Our latest News and Blogs

Future predictions throughout history have frequently focused on convenience and effectiveness. The mass production of commodities was a result of the industrial revolution. Accessibility to the outside world increased with the growth of the car sector. Global connections between people, ideas, and products were made feasible by the advent of the digital age. Advertising is, […]

When someone conducts a quick search for your company, one of the first things they may look at is their Google reviews. These evaluations can be absolutely useful to help you develop and scale if you’re a new startup, just starting to build your online presence, or wanting to improve your online reputation. The query? […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars. Let’s […]

In this world, only death and taxes may be said to be certain, according to Benjamin Franklin. Dealers all over the country are searching for innovative and economical ways to get rid of their heaps of winter surplus inventory before tax season comes to an end on April 15. Determining how dynamic remarketing, a frequently […]

Setting objectives can be difficult, especially for a corporation. You are aware of the improvements you want to see in the New Year, and you are aware that creating goals will help you stay focused on those changes, but it can be challenging to do so. By following these recommendations, you can make sure that […]

Today, it would be difficult to find someone who has never felt irritated by the marketing emails that arrive in their mailbox. Email marketing gets a poor rap when clients receive spam emails, click-bait promotions, or useless messages, not to mention the person sending them. In order to effectively use email marketing, you must not […]

It’s challenging to manage a website in a way that improves search results. Even mistakes that only take a few seconds to make might have long-term consequences. Using strategies that were effective for maintaining a high search rank a few years ago can now backfire.   We looked to the internet and asked SEO experts […]

We all engage in it. One of the first things we do whenever we decide to purchase a new item or try a new service is to read reviews. We thoroughly research options on social media and review websites until we are satisfied with our decision. This is particularly true when making a significant purchase, […]

Over the past 25 years, email has been through a long and interesting transformation. From being seen as cutting edge in the early 1990s to being oh-so-passé for the majority of the 2000s, email is now a dependable mode of focused marketing that constantly generates outstanding engagement rates.   Email is useful for more than […]

The Christmas and retail seasons occur in the final few months of the year. Vehicle sales at dealerships typically increase significantly during manufacturer-publicized end-of-year sales. However, most market patrons won’t buy again until the spring after this push.   Winter and autumn in the service drive should be busy with activity. Customers who don’t intend […]

It’s a good reminder to look for ways to make our earth a little bit cleaner as we observe Earth Day.   Here are four strategies to market your dealership in a more environmentally friendly manner:   1. Present your eco-friendly goods and services In 2021, the majority of automakers will provide at least one […]

Purchasing a car from a dealership is comparable to Dorothy’s journey through the Land of Oz.   When left to their own devices, customers travel a path to purchase that is paved with advice, suggestions, and barriers. At the end of the journey, they discover that the dealership is unable to assist them in the […]

Have you heard the phrase, “Work smarter, not harder?” It’s likely that you have encountered teenagers who don’t particularly enjoy working. They do have a point, however lazy it may sound.   The management of a dealership can be a busy endeavor. You can be losing money for your dealership by failing to coordinate the […]

Many of us have been preparing our Christmas marketing strategies since spring, and fall is in the air. It’s not too late if your dealership hasn’t yet. Black Friday is solely about finding a good deal, unlike Thanksgiving, which may be about growing your client base by demonstrating thankfulness and family values. Your dealership needs […]

Customers now connect with your dealership in a significantly different way than they did 20 years ago. Your clients used to take their kids into the dealership had little knowledge of the models on your lot, and came to see you because they had previously made a purchase from you or because they lived close […]

Although the memes suggest that time may have lost all significance for many of us recently, many businesses are already starting to think about their marketing plans and budgets for the upcoming year. Is search engine optimization (SEO) still important? It seems like we cannot get beyond the start of a new year without hearing […]

Running advertising campaigns on a daily basis can be difficult and time-consuming. You are concerned about the efficacy of your messaging, the accuracy of your audience targeting, the potential ROI, and other factors. Black hat shenanigans are the last thing anyone wants to deal with in a situation like this, but regrettably no industry is […]

Consider the mid-1990s. Friends became popular and were viewed in living rooms all around the world. Hip-hop music may be heard playing on automobiles and store speakers. In the United States, football has grown to be the most popular spectator sport.   All of these are still valid today despite the passage of time, although […]

Making future plans is challenging. but every firm needs to have a marketing plan. Here are our 12 adaptable dealership marketing suggestions that you may use in any marketing strategy. Follow us on Facebook for more articles like this. 1. Don’t put all of your eggs in one basket, first. By initially analyzing your audience […]

Even though it’s distant, the time goes by so quickly.  Halloween is a time to be frightened, dress bizarrely, and bury mountains of candy wrappers between couch cushions. However, did you realize that Halloween can also be a good time to gain new clients? Halloween has been identified as the preferred holiday among Millennials for […]

When owners began to doubt their vehicles’ value due to the necessity for more frequent maintenance, cars’ maximum mileage used to be around 100,000 miles. You recently purchased a new car after paying steep repair fees for a long time.   Then, in the 2000s, new technologies transformed the typical car into a mechanical-computer hybrid. […]

