Our latest News and Blogs

Let’s talk about busting the myth of VDP traffic and how dealerships can prioritize it in their digital advertising.   In the past, when I was in senior management at the dealership, I, too, had fallen for the newest and best item out there and drank the Kool-Aid. As a result, I could have used […]

Future predictions throughout history have frequently focused on convenience and effectiveness. The mass production of commodities was a result of the industrial revolution. Accessibility to the outside world increased with the growth of the car sector. Global connections between people, ideas, and products were made feasible by the advent of the digital age. Advertising is, […]

When someone conducts a quick search for your company, one of the first things they may look at is their Google reviews. These evaluations can be absolutely useful to help you develop and scale if you’re a new startup, just starting to build your online presence, or wanting to improve your online reputation. The query? […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars. Let’s […]

Every year, Google holds Google Marketing Live, a conference for marketers that covers the most recent advancements in Google’s marketing tools and services. This year’s subject was relevant and simple to understand. While AI predominated the GML discussion tracks this year, a number of additional releases and improvements were also revealed. Here is our summary […]

In spite of hopes and predictions that the epidemic may be nearing its end, there are many things that will be permanently altered in the automotive sector. Change has become a typical aspect of the business. Regarding the future of the automotive industry, there are numerous factors outside of COVID to take into account. Common […]

Although it can be difficult, change is inescapable. The ability to evaluate data to find out about the facts that can help your organization will change just as quickly as user journeys online have in recent years. Although Google Analytics 4 (the company’s fourth version) is expected to replace Universal Analytics as the standard for […]

After 20 years, Google has decided it’s time to rebrand as the new and improved Google Search Essentials and drop the outdated Webmaster Guidelines. Maintaining your position at the top of the first page and the viability of your SEO strategy depend on your ability to comprehend the preferences and restrictions that come with the […]

In this world, only death and taxes may be said to be certain, according to Benjamin Franklin. Dealers all over the country are searching for innovative and economical ways to get rid of their heaps of winter surplus inventory before tax season comes to an end on April 15. Determining how dynamic remarketing, a frequently […]

SimpSocial’s theme for the year was originally supposed to be growth, but it swiftly changed to adaptability and resilience. We had some of the greatest growth in our history in the first quarter and were fresh off a prosperous NADA conference. The orders to stay at home in North Carolina and the rest of the […]

Setting objectives can be difficult, especially for a corporation. You are aware of the improvements you want to see in the New Year, and you are aware that creating goals will help you stay focused on those changes, but it can be challenging to do so. By following these recommendations, you can make sure that […]

Today, it would be difficult to find someone who has never felt irritated by the marketing emails that arrive in their mailbox. Email marketing gets a poor rap when clients receive spam emails, click-bait promotions, or useless messages, not to mention the person sending them.   In order to effectively use email marketing, you must […]

It’s challenging to manage a website in a way that improves search results. Even mistakes that only take a few seconds to make might have long-term consequences. Using strategies that were effective for maintaining a high search rank a few years ago can now backfire.   We looked to the internet and asked SEO experts […]

Whether you believe in “saving the best for last” during the winter holidays or not, there’s no denying that December offers the most opportunity for holiday-themed marketing.   OEMs seem to understand that. Just consider all the year-end sales that take over national ad campaigns following Black Friday. However, what can dealers locally do to […]

Most of the time, we assume that “organic” means “natural.” Social media is no different in this regard. Organic posts are those whose reach expands on its own as a result of audience interaction rather than through paid promotion. For success, organic posts, and the surroundings they are planted in require care and hydration.   […]

We all engage in it. One of the first things we do whenever we decide to purchase a new item or try a new service is to read reviews. We thoroughly research options on social media and review websites until we are satisfied with our decision. This is particularly true when making a significant purchase, […]

Over the past 25 years, email has been through a long and interesting transformation. From being seen as cutting edge in the early 1990s to being oh-so-passé for the majority of the 2000s, email is now a dependable mode of focused marketing that constantly generates outstanding engagement rates.   Email is useful for more than […]

The fresh wave of car models slated for discontinuation in 2023 is the most recent proof that nothing endures forever in the automotive retailing industry.   Some of these are merely getting a revamp and a slight rebranding rather than truly disappearing. Others, such as the Volkswagen Touareg and Ford Fiesta, will actually no longer […]

The Christmas and retail seasons occur in the final few months of the year. Vehicle sales at dealerships typically increase significantly during manufacturer-publicized end-of-year sales. However, most market patrons won’t buy again until the spring after this push.   Winter and autumn in the service drive should be busy with activity. Customers who don’t intend […]

Water with oil. orange juice with toothpaste. alcohol and wise choices. There are some things in life that simply cannot be combined, and there is no point to try. It holds true for your marketing as well. It’s simpler than you might think to come up with a poor match because there are so many […]

Online reviews resemble a multipoint inspection in that even if everything is good, one red item indicates that improvement is required. Even one negative review that isn’t addressed will deter clients from coming to your otherwise profitable service drive.   More than many businesses, dealership service departments suffer from negative online ratings. The average person’s […]

