Sales Teams Face a Capacity Challenge
Sales Teams Face a Capacity Challenge
Salespeople are overworked and picky.
To be honest, most businesses aren’t aware of the sales capacity issue because they assumed it would happen anyway. Marketing creates as many leads as possible, while salespeople pursue as many as possible. This method puts pressure on members of the sales team to concentrate on the leads that they believe are the most promising.
Unfortunately, due to the fact that salespeople only have so many hours to spend on each lead before moving on to the next, many leads go untapped. Because of this, some businesses use Business Development Representatives (BDRs) to help handle the inflow of leads by reviewing, qualifying, and nurturing them before passing them on to a salesperson to close. The method isn’t ideal, though, because BDRs (much like salespeople) will cherry-pick leads based on their own assumptions. Furthermore, many companies do not have BDR teams to rely on.
Humans are only human.
It’s tempting to believe that organizations can solve their sales capacity problem by simply recruiting additional people. While the reasoning is reasonable, it can also lead to a slew of issues. Businesses that overhire salespeople experience poorer work satisfaction as a result of bored and under-stimulated salespeople, as well as increased costs as a result of the addition of new team members. Each of these new hires will require extensive training and supervision.
It’s also crucial to keep in mind that people are simply human. They are prone to becoming ill, having poor days, and leaving for other employment chances. Clearly, adding additional employees isn’t the solution these companies require.
Sales Capacity Challenge-Induced Gaps
The failure to address the issue of sales capacity results in gaps in the outreach process. Leads that do not qualify as Marketing Qualified Prospects (MQLs), leads that go dark without reason, recycled leads, leads that require several outreach attempts, and, worst of all, leads that want to go to Sales but go undiscovered are all examples of these gaps.
While sales acceleration technologies can help with routine outreach and lead qualification, they still need to be managed by a Salesperson. In other words, these gadgets continue to consume an employee’s time.
A Sales AI Assistant is just what sales teams require.
Intelligent Virtual Assistants: The Answer to Increased Sales Capacity
Intelligent Virtual Assistants for Customer Engagement automate monotonous and routine duties so that your staff may concentrate on their core competencies. For example, the SimpSocial sends out tailored emails and texts to engage and nurture leads until their intent is discovered. It makes no difference whether it takes a week, five months, or two years. Only hand along Sales-ready leads when they are actually ready for such a conversation does the Intelligent Virtual Assistant stay polite and persistent in its contacts.
By touching every lead at scale, Intelligent Virtual Assistants supplement teams without adding to the capacity challenge. This also means you won’t have to hire or fire people to deal with changing lead trends. No one in your organization needs to hustle to pick up the conversation if an employee takes a sick day or goes on vacation. Best of all, the Sales AI Assistant’s chats with potential buyers feel genuine and individualized.
Finally, the Intelligent Virtual Assistant uncovers additional Sales-ready prospects from your existing pool, resulting in additional meetings, chances, and pipeline. If your company is experiencing capacity issues, AI may be the solution you’ve been looking for.
Back to Blog