Our latest News and Blogs

The Facebook Car Marketing Collective Group, a closed Facebook group reserved only for car dealers and the auto industry, was just formed by the Facebook Automotive Team.   The new social group aims to unite dealers from around the world so they can support one another through challenges and advance the business as a whole. […]

In the current automobile market, the demand for vehicles, both new and secondhand, cannot really be disputed. With no indication that consumers are slacking off, many dealers have had consecutive months of record-breaking sales. It’s crucial that marketing initiatives change with the times, even if your dealership and its sales staff are still having a […]

For dealers to have organic success online, a well-optimized Google My Business presence has become a necessity. The fact that Google is testing Local 2-Pack results rather than 3-Pack results should therefore serve as motivation to further optimize and professionalize your sales, service, and parts listings.   Let’s go over some fundamentals of local SEO […]

Our software business depends on innovation, and lately, we’ve taken a big step toward the future of customer communication. To build an intelligent conversation recommendation engine, we used artificial intelligence (AI), especially OpenAI’s conversation GPT API. This tool is poised to fundamentally alter our interaction model because it is built to draw lessons from prior […]

Independent auto dealerships are constantly looking for innovative methods to engage with clients and outperform more established rivals in today’s fiercely competitive auto market. Finding the correct avenues for communication is crucial, and it can make or break a dealership. For this reason, independent dealerships should embrace text blast marketing, a ground-breaking advertising channel that […]

It’s high noon at the Chevrolet dealership I co-own on Friday, April 28th, 2023. With a hefty $8,000 reduction off the MSRP for 2023 vehicles, we’re anxious to move our inventory of Silverados this month. We currently have 4,000 leads in our pipeline.   It would take our modest sales team days to get in […]

Customers don’t move through the stages of customer-hood in an orderly checkout line in today’s growing digital environment because they are too independent-minded to be catered to in a one-size-fits-all way. Instead, buyers are frequently pushed out of the showroom by dealers who are overly focused on moving them through the funnel as if it […]

No matter the status of the industry, dealership success depends on a Customer Relationship Management (CRM) system, as we learned this past year. Two things remain constant as CRM technology develops along with rising consumer expectations: Dealers desire rapid adoption, a significant return on their investment, and great adoption. We all understand that the CRM […]

Remote offices, national sales teams, international projects, mergers involving multiple states, centralized departments cut off from the main office, and outsourced duties: What do these corporate entities have in common? Of course, the requirement for employee “virtual teams”.   I’ve provided consulting services to numerous businesses that use various virtual team configurations in a variety […]

We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.   Size up your tread. Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into […]

Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.   More Road Traffic for Your Business You can probably learn a lot about who you are […]

Your home’s furnishings and the things you buy aren’t just for productivity; they also reflect your identity. That notion also applies to your ideal client, I suppose. In the end, you want to make certain that the message you’re conveying across all advertising platforms offers a tale about how that service or item will help […]

Most businesses emphasize using social media to advertise to present new clients. While this is a sizable and critical component of managing your company’s social media presence and growing your company, it is equally necessary to maintain daily management of your social media accounts. Continue reading to learn more about the benefits of daily social […]

The SimpSocial team approaches marketing holistically in its role as an integrated advertising firm, but this approach extends beyond the walls of the office. Many of us use a holistic approach to wellness and are aware that yoga may offer a relaxing break from a hectic day or a challenging and intense workout. We appreciate […]

Be a partner in strategy. At SimpSocial, it’s one of our guiding principles and a way of life that we uphold every single day. Working with our partners rather than a vendor is how we like to complete tasks. This is especially true with Kremer Eye Center, our business partner and best friend.   BFFs […]

You might be shocked by the solution for one constantly expanding purchase category! The key to making sales is knowing your customer, and according to   According to information from a recent survey by True Car, 25% of in-market shoppers surveyed identified themselves as “Process Shoppers,” or people whose motivations are unexpectedly different from those […]

Have you ever spent a morning rushing around and failing to locate what you needed? You discover your phone, but then remember you lost your car keys? Where did you put your phone when you found your car keys? How are you going to get somewhere on time when the parts are all over the […]

You may have heard the word “integrated marketing” spoken at team meetings, brainstorming sessions, or huddles as a business owner or marketing manager. Professionals like you are discovering that an integrated marketing approach may be the way to evolve your brand as marketing evolves in the digital era. All Marketing Channels Are Connected Through Integrated […]

You might be shocked to find how discomfort is affecting dealerships in a variety of ways as the business deals with the fallout from being fed up with the federal government. Despite the generally shared belief that inflation is undesirable and should be reduced, many people are now reaching—or have already reached—a point of dissatisfaction […]

Participating in social listening is crucial for maintaining and managing your reputation. I’m not referring to reviews on SimpSocial.com, Google My Business, or even Facebook. I’m referring to the discussions your customers engage in when they believe no one is listening. You can learn the most about how your customers view your brand when you […]

