Our latest News and Blogs

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamp. But the need to put customers first and center […]

Optimization is not a concept.   It’s what performance managers do. every day, all day (well, almost).   The beauty of performance is how you can monitor your campaigns, see what works, and use that information to perform better. That, in essence, is optimization. But there’s a lot more to it.   Ad networks like […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems.   Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More […]

Facebook’s newest product for auto dealers is “On-Facebook Destination for Automotive Inventory Ads” (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook invited SimpSocial to participate in the alpha and beta testing of this new […]

If you are involved in marketing or provide telecom support to marketing, you are aware that voice and messaging are essential components of lead generation and the consumer experience as a whole. Consequently, lead generation best practices are evolving at the same rate as the telecom industry and its rules and regulations. How can one […]

TikTok is replacing Facebook, Instagram, and Snapchat as the preferred platform for businesses to advertise their products and services. With over 3 billion downloads and 1 billion monthly active users, TikTok has rapidly become one of the leading video-sharing social platforms. The app’s algorithm evolves with the user, and the machine learning system tracks what […]

With new rules, fees, products, and trends, the omnichannel world of cloud voice and messaging is busier than ever. It’s sometimes simple to forget why we’re doing what we’re doing!   Therefore, this month’s industry briefing is a summary of the newest and finest information to keep you informed. SimpSocial, a webinar facilitator and SimpSocial […]

A year ago, many businesses similar to yours were obsessed with using standard phone numbers with local area codes that prompted customers to activate them immediately. With all of the new carrier requirements surrounding brand and campaign registration, as well as fees, restrictions, penalties, and likely hassles, you may feel frightened. You would have company. […]

You may have heard a number of stories about how bad reviews caused another company to fail. You might be wondering what your company can do to deal with bad reviews and get good ones. An outline of reputation management for companies like auto dealers is provided here.   What exactly is reputation management, then? […]

This year, auto dealers are making records in sales and service revenue. According to Bob Lanham, the head of automotive retail at Facebook, Instagram, Messenger, and WhatsApp, dealers should be riding out this perfect serviceability by doubling down on brand equity despite issues with vehicle inventory brought on by the lack of semiconductor chips. Lanham […]

To succeed in the online world, your car dealership will increasingly rely on digital marketing. A strong automotive digital marketing plan will help you stay ahead of the competition as customers make judgments about where to shop for cars through online searches. Here are some of the best recommendations we have for giving your dealership […]

Today, you probably examine online reviews before visiting a restaurant, motel, or service department. In this digital age, removing the veil on what corporations, products, and services want us to believe about their business versus what consumers have really experienced with their organization is instinctive. Today, they want the good, bad, and ugly upfront so […]

Automotive marketing solutions help you obtain more leads, close more deals, and keep customers. Utilizing technology to improve the customer experience will enable your business to acquire, convert, and retain more customers. From automotive reputation management strategies to displaying inventory to active car consumers, technology can aid in customer acquisition. Once you reach new consumers, […]

After attracting new customers to your dealership, you need automotive digital marketing tools to convert them into purchasers.   To satisfy customers, dealers must increase customer service and communication. Implementing the right technology will improve the customer experience and help your organization grow.   Online engagement will help your dealership sell. Technology can help with […]

  “Connected Car” is the industry buzzword, but we should be talking about “Connected Consumer.”   The auto industry has been obsessed with the “connected car” and all the components needed to aggregate vehicle data and information for future product development, service opportunities, and more for over 10 years.   With all the talk about […]

Despite the hype about online retailers like Carvana snatching clients from local dealers, many dealers see their biggest competition as other local dealers. In our previous webinar, approximately 75% of dealers said a local dealer of the same brand, followed by a nearby dealer of a different brand, kept them up at night. We needed […]

Bernstein’s 38th Annual Strategic Decisions Conference is noteworthy. Ford CEO Jim Farley’s lecture on car retail’s future shocked dealers. Dealers have been talking about how it affects them and consumers. He discussed OEM direct-to-consumer sales, one price, no public advertising, EVs, dealership transformation, and standardizing services like pick-up and delivery.   Whether you agree with […]

Most buyers want to buy cars online—until they don’t. They then want to contact, text, or visit a dealership employee who can answer their questions, be transparent, and deliver an excellent experience.   With so much technology, it should be easy to provide, right? Not exactly.   According to SimpSocial Annual Automotive Customer Experience Trends […]

We knew the situation was dire. However, our own car-shopping experiences allowed us to understand the frustration. From having to wait too long for information to repeatedly retelling our stories to different departments, the entire experience was disappointing.   Dealershipsavaging, disjointed, constant dialogue, and competitive interactions. not a helpful, continuous discourse, as we have come […]

