Our latest News and Blogs

In automotive sales, effective lead management can make the difference between closing a deal and losing an opportunity. At SimpSocial, we understand the challenges that dealerships face in managing and nurturing leads. Our partnership with eLeads CRM transforms lead follow-up for automotive dealerships through seamless API integrations. The Crucial Role of API Integrations in Automotive […]

In the ever-evolving automotive industry, effective lead follow-up such is crucial for maximizing sales and ensuring customer satisfaction. With numerous CRM solutions available, integrating the right technology can streamline your operations and enhance your dealership’s performance. Many mention Impel AI, but at SimpSocial, we pride ourselves on being a cut above. The Importance of Lead […]

Is there an issue with too much follow-up? Views among automotive sales professionals differ, but most would say that the quality of follow-up matters more than the frequency. Without a solid follow-up plan, your dealership could lose potential customers to competitors who are more proactive and offer personalized automotive lead follow-up. Successful dealers know that […]

The rise of Artificial Intelligence (AI) expanded the boundaries of consumer relations, providing businesses with a wealth of data to analyze and understand. However, Freshworks’ data shows that only 12% of CRM customers employ an AI powered CRM application in their processes. According to research, 40% of buyers want to invest in a CRM platform […]

Consider how you want to change your business. Do you wish to cut operational costs to increase margins? Scale personalised experiences to delight your customers. Create whole new business streams by employing an AI-powered solution built on the most advanced AI models. While we understand that not everyone has the same immediate business needs, speed […]

Artificial intelligence (AI), a technology that allows robots to mimic human intellect, is more important in today’s marketing operations. AI, which has its origins in the 1940s, has developed from a specialized technology intended to automate routine operations into a widely utilized tool such as using AI automotive solutions that assists marketers and company leaders […]

The automotive industry has increasingly focused on developing software-defined cars, where key features are controlled by software. AI for car dealerships is quickly evolving toward a future driven by connectivity, automation, and data-driven insights. AI has emerged as a new primary engine of this revolution, altering software development, user experience, aftersales, and underlying processes in […]

The automotive sector is experiencing a significant shift, fueled by technological advancements and evolving consumer demands. As we enter 2024, there’s a pressing demand for inventive approaches to elevate dealership efficiency and foster better customer involvement. AI automotive CRM steps in as a crucial AI-powered productivity solution tailored for the automotive domain. AI-Fueled is a […]

Why Do You Need an Automotive CRM Guide? This manual helps car dealership CRM professionals explore the most crucial crm lead software programs for managing their businesses. For a general readership, we have made the automotive crm guide straightforward and high level. The Need of an Automotive CRM for Every Dealer In the past ten […]

Determining Car Salespeople’s Earnings: Understanding Pay Structures There are two primary payment plans for car salespeople: commission-based and fixed salary. Commission-based plans offer potential for high earnings based on sales performance, while fixed salary plans provide stability but limit earning potential. Commission-based pay plans offer flexibility but can result in fluctuating income based on various […]

The fusion of video marketing and automation within marketing strategies represents more than just a trend acknowledgment; it marks a fundamental change that improves how companies interact with their audience and streamline their processes. This paradigm shift not only transforms brand-audience interactions but also introduces heightened efficiency in marketing endeavors. Delving into the statistics reveals […]

Welcome to the realm of personalized video marketing, where storytelling meets audience engagement. This article presents compelling statistics showcasing the unparalleled potential of video in elevating your brand. Uncover fascinating insights, concrete data, and the impact of personalized video. Embark on an exhilarating journey! 1. Explosive Growth Prospects Did you know that 70% of non-video […]

Picture yourself as Lisa, a recent college graduate eager to start anew in a bustling city. As you plan your move, one obstacle looms large: finding an apartment sight unseen. With the constraints of distance and time, traditional in-person visits seem out of reach. But fear not, because video-powered sight-unseen leasing is here to revolutionize […]

