the customer experience and help your organization grow.   Online engagement will help your dealership sell. Technology can help with […]

  “Connected Car” is the industry buzzword, but we should be talking about “Connected Consumer.”   The auto industry has been obsessed with the “connected car” and all the components needed to aggregate vehicle data and information for future product development, service opportunities, and more for over 10 years.   With all the talk about […]

Despite the hype about online retailers like Carvana snatching clients from local dealers, many dealers see their biggest competition as other local dealers. In our previous webinar, approximately 75% of dealers said a local dealer of the same brand, followed by a nearby dealer of a different brand, kept them up at night. We needed […]

Bernstein’s 38th Annual Strategic Decisions Conference is noteworthy. Ford CEO Jim Farley’s lecture on car retail’s future shocked dealers. Dealers have been talking about how it affects them and consumers. He discussed OEM direct-to-consumer sales, one price, no public advertising, EVs, dealership transformation, and standardizing services like pick-up and delivery.   Whether you agree with […]

Most buyers want to buy cars online—until they don’t. They then want to contact, text, or visit a dealership employee who can answer their questions, be transparent, and deliver an excellent experience.   With so much technology, it should be easy to provide, right? Not exactly.   According to SimpSocial Annual Automotive Customer Experience Trends […]