Our latest News and Blogs

One thing in the automobile industry is constant no matter how the economy affects your car sales: consumers will always need their cars serviced. It makes sense to invest time and energy in marketing these services because fixed operations might be your company’s main source of revenue in both good and bad economic situations.   […]

The little things in life may sometimes make getting through each day so much easier. One of those minor details is the ability to upload arriving and on-order units to your dealer website from SimpSocial’s Control Centre before they ever show up on the lot. Yes, even those without a VIN as of yet! We […]

Learn how the Google Vehicle Ad (VA) Program is being used by SimpSocial to assist dealers in selling more cars in 2023 and beyond.   We’re convinced that in 2023, Google Vehicle Ads (VAs), which are currently a hot issue in the automotive industry, will play a significant role in helping dealers outperform their rivals. […]

Increase the number of browsers who become purchasers when they arrive at your VDP by using the advanced settings.   Is it controversial if we say that VDPs (Vehicle Description Pages) are kind of controversial? We believe they are, though! Why? One reason for this is that each vendor in the automotive industry has a […]

Fun fact: Used cars account for more than half of all car purchases. It is real! Many drivers prefer used automobiles because they are frequently more economical, trustworthy and offer great warranty choices. But among dealers, the intense rivalry when marketing used cars is a frequent hurdle, particularly in the current digital era. Long before […]

The financial services sector is facing new challenges as a result of rising client expectations for services that can be accessed whenever and wherever they are, increasing competition, and changing workplace habits. According to SimpSocial’s second annual Customer Success Metrics Survey for the Financial Services Industry, implementing a cloud-based communications and collaboration platform may be […]

When you combine technologies, you don’t have the full picture of the consumer or the data you need to succeed in the market today. You require a solution that enables you to take consumer experiences to the next level and boost profitability by streamlining operations across all departments. a component of a potent suite of […]

Markets develop quickly. In recent years, new strategies that place a higher priority on personalisation have replaced the tools, methods, and technologies that were successful. The focus has shifted from the company to what the company can provide its customers.   Emails sent on purchase anniversaries and birthday cards are no longer effective methods of […]

The secret to attracting more vehicle buyers to your dealership’s pipeline and closing more sales is to offer a personalized, flexible auto-buying experience. In fact, effective dealerships are adjusting since 90% of customers demand a distinctive, individualized car-buying experience.   You deserve better than to fall behind, and neither do your customers.   No other […]

It takes constant effort to stay on top of technological developments, particularly in the auto sales sector. Owning a company and running a department both require it. It’s your responsibility to keep up with any technology that can assist your organization in adapting (and your team in succeeding), as the next interesting and novel idea […]

Your dealership will benefit from these effective sales and marketing strategies as they get ready to sell more electric vehicles (EVs) to prospective car buyers. Ideals for EV Electric Vehicle Sales in Auto Dealerships Drivers are increasingly choosing electric vehicles as a means to save money on gas and lessen their environmental effects. If you’re […]

If your vendors are holding your data captive, they are not your partners. They are your adversaries.   I’ve said it, there!   Would it make any sense if, for example, your hockey coach refused to give you a copy of your stats or if your doctor refused to provide you with a copy of […]

These 5 crucial suggestions can help you make walk-around inventory films that sell and reach more online auto buyers.   Your goal should be to sell your vehicles in addition to generating interest in them while doing a walk-around inventory film. The more characteristics you highlight in your videos, the better, as the majority of […]

As you prepare to connect with and learn from like-minded business people in the automotive industry, mark your calendar with these fascinating North American events!   Maintaining regular contact with other members of the auto business is one of the best ways to keep your dealership current. It’s critical to discuss successes and issues, learn […]

Important pointers for enhancing your online automobile marketing to increase consumer interest and inventory turnover   To promote and sell goods or services, digital merchandising makes use of digital resources and techniques. It’s the art of showcasing your vehicles in the most alluring way possible, specifically in retail automotive.   The days of having rotating […]

By monitoring form abandonment on your dealership website, you can learn how to increase the number of high-intent car shopper leads for your dealership. It’s critical now more than ever for car dealers to take advantage of all chances when car buyers express interest in purchasing due to the current status of the retail automotive […]

The use of blogs in content marketing is still significant. In this post, you’ll learn more about ways to increase their effectiveness.   Does business blogging still exist today? You had better be serious! In 2022, many business owners will actually want to incorporate blogs into their content marketing plans for the first time. Using […]

We’re discussing techniques for using social media to harness customer demand during a period of expansion.   Even though people are concerned about the rising cost of living, there is still a high demand for both new and used cars and this is anticipated to continue. Even while the auto business is continuously changing and […]

Chris Walker, CEO of Refine Labs, recently revealed the truth about bogus ad attribution and how it enables marketers to declare inflated and incorrect ROI in a LinkedIn post. In this blog post, we’ll discuss the reasons why this technique is bad for dealers and offer crucial advice for increasing your marketing success by relying […]

It can be difficult for car dealers to stand out and be memorable in the fast-paced digital world of today. Customers are constantly being barraged with advertisements and marketing messages due to the intense competition. How then can auto dealers develop marketing that leaves clients with positive memories?   Here are five expert recommendations to […]

