Our latest News and Blogs

  I had the privilege of attending the CBT Conference in Atlanta, GA in early March, as well as the PCG Companies training session that preceded the conference. Much of the conversation in automotive digital marketing is now focused on Google AdWords and the quality of website traffic generated. We’ve been measuring our Google AdWords […]

  Consider this: Have prices for low-funnel in-market shoppers grown as conversions have declined in recent years? For the merchants who got in early, AdWords was like a gold mine. This isn’t the case anymore. The sales are becoming increasingly difficult to come by. To acquire conversions, you must price vehicles far back on the […]

  In today’s dealerships, BDCs are hobbling around their final lap. They were doomed to fail since they were tasked with overseeing one of the dealership’s most valuable assets with the lowest-paid and least-experienced workers. With little to no training and expertise, dealers have been passing over hundreds of thousands of dollars in leads to […]

To some, the automobile industry used to resemble the wild west. What with the gunslingers as dealers. To sell as many vehicles as possible, dealers used to locate something that worked and pump more and more money into it. Why not double a marketing investment of $7500.00 in direct mail that resulted in 35 automobile […]

In every industry, managing salesmen is difficult. Automobile salespeople can be a pain to manage. Today’s dealership executives wear more hats than ever before. They’re working on sales, assessing automobiles, preparing reports, predicting, dealing with irate customers, mentoring their millennials, monitoring and adjusting digital and traditional ad spending, keeping up with the CRM, and trying […]

  The most prevalent mode of contact between us is text messaging. Text Messages can be sent and received by anyone with a cell phone. When it comes to connecting with customers, the car sector needs to start taking text messages seriously. Let’s start with talk. Chat is a fantastic way to capture clients who […]

  “The sales process is no longer alive.” This is something I constantly hearing from various experts. And I’m not sure if these people have ever worked in sales or if they’ve ever been on the other side of the desk. The process, however, is not dormant. Don’t get me wrong: it’s changed and evolved […]

  THERE ARE MANY WAYS TO CONNECT TODAY, BUT THESE THREE ARE THE BEST! When you consider it, there are a plethora of ways to “connect” with others today. I’m referring to right now, in the year 2018. The list goes on and on: phones, email, chat, text, social media, and so on. Of course, […]

  LIKE ANY OTHER SALE OR LEAD… WORK IS REQUIRED OF SOCIAL CUSTOMERS! Because I’m blogging on the SIMPSOCIAL website tonight, this feels appropriate. Also, I’m not a SIMPSOCIAL employee or affiliate; I am, however, a fan.   I believe that using Facebook and other social media to create sales leads is a good idea. This […]

If you’re a car enthusiast like me, the image of this car caught your eye as you went through your newsfeed. For a brief moment, it drew your attention. That is all you have in social media marketing. A fraction of a second. You only have a fraction of a second to grab the customer’s […]

Dorothy and her friends seek the all-knowing and all-powerful wizard in The Wizard of Oz. The tin man had a heart, the lion had bravery, and the scarecrow had a brain, and they all wanted to go home. They arrive to meet the wizard after an adventure, only to discover that the wizard is a […]

With the volume of leads coming into dealerships these days, using a typical CRM to follow up with prospects on a long-term basis is nearly difficult. Most dealers place leads into a long-term email follow-up after they’ve been on the market for seven days. Is it possible that we’re squandering perfectly good opportunities? Customers are […]

MOST DEALERSHIPS WILL NOT BE AFRAID TO SPEND THOUSANDS OF DOLLARS ON AN ADVERTISING CAMPAIGN IN ORDER TO DRIVE MORE TRAFFIC INTO THE STORE. TO SELL MORE VEHICLES, THEY HAVE A BUDGET OF 300…400…OR EVEN 600 DOLLARS PER CAR. YET, WHEN YOU ASK THEM HOW MUCH THEIR TRAINING BUDGET IS, THEY LOOK AT YOU AS […]

  USING A TRADITIONAL CRM PROCESS BASED ON PHONE CALLS AND EMAILS, MOST AUTO DEALERS CAN ONLY FOLLOW UP WITH LEADS FOR ABOUT 7 DAYS.   Dealerships have been attempting to find out how to effectively follow up on leads produced via the internet since the advent of the internet age. They’ve set up large […]

As social media becomes a key player in the car-buying process, the traditional showroom experience is evolving. Today, most consumers conduct extensive online research before visiting a dealership. In fact, 75% of car buyers consider Facebook and Instagram marketing for car dealers their most valuable resource when making a purchasing decision. Recent studies underscore this […]

Today, how many emails have you received? How many of them have you read? Is it even a quarter of a percent? Now turn your attention to texts and ask yourself the same questions. You probably get a lot of texts, too, but you probably read them all eventually, with the exception of those group […]

  Car dealerships have only a few straightforward objectives. They want to sell more cars, follow up with possible leads, and keep the automobiles they’ve sold to consumers in good working order. While these objectives are straightforward, effective marketing can aid in their attainment.   Text messaging is one of the best and most recent […]

HOW MANY TIMES HAVE YOU HAD A PHONE CALL APPEAR ON YOUR SCREEN ONLY TO HIT THE DECLINE BUTTON?     How frequently do you hit “delete” on that obnoxious marketing email that arrives in your inbox? Consider how frequently you read your texts. Isn’t it true that you at least give each one a […]

Have you ever rushed headfirst into a relationship, only to find out two weeks later that the other person is horrified by your increased degree of commitment? Perhaps you scared them away by choking them with your communication and time. Is it just the two of us? We promise it will happen.   Marketers are […]

