Our latest News and Blogs
Kremer Eye Center: A Success Story in Conversion Rate Optimization
June 2, 2023
Be a partner in strategy. At SimpSocial, it’s one of our guiding principles and a way of life that we uphold every single day. Working with our partners rather than a vendor is how we like to complete tasks. This is especially true with Kremer Eye Center, our business partner and best friend. BFFs […]
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Process or Cost?
June 2, 2023
You might be shocked by the solution for one constantly expanding purchase category! The key to making sales is knowing your customer, and according to According to information from a recent survey by True Car, 25% of in-market shoppers surveyed identified themselves as “Process Shoppers,” or people whose motivations are unexpectedly different from those […]
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How to Solve the Integrated Marketing Mysteries
June 2, 2023
Have you ever spent a morning rushing around and failing to locate what you needed? You discover your phone, but then remember you lost your car keys? Where did you put your phone when you found your car keys? How are you going to get somewhere on time when the parts are all over the […]
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A Brand’s Evolution Through Integrated Marketing
June 2, 2023
You may have heard the word “integrated marketing” spoken at team meetings, brainstorming sessions, or huddles as a business owner or marketing manager. Professionals like you are discovering that an integrated marketing approach may be the way to evolve your brand as marketing evolves in the digital era. All Marketing Channels Are Connected Through Integrated […]
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Burned out?
June 2, 2023
You might be shocked to find how discomfort is affecting dealerships in a variety of ways as the business deals with the fallout from being fed up with the federal government. Despite the generally shared belief that inflation is undesirable and should be reduced, many people are now reaching—or have already reached—a point of dissatisfaction […]
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Therefore, Why is It Crucial to Engage in Social Listening?
June 1, 2023
Participating in social listening is crucial for maintaining and managing your reputation. I’m not referring to reviews on SimpSocial.com, Google My Business, or even Facebook. I’m referring to the discussions your customers engage in when they believe no one is listening. You can learn the most about how your customers view your brand when you […]
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AutoSnapp: Validates Your Dealership Customer Service
June 1, 2023
Look no further than AutoSnapp if you’re a dealership looking to show off your personality and transform it into customer service magic. This app enables dealership employees to take a photo or video directly from their phones and provide original content opportunities, ultimately improving customer connections and fostering social communities. Read on to learn […]
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Knowing the New Metrics That Will Replace “Average Position”
June 1, 2023
Account managers have relied on average position for years to gauge the effectiveness of their advertisements, and for good reason. The average position of your ad on a certain search engine results page (SERP) indicates how it compares to other ads there. According to conventional thought, your audience would be larger the higher this measure […]
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Key Insights Before Switching to Linear Attribution
June 1, 2023
You can select the attribution model you want to employ in Google Ads, allowing you to control the proportion of credit each click receives for a conversion. These models can help you gain a better idea of how your advertisements are doing and can assist you with conversion path optimization. Attribution models, however, do not […]
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Comparing Mobile Usability With Mobile-first Indexing
June 1, 2023
Google introduced mobile-first indexing to our online world just over a year ago. When you first heard of a search engine, or perhaps even in earlier years, Google used the desktop version of a page’s content to index and rank it. Since a large portion of Google users now accesses the search engine via a […]
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Using AI to Improve Your Marketing Strategy
June 1, 2023
When we say something is “robotic,” we frequently mean that it is a little stiff or distant. Therefore, it makes sense that some business owners are a little apprehensive about including AI in their marketing plans. It looks like an impersonal choice at first. However, it is true that recent years have seen rapid advancements […]
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Google Algorithm Updates Lessons for the Future
June 1, 2023
Because search engine optimization is dynamic, best practices are subject to quick changes. Since digital marketing is a new sector, Google is still figuring out how to provide the most relevant search results for each individual inquiry. Google makes minor algorithmic changes about 500–600 times a year on average. The best thing that SEO strategists […]
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Higher Education Digital Marketing
June 1, 2023
Are you utilizing this crucial tactic that your rivals are employing to attract more students? How much money do you spend on print advertising for your school? several hundred thousand bucks or more? You might be passing up a significant opportunity in digital marketing if you’re still purchasing the names of students who have expressed […]
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The Importance of Content Marketing
June 1, 2023
