Our latest News and Blogs

The automobile inventory at dealerships around the nation has been significantly impacted by COVID-19 lockdowns and rules over the past year. In response, many shrewd dealers adopted the strategy of spending more on marketing to locate customers who were prepared to trade in their current vehicle for a fair price, getting around the problem of […]

Magnifying glass on top of a notebook containing notes with the heading “Keyword Research” above it. We enjoy creating a ton of content that can empower you to act as your own expert. We spend a lot of time and effort determining what we believe dealer principals, general managers, and internet directors will care about […]

By comprehending the search habits of automobile buyers, you may lay the groundwork for an efficient digital marketing approach. To determine the demands bringing visitors to our network of over 200 dealers around the country, we recently examined more than 10 million search queries. We provided some information regarding the impact of query length and […]

What is this blog about?   Large sums of money are spent on marketing by many dealerships through conventional media outlets like radio and television. We demonstrate how waste and inefficiency are built into traditional media.   What makes it worth reading?   You might not have time to consider the waste associated with traditional […]

How Does the Blog Work?   It’s crucial to properly comprehend this new channel and the ways it outperforms traditional advertising because many dealerships are still hesitant to use it.   What Makes It Worth Reading?   You might not be aware of programmatic’s potential or the manner in which it achieves efficiency that conventional […]

How do you locate the proper inventory that attracts those shoppers to you when people are prepared to go an increasing distance outside of their immediate neighborhood to find the ideal car? Your dealership’s ability to purchase high-quality pre-owned vehicles will determine whether you stay ahead of the competition or send your clients directly to […]

Just like vehicles have dangerous blind spots that make lane changes tricky, your dealership’s digital strategy can suffer from a marketing blind spot—areas of missed opportunity or wasted investment that go unnoticed until it’s too late. Even the most successful dealerships can fall victim to blind spots—overspending on ineffective platforms, underinvesting in high-performing channels, or […]

Dealerships strive to stay on top of the “next best thing,” much like every other industry. For some dealers, the latest ‘thing’ is figuring out how to include electric vehicle alternatives in their marketing and sales processes. Other times, this involves installing a new kiosk in the lobby or updating a sophisticated messaging tool on […]

Video Marketing Because it’s frequently simpler and more entertaining to watch a short video than to read an essay, video advertising is expanding. Using video in your marketing will only become more important as consumers demand more easily accessible and engaging information. Consider the following statistics as you decide how the video will benefit your […]

We all enjoy it when our efforts are properly acknowledged, but for your website, acknowledgment isn’t exactly what you’re seeking. Even if it’s good to be noticed, your primary objective should always be to attract new clients.   The more visitors your website receives, the more potential clients you’ll have (or perhaps the more brand […]

The pandemic has altered how customers purchase goods, services, and pretty much everything else. Every industry has been impacted, from manufacturing to membership-based businesses like gyms, hairdressers, and similar establishments. However, a fresh pandemic is about to alter the business environment for the foreseeable future.   The GREAT Auto Loan Crisis of 2023 has just […]

Before independent car dealers became popular, buyers had to go straight to the manufacturer to purchase a brand-new car. Of course, if you knew someone who had a used car for sale, using auto leads could also be a great option. But as the automotive market grew and there was a greater need for dependable […]

Events   Once more, it’s that time of year! The best and brightest in the automobile industry will soon be traveling to Dallas for the 2023 NADA show, the biggest automotive event of the year.   We are here to assist you with the overwhelming nature of trade exhibitions. To make the most of the […]

 The change in consumer emotion and profile that has been observed at many dealerships across the nation has not been widely discussed by vendors. Instead of removing the blinders and paying attention to the facts, which are extremely intimidating, it is preferable to claim ignorance. However, many family-owned independent dealerships are starting to face reality. […]

The development of the car dealership business model has benefited the automotive sector. People have been purchasing more cars recently as a result of stimulus checks and other considerations. However, many consumers still place a high priority on saving money when buying a car. This is the point at which the current car dealership business […]

We understand your motivation for visiting because you are a hustler looking to improve your sales skills. If you’re not already one of the best 5% of automobile salespeople, you want to be since you are aware that there are only 5% of them. If you’re being completely honest with yourself, you realize that your […]

There is no disputing the fact that salesmen who use video follow-up make more sales. However, for many people, taking a video can be a little (or a lot) frightening. Did you know that speaking in front of groups of people makes people more afraid of dying? The truth! 73% of Americans report feeling clammy […]

Salespeople frequently have a negative reputation for being unreliable. Even when the odds are against you, establishing your customers’ trust is essential to increasing your sales. It’s time to overcome the odds.   In a 2016 study, customers were asked what they found most annoying about the car-buying process. The study’s findings were contrasted with […]

