Our latest News and Blogs

SMS compliance is no longer optional. As text messaging becomes one of the highest-performing communication channels for businesses, regulatory scrutiny has increased just as fast. With open rates hovering around 98%, SMS remains incredibly powerful – but only when used responsibly, legally, and transparently. This in-depth guide explains what it is, who enforces it, why […]

In today’s mobile-first world, SMS sales have become one of the most powerful tools for businesses looking to increase engagement, generate leads, and close more deals. With over 95% of consumers owning a mobile phone, text messaging offers a direct and immediate channel to reach customers where they spend most of their time. Unlike email […]

How Do Ecommerce Businesses Use SMS? MS marketing is an efficient technique to attract, engage, and keep ecommerce customers by cutting through the clutter. It’s scalable, simple to use, and has the potential to make a big difference. However, the majority of ecommerce businesses aren’t receiving the full rewards – and they have no idea […]

Best Practices for Creating a Survey with Interactive Voice Response (IVR) You spend a lot of time trying to figure out what your consumers want and need by asking for input, issuing surveys, and observing their behavior. However, the most effective technique to discover more about your clients is to simply ask them. Office employees […]

Smart marketers recognize the value of SMS in driving more clicks, reactions, and revenues from their campaigns. This is because SMS has a 98 percent open rate and is roughly eight times more likely than email to elicit a response. Customers want you to respond to them via text messaging. In reality, 85 percent of […]

How can you improve your email marketing conversion rate? It’s not easy to convert website visitors into consumers. Your visitors only have so much time and attention to provide, and your competitors are striving for it all. Email marketing has been shown to enhance conversion rates, but it must be done strategically to maximize its […]

There are six reports that can help you enhance your sales numbers. Improving what you measure will help you achieve better results. Fortunately, we have mechanisms in place to assist us in doing so effectively. CRM dashboards may be used to alter how we think about business and focus our goals by presenting data in […]

You understand the value of sales automation software because it saves you time, money, and effort. You won’t have to worry about inputting that lead’s information into your CRM, finding that customer testimonial, or wasting time attempting to book a meeting with a lead if you use sales automation software. However, it appears that there […]

What Should You Do With Low-Quality Leads? This is the first of two parts in a two-part series. The first part of this article discusses what to do with your low-quality leads. Part two goes over how to collaborate with your SimpSocial Customer Outcomes Manager to get the best results. Keep an eye out for […]

Tandem Technology: How Similar Technologies Collaborate to Increase Revenue There’s no denying that technology is changing how revenue-generating companies approach their markets. Marketing and sales technology has been thoroughly tested since 2012 in the hopes of unlocking revenue-growth potential. The results have been extraordinary, as Salespeople and Marketers now have a better understanding of what […]

We are in the midst of the fourth industrial revolution. Disruptive technologies such as Artificial Intelligence (AI) have been made possible by the convergence of connectivity, data, and processing power. While we are only scratching the surface of what AI can do, we are seeing an increasing number of businesses – from small startups to […]

With our Intelligent Virtual Assistants, SimpSocial is happy to assist and support our auto dealership customers across the country, from making a lasting impact with sales prospects to cultivating lifelong service customers (IVAs). SimpSocial continues to provide service to over 1,000 dealerships and 25 auto groups across the United States. We’re still devoted to the […]

How Using Intelligent Virtual Assistants in Combination with Sales Engagement Tools Improves Marketing Lead Connect Rates The concept of Sales and Marketing collaborating to create a cohesive account-based marketing strategy isn’t new. These two revenue-generating teams collaborate to identify a list of accounts, define an outreach strategy, create campaigns, and track outcomes. The actual execution […]

Why Are Revenue-Driven Organizations Embracing the Augmented Workforce in Uncertain Times? It is unnecessary to point out that things have changed. Right now, you’re experiencing it. Many businesses are being compelled to cut all discretionary expenditure, indefinitely freeze recruiting, demonstrate a great return on investment from decreased marketing budgets, and decide how to best target […]

You meticulously crafted a robust 2020 Marketing strategy that displays your capacity to contribute to pipeline and revenue goals. You’ve made a significant investment in tradeshows and events as part of your entire marketing strategy, and you’re ready to shake hands and sign contracts. Uncontrollable occurrences, such as the coronavirus (COVID-19), have now put a […]

Sales Teams Face a Capacity Challenge Salespeople are overworked and picky.   To be honest, most businesses aren’t aware of the sales capacity issue because they assumed it would happen anyway. Marketing creates as many leads as possible, while salespeople pursue as many as possible. This method puts pressure on members of the sales team […]

The Sales Capacity Challenge and Excess Lead Volume   Overbooking our to-do list is a pain we’ve all felt. We intend to complete ten, fifteen, or even twenty chores in a single day, but only complete one or two. It’s not that we don’t want to or aren’t capable of doing so. It’s just that […]

Personalized Marketing at Scale using AI   Every day, the ordinary person is exposed to millions of messages, advertising, and conversations. Much of this is muted, much like the background noise in a crowded restaurant. People perk up when they hear a message that is relevant to them, such as their name or order number. […]

Why Are Automotive Companies Behaving Like Businesses?   Automotive dealerships are becoming increasingly tech-savvy as they employ Intelligent Virtual Assistants (IVAs) for Automotive Sales and Service, despite the perception that they are trailing behind in terms of innovation. These virtual team members are becoming mainstays for dealerships aiming to attract and keep consumers, thanks to […]

