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Customer cohort analysis is the process of grouping consumers based on shared traits, studying those groups, and drawing specific conclusions about those groups’ behaviors and actions. Customer cohort analysis, a subset of behavioral analytics, groups users into groups for the purpose of better tracking user engagement and consumer behavior. What is a Cohort of Customers? […]

A prospective client who has demonstrated a high likelihood of converting is referred to as a sales-qualified lead (SQL). A sales-qualified lead is prepared to proceed through your sales process after expressing interest in your good or service and being checked to make sure they meet the necessary requirements.   The majority of the time, […]

A qualified lead, known as a marketing-qualified lead (MQL), is one who has meaningfully interacted with a brand’s marketing content or marketing channels but hasn’t yet interacted with the brand’s sales team.   By participating in a company’s marketing initiatives, such as by downloading content assets, completing an outline form, or adding items to a […]

Customer lifetime value (CLV, sometimes referred to as CLTV) is the sum total of the predicted expenditures made by a customer on your goods or services over the length of their lifetime. You must first give each of your consumers a specific value before you can evaluate CLV. You can achieve this by figuring out […]

A well-thought-out and well-executed marketing campaign is a strategy for boosting brand recognition, engagement, sales, and/or consumer loyalty. Several different kinds of marketing strategies can be used in a marketing effort. Examples comprise: The practice of carefully placing your content at the top of search engine rankings is known as search engine marketing. Using platforms […]

A marketing funnel is a representation of the steps consumers take from learning about a product or service to making a purchase. In essence, it demonstrates how leads are converted into consumers from a marketing standpoint. Typically, marketing funnels are constructed around the following five phases of the consumer buying process: Awareness Interest Consideration Intent […]

Using third-party software will increase the use and potential of your dealership management system. Third-party software is what? Any software that is not a direct component of your business system is referred to as third-party software for our purposes. Third-party software may be utilized to carry out operations connected to your business system, or it […]

It’s challenging enough to run and manage a dealership from a single location. What if you could unite your workforce, foster a positive work environment, and increase sales at different dealership locations all at the same time?   Here are some best practices for managing numerous dealership locations, whether you are a dealership with several […]

Although the technicians at your dealership may appear busy, the actual issue you should be asking is whether or not they are effective and productive at their jobs. It makes no difference how many hours your technicians put in. What counts is whether or not their efforts help your dealership be profitable. You should pay […]

“Why is this costing me so much money? It appears to need little effort. How often have customers told you this, prompting you to reconsider your original estimate? You can prevent this kind of problem with a robust technician work order recording process. Documentation for services or work orders contains all the details about a […]

To run a dealership effectively, gadgets must be networked together to share resources and information. However, networks are challenging concepts that even tech experts find intimidating. The five major parts of your network are covered in this article, along with the common problems they cause:   WAN versus LAN   Connectivity   Addressing   Firewall […]

Your dealership still has significant work to do after counting its inventory. This is due to the fact that your inventory count ought to have indicated which products are slow to move and which ones you can confidently designate as “dead inventory” or “dead stock.” If your dealership holds dead inventory, it wastes hundreds—perhaps even […]

By 2025, 85% of firms will switch from on-premise to cloud hosting, according to a Gartner estimate. However, a lot of dealers are hesitant to change.   Some people worry that switching to cloud computing will be expensive. Others simply like having their server on-site and are unsure if they can trust a third company […]

All types of dealership service departments are switching from using pens, paper, and even whiteboards for record-keeping to computers and digital files. Dealerships may leverage technology in more ways than ever to expand their operations and replace antiquated, inefficient, and labor-intensive procedures. Which technology, though, should dealers implement to help streamline and improve the procedures […]

More than ever, technology has gotten into every nook and cranny of our lives. The market for agriculture equipment is similar. Older techniques that may have helped dealers manage and keep track of many departments are becoming antiquated and expensive. Farm equipment dealers are using new technology, such as farm equipment dealership software, in order […]

It’s a good idea to keep in mind that your work computer’s primary function is business, not personal when using it.  Why is this crucial? You Might Ruin It for Everyone The majority of the time, your home computer or laptop operates alone. It probably doesn’t link to any other computers; instead, it might do […]

Today’s automotive buyers have rapidly changing expectations. Today’s consumers are more mobile, tech-savvy, and knowledgeable than ever before. They anticipate openness throughout the buying process and an enjoyable website experience, where digital engagement is essential for a successful transaction. Websites for auto dealers that served as digital brochures are a thing of the past.   […]

There are numerous accounts of dealerships that improved after putting a social media strategy in place. A lot of dealerships only have a simple webpage. Most people don’t even have a regular blog or use social media at all. Planning and execution are the key differences between a dealership that gains from social media and […]

Today we wanted to get into the subject of sitemap because we have been discussing increasingly sophisticated methods to enhance the Search Engine Optimization (SEO) of your dealer website. This is a more sophisticated tactic, so we’re addressing it in a different blog article. More and more dealerships are optimizing their websites for search engines […]

Do you want to improve your Search Engine Optimization (SEO) in a way that is practically free and has been shown to be effective? Greetings from the blogging world. A terrific way to develop your brand, engage with your audience, and promote your dealership is by including a blog on your dealer website. However, simply […]