Look no further than AutoSnapp if you’re a dealership looking to show off your personality and transform it into customer service magic. This app enables dealership employees to take a photo or video directly from their phones and provide original content opportunities, ultimately improving customer connections and fostering social communities.   Read on to learn […]

Account managers have relied on average position for years to gauge the effectiveness of their advertisements, and for good reason. The average position of your ad on a certain search engine results page (SERP) indicates how it compares to other ads there. According to conventional thought, your audience would be larger the higher this measure […]

You can select the attribution model you want to employ in Google Ads, allowing you to control the proportion of credit each click receives for a conversion. These models can help you gain a better idea of how your advertisements are doing and can assist you with conversion path optimization. Attribution models, however, do not […]

Google introduced mobile-first indexing to our online world just over a year ago. When you first heard of a search engine, or perhaps even in earlier years, Google used the desktop version of a page’s content to index and rank it. Since a large portion of Google users now accesses the search engine via a […]

When we say something is “robotic,” we frequently mean that it is a little stiff or distant. Therefore, it makes sense that some business owners are a little apprehensive about including AI in their marketing plans. It looks like an impersonal choice at first. However, it is true that recent years have seen rapid advancements […]

Because search engine optimization is dynamic, best practices are subject to quick changes. Since digital marketing is a new sector, Google is still figuring out how to provide the most relevant search results for each individual inquiry. Google makes minor algorithmic changes about 500–600 times a year on average. The best thing that SEO strategists […]

Are you utilizing this crucial tactic that your rivals are employing to attract more students? How much money do you spend on print advertising for your school? several hundred thousand bucks or more? You might be passing up a significant opportunity in digital marketing if you’re still purchasing the names of students who have expressed […]

When your company isn’t producing the desired outcomes, it’s time to reassess, strengthen your strategy, and realign your advertising efforts. The best approach to establishing your target audience and (drumroll please) reaching them is through content marketing built around thorough buyer personas!   Continue reading to find out more about buyer personas and how they […]

The way we engage with technology has dramatically changed in the last few years. Who would have imagined we’d have a personal assistant in our pockets ten years ago? Technology leaders like Google have been putting a lot of effort into providing information to the user instantly as a result of the greater accessibility to […]

Monitoring client trends and expectations, as well as updating your information across locations, were topics discussed in the first part of this series. We’ll discuss performance indicators in Part 2. Get your wrenches ready! Monitor the dashboard closely. Commit to regularly reviewing Google Analytics, Trends, Ads, and other tools to keep an eye on your […]

A strong marketing plan doesn’t focus on isolated elements like keywords, social media ads, or even email content. It concerns how certain components interact. Consider it like a bag of trail mix; while some of the elements (yeah, we’re looking at you, chocolate chips) are tasty on their own, the flavor combination is what really […]

Because there are more than 17,000 car dealerships in the United States alone, you need a reliable method of reaching potential customers who are actively shopping. In order to rank your material and make it visible to the millions of people searching for their next ride, SEO and content marketing are helpful.   In the […]

Google have implemented three new ranking variables known as Core Web Vitals together (or already has, depending on when you’re reading this). Through the summer and into August, their weight—the extent of their impact—will gradually increase. Of course, you might be wondering how much you should worry about these factors.   Let’s look to the […]

What you need to know to successfully transition is provided here. Everybody’s definition of a successful GA4 implementation is different. It is crucial to approach the situation with a thorough plan; however, what does it look like?   The real answer is that it is just as extensive as your company’s marketing outlets. Over the […]

What Does CRM Mean for Online Marketing? Customer relationship management is known as CRM. When people discuss it, they typically mean a CRM system, which is a device that aids businesses in managing their interactions and relationships with current and (hopefully) future clients. All the information you require to effectively advertise to prospects is stored […]

When it comes to local search engine optimization, or SEO, you might be ignoring one of your most potent weapons. Have you been paying attention? Of course, we’re referring to Google My Business.   Whether you established it or went above and beyond to claim it, your company might already have a Business Profile to […]

Every day, billions of people utilize Google, which has been operating since 1998. However, as technology advances, individuals are starting to ask questions in new ways.   Recently, voice-activated assistants have gained popularity, making it simple to carry out everyday chores like finding a nearby auto dealership or requesting directions to a new restaurant in […]

 keywords for your paid campaign? If not, you might wish to ask the professionals for advice. There’s no getting around it: We’re smack dab in the middle of the Digital Age, and we’re not going anywhere anytime soon. From impressionable and naughty babies to your wise and wistful elders, the appeal and absolute convenience of […]

Today is the “do-it-yourself” era. The DIY revolution appears to be here to stay, ranging from tried-and-true tasks like painting your own cupboards and hemming your own pants to more creative initiatives like knitting your own washable Swiffer pads and manufacturing your own needle-felted children’s toys.   You don’t want to do it yourself, though, […]

If you work in the travel or tourism industry, you already know how important marketing is. However, the days of publishing glossy brochures that only endure for a season or distributing hundreds of fliers that may wind up in the recipient’s trash can rather than on their vacation schedule are long gone. Today’s astute travel […]