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Lead conversion fails when leads are abandoned, ignored, or just too numerous to answer in a timely manner — none of these issues exist with conversational AI. Natural-language AI can rapidly respond to chat forms and emails from potential customers, and will send nudges and bumps at a personalized rate to keep leads interested.   […]

The journey from marketing-qualified lead to sales-qualified lead can be long, and there appear to be more exits than on-ramps along the way. However, in order to improve your lead conversion rate, this process may — and must — be sped up. Consider how automation and AI never get weary, can’t have too much on […]

Texting has long surpassed phone calls and email as the most effective means of communication, with more retailers using SMS services every year. In today’s society, people are practically linked to their mobile devices, and while many people are bothered by unsolicited phone calls, they don’t mind receiving the occasional text message.   The Most […]

  Text messaging has evolved into much more than a simple means of communication. It is now a necessary component of a strong customer service program, as it allows both businesses and consumers with an effective way of communication that isn’t as intrusive as phone calls. Given that 91 percent of the world’s population owns […]

  Shenzhen was a little river village thirty years ago, located north of Hong Kong in China. Shenzhen is today a thriving manufacturing hub, with a population of over 13 million people. The majority of the residents in this city work in manufacturing, and many of our favorite Made in China products are made here. […]

  Mobile marketing has grown and evolved throughout time, benefiting a wide range of organizations. However, some misunderstandings about mobile marketing still exist, hindering business owners from reaping the benefits of SMS marketing. Perhaps you’ve been debating whether or not to include text messaging in your marketing strategy, or you’re trying to encourage partners to […]

  American Idol and America’s Got Talent have been known to cause an eye twitch or a complete gulp of air. They’re nerve-wracking, exhilarating, and emotional because the candidates’ fate is decided in the moment by spectators’ SMS votes. You may not be hosting a talent show, but shows like these demonstrate how text messages […]

It Might Be Easier Than You Think to Manage Large Call Volumes Many firms deal with high call volumes on a regular basis. The odd rise in call volume can happen to every organization, from utility providers dealing with winter service problems to retailers dealing with holiday calls and physician’s offices dealing with the turmoil […]

These 8 Voice Broadcasting Pitfalls Should Be Avoided Voice broadcasting is a powerful instrument for mass communication that allows businesses of all sizes to interact and engage with their customers. While voice broadcasting is highly effective, it is not without flaws, and costly mistakes can be made. To ensure that you get the most out […]

Your website is a whirlwind of activity. Due to your recent email and SMS marketing campaign, you’ve received a large number of visits. You feel overjoyed because this spike in sales is exactly what you’ve been working toward, especially after launching your most recent product. However, you soon discover that, despite the fact that your […]

Five Easy Ways to Increase Customer Retention Do you devote enough time to marketing to your current customers? Small businesses sometimes devote the majority of their resources to obtaining new clients, yet the greatest strategy to increase revenue is to target existing clients. It’s much easier to persuade existing clients to make additional purchases than […]

Always Pick Up the Phone – IVR If your phone ringing and ringing, or if it goes to an amateur-sounding voicemail, you won’t stand out among your larger competitors. The good news is that you don’t always need a large call center to answer the phone. Using Interactive Voice Response (IVR) technology, you may set […]

Voice Broadcasting Has 5 Advantages for Real Estate Agents A real estate agent’s life can feel like a roller coaster. One day, there are plenty of leads, and the next, it’s a barren wasteland. To succeed, you must stay ahead of the competition and maintain a regular and consistent lead generating process so that you […]

How to Make Your Customers Fall in Love With Your Company It’s not as simple as uploading some great Instagram photographs and advertising special offers to get customers to love your business. Consumers want to have a positive experience with your brand, and the more pleasant and consistent these encounters are, the more sales you’ll […]

How to Make Your Company Phone Number More Valuable How many times have you urged your customers to contact an 800 number for more information or to get in on a once-in-a-lifetime promotion, only to wonder if this is the ideal strategy for engagement? SimpSocial, it turns out, thinks your existing business line is pretty […]

What is the TCPA and Why Should You Care? The Telephone Consumer Protection Act (TCPA) was created by the United States Congress in 1991 to govern how marketers contact people. The TCPA was created to protect customers from harassing phone calls. Telemarketing calls, automatic dialing systems, and pre-recorded messages were all covered under the law. […]

Interactive Voice Response from A to Z IVR stands for Interactive Voice Response and is a tool that allows businesses and organizations to: Make a survey Create polls Remind them of their appointments IVR enables you to handle a larger number of consumers with a less crew. It also makes interacting with your business more […]

These 4 Strategies Will Help You Increase Customer Loyalty Customers who are loyal to you can be a gold mine for your company. And the more committed they are to your brand, the more likely they are to become brand ambassadors, spreading the word about it without costing you a penny in customer acquisition. Read […]

What is a Text Drip Campaign, and Why Should I Use One? Drip campaigns allow you to send your clients and prospects a sequence of automated and triggered messages. Text drip campaigns convert an email strategy into a text message. The following are the fundamentals of a text-based drip campaign: What is a Drip Campaign, […]

Is there such a thing as texting for debt collectors? Yes, we concur! You might not have considered texting as a new and effective means of communication. So, how might texting assist you in reaching out to contacts in a timely, cost-effective manner? Text Messages are a great way to get in touch with people. […]

