Facebook Business Manager Guide for Auto Dealerships (2023)




We’ll cover all you need to know about Facebook Business Manager in this extensive guide, from top to bottom and left to right. We’ll go into the platform’s Ads Manager, Business Settings, Events Manager, Commerce Manager, Audiences, Account Quality, and other features. You’ll master Facebook Business Manager by the time we’re done, and you’ll be prepared to sell those automobiles like hotcakes. So let’s get going!

 

Facebook Business Manager: What is it?

 

In a nutshell, Facebook Business Manager is a tool that gives businesses a central location to manage both their Facebook assets and advertising. For car dealerships, this is where you manage your Facebook page, ad accounts, and events. You can also track the effectiveness of your advertising and find your target market if you run Facebook or Instagram advertisements here.

 

How to configure Facebook Business Manager for your auto dealer

 

With Facebook Business Manager, getting started is simple. Here is a quick guide on how to set up your account.

 

To verify your identity, enter your name and log in using your Facebook credentials.

 

Finally, just adhere to the instructions to complete account creation. Now, if you’re collaborating with other companies or agencies, there might be a few additional procedures you need to complete. However, don’t worry; Facebook will walk you through every step of the process.

How to add employees from your dealership to the team in Facebook Business Manager

I assure you that adding your dealership’s workers to Facebook Business Manager is simple. Here is a brief summary for you:

 

1. After logging in, select “Settings,” then “People and Assets,” and finally “People” from the Facebook Business Manager menu.

 

2. After that, provide your approved staff employees the appropriate role permissions for your Pages and ad accounts.

3. Use “Business Settings” and “Instagram Accounts” to connect any Instagram business accounts you might have.

4. Be sure to add the remaining team members as Business Manager employees and designate at least two team members as admins in Business Manager.

 

5. To link your Facebook Page, click to “Pages,” choose “Add new Pages,” and then “Claim a Page.” If you are currently a Page Admin, your claim will be accepted without further action. If not, a notification will be sent to the current Page Admin asking them to approve the request.

 

6. Lastly, pick “Add new ad account” under “Ad accounts” to add an ad account. By supplying the ad account ID, you may either add an account that you already own or ask to gain access to one that is owned by a Business Manager. Just keep in mind that the company that pays the expenses should own the advertising account! You have it now! How to add your dealership’s team to Facebook Business Manager in a clear and simple manner.

 

on Facebook Business Manager, how to configure your payment method

You’ve made the decision to start marketing your dealership on Facebook, but you still need to set up a payment method before you can start posting your advertisements. You won’t need to worry because this tutorial will walk you through the procedure in plain, uncomplicated language.

 

1. Adding Your Payment Method: To begin, go to Business Settings, choose Payments, and then add your payment method. Easy-peasy!

 

2. Who is responsible for the finances? A dealership owner, you are most likely in this position. In the “Finance roles” section, specify who will be in charge of your account’s finances. Choose “Finance analyst” for people who only need to see the data, and “Finance editor” for those who need to manage the details.

3. Role assignment: Select People under Business Manager. Find the team member whose finance position you wish to assign, and then click the edit icon next to their name. Select the appropriate role under “Finance role” in the pop-up window.

4. Invoices: Ensure that Payments – Account credit – Invoice emails are updated with the email addresses that should receive invoices. This is most likely the email address of your bookkeeper or internal accountant as a car dealership.

5. Keeping an Eye on the Books: In Settings – Payments, you may view your balance and payment status.

6. Sharing the Wealth: From here, you can grant access to your credit line to other Business Managers, such as an advertising agency. That’s all, then! Once your payment method is set up, you’re ready to place ads and market to clients like a pro!

 

What is the Facebook Ads Manager for Automobile Dealers?

 

We have a detailed tutorial on using Facebook advertisements for car dealers that you can check out for all the information. Facebook advertising is difficult and involves a lot of procedures.

 

In light of the foregoing, the following is a succinct overview of how to set up Facebook ads for auto dealers:

 

You will build and manage your Facebook advertising through the advertising Manager. Create a new campaign to get started, then choose an aim like increasing conversions or increasing traffic to your website. Decide on your target audience’s demographics, interests, and habits after that.

 

Your ad will then be created by selecting the format, photos or videos, and copy. To see how your advertisement will appear on desktop and mobile devices, use the preview feature. Set your timetable and budget before pressing the “Submit” button.

 

What do Facebook’s car dealership business settings entail?

 

You may manage all of your company’s information, including name, address, phone number, and website, in the business settings. In order to gain your consumers’ trust and avoid getting banned from Facebook, make sure all the information is current and accurate.

 

What does Facebook Events Manager for Auto Dealerships do?