In an era where content reigns supreme, cutting through the noise demands something exceptional. Amidst the deluge of information competing for your audience’s attention, the key lies in crafting content with lasting impact. Enter evergreen content – valuable material that maintains relevance over time, delivering enduring value. Not only does evergreen content establish your authority […]

Are You Engaged in a Relationship with Your Vehicle? In contemporary society, the connection between individuals and their cars can often surpass the utilitarian aspect of mere transportation. For many, a vehicle represents more than just a mode of getting from one place to another; it embodies a companion, a confidant, and a source of […]

Even as winter sets in, we’re eagerly anticipating the delights of spring. Increased sunshine. Gorgeous flowers. In addition, Subaru will introduce the all-new 2025 Subaru Forester in the spring of 2024. The greatest aspects of the outgoing customer favorite are retained in the sixth generation Forester, along with some fantastic new features. The recently concluded […]

Who doesn’t enjoy receiving more for less money? Yes, we do!   Despite the fact that the all-electric Subuaru Solterra small SUV was only unveiled last year, the 2024 Solterra will include a number of noteworthy new features without going up in price.   The Solterra Upgrades for 2024   The improvements are intended to […]

Today’s car buyers expect personalized, seamless experiences—not generic sales pitches. The key to winning in this competitive market? Car buying experience data. Dealerships leveraging AI-powered insights see: 9X more likely conversions* Faster response times(under 5 minutes vs. hours) Higher customer satisfaction(personalized journeys = loyal buyers) In this guide, we’ll explore how data-driven strategies—powered by platforms like SimpSocial—are reshaping automotive retail. Why […]

It is common knowledge that doing some research on a used automobile is necessary before making a purchase. This research includes determining the car’s worth, mileage, and title as well as whether there are any problems on the outside or below.   But as a recent SimpSocial article pointed out, brand-new automobiles may sustain damage […]

Technology can’t be pieced together to provide you the whole consumer picture or the data you need to succeed in the modern marketplace. You require a solution that lets you boost profitability through departmental efficiency and produce next-level customer experiences. SimpSocial is a component of a potent suite of Cox Automotive products that support the […]

Today’s businesses struggle with massive amounts of data, erratic markets, and changing customer tastes. OpenAI and Bard, two GPT-based technologies, can be useful. They have the ability to foresee market trends, sift through complicated data, and tailor communications with clients. In an ever-changing corporate environment, these cutting-edge AI technologies are essential for sustaining competitiveness and […]

Your sales staff should have an easier time with the correct CRM partner. It could be time to reassess your collaboration if you’re not reaching the ideal consumers and moving more cars. Tynan’s Auto Group in Aurora, Colorado was fast to observe a shift in workload from busywork to an increase in sales and repair […]

Providing a better customer experience is crucial, particularly in a market with fierce competition. It’s possible that your dealership has assembled a sizable client base, created effective marketing campaigns and messaging, and employed the best experts in the field. However, 88% of customers believe that their experience is just as important as your goods or […]

Marketing is not an easy endeavor in the car sector. Dealers devote a large portion of their time and financial resources to creating marketing campaigns and content. Even with the greatest of intentions, it may be quite challenging to break through the clutter and establish a strong connection with the proper consumers.   It’s true […]

Automobile dealers are a hardy bunch. These days, there aren’t many challenges to overcome—from low inventory and high car costs to margin compression. However, the most progressive dealers understand how to change and prosper.   One-size-fits-all marketing and sales methods are out of date as customer expectations and market conditions continue to evolve in favor […]

Marketing is a fast-paced industry. The strategies, methods, and technology that were successful a few years ago have been replaced by new ones that place an emphasis on customization. It’s now more about what your company can accomplish for your customers than it is about the business.   Conventional dealership marketing strategies are no longer […]

Spellbinding Displays: Craft eye-catching balloon arrangements both inside and outside your dealership. Build towering sculptures spelling out special offers or promotions to grab attention from afar. Imagine a massive balloon arch leading customers to your latest car models, creating excitement and anticipation. Unconventional Designs: Break away from traditional balloon shapes and colors. Experiment with metallic balloons for […]

