The Complete Handbook of Facebook Stores for 2023

As a business medium, social media platforms are becoming more and more popular.  It is now possible for social media users to purchase their preferred goods directly from the majority of major platforms, eliminating the need to visit other websites. Facebook Shops facilitates communication between small companies and their target market, increasing conversion rates.


Because it works so well with social shopping techniques, most businesses have welcomed Meta’s Shop feature for Facebook and Instagram. It’s quickly becoming a requirement for retail establishments.


This article examines how to use Facebook Shops to increase sales more quickly.


What are Shops on Facebook?


A Facebook Shop is an online store designed on the Facebook network that enables companies to expand their brand recognition and provide social media consumers with a simple checkout process.


To increase visibility on Facebook and Instagram, businesses may link their items to their accounts using the Shop function.  Facebook Shop’s existence has a significant negative influence on your focused advertising campaigns’ effectiveness as well.


What makes a Facebook shop necessary?


Social media sites like Facebook and Instagram are evolving into avenues of discovery for consumers wishing to purchase locally owned stores. Under such circumstances, Facebook Shops provide companies with economical and effective means of promoting their goods and increasing sales.


Beyond the obvious implications for income, Facebook Shops provides a host of other advantages to companies, including


increased awareness of the brand


Facebook is used by social media users to explore businesses, browse items, and weigh their alternatives before making a purchase. Customers may browse your products using Facebook Shops without ever leaving the app. In an effort to prevent consumers from visiting other websites, the network also encourages companies to offer items on Facebook.


This platform preference ensures that more people notice your company, increasing brand recognition.


Greater potential for revenue:


Every year, Americans spend more than $1 trillion online. A large portion of it is used for social media business ventures. Facebook is a wonderful spot to start your social commerce ventures because it’s one of the biggest social media networks.


By opening a Facebook shop, you give yourself the opportunity to potentially get a bigger share of that trillion-dollar market.


Consolidated knowledge


You assist clients in converting their browsing experience into a buying experience when you have a Facebook Shop. From one location, they can read company content, browse product collections, and get help.


Additionally, Facebook Shops offers simple alternatives for checkout and payment, which greatly enhances user experience.




Facebook’s tailored ad platform allows you to reach a broad audience. If your account is connected to Facebook Shop, you may connect your product advertising and considerably increase conversion rates.


For better outcomes, you may also target individuals who have made wishlists for your items.


Facebook Marketplace vs. Facebook Shop


Facebook Marketplace has always been a fantastic resource for social media users wishing to make goods purchases. Local companies, agencies, and resellers may list their goods, interact with consumers, and make money.


Facebook Shops and the Facebook Marketplace concept are very different from one another. Here’s a little comparison for your reference:


Facebook Shops

Facebook Marketplace


You can set up products on your Facebook page shop. You can also sell on Instagram directly.

You must use your personal Facebook account to sell a product on Facebook Marketplace.

Payment options

Shops support an array of payment options – PayPal, Facebook Pay, and debit or credit cards.

Buyers and sellers alike must arrange how the payment will be made, whether in-person, via PayPal, eTransfer, or otherwise.

Custom branding

You can customize your shop with your brand and design (though options are somewhat limited).

The Marketplace does not have a customizable storefront.

Inventory management

You can manage your inventory using the Commerce Manager.

There are no inventory management options.


Facebook Shops can be integrated with WooCommerce and Shopify.

Facebook Marketplace has no product integration options.


Products can be discovered by those who follow your page or those who see your products in advertising.

The product you list is only visible in the Marketplace.


Comparing alternative e-commerce sites with Facebook Shops

Since social commerce is still a relatively new concept, not everyone can access it anywhere in the world. Retail companies are drawn to e-commerce platforms because they enable them to serve a global customer base.


However, Facebook Shops may be an excellent starting point for creating a community and expanding your brand.  This is a comparison of Facebook Shop with other established e-commerce sites.


Facebook Shops

Other e-commerce platforms


They are free to set up without any additional cost requirements.

They offer a free trial followed by a monthly subscription fee, ranging from about $3.99 to $399 per month, depending on the solution and plan.

Transaction fees

5% transaction charges apply for orders using the in-app checkout option with a $0.40 selling fee for a purchase of $8 or less

You will typically need to cover credit card fees in addition to your monthly subscription.

Customer Base

Instant access to a broader audience with the Facebook organic content algorithm and targeted advertising methods

Typically requires you to drive your traffic with SEO and other marketing methods.


Straightforward cataloging – adding details and arranging products is easy. You can also group products into collections.

Product cataloging can often be time-consuming and sometimes frustrating on e-commerce platforms.

Customer Support

Helps offer customer support via Messenger.

Allows the option of adding Live chat or chatbots.


Built-in advertising features with Facebook ads using your business manager account.

May have built-in sharing features for social media.


What is required in order to create Facebook Shops?

Let’s go through the essentials first:


You need to register for a Facebook account if you don’t already have one.


Facebook company pages and catalogs need to be set up.


Make sure you have full authority over the account and that you have the ability to manage the page and catalog permissions.