Spring Forward In Style With Texting – Everything You Need to Know About Daylight Saving Time Pulling the covers over your head is not a good idea. It’s critical to be extra alert of shifting schedules – and bleary-eyed coworkers! – in the days after the switchover. Think golf clubs and BBQs. Daylight Saving Time […]

How Can Texting Help You With Your Voice Strategy? Texting’s Benefits Nothing beats text messaging for ensuring that your message is received. Texting is the most reliable technique to get in front of your customers’ eyes, with a 98 percent open rate. If you’re trying to reach out to Millennials, who prefer to text rather […]

How to Boost Your Political Campaign Using Text and Voice Outreach   Your political campaign communications might be boosted with automated text and phone messaging. With election season rapidly coming, now is the ideal moment to double-check your outreach strategy. Here are a few tips to ensure you’re on the right track. Using an SMS […]

How to Make the Most of Your Text Marketing Campaigns It’s becoming increasingly simple to market things via email, social media, and texting, but this also means that markets are more competitive than ever when it comes to keeping subscribers and getting your message out there. Automated text messages are an excellent approach to reach […]

What Text Marketing Promotions are the Most Effective? Mass texting is an excellent approach to spread the news about your special offers. After all, with a 98 percent open rate, you can be confident that your message will be read. But what kind of offer should you make? Here are four examples of effective text-based […]

Best Practices for SMS Marketing: How to Get Results the Right Way SMS may appear to be a simple marketing method. However, sending improper text messages to your audience can result in a large number of unsubscribes. In addition, not messaging your contacts frequently enough can have a negative impact on your outcomes. SMS marketing, […]

It’s no surprise that in today’s mobile-first society, consumers prefer text messages to emails. This is true both for company decision-makers and for customers. At any given time, 97 percent of American business professionals are within three feet of their phone. SMS text message marketing’s capabilities are continually improving, making SMS as crucial to your […]

SMS has swiftly become the go-to marketing method for both small and large businesses, with a 98 percent open rate. Text marketing, on the other hand, brings with it a whole new set of SMS compliance requirements and best practices. Businesses that do not follow tight SMS restrictions risk losing their programs, furious customers, and […]

8 Ways to Increase SMS Sales Using SMS to increase sales is a no-brainer in an age when 95% of consumers own a cellphone. It’s really simple to contact your clients where they’re most engaged using mass text messaging. Smartphone users spend more than five hours every day on their devices. SMS may be a […]

How Do Ecommerce Businesses Use SMS? MS marketing is an efficient technique to attract, engage, and keep ecommerce customers by cutting through the clutter. It’s scalable, simple to use, and has the potential to make a big difference. However, the majority of ecommerce businesses aren’t receiving the full rewards – and they have no idea […]

Best Practices for Creating a Survey with Interactive Voice Response (IVR) You spend a lot of time trying to figure out what your consumers want and need by asking for input, issuing surveys, and observing their behavior. However, the most effective technique to discover more about your clients is to simply ask them. Office employees […]

Smart marketers recognize the value of SMS in driving more clicks, reactions, and revenues from their campaigns. This is because SMS has a 98 percent open rate and is roughly eight times more likely than email to elicit a response. Customers want you to respond to them via text messaging. In reality, 85 percent of […]

How can you improve your email marketing conversion rate? It’s not easy to convert website visitors into consumers. Your visitors only have so much time and attention to provide, and your competitors are striving for it all. Email marketing has been shown to enhance conversion rates, but it must be done strategically to maximize its […]

There are six reports that can help you enhance your sales numbers. Improving what you measure will help you achieve better results. Fortunately, we have mechanisms in place to assist us in doing so effectively. CRM dashboards may be used to alter how we think about business and focus our goals by presenting data in […]

How to Select the Most Appropriate Sales Automation Software You understand the value of sales automation software because it saves you time, money, and effort. You won’t have to worry about inputting that lead’s information into your CRM, finding that customer testimonial, or wasting time attempting to book a meeting with a lead if you […]

What Should You Do With Low-Quality Leads? This is the first of two parts in a two-part series. The first part of this article discusses what to do with your low-quality leads. Part two goes over how to collaborate with your SimpSocial Customer Outcomes Manager to get the best results. Keep an eye out for […]

Tandem Technology: How Similar Technologies Collaborate to Increase Revenue There’s no denying that technology is changing how revenue-generating companies approach their markets. Marketing and sales technology has been thoroughly tested since 2012 in the hopes of unlocking revenue-growth potential. The results have been extraordinary, as Salespeople and Marketers now have a better understanding of what […]

This article was first published in Smart Selling Tools, and it is reprinted with the author’s permission. The piece has since been updated to reflect technological advancements. We are in the midst of the fourth industrial revolution. Disruptive technologies such as Artificial Intelligence (AI) have been made possible by the convergence of connectivity, data, and […]

With our Intelligent Virtual Assistants, SimpSocial is happy to assist and support our auto dealership customers across the country, from making a lasting impact with sales prospects to cultivating lifelong service customers (IVAs). SimpSocial continues to provide service to over 1,000 dealerships and 25 auto groups across the United States. We’re still devoted to the […]

How Using Intelligent Virtual Assistants in Combination with Sales Engagement Tools Improves Marketing Lead Connect Rates The concept of Sales and Marketing collaborating to create a cohesive account-based marketing strategy isn’t new. These two revenue-generating teams collaborate to identify a list of accounts, define an outreach strategy, create campaigns, and track outcomes. The actual execution […]