It’s 2022. Thus, by 2023, browsers will have more third-party cookies disabled than Will Smith at an Oscars party. You’ll also see that Google Analytics is no longer collecting data from your website as of July 1, 2023. Finding a method to consistently and accurately collect the data from your website is more crucial than […]

We’ve created a full-funnel service strategy guide only for dealers! By guiding them through the customer service process, you can attract more likely consumers.   Your current clients come first.   The people who are most likely to drop by for service or repairs are the clients who purchased a car from you. Create a […]

These days, a lot of digital advertising agencies will attempt to sell you on an established spiel about what makes them different from other automobile advertisers. At SimpSocial, we don’t have to sell you anything because we are aware that performance speaks for itself.  We are now letting the general public know how our advertising […]

There must be other methods for dealerships to continue to generate income given their struggles to maintain good inventory levels. Check out these marketing objectives to keep business flowing in rather than reducing your advertising budget.   Contact clients who have previously purchased a vehicle.   How we support our clients and develop a long-lasting […]

Through the use of objectives like “Why Buy,” “Ready to Buy,” “Customers for Life,” and “Promotions and Events,” we are aligning our offering to be more funnel-based than ever. The cost of our dealer’s ads per converted client has been shown to decrease when your ads are optimized to include each of these campaign types. […]

Our goal at SimpSocial is to not only assist you in finding the ideal vehicle but also to make sure you get the most from it. Check out some of the most crucial auto accessories for recent graduates heading off to college. 1. a kit for roadside assistance A roadside emergency kit is one of […]

How many millennials are still using cable, to your knowledge? Younger generations are shifting their attention away from traditional media like television and more toward streaming and social media. This implies that you’re losing out on a whole generation of viewers if you’re not promoting videos on social media!   You would be restricting your […]

It’s crucial to ensure that every advertising dollar is used wisely in the modern world. Spending on relevant creatives, quality targeting, and current performance tracking over the course of your campaign lifespan is required. While many marketing firms may assert that they do just that, it’s crucial to know what to look for to identify […]

It’s critical to not fall behind and to embrace the rise of social media as its influence continues to increase beyond all reasonable comprehension in order to make it useful for your dealership. What more effective approach to engaging potential clients than by speaking with them directly on their social media platforms?   A successful […]

You want your independent dealer business to expand consistently. You must be the dealership that people choose to visit first if you want to do that. The issue is that following every other dealership’s cookie-cutter approach won’t make you stand apart. Inventory carousel advertisements, which are slideshow advertising that feature photographs of your inventory and […]

The definition of the term “bare minimum” according to Wiktionary is “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are you certain that you’re taking all reasonable precautions and taking the bare minimum steps to prioritize marketing and growth? What would that […]

Over 1 billion people use TikTok each month. Not to mention, compared to other social media platforms, they have the highest engagement rate each post. This has made it easier for companies to expand their markets and establish their brands.   Dealerships like Stingray Chevrolet, Loudon Ford, and others have racked up tens of thousands […]

Stop buying into the hype surrounding “in-market” shopper targeting, and allow me to tell you what DOES WORK. Any seller that claims to be showing your adverts to customers just when they are about to make a purchase is lying. Which is that? Do they all say that to you? I, therefore, advise you to […]

How AI and Web 3.0 Are Taking Over Understanding new technology can increase productivity, resolve issues, and aid in decision-making. Keeping up with all the developments in technology can be challenging. I’ll help you get started by deconstructing some of the fundamentals of the newest technological developments. By reading this article, you are already one […]

If you haven’t heard of it, omnichannel marketing has been a popular phrase for more than ten years. This snappy term, which was once known as Multichannel, is widely used in the automotive marketing sector. However, the team in charge of coming up with creative titles believed that it wasn’t specific enough, so it was […]

Let’s talk about busting the myth of VDP traffic and how dealerships can prioritize it in their digital advertising.   In the past, when I was in senior management at the dealership, I, too, had fallen for the newest and best item out there and drank the Kool-Aid. As a result, I could have used […]

Future predictions throughout history have frequently focused on convenience and effectiveness. The mass production of commodities was a result of the industrial revolution. Accessibility to the outside world increased with the growth of the car sector. Global connections between people, ideas, and products were made feasible by the advent of the digital age. Advertising is, […]

When someone conducts a quick search for your company, one of the first things they may look at is their Google reviews. These evaluations can be absolutely useful to help you develop and scale if you’re a new startup, just starting to build your online presence, or wanting to improve your online reputation. The query? […]

The requirement for Automotive Inventory Ads (AIAs) in your comprehensive marketing plan is highlighted by Meta’s removal of the ability for dealerships to have “Vehicles” or a “manage inventory” tab at the top of their Facebook company pages on January 30, 2023. Let’s discuss what this means for businesses like yours that sell cars. Let’s […]

Every year, Google holds Google Marketing Live, a conference for marketers that covers the most recent advancements in Google’s marketing tools and services. This year’s subject was relevant and simple to understand. While AI predominated the GML discussion tracks this year, a number of additional releases and improvements were also revealed. Here is our summary […]