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According to McKinsey report, “companies that prioritized customer service realized three times the shareholder returns relative to companies that did not during the last economic recession.” The economy is tough, and many car dealers are barely getting by. It hardly seems like the right time to begin a company makeover. However, the current situation is […]

Facebook advertising might be the most powerful tool auto dealerships have ever had. You can target people where they live, based on life events that might prompt them to buy a car, and every time they open a phone or a computer.

We’ve all been advertising for years. You used to put an ad in the paper or the phone book and people would come to buy cars from you.

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

Every day, we talk to dealers who tell us that they’re frustrated with their staff. The employees come in for a few weeks, make one sale, and leave. Even if the dealerships spend thousands of dollars sending them off to sales seminars, the staff still leaves.

Not that long ago, we had only one fast way to talk to customers that weren’t right in front of us – the telephone.

How many times have you heard that? If you hear it more than once or twice a year, you might have a problem.

If you take a moment and Google “auto sales process,” you’re going to find a lot of different answers.

What is relationship marketing and how is it different from transactional marketing?

The Federal Communications Commision made a ruling about the use of text messages for marketing. It was prompted, they say, by monthly calls and complaints from consumers about unwanted calls and text messages.

Everybody has a smartphone. It seems that they’re all on their phones all the time. Oddly, you don’t see people talking on them. You see them tapping out messages.

It’s been 63 years since the field of artificial intelligence (AI) was first introduced as an academic discipline, but put the term in

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals

Most car dealers still use traditional methods of advertising, like newspaper ads, radio, and television.These are tried and true

If you sit down and look at all the reports that you get from multiple vendors, the total sales they take credit for exceeds the total sales you had in that time period.

From the Silent Generation (1924 to 1942) to the Millennials(1981 to 1996), there are a lot of people who have very different ways of communicating.

The classic car salesman (and they were mostly men) waited for the customer to hit the lot. The customer usually arrived because they knew the make of the car or the dealdehip was the “best one in town.”

Salespeople are notoriously hard to manage. Auto salespeople doubly.
The industry has a high turnover, lots of rookies, and a bad reputation as a place to work.

According to the National Auto Dealers Association (NADA), over 56% of all dealer advertising dollars went to the internet. Some of the old staples, like TV, radion, and newspapers, have fallen off a cliff.

Facebook lead ads are a unique tool that is more than simply an advertising system. Facebook has created ads that are designed to specifically generate leads. One of its biggest strengths is the ads are created to capture leads on mobile devices.

Marketing has a major issue, an issue that has quickly become its Achilles heel: most of the information that marketing agencies give to their clients means nothing.

Here’s a newsflash for you: Facebook is not the place to market your best-priced vehicles! It’s the place to market the emotions of auto ownership.

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

The sales funnel for vehicles has changed. One of the most significant changes is that potential car buyers are entering the funnel earlier.

When online advertising started, Google ads were all anyone talked about. You could get your business listed on the top of the Google search page and it generated a lot of auto sales.

There are a lot of sources for leads that auto dealerships can tap into. From third party websites to lead generation companies to Google advertising to email lists, everyone is trying to sell you “leads” that you can sell to.

There are a lot of Facebook ads success stories that you’ll hear if you surf the internet. Many of them are a bit dubious. You aren’t given a lot of facts and the sources might be a bit questionable.

Back in the good old days, just about anytime before 1999, every dealership created its own funnel. They put ads on the radio, TV, in the newspaper, they even sponsored Little League teams, all in an effort to be “top of mind” when the customer thought about buying a car.