7 Effective Ways to Increase Sales in a Moving Company
The topic of sales in moving companies is usually interesting. Consider this. The core of any moving business is sales. All other components are propelled by it.
If you aren’t producing enough of them, you should swiftly look for solutions to do better. Looking at what others have done is the best strategy to handle a lack of sales or seek to increase your sales figures.
Without requiring extensive brainstorming, adding tried-and-true sales-boosting tactics will help your sales increase. Look over these and decide which is best for you.
1. Step up your marketing initiatives
Marketing is the lure that enables you to draw clients, convert them into leads, and clinch the deal. Everything you do at this early stage of the sales process has a significant impact on the final figures.
How effective will stepping up your marketing efforts be?
According to a recent study, increasing the amount of money spent on inbound marketing to nurture leads might result in up to a 50% increase in revenue.
That ROI is quite outstanding. Investing in one portion of the marketing funnel will increase your sales by 50%. What would happen if you increased your investments across the board in marketing?
The easiest way to implement this plan is to examine your present marketing initiatives more closely. Are you ignoring a certain location or perhaps a specific activity that produces more leads and sales?
To begin with, concentrate on the more niche aspects of your marketing. If you have the time and money, you may also completely rework your marketing plan.
2. Improve the effectiveness of the sales process
Your own sales procedure may be one of the largest hindrances to development and sales figures. You are either employing antiquated technology or outmoded methods, or you have outgrown what you have.
Unnecessary impediments are removed in a streamlined sales process. It frees up resources for closing transactions and enables your sales team to focus on the desired outcome.
What are some indicators that your moving company needs a better sales process?
1. Your sales predictions are being substantially exceeded by your results.
2. You see significant lead drops or negative reviews
3. Your outreach efforts are unsuccessful.
4. Your sales crew lacks enthusiasm.
5. Your customers are providing you with unfavorable feedback.
Equipment and transportation are not the focus of moving companies’ operations. At the end of the day, they rely on sales and client interest to succeed. You require a professional shifting business solution like SimpSocial if you are exhibiting any of these symptoms of a flawed sales process.
Control every part of your sales process with one simple platform. Using cutting-edge technology and professional guidance, you can do everything from creating a sales team to tracking your inventory.
Change your sales process from what it is to what you want it to be with only one option, get the desired sales figures, and manage everything in one location.
3. Develop your sales force.
Your sales crew is your company’s initial point of contact with customers, the spokesperson for your brand, and its strongest asset. Because of this, having a trained and ready sales team is crucial.
Companies that invest in educating their sales personnel outperform those that don’t, according to the Sales Management Association, by at least 57%. Both those statistics and an untrained sales team are difficult to ignore.
When you start developing, experienced sales teams may assist with the efficient onboarding of new sales members to maintain the quality you established from the beginning. This is another investment with a strong return on investment and long-term benefits.
4. Pay attention to your most lucrative clients
Giving the proper customers your time and resources can be a highly successful sales approach because, in the end, customers are what lead to sales.
To do this, you must develop a sales procedure that enables you to select only the best clients and spot opportunities to boost revenue.
What does it mean to concentrate on lucrative clients?
It means that from the start of the engagement all the way through to a few weeks after the transition is complete, you can increase sales through nurturing, customer attention, follow-ups, and marketing.
This creates a return customer that thinks of your service first when considering a move, one that also recommends your services to people in their circle, talks about you on social media, or leaves a review. This is the best kind of consumer for you to focus on because all of these behaviors result in increased sales.
Apply Pareto’s Principle, which states that 80% of your profits will come from 20% of your clients; what you need to do to succeed is identify that 20%.
1. Who are the repeat clients of your service?
2. Who is receptive to your marketing initiatives?
3. Who is providing you with more leads or making recommendations?
Once you have answered these questions generate nurturing action to stay in these customer’s spheres, email marketing, referral rewards, and more.
5. Focus on your core competencies
Having a stand-out service is sometimes not enough for how competitive the moving business industry can be, but you can also boost sales using a strategy focusing on your core competencies to make you shine above other moving companies.
What are core competencies?
Core competencies are the heart of your moving business, what you specialize in. So, for your moving company, that can be handling luxury items carefully, cross-country moving, or home or office moves. You choose and then exploit that trait.
Another benefit of focusing on your core competencies is you can leave a lot of the noise behind, create niche marketing strategies and set your moving business up to take over a sector of the market.
Less distraction will also allow you to improve your core competency and with that increase sales through the quality of service.
6. Improve your customer service
81% of customers say a positive experience will boost their chances of repeating a purchase or service choice. Imagine having a customer-facing team that can help you make almost all your clients happy.
This is especially true of moving businesses; since moving is already such an intense project for most of your customers, you will want to provide the best and most encouraging customer service possible from the start.
Give clients peace of mind from the first call and see how that has an effect on your sales. People will tend to choose the best service and teams they feel safe with when picking who will be in charge of their move. Become the #1 moving business choice with a top-notch customer service team!
7. Offer discounts and incentives
Deals and discounts are the most straightforward way to boost sales, but they can also be costly for your business. If you are charging less or giving something away then you could be losing money.
If you want to do this to boost sales because it is still one of the best strategies, then think it through. Go with an option that motivates the customer enough without putting you in the negative.
Some moving company discounts and incentive ideas
* Partner up with your local pizza place for post-moving sales
* Add packaging or low-cost care options
* Give a welcome home gift like a keychain or welcome mat
* Add a referral program to incentivize word of mouth
* Give discounts to repeat customers
Mix and match, and repeat!
You are probably going to use one or all of these at least once during your business growth journey. Remember, you never want to become stagnant with your sales, so shake it up, and try investing in marketing while going after profitable customers or offering discounts.
Moving businesses must always have sales on their minds and not neglect the need to maintain good communication practices, keep their sales processes updated, train their sales teams, and most importantly, keep customers happy!
If you’re curious about the way we can help you implement that in your moving company, don’t hesitate to schedule a call
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