November 27, 2019
The sales funnel for vehicles has changed. One of the most significant changes is that potential car buyers are entering the funnel earlier.
November 25, 2019
When online advertising started, Google ads were all anyone talked about. You could get your business listed on the top of the Google search page and it generated a lot of auto sales.
November 18, 2019
There are a lot of sources for leads that auto dealerships can tap into. From third party websites to lead generation companies to Google advertising to email lists, everyone is trying to sell you “leads” that you can sell to.
November 11, 2019
There are a lot of Facebook ads success stories that you’ll hear if you surf the internet. Many of them are a bit dubious. You aren’t given a lot of facts and the sources might be a bit questionable.
November 4, 2019
Back in the good old days, just about anytime before 1999, every dealership created its own funnel. They put ads on the radio, TV, in the newspaper, they even sponsored Little League teams, all in an effort to be “top of mind” when the customer thought about buying a car.
