Our latest News and Blogs

With new advancements and applications appearing every week, AI is continually growing and improving, and it sometimes feels like the amount of jargon to keep up with is growing at a similar rate.   We’ve put together a glossary of terms and concepts to help you better grasp the brave new world of artificial intelligence […]

Discover some of the most important advantages of content marketing for retailers and companies, as well as tips for increasing your content creation.   Today, a lot of companies use the Internet to reach a larger audience. There are various ways to do this, but content marketing is one of the more well-known strategies.   […]

Unhappy with the company hosting your dealer website? You can choose a companion who is ideal for you by taking into account these six crucial factors.   All of us have been there. The honeymoon period has ended. Whether you established them yourself or the company that sold you the website did, you had expectations […]

Ideas for basic and inventive material that will promote your dealership both online and offline   Nowadays, having an internet presence appears essential for a company to succeed. Since you can expand your reach in the modern digital era, the internet is a great way to sell goods and services. For auto dealers, it is […]

Being a good boss is not the same as being a good leader. Find out more about the particular leadership attributes that will benefit your dealership.   If you’re reading this blog piece, then you probably already know that an auto dealership is an establishment that needs strong leadership to prosper. A businessperson must be […]

Are you prepared to increase hybrid and all-electric vehicle sales? With assistance from SimpSocial, get your sales staff ready to answer these EV battery FAQs!   Because they supply the gadget with electricity, batteries are an essential part of many electronic devices. The majority of gadgets couldn’t operate without a battery. The development of electric […]

Independent auto dealers don’t always have it easy, and we understand that. It can be extremely difficult for used vehicle dealerships to compete with huge OEM franchise dealerships, which frequently have access to extra resources, money, and inventory.   However, we also firmly believe in helping independent auto dealers and the value they add to […]

Utilize this crucial trend data from the car sector to get ready for 2023.   a picture of a car’s push-button ignition We’re considering the key themes that dealer owners and operators will have to deal with in 2023 as the auto industry continues to reset and recalibrate in a market that is undergoing constant […]

We’re about to find out if it still works in the marketing industry if you say, “Here’s the secret that so-and-so doesn’t want you to know,” as it did on TV infomercials in the past. Our design team doesn’t want you to know this, but we care about you enough to make sure you do, […]

Many of us have switched to reusable water bottles, paper straws, cloth grocery bags, and other alternatives because we spend a lot of time considering how our individual decisions affect our community. But bigger companies also have a lot of environmental stewardship duties, and they have a lot of choices to make about how to […]

Since we released the 2023 edition of our Customer Service Trends Report earlier this year, we’ve received a lot of inquiries concerning the potential effects of recent AI advancements on the customer service environment in the coming months and years. We polled more than 1,000 leaders and professionals in global support to find out. We […]

Can Fin help your team in any way? What services does Fin offer your clients? What distinguishes Fin from other AI chatbots? What are we currently working on?   We’re happy to announce that Fin, the AI bot for a variety of powerful language models, including OpenAI’s GPT-4, is now open to all users.   […]

What will assistance look like in the age of AI? This is a key question being raised in the customer service sector right now. The truth is that it will need to be done using a combination of technology and people, or, as we like to say, “bots and brains.” In terms of scalability, time […]

AI in the workplace can be difficult to sell due to concerns that it would result in less skilled workers, depersonalize the purchasing experience, or perhaps completely replace real-world people. Even though you may not yet be a fan of AI, your dealership’s consumers appear to like how it enhances their buying experience. The automotive […]

Our clients have been using Performance Max Campaigns, a fresh kind of Google Ads campaign, for more than a year. Since incorporating PMax into our strategy, we have observed a positive improvement in overall performance, including visibility, visits, and leads, among clients that have implemented these programs (also known as PMax campaigns). Google claims that […]

Choosing the right automotive digital agency can be challenging, especially with the number of digital marketing firms available to auto dealers today. A blend of knowledge, experience, and competence is necessary to be a top auto agency. Businesses must keep ahead of the curve and offer cutting-edge digital solutions that satisfy their customers as the […]

Discover more about our Mobile Loader and how it makes our dealer partners’ work more productive.   We have a mobile loader, did you know that? No?! On us, that. We did not discuss it sufficiently. Consequently, we’re here to discuss it extensively.   We have a device that runs on your cell phone called […]

If you have a little bit of a competitive streak, raise your hand. We certainly do! Additionally, our competitiveness is accompanied by a strong commitment to put our dealer partners ahead of their rivals. So what does inventory have to do with competitiveness? In order to provide our dealer partners an advantage over their rivals, […]

One thing in the automobile industry is constant no matter how the economy affects your car sales: consumers will always need their cars serviced. It makes sense to invest time and energy in marketing these services because fixed operations might be your company’s main source of revenue in both good and bad economic situations.   […]

The little things in life may sometimes make getting through each day so much easier. One of those minor details is the ability to upload arriving and on-order units to your dealer website from SimpSocial’s Control Centre before they ever show up on the lot. Yes, even those without a VIN as of yet! We […]

