Our latest News and Blogs

Success is defined as moving from failure to failure without losing motivation. —William Churchill   Many of us are considering ways to advance and change in both our personal and professional lives as the new year draws near. Setting and achieving goals is one efficient way to do this. But it’s equally crucial to keep […]

Do you recall Band of Brothers? Based on an even greater Stephen Ambrose book, it was a fantastic television series.   The 101st Airborne of World War II, notably Easy Company, was the subject of Band of Brothers. I recently rewatched this series, and something immediately stood out. There would have been no progress without […]

Managers have been sifting through every opportunity at the dealership over the past few years. An amazing invention is referred to as an “upgrade” or “exchange” scheme. If you’re not familiar, a sales associate spends time in the service lane. Their goal is to interact with potential service clients and attempt to persuade them to […]

We’d be lying if we said we didn’t relish the period when vehicles left the lot more quickly than we could add additional stock. But as that comes to an end, we must consider if we are ready to sell vehicles once more. Let’s face it: Throughout the past three years, we have easily overcome […]

When choosing whether to add a BDC service, there are a few things to take into account. What size is your store? What are your main upcoming appointments? Can your advisers handle scheduling their own appointments, or are they overworked? All of these issues should be taken into account when deciding whether a service is […]

One of the finest ways for a dealership to draw customers into the showroom is by setting up appointments. But it could seem like a waste of time if your representatives aren’t having any luck on the phone. Fortunately, effective training techniques boost your agents’ effectiveness in bringing customers into your dealership and closing deals. […]

Do you recall the days when deal structuring required paper and a pen? During those times, we were compelled to work harder and make independent decisions about how to run our enterprises. The focus has been on technologically assisted sales tools like digital retail and lead engagement systems that use artificial intelligence (AI) to carry […]

Your phone starts to ring, and as you look down, you find a strange number with the dreaded caller ID labeling the caller as SPAM. Do you respond? Most likely not. Even without the calls that scream they are spam, only 25% of people will even answer a number they don’t recognize. It goes without […]

Carvana and Vroom, two online disruptors, have invested millions of dollars in interactive video technology for one specific reason: interactive video enables them to merchandise their vehicles in a way that engages consumers and forges an emotional connection, demonstrating that consumers will buy sight-unseen if provided with sufficient visual information.     It’s crucial for […]

We adore the potential that the auto industry provides to millions of Americans around the nation. And although though we are better recognized for mentoring high-achieving salespeople and automotive leaders to even greater heights, we also appreciate assisting new people, also known in the business as “Green peas.” We all had a beginning, right? Despite […]

There are several things we can do to distinguish ourselves from our competitors. Excellent phone skills, efficient procedures, and even a current website. Yet many of us have trouble completing any of the aforementioned chores. Have we ever stopped to consider why we are unable to complete any (or all) of the aforementioned? There is […]

Caller ID was developed to simplify everyone’s lives. It does occasionally happen in a dealership situation, particularly when a consumer has a heavy accent or has trouble remembering their phone number. The caller ID is a communication killer 98% of the time, and staff members should avoid using it at all costs. Why does caller […]

Making sure that your phone agents are meeting expectations and having productive phone conversations is one of the most crucial things you need to concentrate on with them. More sales as a result of successful calls equals better success for your dealership. Call scoring is one of the best methods for assessing the success rate […]

There is nothing more gratifying than viewing a slick P&L statement. throwing air hoops while leaning back in the chair to celebrate a job well done. Or perhaps you’re looking for a new Rolex to add to your collection online. Everything about this is excellent. It’s great, in fact. The difficulties dealers will experience in […]

I received a text message from a multimillionaire customer I’ve been working with for the past four years at 2:04 PM on January 2, 2023.   “I know I can still expand,” it stated. “After a record year in both volume and gross, and outselling the top sales consultant in my dealer group by over […]

Ouch!   Let’s state up front that this post isn’t about abusing somebody. It’s about giving practical perspectives on the challenges we’re now facing. If we don’t address the problems we have now, we’re setting ourselves up for an unpleasant awakening in the months to come. For those who have been living under a rock, […]

Over the past two to three years, the phrase “Take it or Leave it” has become a recurrent topic in the auto business. Although it appears that customers are changing and adjusting to this label (or reality), should we be allowing it to continue as a practice at our place of business?   Those of […]

Anyone can appreciate a good front-end gross profit. If most of us stated otherwise, we’d be lying. Things have changed over the past three years, right? We regularly maintained a healthy front-end gross profit on new cars for the first time in years. something that appeared to be from a previous time. In the past, […]

As a salesperson or customer service representative, dealing with challenging phone customers is the most stressful experience. Even if you have years of experience, being angry or yelled at by someone can spoil your entire day. Fortunately, there are abilities you can master that will simplify these calls and even enable you to successfully deescalate […]

Whether we like it or not, we are all living in a time of rapid technological advancement. And the automotive industry is rapidly using large language models (LLMs), like OpenAI’s ChatGPT, in all areas of our business. These AI models provide undeniable efficiency and are adept at a wide range of jobs, from writing technical […]

