August 2, 2023
If your dealership is struggling to attract more visitors online, you’re not alone. With growing competition and constantly shifting search algorithms, many auto dealers search for the perfect formula to increase website traffic. The reality is this: there is no single “magic trick,” but a combination of smart strategies can dramatically boost your visibility.
To succeed, your dealership must appear on Page 1 of Google. Most shoppers never scroll to Page 2 — and almost nobody visits Page 5. Your ability to increase traffic depends on how well your online presence aligns with search intent, user behavior, and strong SEO practices.
Below are proven, practical strategies every dealership can use to increase traffic organically and sustainably.
One of the most effective ways to increase website traffic is by creating content that people genuinely want to read and share. Your website should serve as a resource hub for car owners, buyers, and local shoppers searching for reliable information.
Start by adding:
Make sure your content is:
Great topics that attract readers:
Content like this builds trust and encourages visitors to return—both of which help increase website traffic over time.
Backlinks remain one of the strongest ranking factors in SEO. When reputable websites link to your pages, search engines see your dealership as more trustworthy and authoritative.
Here are four smart ways to build high-quality backlinks:
Write helpful articles for trusted automotive blogs, local news sites, or industry publications.
Use tools like Ahrefs to identify backlinks your competitors have—and ask for similar placement where relevant.
Engage in conversations and share value (without spamming). Genuine contributions gain trust and attract traffic.
Commenting with insights—not ads—can get you noticed by readers and site owners in your industry.
Just avoid low-quality directories and spammy websites. Poor backlinks can harm your rankings instead of helping you increase website traffic.
Buying links, the wrong way is a disaster. However, purchasing legitimate placements — such as reputable directories or targeted banner ads — can effectively increase website traffic when done properly.
For example:
These trusted platforms charge for placements, which helps filter out low-quality sites and deliver relevant, high-intent visitors.
This is not black-hat SEO — it’s strategic placement on credible websites.
Many dealerships panic when they see a high bounce rate, assuming it means their SEO is failing. That’s not always the case.
Bounce rate simply measures how fast users leave after arriving. But high bounce rate does not directly hurt your rankings.
Instead of worrying about it, focus on:
As you increase qualified visitors and optimize your content, bounce rates will naturally stabilize — and your efforts to increase website traffic will produce better results.
A/B testing compares two versions of a webpage to see which one performs better. Some worry this creates “duplicate content” issues, but search engines are generally fine with testing when done responsibly.
A/B testing helps you:
Choosing the version that drives more leads will ultimately help increase website traffic and improve your search performance over time.
Guest posting—one of the most underrated strategies—can massively increase website traffic. When you publish exceptional content on a larger, high-authority site, you gain:
If a website gets significantly more monthly visitors than yours, even one well-written guest post can produce a steady stream of traffic for years.
This is exactly why many dealerships work with marketing partners like SimpSocial, who understand how to place content on large, authoritative platforms.
To consistently increase website traffic, your dealership must follow SEO best practices on every page:
This strengthens your website’s authority and helps you rank for more search terms.
Visitors expect your pages to load in under two seconds. Slow websites chase away potential buyers and reduce your overall traffic.
Enhance user experience by:
A user-friendly website increases engagement—and the more people stay on your pages, the more search engines trust your site, helping you increase website traffic organically.
Growing your dealership’s online traffic takes more than one tactic—it requires a combination of content, SEO, backlinks, user experience, and smart testing.
When applied correctly, these strategies can dramatically increase website traffic and help you attract more high-quality leads.
If you want to elevate your dealership’s performance, SimpSocial provides:
For over a decade, SimpSocial has helped dealerships boost visibility, generate leads, and grow profitably.
Ready to increase website traffic and dominate your market? Let’s make it happen.