You need to link your Instagram business account to your Facebook business page in order to open your shop on Instagram.


Note: A Facebook company profile is not necessary if you want to open an Instagram store.


In order to create a Facebook store, you also need to fulfill the following prerequisites:


No fewer than 2,000 people must like your Facebook page.


Digital products are not permitted. Physical goods are listed in Facebook Shops.


To conduct business in your area, you need a valid permission.


It is necessary for you to possess a legitimate Tax Identification Number (TIN) and a bank account with the same name as your Facebook account.


How are Facebook Shops set up?


Facebook Shops are limited to a few locations throughout the globe. if your area has access to the function. If so, you may use the procedure listed below to link your Facebook business account to your shop:


Method for Facebook Commerce Manager


Companies may offer items and set up Shop straight from their Facebook profile. To set up Shop, though, you would need to use the Commerce Manager page under the new procedure.


You must visit the Commerce Manager first. You have to go through Facebook’s onboarding procedure when setting up products for the first time. When you’re prepared to begin, click the “Next” button.


Select your channels of sales.


The first thing you should do is choose your sales channels. Facebook could choose your linked Instagram account and Facebook page for you automatically, but if not, you should choose the appropriate page and/or account right away.


Establish a catalog


Select the “Change” option situated adjacent to the “Products” heading. You can add a new catalog from this point on. Once you’re prepared to go on to the next stage, give the catalog a name and click the “+” button.


Select your method of checkout.


The “Change” link should be clicked next to the “Checkout method” banner. Select a choice from the following:


Visit a different website. If you would want your product listings to direct clients to your website, select this option.


Utilize Instagram or Facebook to check out. If you want your consumers to be able to use the Facebook or Instagram checkout platform to complete their purchase immediately, select this option. Only American-based companies are permitted to use this strategy.


Redeem using messaging. Select this if you want clients to message you over WhatsApp or Messenger instead of your website.


Make your store


You’re prepared to set up your shop now that you’ve configured your page, account, catalog, and checkout process.


At this stage, you have to:


Include the nations or areas you ship to.


Include your work email.


If relevant, include the website you wish to link to your store.


Accept the Seller Agreement on Facebook.


When you’re finished, click “Finish setup.”


Hold off till Facebook finishes. Facebook advises not advise leave the page or shutting the browser tab during this process, which might take up to 30 seconds.


Include items in your catalog


To begin, click the “Add items” button. You can use any of the following techniques to add products:


By hand. Should you have a little inventory, you should add one thing at a time.


data stream. With this approach, you may automatically add goods to your catalog by using a spreadsheet.


Pixel for Facebook. Using your Meta pixel, this technique automatically adds goods from your store.


Should you select the Manual option, the following files and data are required:


Pictures. Photos must not exceed 8 MB in size and have a minimum pixel size of 500 × 500. Facebook advises including a minimum of two photos for each product.


Title: Include the product’s name.


Include a description of the product.


Link to the web page. If you sell products off-site, you have to include the URL to your product page.


Cost. After selecting your currency, input the product’s price.


To add more items, simply click the “+ New item” button. This makes adding new listings quick and simple. One, five, or 10 objects can be added at once.


Make your shop unique.


The final thing you should do before posting your business is customize it. Facebook can help you with the easy steps. For the social media channel, you may alter the design of your store, make collections, highlight special goods, and more.


Post about your store


Finally, your new Facebook store setup is ready to go live after all of your goods and store layouts are configured to your preference. Once configured, your Facebook page will include a store tab.


How may things be tagged on Facebook Shops?


Companies who have items listed in their Facebook shops can expand their audience by tagging them in your article. Customers will find it easier to access your Facebook Shop or product catalog from content in this way, which will increase the effectiveness of your social commerce initiatives.


Add product tags to Facebook posts before sharing them.


You may tag your product in a Facebook post to encourage people to click and learn more about it, whether it’s promoting your brand, product, or related topic.


To carry out this:


Click the “Tag a Product” icon in the content editor.


After each product, add another.


The merchandise will show up beneath your article with a link to your store.


After posting, mention items in a post or on Facebook Live.


To view the Facebook Live video clip, click on the photo.


To add pertinent items, click the “Tag Products” button.


You will now see the products in your Feed.


Examples of Facebook Shops to Get Inspired


Your Facebook Shop will successfully display the branding of your page. Your shop’s Facebook page has to have a striking and eye-catching aesthetic.


Facebook gives you the option to personalize your shop to wow your social media followers and increase brand recognition.


Gain more visibility on social media with SimpSocial

By creating a Facebook Shop, you may expose your goods to the 250 million users that frequent the site each month. Nevertheless, expanding your business requires more than just listing your goods on a Facebook profile. Growing your page requires a well-thought-out plan if you want it to support your Facebook commerce endeavors.


To leave an impression on social media, one must maintain a consistent presence, communicate with others, and generate content. Utilize SimpSocial’s automatic posting, monitoring, interaction, and other tools to expand your brand’s reach across several platforms.

No leads were lost. reduced overhead.
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