Leveraging the most powerful tool at your dealership – the phone – not only improves customer satisfaction but also allows you to capture more Sales and Service opportunities. Oftentimes managers don’t have enough time to listen to hundreds of calls to identify frustrated customers, review staff performance, and pinpoint missed opportunities. That’s where artificial intelligence […]

Some incredibly stupid wars have occurred throughout history. When a French pastry chef’s store was vandalized outside of Mexico City in 1832, it led to the Pastry War. The 1840s saw the start of the Opium Wars as China sought to prevent the British from smuggling opium into their nation. Captain Robert Jenkins of the […]

Are you aware of the communication problems at a dealership? There are several ways that communication may go wrong and drive customers to a competitor, whether your auto dealership staff is speaking with customers face-to-face, checking in with them on the phone, or reaching out to them via email. The likelihood of communication issues has […]

We’ve all experienced days when we feel like energy is surging through our veins and we are hitting all of the green lights. How about the days when we don’t feel quite so warm? In the auto industry, you might be at the top of your game one day and then, for some reason, feel […]

Since sales representatives spend a lot of time on the phone, it’s crucial that they make the most of it. Even while some people may have a natural aptitude for marketing, everyone could benefit from at least some instruction. You should concentrate on a few aspects of phone etiquette to make them as efficient as […]

Each and every CRM vendor boasts that their program is simple to use—until you get the hang of it. Does the ease-of-use test, however, support these claims? Watching your salespeople at work is one way to gauge how user-friendly a CRM is. Do they employ CRM? They use the mobile app, do they? Do they […]

The foundation of a good service department is efficiency. Automotive technicians must maximize their efficiency due to the growing complexity of modern automobiles in order to enhance customer satisfaction and boost revenue. Implementing tactics to increase efficiency can have a significant positive impact, whether you’re a technician attempting to streamline your workflow or a service […]

You’re a cunning salesperson navigating the ferociously cutthroat automotive market. Although you are certain of your ability to close sales, how can you make sure that potential clients pay attention to your sales pitch? Personalized videos are the NOS in your trunk, so stop searching. This essay will discuss the inescapable allure of customized videos […]

Since their inception, window stickers have developed significantly. They were first made to educate car buyers, and they are still essential. Consumers now have even more convenience thanks to the recent addition of digital build sheets that are available via QR codes and website connections.   However, it may be argued that window stickers offer […]

Making appointments takes up a sizable chunk of the week’s tasks in the auto dealership industry. The intended outcomes or stable business, however, are not produced despite all efforts. Making dealership appointments successfully requires that you have the correct advice and strategies.   In order to obtain a continuous stream of leads, it’s crucial that […]

Businesses currently communicate with their clients in a variety of ways, including in-person meetings, phone calls, emails, and text messages. The ways that dealerships can communicate with their clients seem to be virtually unlimited when you include a variety of social media sites and other internet channels.   It would seem strange that there might […]

Your dealership has likely moved on from crude internets marketing tactics like gigantic inflatables and silly inflatable tube guys by this point. But keep in mind that while you’re enhancing your online visibility, bolstering your social media, and striving to get positive online reviews, people will notice you and want to stay involved with you […]

By providing tailored maintenance program management to franchise dealerships, dealer groups, and service contract businesses in the US and Canada. We handle the labor-intensive tasks so you can concentrate on giving your dealership the tools, procedures, and reporting capabilities it needs to attract both new and returning clients for service.   For you to concentrate […]

Auto dealers have tried everything in the past (and, to be honest, even now) to increase sales. You name it: catchy jingles, humorous advertising, tent sales, enormous inflatables. In today’s digital age, auto dealership marketing is crucial. While some practices are fading away, others that are just as ineffective frequently replace them. Have you switched […]

Used automobiles have a certain allure and are gradually replacing new cars as the preferred option for mobility vehicle ownership. Finding the ideal car, though, can be difficult. Before we get into the best-used car websites, let’s have a look at some advice for purchasing from used car websites.     What is a website […]

Cars stand for independence, power, and flair, from the svelte chassis lines to the potent engines. And what better way than through photography to capture that essence? The ergonomics of the vehicle must be captured with a camera for automotive photography. It is a distinctive subgenre of photography that aids in showcasing the appeal and […]

Digital channels like social media are used in automotive digital marketing to engage with clients and gather their information. It then makes use of this data to target and persuade prospective customers to make a purchase. Finding affordable strategies to enhance sales and conversions is vital through implementing digital marketing for automotive industry. Before, everything […]

When trying to sell a vehicle, how you present it to potential purchasers is crucial. A strong automotive sales pitch can pique a customer’s interest, highlight the greatest features of the vehicle, and lead to a sale. However, it takes some expertise and planning to develop a persuasive sales argument. The best car salesman advice […]

Whether you are a professional photographer or a dealership wanting to market your vehicles online, car photography is a crucial part of the automotive industry. Car Studio, a software package that uses artificial intelligence to produce high-quality photographs and virtual tours of vehicles, is a popular tool used by automotive photographers and dealerships. Even though […]

Car merchandising is essential for all types of automobile retailers, including individual sellers, marketplaces, and dealerships. The majority of your car customers are online, therefore, you ought to be as well. While there are many aspects that contribute to online auto sales, the main factor is how you present your inventory online.   Your merchandising […]