Skills in communication that will help you sell more Communication is a key component in sales. Although sales is frequently seen to be a talent that people are born with, there are some essential communication habits that people can adopt to improve their sales skills. Communication styles are crucial—you must be able to convey enthusiasm […]

Using artificial intelligence to increase lead generation and conversion Marketers are more interested than ever in artificial intelligence. What is the reason for this? Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at. AI integrates perfectly into the […]

When expectations and abilities to carry out the plan are truly aligned, goal setting is effective. Setting goals for your team in a way that is measurable, reachable, and practical is the best way to go. Most teams are required to meet an annual income target, with each rep being liable for a share of […]

Selling to accounts vs. marketing to accounts Account-based marketing (ABM) has swiftly established itself as a recommended practice for scaling up marketing to high-value target accounts. If you’re providing a sophisticated product that affects numerous business units inside a huge corporation, you’re probably using some form of account-based marketing to engage your target audiences and […]

In today’s competitive digital marketplace, generating traffic is no longer the primary challenge. The real challenge is lead conversion—the ability to turn interested prospects into booked appointments, qualified opportunities, and closed deals. Every website visitor arrives with a different intent, timeline, and decision-making process. Some are ready to buy immediately. Others are researching. Some need […]

Return to Business Sales and Marketing Strategies Most people, both professionally and personally, had to make significant adjustments in the first half of 2020. COVID-19 shattered our habits and drastically altered our social relations. Leaders in marketing and sales have adapted as well, altering operations and business methods to meet current difficulties. However, although we […]

How the 4Ps of Sales Effectiveness Help Sales and Marketing Teams Work Better Together What is the level of collaboration between your Marketing and Sales teams? According to SimpSocial research, marketers and salespeople want positive, coherent relationships with one another, yet expectations are frequently misaligned. Marketing believes Sales isn’t following up with leads quickly or […]

The Platform for an Intelligent Virtual Assistant is Intelligent Automation. Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat.   While […]

Intelligent Virtual Assistants with Multiple Channels: Meeting Customers Where They Are Customer-facing teams understand the importance of communication, but that doesn’t mean it’s simple. Attention, time, and effort are required for thoughtful communication. This is true whether you’re conversing with someone in person or through a digital channel like email, SMS, or website chat. While […]

Finding the Right Balance of Strength and Flexibility When it comes to Software-as-a-Service, there’s a lot to think about (SaaS). Organizations want the best solutions for their needs, and they simply don’t have the time, resources, or energy to onboard shoddy technologies that will need to be replaced soon. Businesses consider a variety of factors […]

How to Get More Sales-Ready Leads and Increase Lead Engagement Most Demand Generation and Marketing Operations professionals are familiar with the concept of using lead scoring and a typical funnel model to prioritize the leads they create for Sales. It appears to be an age-old practice. Leads are received, and a score is assigned based […]

When Sales and Marketing are on the Same Page Salespeople criticize Marketing teams for sending over weak leads, while Marketers chastise Sales teams for not following up on the leads they generate. Interdepartmental breakdowns lead to missed opportunities, squandered effort, and frustration. And, as businesses grapple with a sagging economy, these flaws are becoming even […]

Keeping your sales cycle short while delivering a personalized experience is essential for success. While your sales team plays a vital role in building relationships, integrating an Intelligent Virtual Assistant (IVA) can dramatically boost efficiency, productivity, and customer engagement throughout the process. AI-driven technologies such as a Virtual Assistant don’t replace human employees—they enhance them. […]

In today’s global marketplace, connecting with your audience on a personal level is crucial. To succeed in sales and marketing, your business must understand the goals, pain points, and cultural nuances of your customers—wherever they are in the world. This is where intelligent virtual assistants (IVAs) can make all the difference. It empowers companies to […]

In 2021, there will be three major changes in lead engagement strategies. The year 2020 is drawing to a close (phew), and 2021 is rapidly approaching. While it may feel like a victory just to make it through this year, there is no rest for the weary – and 2021 will undoubtedly be difficult in […]

When it comes to technology, each advancement is reliant on the progress of others. SimpSocial, for example, automates two-way, human-like interactions on a large scale. However, achieving this capability necessitates a combination of technologies, including artificial intelligence, machine learning, and robot process automation. But there’s another factor at work: Natural Language Processing (NLP). Let’s take […]

Conversational Artificial Intelligence (AI) is now a part of our daily lives, both at work and at home. Conversational AI is everywhere, from personal virtual assistants that help us play music and monitor our homes to skilled virtual assistants that help us do our work. Let’s take a closer look at the history of Conversational […]

Customers are the lifeblood of every company. This is why many telecommunications companies create Customer Success teams, also known as Account Management or Customer Experience teams, to ensure that customer relationship remain satisfied and stable. However, this is not a simple mission. High customer-to-account manager ratios make it challenging, if not impossible, for Customer Success […]

SimpSocial conducts a hidden shopper survey every year to determine how successful companies are at sales follow-up. We then assess these businesses based on the “4Ps of Sales Effectiveness,” which include: Promptness refers to how easily a sales team responds to a lead’s follow-up order. Persistence:   The number of times a sales team contacts […]

We’ve all heard the story: marketing creates leads, and sales follows up to gauge interest, answer questions, and turn those leads. But, as we all know, it isn’t always that easy. Engaging a lead in a two-way conversation requires speed, patience, and tact. The more powerful a Sales team is in these areas, the more […]

Even in the midst of a global pandemic, you will increase property sales. The new pandemic’s uncertainty has begun to have an effect. Working conditions restrictions for the ‘new standard’ are causing a deadly change in the global economy. Physical separation has caused the real estate industry to suspend activities such as open houses, home […]