Our latest News and Blogs

A marketing funnel is a representation of the steps consumers take from learning about a product or service to making a purchase. In essence, it demonstrates how leads are converted into consumers from a marketing standpoint. Typically, marketing funnels are constructed around the following five phases of the consumer buying process: Awareness Interest Consideration Intent […]

Using third-party software will increase the use and potential of your dealership management system. Third-party software is what? Any software that is not a direct component of your business system is referred to as third-party software for our purposes. Third-party software may be utilized to carry out operations connected to your business system, or it […]

It’s challenging enough to run and manage a dealership from a single location. What if you could unite your workforce, foster a positive work environment, and increase sales at different dealership locations all at the same time?   Here are some best practices for managing numerous dealership locations, whether you are a dealership with several […]

Although the technicians at your dealership may appear busy, the actual issue you should be asking is whether or not they are effective and productive at their jobs. It makes no difference how many hours your technicians put in. What counts is whether or not their efforts help your dealership be profitable. You should pay […]

“Why is this costing me so much money? It appears to need little effort. How often have customers told you this, prompting you to reconsider your original estimate? You can prevent this kind of problem with a robust technician work order recording process. Documentation for services or work orders contains all the details about a […]

To run a dealership effectively, gadgets must be networked together to share resources and information. However, networks are challenging concepts that even tech experts find intimidating. The five major parts of your network are covered in this article, along with the common problems they cause:   WAN versus LAN   Connectivity   Addressing   Firewall […]

Your dealership still has significant work to do after counting its inventory. This is due to the fact that your inventory count ought to have indicated which products are slow to move and which ones you can confidently designate as “dead inventory” or “dead stock.” If your dealership holds dead inventory, it wastes hundreds—perhaps even […]

By 2025, 85% of firms will switch from on-premise to cloud hosting, according to a Gartner estimate. However, a lot of dealers are hesitant to change.   Some people worry that switching to cloud computing will be expensive. Others simply like having their server on-site and are unsure if they can trust a third company […]

All types of dealership service departments are switching from using pens, paper, and even whiteboards for record-keeping to computers and digital files. Dealerships may leverage technology in more ways than ever to expand their operations and replace antiquated, inefficient, and labor-intensive procedures. Which technology, though, should dealers implement to help streamline and improve the procedures […]

More than ever, technology has gotten into every nook and cranny of our lives. The market for agriculture equipment is similar. Older techniques that may have helped dealers manage and keep track of many departments are becoming antiquated and expensive. Farm equipment dealers are using new technology, such as farm equipment dealership software, in order […]

It’s a good idea to keep in mind that your work computer’s primary function is business, not personal when using it.  Why is this crucial? You Might Ruin It for Everyone The majority of the time, your home computer or laptop operates alone. It probably doesn’t link to any other computers; instead, it might do […]

Today’s automotive buyers have rapidly changing expectations. Today’s consumers are more mobile, tech-savvy, and knowledgeable than ever before. They anticipate openness throughout the buying process and an enjoyable website experience, where digital engagement is essential for a successful transaction. Websites for auto dealers that served as digital brochures are a thing of the past.   […]

There are numerous accounts of dealerships that improved after putting a social media strategy in place. A lot of dealerships only have a simple webpage. Most people don’t even have a regular blog or use social media at all. Planning and execution are the key differences between a dealership that gains from social media and […]

Today we wanted to get into the subject of sitemap because we have been discussing increasingly sophisticated methods to enhance the Search Engine Optimization (SEO) of your dealer website. This is a more sophisticated tactic, so we’re addressing it in a different blog article. More and more dealerships are optimizing their websites for search engines […]

If you’re looking for a cost-effective and highly reliable way to strengthen your website’s visibility, grow your audience, and increase organic traffic, nothing works quite as well as SEO optimization through blogging. A dealership blog helps build your brand, educate shoppers, and connect with potential customers — but simply publishing content isn’t enough. To fully […]

I just started an Instagram account—why do I have to start posting live videos too?—you might be asking. You don’t have to, though. But if you don’t, you might be passing on a significant chance to engage a younger audience, promote your brand, and boost sales. With Instagram Live Videos, you can stand out from […]

Social media is a fantastic tool for informing customers, engaging with them, and motivating them to respond to a call to action.   We advise concentrating your digital marketing efforts on two social media networks in order to better connect with your audience. It will have a lot greater impact if you can master two […]

The second-largest search engine on the internet right now is YouTube. In the upcoming year, 48% of marketers intend to include YouTube in their content strategies, according to HubSpot. Many car dealerships already have a YouTube page where they post videos of client testimonials or showcase the vehicles they currently have on hand. How many […]

Your credit score plays a huge role in your financial life — from buying a home or car to securing low-interest loans and credit cards. But understanding what affects your score and how to improve it can feel confusing. The good news? Improving your score doesn’t happen overnight, but with consistent effort and smart habits, […]

Although it can be costly and challenging to handle at times, digital marketing is a fantastic new approach to connecting with potential customers. Discover how to maximize your budget by using these low-cost, powerful dealership digital marketing strategies.   Perform research.   You must be knowledgeable before you can run a highly effective digital marketing […]

