Using artificial intelligence to increase lead generation and conversion
Using artificial intelligence to increase lead generation and conversion
Marketers are more interested than ever in artificial intelligence. What is the reason for this?
Demand generation marketers know better than anybody that being ahead of the curve with new lead generation strategies is critical, and AI is where it’s at.
AI integrates perfectly into the MarTech stack for lead generation, qualification, and conversion, and solutions are only getting better as the AI market is expected to expand to $70 billion by 2020. The top AI systems search through data to uncover new prospects or advise existing leads worth pursuing, as well as give powerful insights about prospects and customers.
AI advances automate and optimize lead generation procedures.
The good news is that AI has progressed to the point where off-the-shelf solutions can now automate and improve critical lead generation and conversion procedures for businesses of all sizes and budgets. The power of AI is embodied in a robust, tailored user experience that ensures you’re targeting the right people at the appropriate organizations and deciding which leads to send on to sales.
Furthermore, AI enables data from various sources to collide with business intelligence in one location, resulting in measurable insights and actionable results. According to Aberdeen Group research, lead scoring is the primary motivator for investing in AI, with 61 percent of respondents citing it as the primary motivator. You can better understand leads, locate new high-quality leads, and turn those leads into sales with AI.
Learn how to: Download our new eBook, “Leveraging AI to Boost Lead Generation and Conversion Efforts,” to learn how to:
Evaluate your company’s readiness for AI implementation.
Learn how to use artificial intelligence (AI) to solve the most difficult sales problems.
as well as marketing difficulties
Get started with artificial intelligence.
Back to Blog