Our latest News and Blogs

Over the past few years, the automotive sector has undergone a continuing, dramatic revolution. This significant change is the result of evolving consumer buying behaviors, connected technologies, and consumer mobility, all of which have an impact on how consumers research and ultimately purchase vehicles.   New technological advancements and the rising popularity of social media […]

Are you trying to make your automobile advertising campaign run like clockwork? one that is unaffected by the bumps and craters of fluctuating consumer demand, trends, and other obstacles? It is more crucial than ever for automotive advertisers and marketers to remain ahead of the curve as technology advances and consumer behavior changes. Did you […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamp. But the need to put customers first and center […]

In the world of modern marketing, success begins with one thing—leads. Without them, even the most creative campaigns and polished websites fall flat. That’s where a lead generator comes in. It is the engine behind every growing business. It captures potential customers’ attention, collects their information, and feeds sales teams with valuable prospects ready to […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems.   Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More […]

Facebook’s newest product for auto dealers is “On-Facebook Destination for Automotive Inventory Ads” (AIA). The inclusion of this new ad format was intended to enhance the user experience and increase the number of opportunities to generate leads on the Facebook platform. Facebook invited SimpSocial to participate in the alpha and beta testing of this new […]

If you are involved in marketing or provide telecom support to marketing, you are aware that voice and messaging are essential components of lead generation and the consumer experience as a whole. Consequently, lead generation best practices are evolving at the same rate as the telecom industry and its rules and regulations. How can one […]

TikTok is replacing Facebook, Instagram, and Snapchat as the preferred platform for businesses to advertise their products and services. With over 3 billion downloads and 1 billion monthly active users, TikTok has rapidly become one of the leading video-sharing social platforms. The app’s algorithm evolves with the user, and the machine learning system tracks what […]

A year ago, many businesses similar to yours were obsessed with using standard phone numbers with local area codes that prompted customers to activate them immediately. With all of the new carrier requirements surrounding brand and campaign registration, as well as fees, restrictions, penalties, and likely hassles, you may feel frightened. You would have company. […]

This year, auto dealers are making records in sales and service revenue. According to Bob Lanham, the head of automotive retail at Facebook, Instagram, Messenger, and WhatsApp, dealers should be riding out this perfect serviceability by doubling down on brand equity despite issues with vehicle inventory brought on by the lack of semiconductor chips. Lanham […]

To succeed in the online world, your car dealership will increasingly rely on digital marketing. A strong automotive digital marketing plan will help you stay ahead of the competition as customers make judgments about where to shop for cars through online searches. Here are some of the best recommendations we have for giving your dealership […]

In today’s competitive retail landscape, automotive marketing is no longer about simply advertising inventory. It is about creating a seamless, data-driven customer journey that attracts qualified buyers, engages them across multiple touchpoints, and converts them into lifelong customers. Modern dealerships must combine technology, personalization, and strategic advertising to stand out. Effective marketing enables you to […]

After attracting new customers to your dealership, you need automotive digital marketing tools to convert them into purchasers.   To satisfy customers, dealers must increase customer service and communication. Implementing the right technology will improve the customer experience and help your organization grow.   Online engagement will help your dealership sell. Technology can help with […]

Bernstein’s 38th Annual Strategic Decisions Conference is noteworthy. Ford CEO Jim Farley’s lecture on car retail’s future shocked dealers. Dealers have been talking about how it affects them and consumers. He discussed OEM direct-to-consumer sales, one price, no public advertising, EVs, dealership transformation, and standardizing services like pick-up and delivery.   Whether you agree with […]

Most buyers want to buy cars online—until they don’t. They then want to contact, text, or visit a dealership employee who can answer their questions, be transparent, and deliver an excellent experience.   With so much technology, it should be easy to provide, right? Not exactly.   According to SimpSocial Annual Automotive Customer Experience Trends […]

We knew the situation was dire. However, our own car-shopping experiences allowed us to understand the frustration. From having to wait too long for information to repeatedly retelling our stories to different departments, the entire experience was disappointing.   Dealershipsavaging, disjointed, constant dialogue, and competitive interactions. not a helpful, continuous discourse, as we have come […]

You may have heard of these two phrases by now and believed they didn’t relate to your company’s Facebook advertisements. Many companies that are only interested in scaling have turned to Facebook marketing over the past few years. And it’s simple to sit back and assume that because everyone is using them, your marketing may […]

To make sure that no leads slip between the cracks, a dealership must implement a strong follow-up strategy. Making the most of each lead that comes your way is essential given the fierce competition in the automotive market. Sadly, a lot of dealerships have trouble following up on long-term leads, which results in missed opportunities […]

Dealerships spend a lot of money on lead generation initiatives including marketing, advertising, and lead creation campaigns. Due to lead abandonment, the practice of losing up on leads after a certain amount of time, many dealerships struggle to turn those leads into sales. InsideSales.com found that sales representatives often lose up on a lead after […]

Even with the finest car models in town on display and a stellar car sales team, the end-of-month numbers remain unchanged. The fundamental flaw with such sales optimization strategies is that they fail to address the underlying problem. Table of Contents How Car Buyers Have Transformed In the past decade, automobile purchasers have undergone a […]

According to McKinsey research, organizations that prioritize customer experience had three times the shareholder returns as opposed to those that did not.   Since times are tough, many auto dealers are barely getting by. It hardly seems like the appropriate time to begin a company revamps. But the need to put customers first and center […]

