Personalized Marketing at Scale using AI
Personalized Marketing at Scale using AI
Every day, the ordinary person is exposed to millions of messages, advertising, and conversations. Much of this is muted, much like the background noise in a crowded restaurant. People perk up when they hear a message that is relevant to them, such as their name or order number.
For marketing and sales outreach, the same principle applies. The more tailored your messages are, the better chance you’ll have of engaging and converting your contacts.
In a recent webinar, Mike Madden (Marketo’s Head of Commercial Demand Gen) and Jan Sijp (SimpSocial’s Senior Director Product Marketing) discussed how each company employs Artificial Intelligence (AI) to help with tailored marketing at scale.
In that vein, here are some pointers on personalisation, email outreach, and artificial intelligence.
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There’s a compelling argument for customizing everything you do. Here are a few statistics to persuade you of the effectiveness of personalized email marketing:
Personalized emails have a six-fold increase in transaction rates compared to non-personalized emails.
The click-through rate on emails sent from an individual’s address (rather than a business’s email account) is 31% higher.
Subject lines that are personalized are 26 percent more likely to be opened by receivers.
Personalized email messages increase click-through rates by 14% and conversion rates by 10% on average.
Incorporating a signature into your email boosts response rates by 22%.
Emails that look like personal letters are opened 137 percent more often and have a 129 percent higher click-through rate than emails with generic “To” and “From” boxes.
A third of marketers said they would prioritize personalisation in the near future if given the chance.
These findings support the use of personalized outreach and email marketing, which includes messages from salespeople, marketers, and sales enablement software. Personalization, regardless of how you optimize your messaging, necessitates a significant amount of thinking and time.
Sure, it’s simple to send a personalized email to five different people every day. But what if you’re dealing with hundreds or even thousands of leads? How could your team create individualized, successful messages for each and every one of them? How many different emails do you believe your Inside Sales team can write before they feel burned out or bored?
Clearly, the goal of personalizing everything you do is a greater burden for businesses with high lead quantities.
AI-Powered Workforce Augmentation for Scaled Personalization
Marketing and sales teams who are having trouble balancing personalized outreach with their usual responsibilities might consider an AI-powered solution. AI is infinitely scalable and capable of handling many of your employees’ tedious, yet important, duties.
SimpSocial engages leads at scale through tailored, polite, and persistent two-way discussions. For a variety of reasons, this is incredibly beneficial. The first is that the AI generates customised and unique messages without the need for Salespeople or Marketers to compose each outgoing message. Second, these discussions are designed to be effective, and they are constantly on message and consistent. Third, and most importantly, the Sales AI Assistant finds handraisers and brings them to your Sales team’s attention, resulting in more prospects from your current lead pool.
SimpSocial operates in a similar way, personalizing interactions at scale for existing customers rather than prospects. Instead of asking contacts whether they want to schedule a Sales meeting, the Customer Success AI Assistant encourages them to do quarterly business reviews (QBRs), complete surveys, or look into upsell opportunities.
However, how can you tell if an email or text message has been correctly optimized and personalized? Each outreach email should have at least five individualized features, according to SimpSocial. These could include your contact’s name, the sender’s name, a distinctive subject line, a mention of the contact’s function within the company, and a smart sign-off. Of course, this is just one set of examples. There are numerous ways to give your outreach a more personalized feel.
Personalization is essential for engaging consumers and leads in two-way interactions, whether you use SimpSocial or write each communication manually.
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