I just started an Instagram account—why do I have to start posting live videos too?—you might be asking. You don’t have to, though. But if you don’t, you might be passing on a significant chance to engage a younger audience, promote your brand, and boost sales. With Instagram Live Videos, you can stand out from […]

Social media is a fantastic tool for informing customers, engaging with them, and motivating them to respond to a call to action.   We advise concentrating your digital marketing efforts on two social media networks in order to better connect with your audience. It will have a lot greater impact if you can master two […]

The second-largest search engine on the internet right now is YouTube. In the upcoming year, 48% of marketers intend to include YouTube in their content strategies, according to HubSpot. Many car dealerships already have a YouTube page where they post videos of client testimonials or showcase the vehicles they currently have on hand. How many […]

Your credit score plays a huge role in your financial life — from buying a home or car to securing low-interest loans and credit cards. But understanding what affects your score and how to improve it can feel confusing. The good news? Improving your score doesn’t happen overnight, but with consistent effort and smart habits, […]

Although it can be costly and challenging to handle at times, digital marketing is a fantastic new approach to connecting with potential customers. Discover how to maximize your budget by using these low-cost, powerful dealership digital marketing strategies.   Perform research.   You must be knowledgeable before you can run a highly effective digital marketing […]

A responsive website is one that functions well on a variety of devices, including PCs, tablets, and mobile phones. A responsive website offers the best viewing experience, requiring little resizing and scrolling, easy reading, and easy navigation. The websites for your car dealerships should be responsive for the following seven reasons. Increased Use of Mobile […]

Are you having trouble getting more people to visit your auto dealership website? You are not the only one who is looking for the perfect solution to this issue. You need to rank on Google’s first page if you want to get targeted, high-value traffic. Your target market won’t be able to locate you if […]

More difficult than any other type of management is sales force management. It is more difficult to integrate lone wolf sales employees into the team structure because many dealership sales forces are made up of individuals. On the other hand, some dealerships utilize the collaboration dynamic to such an extent that a lone salesperson would […]

  There has been a lot of research done on the use of color in marketing. Similar to how choosing the proper hue gives a space in your home a particular “feel,” choosing the right color for an advertisement can evoke various emotions in customers. This implies that for dealerships, the color schemes you utilize […]

Where is Your “Happy Medium” Exactly? Based on the pictures you’ve posted online, what adjectives would your customers use to characterize the cars at your dealership? We all wish they were terms like “beautiful,” “strong,” “classic,” “inspiring,” and “fantastic.” Customers viewing photographs from vehicle dealerships, on the other hand, typically respond negatively, using phrases like […]

Social media usage will become greater and more significant. When using many social media platforms, it is extremely easy to fall into the repetition trap. How frequently have you found yourself in a situation where your dealership is offering a special deal? By directly copying and pasting the message from Facebook to Twitter (though keeping […]

Do I joke around? Should I share a touching tale? Do I begin with the history of my dealership? Should I inform them about my company, about who I am, or about how my company might benefit them?   The same questions are being asked by numerous vehicle retailers. Everyone is aware of the significance […]

Customers rely on their searches to find new, trustworthy businesses. No matter what they may be searching for, they are aware that a straightforward search will yield a variety of results. However, the majority of users just scroll through the first page of results; therefore, ranking well on page one is crucial. A lot of […]

Any dealer should review their SEO approach, regardless of the dealership’s location or size. Off-page SEO work is typically the focus of SEO work. On-page SEO, though, is just as crucial, if not more so. The on-page SEO for auto dealers is highlighted in the articles below. We’ll discuss off-page SEO in a future piece. […]

Dealerships and other businesses used to expand by advertising a good or service and enticing customers to buy it. The market is now so saturated with intrusive advertising that it is harder than ever to gain the attention of your target audience, potential automobile purchasers. A full-page newspaper spread or a 30-second TV ad are […]

A great opportunity to improve traffic and awareness to your site is provided by featured snippets. Much has already been said about this SERP feature, yet there is still much to be said:   In a Whiteboard Friday podcast, Crystal Carter discussed how to improve existing material for featured snippets (complete with a useful flow […]

Seventy percent of the 500 corporate executives and web experts surveyed by AudioEye recently stated that “cost” was their top worry regarding digital accessibility. Many of the respondents also believed that in order to provide an accessible browsing experience, they would need to completely redesign their website.   Despite the fact that 1.3 billion people […]

Women and girls knitting on the stairs of a small company are depicted in a fine art picture. Written by Miriam Ellis, “Knitting the Islands”. Happy St. Patrick’s Day and good luck to all of my readers! I frequently observe that small, regional companies succeed because of a tremendous inspiration and a lucky coincidence that […]

Your phone camera is now one of your most powerful marketing tools — especially if you run a local or regional brand. In the world of local SEO, Shelfies are emerging as an essential visual signal to customers and search engines that your store is active, stocked, and worth a visit. While selfies helped humanise […]

The most crucial high-level metric that everyone appears to either understand incorrectly or neglect entirely is estimated brand reach.   Why? since it is a difficult nut to crack.   Brand reach is a count of distinct “individuals” who come into contact with your brand; you cannot de-anonymize every user on every one of your […]