Future-proofing Auto Retail
Bernstein’s 38th Annual Strategic Decisions Conference is noteworthy. Ford CEO Jim Farley’s lecture on car retail’s future shocked dealers. Dealers have been talking about how it affects them and consumers. He discussed OEM direct-to-consumer sales, one price, no public advertising, EVs, dealership transformation, and standardizing services like pick-up and delivery.
Whether you agree with Farley’s vision or not, auto retail is always changing, and your dealership must keep up to win the sale and earn long-term customer loyalty. Recognizing that one size does not fit all, dealers must leverage the finest technology, solutions, and processes to provide the best client experience.
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