In the automotive world, customer attention is everything. Whether you’re running ads, posting on social media, or hosting an event, the goal is the same—get people to stop, notice, and engage with your dealership. But attracting customer today requires far more creativity than simply running traditional ads or waving banners at passing traffic. Dealership marketing […]

3 Automobile Buyer Anxieties and the Technology That Alleviates Them   Few things in life, in the eyes of the consumer, are more stressful, more of a headache, and more time and money-consuming than the process of buying a new or used car. Take a quick look at the customer reviews for any local auto […]

According to U.S. Census data, the number of Spanish speakers in the nation has significantly increased since 1980. By 1990, about 15 million Americans could speak Spanish. A staggering 41 million people will speak it in the following three years, up from 25 million in 2000 and 37 million in 2015. The language barrier has […]

In today’s digital marketplace, your google maps business presence can determine whether a customer chooses you — or your competitor. Those small yellow stars displayed beside your business listing are not cosmetic. They influence clicks, calls, foot traffic, and ultimately revenue. Consumers rely heavily on local search and Google Maps when deciding where to shop, […]

How It Will Benefit You My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to […]

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website. According to John Gray, the global automotive strategy leads at Pinterest, the platform is made to give hundreds of millions of […]

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives. Attempt Not to Always Sell Do […]

Strong leadership doesn’t happen by accident—it’s built with intention, strategy, and mentorship. In any growing organization, developing great managers is one of the most rewarding and impactful investments you can make. For our business, this truth came to life recently when we promoted seven employees at once—a milestone that marked years of steady growth, effective […]

LinkedIn’s top-notch platform links business owners, skilled professionals, and up-and-coming talent with other professionals all over the world and has over 740 million individuals and over 55 million firms registered. LinkedIn is used by people to exchange content related to their industry, discover new jobs, and update others about their professional choices. Through LinkedIn, over […]

The Automotive Playbook for Dealers was introduced by Facebook last month. What is the best Facebook strategy? and other frequently asked questions by dealers around the nation are addressed in this free handbook. What Facebook automobile ad has had the most success?  A step-by-step campaign preparation guide is also provided in the recently released playbook, […]

Not all of us have the luxury of deciding exactly when we want to buy a new car. You might not be able to choose when to buy a new automobile if your present one breaks down, is stolen, or is wrecked in an accident. There are better times to buy a car that will […]

The email was the cutting-edge technology that companies benefited from for years. Text messaging is the best new way to contact customers and interact with new leads rapidly, especially with the more recent introduction of bulk text messaging to customers and the most recent introduction of MMS messaging. Businesses still use email extensively, but only […]

As a manager, it can be quite awkward to admit a weakness. I openly discuss these topics a lot because I want to make other managers aware of any potential blind spots. Another is to show modesty and put your attention on bettering yourself. This blog entry is no different. The purpose of sharing this […]

Front-line managers frequently argue with their staff at businesses all over the world. I frequently overhear leaders and managers lamenting, “I’m weary of babysitting my staff.” Why won’t my team do this? I wish my colleagues would simply (insert constructive habit here)!” or, in a sterner tone, “These people shouldn’t be making what they do […]

  A record-breaking number of business people visited Lone Star State for the 2023 NADA Show in Dallas to learn about the most recent developments in transportation and technology. With a brand-new venue, state-of-the-art networking and educational possibilities, and top-tier speakers, the event provided a window into the auto industry’s future. The exhibit hall was […]

  When a new month begins, we have a saying in sales. When the accomplishments from the previous month are removed from the board and you get the pleasure of starting anew, it is frequently noted. As we dismiss our efforts from the previous month and get back to work, we exclaim, “Hero to zero!” […]

Test yourself as a “Wonder Leader”! Many managers are continuously attempting to figure things out when it comes to direct reports. “Why won’t my employees do what I tell them?” they inquire in regards to employee performance. or “Why won’t they take the necessary steps to succeed?” Managers might also ponder, “Are my staff members […]

Hiring someone you don’t truly know can have terrifying effects on your bottom line because your staff has the power to build or break your company.   In order to find real candidates who are team players, self-aware, and ultimately someone you and the team want to work with, use the following six interview questions. […]

Twitter is useful for many things, such as better SEO, customer communication, active listening, customizing a business, and joining the discourse in your sector. If managed correctly, Twitter accounts can help your dealership appear on page 1 of Google search results. That may add a link that you control or remove a bad link from […]

MMS marketing allows you to send rich media content (images, photos, short video clips, GIFs, emojis, audio files) directly to customers via their mobile devices. You can expound your marketing message since MMS is not bound to a character limit compared to a typical SMS message. MMS is a powerful and effective tool that lets […]

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand […]

Technology was a part of growing up for our newest generation. They have more experience with smart devices and video games than the majority of us do. So, it stands to reason that this younger demographic would likely feel at ease purchasing their first car online.   But a recent study that examines the purchasing […]