When your company isn’t producing the desired outcomes, it’s time to reassess, strengthen your strategy, and realign your advertising efforts. The best approach to establishing your target audience and (drumroll please) reaching them is through content marketing built around thorough buyer personas! Continue reading to find out more about buyer personas and how they […]
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Missing Big Opportunities for Local Businesses
June 1, 2023
The way we engage with technology has dramatically changed in the last few years. Who would have imagined we’d have a personal assistant in our pockets ten years ago? Technology leaders like Google have been putting a lot of effort into providing information to the user instantly as a result of the greater accessibility to […]
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How to Maintain a Fixed Operations Marketing Strategy
May 31, 2023
Monitoring client trends and expectations, as well as updating your information across locations, were topics discussed in the first part of this series. We’ll discuss performance indicators in Part 2. Get your wrenches ready! Monitor the dashboard closely. Commit to regularly reviewing Google Analytics, Trends, Ads, and other tools to keep an eye on your […]
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Creating a High-Performance Marketing Mix for Dealerships
May 31, 2023
A strong marketing plan doesn’t focus on isolated elements like keywords, social media ads, or even email content. It concerns how certain components interact. Consider it like a bag of trail mix; while some of the elements (yeah, we’re looking at you, chocolate chips) are tasty on their own, the flavor combination is what really […]
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SEO and Content Marketing: Roadmap to Successful Dealership
May 31, 2023
Because there are more than 17,000 car dealerships in the United States alone, you need a reliable method of reaching potential customers who are actively shopping. In order to rank your material and make it visible to the millions of people searching for their next ride, SEO and content marketing are helpful. In the […]
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How Concerned Should I Be About Core Web Vitals?
May 31, 2023
Google have implemented three new ranking variables known as Core Web Vitals together (or already has, depending on when you’re reading this). Through the summer and into August, their weight—the extent of their impact—will gradually increase. Of course, you might be wondering how much you should worry about these factors. Let’s look to the […]
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Is Your Organization Ready for GA4?
May 31, 2023
What you need to know to successfully transition is provided here. Everybody’s definition of a successful GA4 implementation is different. It is crucial to approach the situation with a thorough plan; however, what does it look like? The real answer is that it is just as extensive as your company’s marketing outlets. Over the […]
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SEM and CRM
May 31, 2023
What Does CRM Mean for Online Marketing? Customer relationship management is known as CRM. When people discuss it, they typically mean a CRM system, which is a device that aids businesses in managing their interactions and relationships with current and (hopefully) future clients. All the information you require to effectively advertise to prospects is stored […]
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7 Techniques for Successful Google My Business Optimization
May 31, 2023
When it comes to local search engine optimization, or SEO, you might be ignoring one of your most potent weapons. Have you been paying attention? Of course, we’re referring to Google My Business. Whether you established it or went above and beyond to claim it, your company might already have a Business Profile to […]
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The Impact of Google Home on Your Business & the SERPs
May 30, 2023
Every day, billions of people utilize Google, which has been operating since 1998. However, as technology advances, individuals are starting to ask questions in new ways. Recently, voice-activated assistants have gained popularity, making it simple to carry out everyday chores like finding a nearby auto dealership or requesting directions to a new restaurant in […]
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Digital trifecta: SEO, PPC, and social media
May 30, 2023
keywords for your paid campaign? If not, you might wish to ask the professionals for advice. There’s no getting around it: We’re smack dab in the middle of the Digital Age, and we’re not going anywhere anytime soon. From impressionable and naughty babies to your wise and wistful elders, the appeal and absolute convenience of […]
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The Value of Working with SEO Agency to Manage Your Website
May 30, 2023
Today is the “do-it-yourself” era. The DIY revolution appears to be here to stay, ranging from tried-and-true tasks like painting your own cupboards and hemming your own pants to more creative initiatives like knitting your own washable Swiffer pads and manufacturing your own needle-felted children’s toys. You don’t want to do it yourself, though, […]
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Tourism & Travel: Professionals and Sustainable Marketing
May 30, 2023
If you work in the travel or tourism industry, you already know how important marketing is. However, the days of publishing glossy brochures that only endure for a season or distributing hundreds of fliers that may wind up in the recipient’s trash can rather than on their vacation schedule are long gone. Today’s astute travel […]
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Sustainability as a Business Strategy
May 30, 2023
Although the term “sustainability” can be used to describe a wide range of aspects of life, corporations have only recently begun to use it as a key performance indicator. Many people are hesitant to build an effective organizational plan for sustainable products and services because, despite sustainability’s rising popularity in business strategies, it can be […]