When it comes to South County Dodge Chrysler Jeep Ram: Since 1965, South County DCJR has been operating out of the same location in St. Louis, Missouri. Since 2020, we have enjoyed working together our partners Allen Masengil, GM, Mike Chorba, Sales and Finance Manager, and Ashley Etheridge, BDC Director.   Collectively, this group is […]

If you watched the Super Bowl this year, it’s likely that you saw the Vroom advertisement, which offended a lot of us in the dealer community. Carvana has also been pushing an anti-dealer attitude in some of its current advertising and marketing. As dealers, you already have enough to worry about without worrying about widespread […]

What dealer wouldn’t be interested in learning more about local car buyers?   Planning your dealership’s overall strategy can benefit greatly by knowing the demographics, credit ratings, and total number of in-market customers for your PMA.   We thus developed a solution that, with just a few easy clicks, unlocks these crucial consumer data points. […]

The Facebook Car Marketing Collective Group, a closed Facebook group reserved only for car dealers and the auto industry, was just formed by the Facebook Automotive Team.   The new social group aims to unite dealers from around the world so they can support one another through challenges and advance the business as a whole. […]

For dealers to have organic success online, a well-optimized Google My Business presence has become a necessity. The fact that Google is testing Local 2-Pack results rather than 3-Pack results should therefore serve as motivation to further optimize and professionalize your sales, service, and parts listings.   Let’s go over some fundamentals of local SEO […]

Our software business depends on innovation, and lately, we’ve taken a big step toward the future of customer communication. To build an intelligent conversation recommendation engine, we used artificial intelligence (AI), especially OpenAI’s conversation GPT API. This tool is poised to fundamentally alter our interaction model because it is built to draw lessons from prior […]

In today’s digital-first automotive landscape, speed, personalization, and automation determine which dealerships win. Customers expect instant responses, relevant offers, and seamless communication. If your dealership relies solely on email or phone calls, you are already behind. Text blast marketing is no longer optional. It is a high-performance communication strategy that drives immediate engagement, boosts appointments, […]

It’s high noon at the Chevrolet dealership I co-own on Friday, April 28th, 2023. With a hefty $8,000 reduction off the MSRP for 2023 vehicles, we’re anxious to move our inventory of Silverados this month. We currently have 4,000 leads in our pipeline.   It would take our modest sales team days to get in […]

No matter the status of the industry, dealership success depends on a Customer Relationship Management (CRM) system, as we learned this past year. Two things remain constant as CRM technology develops along with rising consumer expectations: Dealers desire rapid adoption, a significant return on their investment, and great adoption. We all understand that the CRM […]

We have covered customer expectations, transparency, and performance in this series. Let’s discuss market strategy in our final article, including how to outperform your rivals and keep up service promotion.   Size up your tread. Understand your position in the market. Whether they are franchise service centers, independent retailers, or dealerships, take your rivals into […]

Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.   More Road Traffic for Your Business You can probably learn a lot about who you are […]

Your home’s furnishings and the things you buy aren’t just for productivity; they also reflect your identity. That notion also applies to your ideal client, I suppose. In the end, you want to make certain that the message you’re conveying across all advertising platforms offers a tale about how that service or item will help […]

You might be shocked by the solution for one constantly expanding purchase category! The key to making sales is knowing your customer, and according to   According to information from a recent survey by True Car, 25% of in-market shoppers surveyed identified themselves as “Process Shoppers,” or people whose motivations are unexpectedly different from those […]

Look no further than AutoSnapp if you’re a dealership looking to show off your personality and transform it into customer service magic. This app enables dealership employees to take a photo or video directly from their phones and provide original content opportunities, ultimately improving customer connections and fostering social communities.   Read on to learn […]

You can select the attribution model you want to employ in Google Ads, allowing you to control the proportion of credit each click receives for a conversion. These models can help you gain a better idea of how your advertisements are doing and can assist you with conversion path optimization. Attribution models, however, do not […]

Google introduced mobile-first indexing to our online world just over a year ago. When you first heard of a search engine, or perhaps even in earlier years, Google used the desktop version of a page’s content to index and rank it. Since a large portion of Google users now accesses the search engine via a […]

When we say something is “robotic,” we frequently mean that it is a little stiff or distant. Therefore, it makes sense that some business owners are a little apprehensive about including AI in their marketing plans. It looks like an impersonal choice at first. However, it is true that recent years have seen rapid advancements […]

Are you utilizing this crucial tactic that your rivals are employing to attract more students? How much money do you spend on print advertising for your school? several hundred thousand bucks or more? You might be passing up a significant opportunity in digital marketing if you’re still purchasing the names of students who have expressed […]

When your company isn’t producing the desired outcomes, it’s time to reassess, strengthen your strategy, and realign your advertising efforts. The best approach to establishing your target audience and (drumroll please) reaching them is through content marketing built around thorough buyer personas!   Continue reading to find out more about buyer personas and how they […]