You may have heard of these two phrases by now and believed they didn’t relate to your company’s Facebook advertisements. Many companies that are only interested in scaling have turned to Facebook marketing over the past few years. And it’s simple to sit back and assume that because everyone is using them, your marketing may […]

To make sure that no leads slip between the cracks, a dealership must implement a strong follow-up strategy. Making the most of each lead that comes your way is essential given the fierce competition in the automotive market. Sadly, a lot of dealerships have trouble following up on long-term leads, which results in missed opportunities […]

Some things in the marketing industry will never change, despite the fact that it grows rapidly every year. One of these is successful marketing. Even if you offer the best goods and services available, your business may fail if you are unable to connect with your target market. Keep up with the times if you […]

Dealerships spend a lot of money on lead generation initiatives including marketing, advertising, and lead creation campaigns. Due to lead abandonment, the practice of losing up on leads after a certain amount of time, many dealerships struggle to turn those leads into sales. InsideSales.com found that sales representatives often lose up on a lead after […]

Even with the finest car models in town on display and a stellar car sales team, the end-of-month numbers remain unchanged. The fundamental flaw with such sales optimization strategies is that they fail to address the underlying problem. We’ll elucidate. In the past decade, automobile purchasers have undergone a radical transformation. People previously distinguished brands […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamps. But the need to put customers first and center […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems. Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More input […]

It can be challenging to convince your sales team to consistently make phone calls and finish tasks in the CRM. It can seem like an uphill fight to make sure that every lead is followed up on in a timely and efficient manner, despite countless meetings and reminders. What if, however, there were a way […]

I have worked as a vendor in the automotive industry for many years, during which time I have seen every lead, advertising product, and piece of software come and go. But one thing that hasn’t changed is the existence of dishonest salesmen who don’t want to put in the effort required to turn leads into […]

Over the past eight years, we’ve been keeping track of some fascinating data. Data shows that customers who click on ads on Facebook and Instagram take longer to convert than those who click on ads from other sources. Dealerships around the nation are now able to follow up with leads indefinitely thanks to our text […]

  Dealership executives all over the world are wracking their brains with the thought, “I know I need to improve the customer experience. How in the world do I do it now?   Fortunately for them, changing the customer experience requires a team effort. On the contrary, excellent client experiences come from company-wide efforts. The […]

  As a software developer with a passion for technology and a solid grasp of artificial intelligence, I’ve seen firsthand the amazing possibilities of technological advancements. Having worked in the auto industry, I am aware of the emotional nature of the car-buying process. It’s about establishing relationships and offering outstanding customer service that cannot be […]

The Automotive Industry’s ChatGPT   With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a […]

  When it comes to advertising on Meta, many automobile dealers are feeling left out in the cold as 2022 draws to a close. (Facebook). Let’s look at the causes for this.   Special Ad Audiences were established by Meta in 2019 to go along with the Special Ads Category’s new name. The Lookalike Audiences […]

  For your dealership to increase sales and expand, you must establish connections with potential clients. Text messaging, which is increasingly replacing voice calls as millennials’ favorite means of contact, is one way to do this. According to studies, 90% of millennials prefer text messaging as their primary form of communication.   Text messaging allows […]

Why Your Dealership Must Pay Attention to TikTok   TikTok has been downloaded more than 3 billion times through the Google Play Store and Apple App Store in just six incredibly brief years since its debut. We still have a lot to educate you if you haven’t heard of TikTok yet. But even if you […]

For many years, SimpSocial has been operating nationwide lead-generation campaigns for auto dealers. Instead of website clicks that have a low lead conversion rate, lead generation advertising allows us to generate leads straight from Facebook and Instagram. We have spent tens of millions and created hundreds of thousands of leads at an average cost of […]

  This year alone, about 1.5 million vehicles are expected to be sold per month. Every. Month. Is your dealership achieving record sales numbers as well, with record sales statistics for auto dealers in 2015 and projections for 2016 looking to be as forecasted? This article discusses how to sell effectively across various generations utilizing […]

Facebook’s Lead Ads are the quickest and most cost-effective way to convert a click into a lead on Facebook, and the internet in general. They enable visitors to express interest in your offer by filling out a form on Facebook. Because the forms are pre-populated with the user’s Facebook information, it’s the quickest way for […]

  I had the privilege of attending the CBT Conference in Atlanta, GA in early March, as well as the PCG Companies training session that preceded the conference. Much of the conversation in automotive digital marketing is now focused on Google AdWords and the quality of website traffic generated. We’ve been measuring our Google AdWords […]

Consider this: Have prices for low-funnel in-market shoppers grown as conversions have declined in recent years? For the merchants who got in early, AdWords was like a gold mine. This isn’t the case anymore. The sales are becoming increasingly difficult to come by. To acquire conversions, you must price vehicles far back on the invoice. […]