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The Dealership Game of Risk: How to Win
May 30, 2023
You are losing out on one of the (objectively) best strategy games ever made if you are unfamiliar with Risk. In the game Risk, the objective is to conquer the world, one territory at a time. The game goes on until one participant is declared the winner. Sounds recognizable? Dealerships aim to […]
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The Unexpected Source of a Leadership Lesson
May 30, 2023
Roselle stayed completely focused on her work “while everyone ran in terror.” Life can be rather chaotic at times. We attempt to focus on and complete too many tasks at once. We have several voicemails and emails that need to be answered, deadlines to meet, clients competing for our attention, and fires to put […]
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Automotive Facebook Marketing: Exposing the False Metrics
May 30, 2023
Automotive dealers continuously work to remain ahead of the competition in this dog-eat-dog industry. Their performance frequently depends on advertising, but what if the measures they use are tainted with fraud? In this in-depth investigation, we’ll expose the alarming truth behind the dubious Offline Conversions number, demonstrate how Facebook marketers take advantage of unwary dealers […]
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Considering Display Retargeting
May 30, 2023
Since the days of dial-up, targeted display advertising have been a part of digital marketing. In a similar vein, retargeting has always been a fantastic approach to keep your brand and company top of mind for customers. However, retargeting display advertisements should advance along with the technology that these display ads are displayed on. The […]
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The Lost Art of Branding
May 30, 2023
There are numerous ways to contact a customer, including social media, email, sidebar advertisements, and direct mail. With the proliferation of possibilities comes the requirement to advertise your company in each of these marketplaces. It’s true that trying to appeal to a variety of audiences can frequently result in an identity crisis—especially if you […]
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Visibility of Searches Then and Now
May 30, 2023
Metrics are more crucial than ever in the modern marketing industry. It is likely that you are familiar with the proverb “If you can’t measure it, it doesn’t exist.” However, it can be particularly challenging to measure your efforts in the marketing industry in a way that is reliable. How do you find a […]
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Content it is
May 30, 2023
More than ever, content serves as the foundation for all of your marketing initiatives across all digital channels. It makes no difference what sector your company operates in or if you are a vendor or a service provider. Understanding the significance of producing compelling content for brand positioning is crucial. Any industry needs content […]
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SEO On-Page vs SEO Off-Page
May 30, 2023
Important Distinctions & How Each Can Raise Your Rankings Listen… Everyone aspires to rank first on Google. However, how are we going to go about doing this? Obviously, search engine optimization! A marketing firm may have informed you that your website need both on-page and off-page SEO. Huh? Why do I require both and what […]
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What Has Changed in Digital and Media?
May 30, 2023
Digital media and advertising are constantly evolving fields. So, with things changing so quickly, how can your SEO, paid search, and social media strategies stay current? You can rely on your knowledgeable marketing partner, such as SimpSocial, in this situation. We continuously monitor emerging trends and technology. Let’s examine some of the most recent developments […]
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The Used Vehicle Masterminds: 9 Hot Topics & Takeaways
May 30, 2023
Nine of the popular subjects covered during the exchange sessions at Digital Dealer are listed below: 1. Acquisition of used vehicles – Of course, everyone is aware that this is currently a very difficult task, with auction prices skyrocketing due to consumer demand. Dealers talked about a variety of methods for buying cars directly […]
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A Straightforward Approach to Your Digital Ad Spend
May 30, 2023
The gunfight at the O.K. Corral is among the most well-known Wild West tales. It has been the subject of books and even well-known movies. Our history will never forget the tales of the Earps, Doc Holliday, Clairborne, the Clantons, and the McLaury brothers. Even if we firmly accept that tale, most of it is […]
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Seven Things to Know Before Operating a Paid Subscription
May 30, 2023
These days, subscription services are extremely popular and seem to be appearing in all sectors of society and at every turn. Subscription-based business models are most common in industries like SaaS, entertainment, real estate, and meal kit companies. Even e-commerce businesses are implementing subscription-based business models to boost their revenue and keep devoted clients. […]
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Smart Advertising Weather Potential Auto Industry Downturn
May 30, 2023
The majority of those working in the automobile sector. What authority do you have as a dealer to maintain your company’s profitability and good sales? There are a lot of techniques at your disposal to help you run an effective marketing budget that catches as many sales as possible and ultimately outperforms the rivals in […]
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