  Lead generation in the automobile sector is changing at the same rate as everything else in the world. The reforms of 2020, as well as the pandemic, wreaked havoc on the auto sector and the way we sell automobiles. We’ll talk about the future of vehicle lead generation in this article so you can […]

How do successful car salespeople generate leads? The answer to this question is no longer the same as it once was. For many car salespeople, cold calling was a way of life. However, in 2021, cold calling will no longer suffice. Why waste time on inconvenient, uncomfortable sales calls with people who may or may […]

The digital retail era will characterize the decade of the 2020s. Digital retail is more crucial than ever before in the COVID-19 era, notably in the auto sector. Customers are increasingly using the internet to seek for their next automobile as the internet has taken over our life. For consumers, the epidemic has simply accelerated […]

  Have you tried live video conferencing with your clients? You should be if you aren’t already. We all Facetime on a regular basis these days, so we’re used to video talking on our phones. Why not use this strategy to sell autos as well? One-click live video conferencing allows you to have face-to-face conversations […]

  The COVID-19 pandemic has already had a significant impact on how we conduct business. The truth is that the digital retail age had already begun; the epidemic only accelerated it. One of the numerous issues we have in the car industry is that dealerships are losing clients who used to shop in-store. This means […]

Is in-person sales appointments at the dealership for good? That’s the issue on every car dealer’s mind as we approach spring 2021. The coronavirus has flipped the automobile industry on its head. During the peak of the pandemic, nearly 60% of consumers who bought automobiles performed at least part of the procedure online. It’s possible […]

  The automobile business, like many others, is transitioning to a virtual and digital environment. During this transformation, many auto dealers are grappling with the issue of sales accountability. What is the best way to hold your sales staff accountable for virtual sales calls? SIMPSOCIAL has the solution. Managers can keep an eye on their salespeople […]

  Automobile dealerships must be aware of a growing trend in the industry, and it is not a good one. We believe this is a significant enough issue to warrant its own blog post. Facebook event firms are leading the way in this trend. While these firms may appear to be beneficial and assist you […]

It’s time to get with the times and move to SIMPSOCIAL if you’re still utilizing a CRM. The basic conclusion is that in 2021, you won’t need a CRM to succeed in selling vehicles. Stop wasting your salespeople’s time by implementing CRMs that they don’t want to use. When you utilize SIMPSOCIAL instead of a CRM, […]

If you came on this article on our blog through Googling “maximizing leads with social media for auto sales,” first and foremost, welcome. Second, your dealership most likely requires SimpSocial. Fortunately, at SimpSocial we specialize in increasing our clients’ online auto leads. Every day, we generate thousands of internet auto leads for our client dealerships […]

“How come my Facebook auto advertisements aren’t working?” Obviously, you came upon this article because you’re annoyed. Your auto dealership’s Facebook advertising aren’t doing as well as you’d anticipated, and you’re not sure why. The answer is probably not what you expect. We’ll explain why your Facebook ads aren’t performing as expected. We’ll also show […]

The car sector is in transformation as we approach the end of 2021. Looking ahead to 2022, now is an excellent opportunity to take a top-down, worldwide look at the car sector. Over the last few years, we have been impacted more than most other industries in the United States. While people continue to purchase […]

  Since the COVID-19 epidemic emerged in the United States in the spring of 2020, the auto industry has been a rough ride. Unfortunately, it’s not yet time to unbuckle your seatbelt. The “Great American Car Shortage” is still going on as we look forward to 2022. Many automakers were forced to close their doors […]

Perhaps you’re a smaller dealer who is unsure if SimpSocial’s system will work for you. I’m happy to report that I have some wonderful news for you. SimpSocial’s system performs as well as — if not better than — that of large dealerships. Why? Because you can do everything a larger dealership with a large […]

When most customers are asked if they enjoy buying a car today, the overwhelming response is NO! According to one poll, most Americans would sooner do their taxes or give up sex than go auto buying. Yikes! Dealerships must modify their business practices in order to thrive and compete with startups such as Tesla, Vroom, […]

  In 2018, over 81 million automobiles were sold worldwide. There were no two buyers or sales that were alike. That’s because everyone’s budgets, backgrounds, wants, and demands are different. Each sale is worth more than the car’s purchase price. Purchasing a vehicle is a highly emotional decision. The sale is influenced by how consumers […]

  In the United States, around 17 million non-commercial vehicles are purchased and sold each year. However, with so many dealerships competing for the same clientele, standing out is essential if you want to profit from any of those purchases.   Continue reading if you want to increase your monthly earnings and get more high-quality […]

Every year, more than 6 million Americans purchase new automobiles. In addition, roughly 40 million Americans buy used cars on a yearly basis. This indicates that around 15% of the overall population of the United States will purchase an automobile in any given year. However, this does not mean that new and used auto businesses […]

  People are buying fewer vehicles, despite the fact that cars are more sophisticated and convenient than they have ever been. However, just because the major American automakers are seeing a drop in sales doesn’t imply your dealership has to. The truth remains that millions of cars are sold in the United States each year. […]

  In 2022, car dealership sales in the United States will exceed $1 trillion. For players that advertise themselves well, new and used automobile dealerships have the potential to be a profitable venture.   However, auto dealer marketing can be challenging. Not many dealerships have the resources to produce professional television commercials, nor do they […]

  Traditional wisdom holds that selling a car to someone your staff knows is far easier than selling a car to a Facebook user. The art of selling automobiles on Facebook, on the other hand, is changing dramatically, and Facebook Messenger is quickly becoming one of the most popular ways for online consumers to connect […]