Our latest News and Blogs

Picture yourself as Lisa, a recent college graduate eager to start anew in a bustling city. As you plan your move, one obstacle looms large: finding an apartment sight unseen. With the constraints of distance and time, traditional in-person visits seem out of reach. But fear not, because video-powered sight-unseen leasing is here to revolutionize […]

In an era where content reigns supreme, cutting through the noise demands something exceptional. Amidst the deluge of information competing for your audience’s attention, the key lies in crafting content with lasting impact. Enter evergreen content – valuable material that maintains relevance over time, delivering enduring value. Not only does evergreen content establish your authority […]

Are You Engaged in a Relationship with Your Vehicle? In contemporary society, the connection between individuals and their cars can often surpass the utilitarian aspect of mere transportation. For many, a vehicle represents more than just a mode of getting from one place to another; it embodies a companion, a confidant, and a source of […]

Even as winter sets in, we’re eagerly anticipating the delights of spring. Increased sunshine. Gorgeous flowers. In addition, Subaru will introduce the all-new 2025 Subaru Forester in the spring of 2024. The greatest aspects of the outgoing customer favorite are retained in the sixth generation Forester, along with some fantastic new features. The recently concluded […]

Who doesn’t enjoy receiving more for less money? Yes, we do!   Despite the fact that the all-electric Subuaru Solterra small SUV was only unveiled last year, the 2024 Solterra will include a number of noteworthy new features without going up in price.   The Solterra Upgrades for 2024   The improvements are intended to […]

Today’s car buyers expect personalized, seamless experiences—not generic sales pitches. The key to winning in this competitive market? Car buying experience data. Dealerships leveraging AI-powered insights see: 9X more likely conversions* Faster response times(under 5 minutes vs. hours) Higher customer satisfaction(personalized journeys = loyal buyers) In this guide, we’ll explore how data-driven strategies—powered by platforms like SimpSocial—are reshaping automotive retail. Why […]

It is common knowledge that doing some research on a used automobile is necessary before making a purchase. This research includes determining the car’s worth, mileage, and title as well as whether there are any problems on the outside or below.   But as a recent SimpSocial article pointed out, brand-new automobiles may sustain damage […]

Technology can’t be pieced together to provide you the whole consumer picture or the data you need to succeed in the modern marketplace. You require a solution that lets you boost profitability through departmental efficiency and produce next-level customer experiences. SimpSocial is a component of a potent suite of Cox Automotive products that support the […]

Today’s businesses struggle with massive amounts of data, erratic markets, and changing customer tastes. OpenAI and Bard, two GPT-based technologies, can be useful. They have the ability to foresee market trends, sift through complicated data, and tailor communications with clients. In an ever-changing corporate environment, these cutting-edge AI technologies are essential for sustaining competitiveness and […]

Your sales staff should have an easier time with the correct CRM partner. It could be time to reassess your collaboration if you’re not reaching the ideal consumers and moving more cars. Tynan’s Auto Group in Aurora, Colorado was fast to observe a shift in workload from busywork to an increase in sales and repair […]

Providing a better customer experience is crucial, particularly in a market with fierce competition. It’s possible that your dealership has assembled a sizable client base, created effective marketing campaigns and messaging, and employed the best experts in the field. However, 88% of customers believe that their experience is just as important as your goods or […]

Marketing is not an easy endeavor in the car sector. Dealers devote a large portion of their time and financial resources to creating marketing campaigns and content. Even with the greatest of intentions, it may be quite challenging to break through the clutter and establish a strong connection with the proper consumers.   It’s true […]

Automobile dealers are a hardy bunch. These days, there aren’t many challenges to overcome—from low inventory and high car costs to margin compression. However, the most progressive dealers understand how to change and prosper.   One-size-fits-all marketing and sales methods are out of date as customer expectations and market conditions continue to evolve in favor […]

Marketing is a fast-paced industry. The strategies, methods, and technology that were successful a few years ago have been replaced by new ones that place an emphasis on customization. It’s now more about what your company can accomplish for your customers than it is about the business.   Conventional dealership marketing strategies are no longer […]