Learn how the Google Vehicle Ad (VA) Program is being used by SimpSocial to assist dealers in selling more cars in 2023 and beyond.   We’re convinced that in 2023, Google Vehicle Ads (VAs), which are currently a hot issue in the automotive industry, will play a significant role in helping dealers outperform their rivals. […]

Increase the number of browsers who become purchasers when they arrive at your VDP by using the advanced settings.   Is it controversial if we say that VDPs (Vehicle Description Pages) are kind of controversial? We believe they are, though! Why? One reason for this is that each vendor in the automotive industry has a […]

Fun fact: Used cars account for more than half of all car purchases. It is real! Many drivers prefer used automobiles because they are frequently more economical, trustworthy and offer great warranty choices. But among dealers, the intense rivalry when marketing used cars is a frequent hurdle, particularly in the current digital era.   Long […]

The financial services sector is facing new challenges as a result of rising client expectations for services that can be accessed whenever and wherever they are, increasing competition, and changing workplace habits. According to SimpSocial’s second annual Customer Success Metrics Survey for the Financial Services Industry, implementing a cloud-based communications and collaboration platform may be […]

When you combine technologies, you don’t have the full picture of the consumer or the data you need to succeed in the market today. You require a solution that enables you to take consumer experiences to the next level and boost profitability by streamlining operations across all departments. a component of a potent suite of […]

Markets develop quickly. In recent years, new strategies that place a higher priority on personalisation have replaced the tools, methods, and technologies that were successful. The focus has shifted from the company to what the company can provide its customers.   Emails sent on purchase anniversaries and birthday cards are no longer effective methods of […]

The secret to attracting more vehicle buyers to your dealership’s pipeline and closing more sales is to offer a personalized, flexible auto-buying experience. In fact, effective dealerships are adjusting since 90% of customers demand a distinctive, individualized car-buying experience.   You deserve better than to fall behind, and neither do your customers.   No other […]

It takes constant effort to stay on top of technological developments, particularly in the auto sales sector. Owning a company and running a department both require it. It’s your responsibility to keep up with any technology that can assist your organization in adapting (and your team in succeeding), as the next interesting and novel idea […]

Your dealership will benefit from these effective sales and marketing strategies as they get ready to sell more electric vehicles (EVs) to prospective car buyers.   Ideals for EV electric vehicle sales in auto dealerships   Drivers are increasingly choosing electric vehicles as a means to save money on gas and lessen their environmental effects. […]

If your vendors are holding your data captive, they are not your partners. They are your adversaries.   I’ve said it, there!   Would it make any sense if, for example, your hockey coach refused to give you a copy of your stats or if your doctor refused to provide you with a copy of […]

These 5 crucial suggestions can help you make walk-around inventory films that sell and reach more online auto buyers.   Your goal should be to sell your vehicles in addition to generating interest in them while doing a walk-around inventory film. The more characteristics you highlight in your videos, the better, as the majority of […]

As you prepare to connect with and learn from like-minded business people in the automotive industry, mark your calendar with these fascinating North American events!   Maintaining regular contact with other members of the auto business is one of the best ways to keep your dealership current. It’s critical to discuss successes and issues, learn […]

Important pointers for enhancing your online automobile marketing to increase consumer interest and inventory turnover   To promote and sell goods or services, digital merchandising makes use of digital resources and techniques. It’s the art of showcasing your vehicles in the most alluring way possible, specifically in retail automotive.   The days of having rotating […]

By monitoring form abandonment on your dealership website, you can learn how to increase the number of high-intent car shopper leads for your dealership.   It’s critical now more than ever for car dealers to take advantage of all chances when car buyers express interest in purchasing due to the current status of the retail […]

The use of blogs in content marketing is still significant. In this post, you’ll learn more about ways to increase their effectiveness.   Does business blogging still exist today? You had better be serious! In 2022, many business owners will actually want to incorporate blogs into their content marketing plans for the first time. Using […]

We’re discussing techniques for using social media to harness customer demand during a period of expansion.   Even though people are concerned about the rising cost of living, there is still a high demand for both new and used cars and this is anticipated to continue. Even while the auto business is continuously changing and […]

Chris Walker, CEO of Refine Labs, recently revealed the truth about bogus ad attribution and how it enables marketers to declare inflated and incorrect ROI in a LinkedIn post. In this blog post, we’ll discuss the reasons why this technique is bad for dealers and offer crucial advice for increasing your marketing success by relying […]

It can be difficult for car dealers to stand out and be memorable in the fast-paced digital world of today. Customers are constantly being barraged with advertisements and marketing messages due to the intense competition. How then can auto dealers develop marketing that leaves clients with positive memories?   Here are five expert recommendations to […]

It’s 2022. Thus, by 2023, browsers will have more third-party cookies disabled than Will Smith at an Oscars party. You’ll also see that Google Analytics is no longer collecting data from your website as of July 1, 2023. Finding a method to consistently and accurately collect the data from your website is more crucial than […]

We’ve created a full-funnel service strategy guide only for dealers! By guiding them through the customer service process, you can attract more likely consumers.   Your current clients come first.   The people who are most likely to drop by for service or repairs are the clients who purchased a car from you. Create a […]