Securing a car dealer auction license can unlock myriad opportunities within the automotive sector. Whether you’re aiming to broaden your existing dealership or embark on a new venture, possessing this license provides access to a wider array of vehicles and potential buyers. This comprehensive guide will lead you through the steps of obtaining your car […]

In the competitive automotive market, dealerships strive to enhance growth and sales figures. Employing search engine optimization (SEO) stands out as a proven tactic to achieve these goals. By grasping and applying essential SEO methods, dealerships can elevate their online presence, attract qualified leads, and ultimately drive sales. Recognizing SEO’s Significance in Car Dealership Sales: […]

It recognizes benefits in offering charging services, leveraging its network of convenience stores.   As part of its strategy to transition towards cleaner energy sources, Shell, the energy giant, intends to reduce its retail presence by selling off some of its gasoline stations, focusing instead on expanding its electric vehicle (EV) charging infrastructure.   In […]

A recent investigation delved into the perspectives of motorcyclists regarding riding in rainy conditions. What motivates them to do so? Are they fearful? And how do they manage the challenges of slippery roads and reduced visibility? A significant portion of the riders surveyed admitted to frequently riding in the rain, demonstrating a willingness to confront […]

With factors like rarity, auction history, and customization playing significant roles in determining value. Here’s a breakdown of some of the most noteworthy: Most Expensive Car in 2024: Rolls-Royce Droptail Price: $30 million The Rolls-Royce Droptail stands as the most expensive new vehicle globally, featuring three models: Arcadia Droptail, La Rose Noire Droptail, and Amethyst […]

Maintaining your car’s exterior is vital for both its appearance and longevity. Protecting the paint isn’t just about aesthetics—it’s also about preserving the metal panels from rust and maintaining the vehicle’s resale value. Here are some effective measures to ensure your car looks its best for years to come. Regular Washing Routine Just like you […]

The Origins of Automobile Retail The inception of car sales traces back to the late 1880s when Karl Benz, the founder of Mercedes Benz, introduced the Motorwagen, a groundbreaking gas-powered vehicle. This marked the advent of the automotive era, with Benz selling approximately 25 Motorwagens initially. However, by 1903, demand surged, and around 60,000 automobiles […]

When it comes to car components, batteries have a relatively short lifespan, typically lasting between 2 to 5 years. Therefore, replacing your car battery is inevitable, but the question remains: Should price be the sole determinant? Opting for the cheapest car battery might seem like a cost-saving measure initially, but it could result in unreliable […]

In the dynamic landscape of the automotive industry, the steady expansion of electric vehicle (EV) charging infrastructure has become increasingly apparent. Both consumers and businesses are acknowledging the imperative shift toward sustainable transportation alternatives. Therefore, it is crucial to delve into the convergence of technological advancements, environmental awareness, and the evolving needs of a world […]

Dodge brand chief Tim Kuniskis faced significant backlash after announcing the discontinuation of the Hemi-powered Dodge Charger and Challenger after the 2023 model year. According to Kuniskis in a conversation with Cars.com, the feedback was harsh. Understandably so, as Dodge has spent nearly two decades establishing itself around accessible performance, characterized by robust engines, escalating […]

In the ever-evolving realm of logistics, where effectiveness and communication reign supreme, one tool has emerged as a game-changer across the industry: video. With its compelling visuals and persuasive narratives, video has become the clandestine element that reshapes both day-to-day functions and marketing strategies. From the bustling floors of warehouses to the expansive global market, […]

The announcement last month that Renault planned to revive the Duster delighted a lot of people. It makes sense because the Duster essentially created the midsize SUV market in India by setting the standard. It had a sizable fan base, and Renault’s failure to maintain it modernized was the only factor in its downfall. With […]

Introduction: Almost every generation of a car undergoes a mid-cycle refresh, where subtle yet significant tweaks are made to enhance the model’s appeal before a complete redesign. Today, we’re diving into the world of mid-cycle refreshes to uncover which car has executed it best. My answer may not come as a surprise to those who […]