When it comes to grabbing attention at a car dealership, nothing works quite like balloons on cars. They’re bright, eye-catching, and instantly communicate excitement — three things every dealership needs to stand out in a competitive market. While balloons might seem simple, when used strategically, they can transform your dealership into a lively, memorable destination […]

Securing a car dealer auction license can unlock myriad opportunities within the automotive sector. Whether you’re aiming to broaden your existing dealership or embark on a new venture, possessing this license provides access to a wider array of vehicles and potential buyers. This comprehensive guide will lead you through the steps of obtaining your car […]

In the competitive automotive market, dealerships strive to enhance growth and sales figures. Employing search engine optimization (SEO) stands out as a proven tactic to achieve these goals. By grasping and applying essential SEO methods, dealerships can elevate their online presence, attract qualified leads, and ultimately drive sales. Recognizing SEO’s Significance in Car Dealership Sales: […]

It recognizes benefits in offering charging services, leveraging its network of convenience stores.   As part of its strategy to transition towards cleaner energy sources, Shell, the energy giant, intends to reduce its retail presence by selling off some of its gasoline stations, focusing instead on expanding its electric vehicle (EV) charging infrastructure.   In […]

A recent investigation delved into the perspectives of motorcyclists regarding riding in rainy conditions. What motivates them to do so? Are they fearful? And how do they manage the challenges of slippery roads and reduced visibility? A significant portion of the riders surveyed admitted to frequently riding in the rain, demonstrating a willingness to confront […]

With factors like rarity, auction history, and customization playing significant roles in determining value. Here’s a breakdown of some of the most noteworthy: Most Expensive Car in 2024: Rolls-Royce Droptail Price: $30 million The Rolls-Royce Droptail stands as the most expensive new vehicle globally, featuring three models: Arcadia Droptail, La Rose Noire Droptail, and Amethyst […]

Maintaining your car’s exterior is vital for both its appearance and longevity. Protecting the paint isn’t just about aesthetics—it’s also about preserving the metal panels from rust and maintaining the vehicle’s resale value. Here are some effective measures to ensure your car looks its best for years to come. Regular Washing Routine Just like you […]

The Origins of Automobile Retail The inception of car sales traces back to the late 1880s when Karl Benz, the founder of Mercedes Benz, introduced the Motorwagen, a groundbreaking gas-powered vehicle. This marked the advent of the automotive era, with Benz selling approximately 25 Motorwagens initially. However, by 1903, demand surged, and around 60,000 automobiles […]

Your car battery is the heart of your vehicle’s electrical system. From starting your engine to powering lights, infotainment, and safety systems, it plays a vital role in your car’s performance. However, even the best batteries have a limited lifespan—usually between 2 to 5 years—which means replacement is inevitable. When the time comes to buy […]

In the dynamic landscape of the automotive industry, the steady expansion of electric vehicle (EV) charging infrastructure has become increasingly apparent. Both consumers and businesses are acknowledging the imperative shift toward sustainable transportation alternatives. Therefore, it is crucial to delve into the convergence of technological advancements, environmental awareness, and the evolving needs of a world […]

Dodge brand chief Tim Kuniskis faced significant backlash after announcing the discontinuation of the Hemi-powered Dodge Charger and Challenger after the 2023 model year. According to Kuniskis in a conversation with Cars.com, the feedback was harsh. Understandably so, as Dodge has spent nearly two decades establishing itself around accessible performance, characterized by robust engines, escalating […]

In the ever-evolving realm of logistics, where effectiveness and communication reign supreme, one tool has emerged as a game-changer across the industry: video. With its compelling visuals and persuasive narratives, video has become the clandestine element that reshapes both day-to-day functions and marketing strategies. From the bustling floors of warehouses to the expansive global market, […]

The announcement last month that Renault planned to revive the Duster delighted a lot of people. It makes sense because the Duster essentially created the midsize SUV market in India by setting the standard. It had a sizable fan base, and Renault’s failure to maintain it modernized was the only factor in its downfall. With […]

