First, let’s talk about the influence your dealership’s social media strategy presence may have on potential purchasers. According to GoDaddy, seven out of ten customers want businesses to maintain active, regularly updated social media accounts.

With such a number in play, it’s clear that maintaining a solid lineup of content-rich social platforms is critical to your car dealer’s overall success and growth.

Now that we’ve established that, consider these top innovative social media strategies for car dealers methods for increasing your reach to both new and existing customers:

Get to Know the Team

For the most part, social media sites like Instagram should be utilized to establish relationships with your customers and promote your business.

One of the finest methods to foster stronger ties with your customers is to assist them get to know the members of your automobile company’s team.

For example, each week, you may highlight an Instagram post by one of your dealership’s sales professionals, service techs, or anybody else who works there.

Then, add a brief summary of their abilities and a few fascinating tidbits about their life, and you’ve got it: the ideal technique to assist your consumers feel more connected to every member of your auto dealership is to use innovative social media strategies for car dealers.

Connect with Linkedin via Social Media

If you think LinkedIn isn’t a key component of effective social media strategy, think again. A recent study found that LinkedIn is 277 percent more successful for lead generation than Facebook and Twitter.2

Why is this the case? LinkedIn’s primary purpose is business networking, therefore there is less content clutter—such as casual talks, family photos, entertaining videos, and so on. When less information is routed through an innovative social media strategy for car dealers content has a better chance of gaining the attention of your prospects.

As a result, your marketing posts are more likely to receive a higher response rate from your intended audience.

Furthermore, luxury auto shops can better target car customers in their preferred income bracket. This helps your team to focus on the consumers who are most likely to purchase a vehicle from your showroom.

Local News Updates (Especially Traffic/Road-related News)

Customers prefer to feel cared for. Fortunately, social media allows you to easily give your customers with health and safety-related content.

Twitter is one of the best social media strategy for keeping your buyers up to date on local driving-related news.

Seasonal road closures, accident reports, and diversion routes are all newsworthy updates to share on your dealership’s Twitter account.

Inventory Posts

This may seem obvious. You’re here to sell vehicles, so why not showcase your inventory in your social media posts? The trick, as usual, is in how you do it rather than simply doing it.

The more effort you put into developing high-quality social media postings, the higher your return on investment (ROI) will be. Ideally, you want more than just a photo with a short, generic caption. Here are some content suggestions for your posts:

Include images of new or pre-owned vehicles for sale, as well as walk-through films highlighting the interior and exterior.

Details on a certain car, such as its make, model, year, and mileage.

General pictures/videos of models/inventory with links to your website’s inventory page.

As you can see, it makes strategic sense to blend postings that direct prospects to individual vehicles (ideal for pre-owned automobiles that are more “unique”) with more broad model posts using innovative social media strategies for car dealers.