 

The Events Manager on Facebook is a terrific tool that gives auto dealers useful information about their online marketing initiatives. You may view the events that are sparked by your meta pixel using the Events Manager, which includes website views and custom conversions. Here, you can see how your marketing initiatives are doing in real time, and you can use this knowledge to modify your plan as necessary.

 

A short bit of code called a “meta pixel” is added to your page. It’s used to keep track of activities that take place on your website, like when a customer views a product or adds a car to their shopping basket. The outcomes of your campaigns are then displayed in the Events Manager after these events have been transmitted back to Facebook. You may track particular activities that you want visitors to do on your website by setting up custom conversions in the Events Manager. Because you can monitor which automobiles are generating the most attention and modify your marketing strategies accordingly, this is tremendously helpful for auto dealers.

 

So, learning how to use the Facebook Events Manager is crucial if you’re a car dealer who wants to stay competitive. It’s a strong tool that may assist you in campaign optimization and maximizing your marketing initiatives. Check out our comprehensive tutorial at for additional information on the meta pixel and how to set up customized conversions.

 

What is the Facebook Commerce Manager for Automobile Dealers?

 

Are you prepared to discover more about Facebook Commerce Manager and how it may increase vehicle sales at your auto dealership? The good news is that it’s actually very easy to use and can significantly affect your marketing efforts.

 

You can easily showcase your inventory to potential buyers by creating your very own automobile catalog in Facebook Commerce Manager. Facebook will handle the rest; all you have to do is add pictures and information about your vehicles. You may then use this catalog to construct catalog advertisements that showcase your cars to the appropriate audience at the appropriate time.

 

Imagine having one ad that features all of your automobiles rather than having to develop individual ads for each one you have in your inventory. The best thing, though? Facebook will even automatically remove cars that have been sold and add new ones as you update your inventory, keeping your catalog current.

 

How to leverage Facebook Business Manager’s audiences for auto dealers

 

You can compile a list of people who are most likely to be interested in the vehicles offered by your dealership using the Audiences function in Facebook Business Manager.

 

Consider that you have a collection of emails and phone numbers from website visitors to your dealership. This list may be uploaded to Facebook, where a custom audience can be made using the data. This will enable you to communicate with those who have expressed interest in your dealership and are more likely to buy.

 

Or perhaps you want to reach out to folks who are comparable to your current clients. No issue! You may create lookalike audiences using Facebook Business Manager’s Audiences tool. All you have to do is import your current client list that you downloaded from your CRM, and Facebook will take care of the rest. You can use it to locate others who exhibit similar interests and behaviors so that you can advertise to them.

 

Therefore, the Audiences function in Facebook Business Manager has you covered whether you want to target website visitors or reach out to clients who are similar to them.

 

What does Facebook Business Manager’s Account Quality mean?

 

You may view your account performance and any related problems in the Account Quality area. To make sure your account is in good standing and to promptly address any issues, keep an eye on this section.

 

Account quality is essential for Facebook Business Manager. Regrettably, Facebook frequently temporarily bans new accounts. Make sure everything in your account is accurate and up to date, including uploading a copy of your government-issued ID, such as a driver’s license, to prevent this from happening.

 

Unfortunately, we’ve had to work with a dealership whose account was suspended and who failed to file an appeal within Facebook’s allotted time window. As a result, they were unable to keep running advertisements on the platform. It’s essential to frequently check the account quality page and make sure everything is in order in order to prevent a similar circumstance.

 

The lesson of the story is to keep an eye on your account quality page and ensure that all of the information is correct. We’re sure you don’t want to end up like our pal who worked for a dealership that was shut down! When it comes to your Facebook Business Manager account, it’s always preferable to be safe than sorry.

 

The article “The Complete Guide to Facebook Business Manager for Car Dealerships (2023): Sell Cars Like a Marketing Pro” concludes with the phrase “Sell Cars Like a Marketing Pro.”

I hope this has helped to clarify the significance of Audiences in Facebook Business Manager for auto dealers. To ensure that your dealership’s Facebook advertisements are successful and functioning smoothly and that your target demographic is being reached, it’s critical to keep an eye on the account quality.

 

It takes creativity, agility, and a sense of humor to succeed in the field of car marketing. The auto industry is constantly evolving, so it’s critical to stay on top of the best strategies for marketing your dealership. Because this is the best method to ensure you’re receiving the best outcomes, I constantly advise dealerships to keep testing and iterating.

 

You now have a brief idea of what it’s like to work for us in the field of automotive marketing. Remember, the world of Facebook Business Manager is your oyster if you want to give your dealership a boost. Just keep an eye on the quality of those accounts, and don’t be afraid to use some clever marketing techniques. Isn’t that the fun of it all?