Introduction: Almost every generation of a car undergoes a mid-cycle refresh, where subtle yet significant tweaks are made to enhance the model’s appeal before a complete redesign. Today, we’re diving into the world of mid-cycle refreshes to uncover which car has executed it best. My answer may not come as a surprise to those who […]

The automotive world is evolving faster than ever, with 2024’s smartest cars pushing boundaries in AI, connectivity, and autonomous driving. From AI-powered virtual assistants to augmented reality dashboards, today’s vehicles are more than just transportation—they’re mobile tech hubs. In this guide, we’ll explore: Cutting-edge AI and connectivity features Advanced safety and self-parking innovations How dealerships use AI (like SimpSocial) to sell […]

Step into a world where every curve tells a story, where engines hum with the echoes of a bygone era, and where craftsmanship reigns supreme. Welcome to the realm of classic cars, where timelessness meets nostalgia, and automotive icons are reborn through the art of restoration. Join us as we embark on a journey through […]

In recent years, a growing trend has captured the hearts of adventurers and outdoor enthusiasts alike: overlanding. This exhilarating activity combines off-road driving with long-term travel, allowing explorers to journey to remote destinations, often beyond the reach of conventional vehicles. Central to this trend is the rise of overlanding vehicles, which are specifically designed or […]

Welcome to SimpSocial Cars, your destination for hassle-free car shopping! Whether you’re cruising the city streets or embarking on a road trip adventure, we’ve got the perfect ride for you. Let’s explore our inventory together and find your dream car in no time.   “Explore Our Selection”:   Dive into our curated selection of high-quality […]

So, you’ve made the decision to bid farewell to your cherished (or not-so-cherished) used car. Whether it’s spurred by a relocation or a desire for an upgrade, selling your car is a process that demands careful planning to ensure you secure the best deal possible. Here’s an in-depth guide to help you navigate this journey […]

Thriving in the ever-evolving landscape of the automotive industry demands more than simply showcasing the latest models in your dealership. The true differentiator lies in the skills and expertise of your dealership team. This is where cutting-edge dealer training programs come into play, reshaping the traditional approach to staff development and propelling dealerships towards unparalleled […]

It’s essential to select the proper engine oil type if you want your car to continue operating properly for many years. With oil being the lifeblood of your engine, using the manufacturer’s recommended grade and formulation is key to preventing unnecessary wear and maximising performance. Engine oils fall into three primary categories: traditional, synthetic mixes, […]

As winter tightens its grip, car owners across the UK must prepare for the unique challenges presented by frigid weather conditions. Among the critical components affected, the automotive battery takes center stage. In this insightful article, we’ll explore the scientific intricacies of how cold weather can influence car batteries. Armed with this knowledge, car owners […]

The far-reaching consequences of climate change spare no industry, and the tourism sector stands as a testament to this reality. Across the globe, the ripple effects of global warming have triggered significant shifts and declines in tourist arrivals. A case in point is the Mediterranean region, where, according to the European Travel Commission, arrivals witnessed […]

Buying a car today is more complex than ever. With countless brands, models, financing options, and the debate between new vs. used, making the right choice can feel overwhelming. However, understanding your priorities—budget, features, reliability, and dealership experience—can simplify the process. This guide will help you navigate: New vs. used cars– Pros, cons, and hidden costs […]

In a world increasingly conscious of environmental impact, Electric Vehicles (EVs) have emerged as champions of sustainable transportation. The automotive industry is undergoing a transformative shift, with manufacturers rapidly engineering advanced EV designed to meet both environmental and consumer demands. Sustainability in Motion Electric Vehicles represent a major leap toward greener mobility. Built to reduce […]

As the world faces the growing challenge of climate change, more people are becoming conscious of their environmental impact, including how they travel. Eco-friendly vehicles, from electric cars to hybrid models, are emerging as key players in reducing pollution and promoting sustainability. But what exactly are the benefits of driving green, and why should you […]