When you consider it, there are a plethora of ways to “connect” with others today. I’m referring to right now, in the year 2018. The list goes on and on: phones, email, chat, text, social media, and so on. Of course, there are a slew of other possibilities! (How long has it been since you mailed a postcard? … and many more!)

In actuality, many of today’s tactics only generate a surface connection with another person, rather than a deep or meaningful one. Communication creates meaningful connections. Communication that is two-way and of high quality. Shared ideas, shared aspirations, and shared passions. When two or more individuals have information and exchange it, and there is active listening. The receiver, after all, is the one who determines the quality of communication. It is NOT determined by the individual who is disseminating the information. So, in order to have a genuine quality exchange, we must first speak or share, and then listen to how the person receiving it comprehended it. Then go ahead…

It’s not a one-way street when it comes to communication and connection… Otherwise, it wouldn’t be a trade, would it?

So, based on my views on connection and communication, here are three effective approaches to communicate with others.


It’s unsurprising. I’m a fan because… EVERY… SINGLE… PERSON… ON… EARTH… RIGHT… NOW. Texting is convenient, quick, and allows you to share a quick concept or idea. Texts are read by people. Texts are opened in 98 percent of cases. So, if you want to get your message in front of people’s eyes, do so. People should be texted. Another benefit is that people can read and respond to SMS at their leisure. People aren’t interested in responding when you want them to. They want to contact you when THEY have the opportunity. The issue is that texting only accounts for around 7% of our conversation, and the language is limited to words on a screen. It does not integrate all of the other elements, such as voice tone, eye contact, and body language. For me, the purpose of any text is to allow people to reply when they want and to strive toward a technique in which they can hear or see the consistency of who I am.


Video conferencing is fantastic. It allows people to relate your body language and voice tone, as well as all other aspects of your communication, to WHO YOU ARE before they even SEE you (in person). Because video is so readily available on platforms like Facebook, SnapChat, YouTube, video email, and many others, there’s no reason why you shouldn’t incorporate it into your corporate or business model. The reason why more individuals aren’t participating in video engagement right now is because they’re afraid. They are afraid of how they will appear on camera, what they will say, or that they will say something “stupid.” So, my advise is to go ahead and take a chance – practice, drill, and rehearse until you get it right, and if you goof up on the video, you can remove it BEFORE you transmit it.


The phone is still one of my favorites. It’s a fantastic way to get people’s attention. “Reach out and touch someone!” said the old AT&T commercials. The best thing about the phone is that it allows the person on the other end to form a true relationship and feel like they are getting to know you based on what you say and how you say it. It’s more personal than texting, yet it takes less time (most of the time) than making a video. People can become lethargic or acquire “phone aversion,” where they are afraid to call because they have been denied, hung up on, or shouted at on the phone. Get over it — up to 85% of your conversation can be transmitted over the phone through vocabulary and voice tone, and in most situations, if you’re in sales, the aim is to migrate from one of your other modes of communication (text, email, DM, etc) to the phone, and then in person! The single most important aspect of phone communication is that when people call back, you must pick up the phone and answer it!

These approaches are all straightforward, reliable, and profitable, especially for those of us who work in sales!

Yes, I am aware that there are plenty more excellent ways to communicate. “What about social media, Mike?” you might wonder. And, sure, I am a major supporter of almost all social media platforms. However, there is a LOT of NOISE in the social environment when it comes to connecting. People are discussing other relationships, political beliefs, and other topics that aren’t really amusing. And, on most social media sites, you get a version of the individual, which may or may not be who they are once you start connecting on a more personal level.

What other communication techniques do you use with your friends, family, and customers or clients? Do you have something that works really well for you but is a little out of the ordinary? If you do, feel free to “reach out and touch someone” in the comments section below!

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