Auto industry pioneers can provide fresh viewpoints to help auto dealers resolve their most pressing problems. Only about 12.5% of leads show up for showroom appointments, according to our experience. Low lead conversion rates are now a widespread problem in auto dealerships.   Adding more funds to lead generation is a typical solution. More input […]

It can be challenging to convince your sales team to consistently make phone calls and finish tasks in the CRM. It can seem like an uphill fight to make sure that every lead is followed up on in a timely and efficient manner, despite countless meetings and reminders. What if, however, there were a way […]

I have worked as a vendor in the automotive industry for many years, during which time I have seen every lead, advertising product, and piece of software come and go. But one thing that hasn’t changed is the existence of dishonest salesmen who don’t want to put in the effort required to turn leads into […]

Over the past eight years, we’ve been keeping track of some fascinating data. Data shows that customers who click on ads on Facebook and Instagram take longer to convert than those who click on ads from other sources. Dealerships around the nation are now able to follow up with leads indefinitely thanks to our text […]

  As a software developer with a passion for technology and a solid grasp of artificial intelligence, I’ve seen firsthand the amazing possibilities of technological advancements. Having worked in the auto industry, I am aware of the emotional nature of the car-buying process. It’s about establishing relationships and offering outstanding customer service that cannot be […]

The Automotive Industry’s ChatGPT   With the advent of cutting-edge safety features like self-driving cars, electric automobiles, and other new technology, the automotive industry has undergone considerable changes recently. More sophisticated and intelligent solutions are now required to assist producers and customers in navigating this new environment as a result of these changes. ChatGPT, a […]

  For your dealership to increase sales and expand, you must establish connections with potential clients. Text messaging, which is increasingly replacing voice calls as millennials’ favorite means of contact, is one way to do this. According to studies, 90% of millennials prefer text messaging as their primary form of communication.   Text messaging allows […]

Why Your Dealership Must Pay Attention to TikTok   TikTok has been downloaded more than 3 billion times through the Google Play Store and Apple App Store in just six incredibly brief years since its debut. We still have a lot to educate you if you haven’t heard of TikTok yet. But even if you […]

For many years, SimpSocial has been operating nationwide lead-generation campaigns for auto dealers. Instead of website clicks that have a low lead conversion rate, lead generation advertising allows us to generate leads straight from Facebook and Instagram. We have spent tens of millions and created hundreds of thousands of leads at an average cost of […]

  This year alone, about 1.5 million vehicles are expected to be sold per month. Every. Month. Is your dealership achieving record sales numbers as well, with record sales statistics for auto dealers in 2015 and projections for 2016 looking to be as forecasted? This article discusses how to sell effectively across various generations utilizing […]

Facebook’s Lead Ads are the quickest and most cost-effective way to convert a click into a lead on Facebook, and the internet in general. They enable visitors to express interest in your offer by filling out a form on Facebook. Because the forms are pre-populated with the user’s Facebook information, it’s the quickest way for […]

  I had the privilege of attending the CBT Conference in Atlanta, GA in early March, as well as the PCG Companies training session that preceded the conference. Much of the conversation in automotive digital marketing is now focused on Google AdWords and the quality of website traffic generated. We’ve been measuring our Google AdWords […]

Consider this: Have prices for low-funnel in-market shoppers grown as conversions have declined in recent years? For the merchants who got in early, AdWords was like a gold mine. This isn’t the case anymore. The sales are becoming increasingly difficult to come by. To acquire conversions, you must price vehicles far back on the invoice. […]

  In today’s dealerships, BDCs are hobbling around their final lap. They were doomed to fail since they were tasked with overseeing one of the dealership’s most valuable assets with the lowest-paid and least-experienced workers. With little to no training and expertise, dealers have been passing over hundreds of thousands of dollars in leads to […]

To some, the automobile industry used to resemble the wild west. What with the gunslingers as dealers. To sell as many vehicles as possible, dealers used to locate something that worked and pump more and more money into it. Why not double a marketing investment of $7500.00 in direct mail that resulted in 35 automobile […]

In every industry, managing salesmen is difficult. Automobile salespeople can be a pain to manage. Today’s dealership executives wear more hats than ever before. They’re working on sales, assessing automobiles, preparing reports, predicting, dealing with irate customers, mentoring their millennials, monitoring and adjusting digital and traditional ad spending, keeping up with the CRM, and trying […]

  The most prevalent mode of contact between us is text messaging. Text Messages can be sent and received by anyone with a cell phone. When it comes to connecting with customers, the car sector needs to start taking text messages seriously. Let’s start with talk. Chat is a fantastic way to capture clients who […]

  “The sales process is no longer alive.” This is something I constantly hearing from various experts. And I’m not sure if these people have ever worked in sales or if they’ve ever been on the other side of the desk. The process, however, is not dormant. Don’t get me wrong: it’s changed and evolved […]

  LIKE ANY OTHER SALE OR LEAD… WORK IS REQUIRED OF SOCIAL CUSTOMERS! Because I’m blogging on the SIMPSOCIAL website tonight, this feels appropriate. Also, I’m not a SIMPSOCIAL employee or affiliate; I am, however, a fan.   I believe that using Facebook and other social media to create sales leads is a good idea. This […]