Our latest News and Blogs

Do you believe you have a virtually foolproof email marketing strategy? Reconsider your place. Email marketing and what once worked changed drastically as quickly as Coronavirus became a household word. It’s likely that by the time you put a new strategy in place, it will have changed again. During COVID-19, we used an email marketing […]

One Facebook Page management tip is to go to the list of people who have liked a post (or an ad) and submit an invitation to someone who hasn’t “liked” the Page yet. This may be a way to transform post interaction into Facebook fans. Is it, however, worth the effort? We agreed with our […]

Your Senior Living Community’s marketing has been assigned to you. So, how do you get started? There’s a good chance you want to create a connection that represents your brand’s caring side. You want to fill in the blanks with a personal touch that your target audience is searching for on the internet. Do you […]

Persuading sales through cold-calling has become much more difficult in an age where consumers are smarter, more educated, and have more choices. Cold calling is now, arguably, one of the most successful outbound sales and marketing tactics. The only question is whether or not you have the ability to engage and persuade potential new customers […]

As a result of the current situation, decision-makers are being forced to slash infrastructure costs, and the cloud has created options to help them get by. Businesses can only depend on the most obvious solution when working from home is the only option: they should begin shifting their contact centers to the cloud. Cloud vs. […]

For most salespeople today, talking on the phone for hours in their pajamas would be the new standard. Although remote working eliminates the commute, irritating office elevators, and the need to look your best (at least from the waist down), it also exposes you to a variety of everyday challenges. Barriers to productivity, connectivity issues, […]

How quickly can you keep up with a rising market and more demanding customers? Contact centers must find a way to deal with any call, letter, email, or social media post to communicate with customers in an era of endless communication channels. If you’re already using CRMs to handle your contact lists and phone solutions […]

With an updated native integration like no other, SimpSocial brings calling, messaging, and outbound automation to HubSpot. SimpSocial, a cloud-based software provider for modern contact centers, worked with HubSpot to create sophisticated technologies that would triple the success of inside sales teams. HubSpot’s integration of calling, messaging, and outbound automation resources allows CRM users to engage […]

Having the right tools for your sales team is one of many factors that can help you maximize your selling power. Your sales dialer is an effective tool for outbound. Performance, ROI, and the customer-to-agent call ratio are some of the metrics used to find the smartest, quickest, and best dialer for your sales team. […]

Amy Cuddy, a social psychologist, spoke at TEDGlobal 2012 about the psychological research behind power posing in her talk “Your Body Language Shapes Who You Are.” Take a moment to consider this picture. As a bystander, how does your mood shift as you move from the top row to the bottom row of images? Is […]

No matter how good you are at selling, you will face rejection at some point in your career. There is a lot of it. So, how do you keep yourself motivated in sales? The secret to not only surviving but succeeding in such a challenging world has less to do with the amount of deals […]

Some people believe that as technology becomes more prevalent, it will become less human-centered. We’ve come to equate robots and technology as villains to humanity thanks to futuristic movies and films. People are still scratching their heads at contact centers that use machine learning and AI, but automation has shown that there is a happy […]

Let’s face it: selling can be a pain in the neck. Call after call, knock after knock, day after day, week after week. It’s easy to get bored with it all.   Is this, however, the only option? Let’s change that and make selling more enjoyable.   I’m going to go out on a limb […]

Let’s start with a straightforward but profound query. How much time and effort, if any, do you devote to following up on leads after they’ve been submitted? Why Are You Inquiring? This is merely a rhetorical query designed to get you to consider your current follow-up procedures. Although constant communication is an essential part of […]

What is your approach to selling? If you’re applying for a job in sales, you could be asked a question like this during the interview process. What makes you stand out from the crowd may be how you react, how well you know your style, and your natural abilities. However, you must first discover your […]

It is common knowledge that athletes who succeed in their sport do so by mastering the fundamentals. These players didn’t get to the top of their game by sacrificing fundamental skills in favor of something more complex or creative. They studied the fundamentals, practiced them, and then applied them faithfully. Let’s take baseball as an […]

What is the first thing the company does when a new sales manager is hired? I’m guessing the sales manager spends a significant amount of time educating the new employee on the ins and outs of the product or service. But do they ever delve into the actual art of selling, something that would aid […]

Anyone who has worked in sales for any amount of time knows that buyers are naturally cynical. Buyers should be suspicious, to be sure. They are tasked with safeguarding the company’s interests, while you, the sales agent, are an unknown quantity. Here are several steps a salesperson may take to resolve skepticism and convert customers […]

Let’s start with a straightforward but profound query. How much time and effort, if any, do you devote to following up on leads after they’ve been submitted? Why Are You Inquiring? This is merely a rhetorical query designed to get you to consider your current follow-up procedures. Although constant communication is an essential part of […]

Many factors contribute to increased selling power, one of which is having the right resources for the sales team. Your sales dialer is an effective outbound tool that you should be looking into more. Performance, ROI, and the customer-to-agent call ratio are all metrics that look for the smartest, quickest, and best dialer choice for […]

Some people believe that as technology becomes more prevalent, it will become less human-centered. We’ve come to equate robots and technology as villains to humanity thanks to futuristic movies and films. People are still scratching their heads at contact centers that use machine learning and AI, but automation has shown that there is a happy […]

Even better, you outperformed them! On the dealership board, you have a fantastic car sales team supporting prospective consumers in becoming customers. You’re not getting the results you expect despite your efforts, and you’re not sure why. Fixing an issue that you don’t understand the source of is likely to be difficult. We will tell […]

According to McKinsey report, “companies that prioritized customer service realized three times the shareholder returns relative to companies that did not during the last economic recession.” The economy is tough, and many car dealers are barely getting by. It hardly seems like the right time to begin a company makeover. However, the current situation is […]

Facebook advertising might be the most powerful tool auto dealerships have ever had. You can target people where they live, based on life events that might prompt them to buy a car, and every time they open a phone or a computer.

We’ve all been advertising for years. You used to put an ad in the paper or the phone book and people would come to buy cars from you.

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

Every day, we talk to dealers who tell us that they’re frustrated with their staff. The employees come in for a few weeks, make one sale, and leave. Even if the dealerships spend thousands of dollars sending them off to sales seminars, the staff still leaves.

Not that long ago, we had only one fast way to talk to customers that weren’t right in front of us – the telephone.

How many times have you heard that? If you hear it more than once or twice a year, you might have a problem.

If you take a moment and Google “auto sales process,” you’re going to find a lot of different answers.

What is relationship marketing and how is it different from transactional marketing?

The Federal Communications Commision made a ruling about the use of text messages for marketing. It was prompted, they say, by monthly calls and complaints from consumers about unwanted calls and text messages.

Everybody has a smartphone. It seems that they’re all on their phones all the time. Oddly, you don’t see people talking on them. You see them tapping out messages.

It’s been 63 years since the field of artificial intelligence (AI) was first introduced as an academic discipline, but put the term in

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals

Most car dealers still use traditional methods of advertising, like newspaper ads, radio, and television.These are tried and true

If you sit down and look at all the reports that you get from multiple vendors, the total sales they take credit for exceeds the total sales you had in that time period.

From the Silent Generation (1924 to 1942) to the Millennials(1981 to 1996), there are a lot of people who have very different ways of communicating.

The classic car salesman (and they were mostly men) waited for the customer to hit the lot. The customer usually arrived because they knew the make of the car or the dealdehip was the “best one in town.”

Salespeople are notoriously hard to manage. Auto salespeople doubly.
The industry has a high turnover, lots of rookies, and a bad reputation as a place to work.