A responsive website is one that functions well on a variety of devices, including PCs, tablets, and mobile phones. A responsive website offers the best viewing experience, requiring little resizing and scrolling, easy reading, and easy navigation. The websites for your car dealerships should be responsive for the following seven reasons. Table of Contents Increased […]

If your dealership is struggling to attract more visitors online, you’re not alone. With growing competition and constantly shifting search algorithms, many auto dealers search for the perfect formula to increase website traffic. The reality is this: there is no single “magic trick,” but a combination of smart strategies can dramatically boost your visibility. To […]

More difficult than any other type of management is sales force management. It is more difficult to integrate lone wolf sales employees into the team structure because many dealership sales forces are made up of individuals. On the other hand, some dealerships utilize the collaboration dynamic to such an extent that a lone salesperson would […]

  There has been a lot of research done on the use of color in marketing. Similar to how choosing the proper hue gives a space in your home a particular “feel,” choosing the right color for an advertisement can evoke various emotions in customers. This implies that for dealerships, the color schemes you utilize […]

Where is Your “Happy Medium” Exactly? Based on the pictures you’ve posted online, what adjectives would your customers use to characterize the cars at your dealership? We all wish they were terms like “beautiful,” “strong,” “classic,” “inspiring,” and “fantastic.” Customers viewing photographs from vehicle dealerships, on the other hand, typically respond negatively, using phrases like […]

Social media usage will become greater and more significant. When using many social media platforms, it is extremely easy to fall into the repetition trap. How frequently have you found yourself in a situation where your dealership is offering a special deal? By directly copying and pasting the message from Facebook to Twitter (though keeping […]

Do I joke around? Should I share a touching tale? Do I begin with the history of my dealership? Should I inform them about my company, about who I am, or about how my company might benefit them?   The same questions are being asked by numerous vehicle retailers. Everyone is aware of the significance […]

Customers rely on their searches to find new, trustworthy businesses. No matter what they may be searching for, they are aware that a straightforward search will yield a variety of results. However, the majority of users just scroll through the first page of results; therefore, ranking well on page one is crucial. A lot of […]

Every auto dealership—big or small, franchise or independent—needs a strong digital strategy to stay competitive. Yet many dealerships focus almost entirely on off-page SEO, such as backlinks, citations, and directory listings. While those tactics matter, on-page SEO is equally important—and often the key element that determines whether your site ranks on Page 1 or gets […]

Dealerships and other businesses used to expand by advertising a good or service and enticing customers to buy it. The market is now so saturated with intrusive advertising that it is harder than ever to gain the attention of your target audience, potential automobile purchasers. A full-page newspaper spread or a 30-second TV ad are […]

A great opportunity to improve traffic and awareness to your site is provided by featured snippets. Much has already been said about this SERP feature, yet there is still much to be said:   In a Whiteboard Friday podcast, Crystal Carter discussed how to improve existing material for featured snippets (complete with a useful flow […]

Seventy percent of the 500 corporate executives and web experts surveyed by AudioEye recently stated that “cost” was their top worry regarding digital accessibility. Many of the respondents also believed that in order to provide an accessible browsing experience, they would need to completely redesign their website.   Despite the fact that 1.3 billion people […]

Women and girls knitting on the stairs of a small company are depicted in a fine art picture. Written by Miriam Ellis, “Knitting the Islands”. Happy St. Patrick’s Day and good luck to all of my readers! I frequently observe that small, regional companies succeed because of a tremendous inspiration and a lucky coincidence that […]

Your phone camera is now one of your most powerful marketing tools — especially if you run a local or regional brand. In the world of local SEO, Shelfies are emerging as an essential visual signal to customers and search engines that your store is active, stocked, and worth a visit. While selfies helped humanise […]

The most crucial high-level metric that everyone appears to either understand incorrectly or neglect entirely is estimated brand reach.   Why? since it is a difficult nut to crack.   Brand reach is a count of distinct “individuals” who come into contact with your brand; you cannot de-anonymize every user on every one of your […]

The point is that small enterprises are such a dynamic part of culture that they influence beautiful art. They are naturally suited to powerful visual expression and are an essential component of the history of towns, cities, and communities.   It’s a timely topic since we are standing between a past filled with crummy stock […]

Technology can serve as a conduit or a hindrance. Everything we do to promote local companies is intended to lead to a personal interaction. Technology connects us when we do our part well (and when external factors are on our side). Technology can have the annoying effect of severing local brands from their customers when […]

Today, we’ll delve deeper into some of the data from The Impact of Local company Reviews on Consumer Behavior SEO Industry Report to learn more about customer preferences by age group regarding local company reviews. We covered the key traits of customers as a whole in our original report, but in this section, we’ll highlight […]

We are aware of how important automotive images are when considering a purchase. Since a car buyer only has visuals when making an internet purchase, clicking high-quality car photographs is not an option; it is a must. automotive exterior photography is frequently the focus of automotive photographers, who neglect to capture any pictures of the […]

The automotive industry has undergone a radical transformation because to developing technology and artificial intelligence. The process of buying and selling cars at dealerships has undergone a significant change recently. The demand for automotive e-commerce sites grew quickly, and current trends continue to be in favor of it.   Nowadays, consumers are more likely to […]