It’s a good reminder to look for ways to make our earth a little bit cleaner as we observe Earth Day.   Here are four strategies to market your dealership in a more environmentally friendly manner:   1. Present your eco-friendly goods and services In 2021, the majority of automakers will provide at least one […]

You are almost invisible if you are not found first in a search. This is particularly true for organic content, such as blogs, social media postings, and site pages, which are backed by an optimized and pertinent approach rather than by the money you spend on advertising. Every modern business needs to focus on search […]

Purchasing a car from a dealership is comparable to Dorothy’s journey through the Land of Oz.   When left to their own devices, customers travel a path to purchase that is paved with advice, suggestions, and barriers. At the end of the journey, they discover that the dealership is unable to assist them in the […]

Have you heard the phrase, “Work smarter, not harder?” It’s likely that you have encountered teenagers who don’t particularly enjoy working. They do have a point, however lazy it may sound.   The management of a dealership can be a busy endeavor. You can be losing money for your dealership by failing to coordinate the […]

Many of us have been preparing our Christmas marketing strategies since spring, and fall is in the air. It’s not too late if your dealership hasn’t yet. Black Friday is solely about finding a good deal, unlike Thanksgiving, which may be about growing your client base by demonstrating thankfulness and family values. Your dealership needs […]

Customers now connect with your dealership in a significantly different way than they did 20 years ago. Your clients used to take their kids into the dealership had little knowledge of the models on your lot, and came to see you because they had previously made a purchase from you or because they lived close […]

As a child, did you ever play hot potato? It’s difficult to forget the anxiety of repeatedly throwing the object while PRAYING it wouldn’t be in your hands when the music stopped. But what if we told you that you were completely mistaken and that you ought to go for that potato till it is […]

Although the memes suggest that time may have lost all significance for many of us recently, many businesses are already starting to think about their marketing plans and budgets for the upcoming year. Is search engine optimization (SEO) still important? It seems like we cannot get beyond the start of a new year without hearing […]

It would be an understatement to say that dealership service facilities are busy locations. According to the NADA (2019), the typical dealership issues 1,556 repair orders per month, or 18,676 per year.     Yes, a sizable portion of those ROs will be for maintenance that is competitive, such tire rotations and oil changes. However, […]

Running advertising campaigns on a daily basis can be difficult and time-consuming. You are concerned about the efficacy of your messaging, the accuracy of your audience targeting, the potential ROI, and other factors.     Black hat shenanigans are the last thing anyone wants to deal with in a situation like this, but regrettably no […]

Like Triple Crown racers or celebrity kids, marketing names for ideas and concepts (and perhaps even agencies…) can err on the side of the bizarre. We made the devious decision to test your marketing expertise in honor of Halloween:     Can you distinguish between these independent horror films and marketing jargon?   Here’s how […]

Going after the next new thing can be enjoyable. It’s exciting to chase something. If you’re taking something away from someone else while winning, it’s even more thrilling.   That’s just human nature, but it frequently results in dealership marketing that is overly concentrated on luring in new sales clients.   While expanding your clientele […]

Consider the mid-1990s. Friends became popular and were viewed in living rooms all around the world. Hip-hop music may be heard playing on automobiles and store speakers. In the United States, football has grown to be the most popular spectator sport.   All of these are still valid today despite the passage of time, although […]

The sales figures keep coming in and raising questions. It’s time to show your fixed operations department some much-deserved love as car sales revenues fall. According to recent NADA data, the typical fixed operations department contributes about 50% of their dealership’s gross income.   However, fewer than 10% of dealership marketing budgets are allocated to […]

Most people certainly don’t think about buying a new car when they think of Halloween. They may have a point, but Halloween marketing for car dealerships still has a lot of unrealized potentials.   Halloween marks the beginning of the holiday season and is therefore a prime opportunity to concentrate on marketing with the goal […]

For some people, the phrase “cookieless future” won’t be unfamiliar. After all, Google already declared that they would gradually stop using third-party cookies in their Chrome browser. Advertisers were initially concerned about the unknowns that this would introduce to the digital marketing world, but a lot has changed since that initial announcement.   Google delayed […]

Making future plans is challenging. but every firm needs to have a marketing plan. Here are our 12 adaptable dealership marketing suggestions that you may use in any marketing strategy. Follow us on Facebook for more articles like this. 1. Don’t put all of your eggs in one basket, first. By initially analyzing your audience […]

Introducing BERT, a new Google algorithm upgrade called Bidirectional Encoder Representations from Transformers. It pays to learn as much as you can about BERT since, like all important Google upgrades, it will have a direct impact on search engine optimization (SEO).     In reality, Google has publicly stated that BERT will directly impact more […]

Even though it’s distant, the time goes by so quickly.  Halloween is a time to be frightened, dress bizarrely, and bury mountains of candy wrappers between couch cushions.   However, did you realize that Halloween can also be a good time to gain new clients? Halloween has been identified as the preferred holiday among Millennials […]