Our latest News and Blogs

The 2023 Kia Niro is at the forefront of Kia’s electric car strategy, offering three models: Hybrid, plug-in hybrid, and fully electric. Redesigned for the year, these compact crossovers prioritize efficiency, versatility, and driving enjoyment.   Trio of Innovation Hybrid Harmony: Balancing fuel efficiency and dynamic driving. Plug-in Prowess: Electric-only for short trips, hybrid for […]

Undoubtedly, artificial intelligence (AI) has captured the attention of the media in 2023. AI is being discussed as a means to create content, automate monotonous chores, and more. In these discussions, it’s important to remember that artificial intelligence (AI) is also revolutionizing physical security tactics.   SimpSocial has personally witnessed how AI can assist companies […]

The greatest time of year to purchase a car is during the next two months. Model changeover season occurs in September and October when the new model year cars arrive and the old models are marked down. It’s also the time when more individuals inquire, perhaps not coincidentally: Is my vehicle dealership lying to me? […]

Trying different approaches and seeing what sticks is a recipe for failure is a common approach to very few effective sales methods. Instead, in order to expand your company, you’ll need a well-defined sales cycle.   Sales cycles provide a structured framework that informs your team of the next steps the customer needs to take. […]

Benefits of Personal Selling You have an advantage if you sell yourself. A staggering 92% of consumers demand a customized experience. Furthermore, 80% of customers are more likely to purchase from businesses who excel at customization.   It should not be surprising that personal selling has a number of important benefits. This encompasses the subsequent […]

These days, selling to businesses frequently entails demonstrating to a number of decision-makers that your product can improve productivity, yield a sizable return on investment, and work better than rivals at an affordable cost.   Furthermore, I can attest that getting there is anything but simple, having developed project management software for the finance sector […]

Crucial metrics are provided by sales activities when evaluating the performance of your team. This covers the quantity of VP-level meetings, sales calls, newly qualified prospects, and so forth. You may affect sales targets and company outcomes by managing sales activities effectively.   You must establish objectives for your sales operations and monitor the performance […]

OUR APPROACH TO IMPROVING PARTNERS’ PERFORMANCE:   The percentage of dealerships’ total ad spending allocated to digital advertising has grown from 25% to 53% over the last five years. Auto dealers must now spend as efficiently as possible to optimize return on ad spend (ROAS) as digital wallet share of wallet continues to rise. Together […]

You may have believed that marketing is the only factor in business that draws in clients. However, what if we told you that your marketing staff and sales team could collaborate to increase your customer base? This is where the sales campaign is useful.   By implementing a customized plan, your team may shorten the […]

Unbelievably, there are more factors to take into account while creating advertisements for your business. The top eight blunders that vehicle dealers should steer clear of while running an online advertisement are listed below.   1. Having an excessive amount of repetition While tone of voice matters, the content of your words matters even more. […]

Including video in your marketing strategy for your auto dealership is a terrific method to boost foot traffic to your lot as well as online traffic and engagement. Indeed, 60% of automobile buyers said they visited a dealership after viewing a video of a vehicle they were considering, according to a Think with Google survey. […]

We seek efficiency in almost everything, thus measuring sales efficiency is essential if you run a firm.   The speed at which your sales representatives can turn prospects into leads and paying clients is known as sales efficiency. Put differently, it measures the rate at which your company may bring in money within a specified […]

A significant aspect of sales is the skill of building trust within a narrow window. In this consultation process, purchasers must feel confident that their money, businesses, and well-being are in capable hands. Furthermore, it would be difficult to persuade any potential customer that your business can offer that level of protection if you lack […]

Car door stairs are clever devices that make it quite easy to get up on your car’s roof for maintenance chores like cleaning or loading up groceries. This blog post discusses the many advantages of automobile door steps and provides advice on how to use them without damaging your car. The Benefits of Utilizing a […]

What Does Inflation Mean? How Prices Increase Over Time The rate of overall price increases for goods and services is reflected in inflation. A given dollar can purchase a decreasing proportion of an item or service as inflation rises. This phenomena denotes a decline in the purchasing power of money in addition to increasing prices. […]

Driving at night can be challenging. When you drive after dark on the highway, it’s easy to feel overwhelmed by the decreased visibility, extra distractions, and heightened risks. However, you may increase the safety and enjoyment of your long-distance driving excursions with a little planning and understanding. We’ll look at how to use night driving […]

Explore the fascinating world of auto insurance as we dispel one of the most persistent fallacies about it: the idea that a car’s color affects the cost of insurance. It’s a common misconception that your car’s color affects how much you pay for insurance. If that’s the case, though, where does this myth originate?   […]

Do you need to transport your car because you intend to move across the nation? It can be somewhat stressful to ship an automobile over state lines, particularly if you’ve never done it before.   This blog post will provide you with an overview of the many alternatives available, associated prices, advantages and disadvantages of […]

If you work in the car sector or at a dealership, you are aware that building trust with customers requires specific interpersonal and verbal abilities. Prospective buyers and customers want to be treated as individuals, just like you, with distinct wants for vehicles in each of their individual lives, not as just another sale. Due […]

I had recently gotten married and was looking for work in February of 1996. I had just finished my criminal justice major in college. In the state of Texas, I desired to work as a peace officer, but especially as a state trooper. In the short nine months I had to wait to start the […]

These days, with everyone glued to their computers, it’s getting more and harder for auto dealers to draw in customers through conventional channels. The crazy and thrilling strategies of the past are no longer relevant in the fast-paced world of today.   Although the inflatable tube man on the side of the road is visually […]

Building strong client relationships has always been crucial to corporate operations.   A strong sales nurturing process starts with human communication with consumers, which is also a crucial step in their buyer’s journey. Engaging in friendly and natural interactions with customers in a way that feels comfortable and familiar is a business approach that builds […]

Vendor marketing emails pitching you an overwhelming array of products are bound to inundate you on a regular basis if you work in dealership marketing or at a dealership.   We would be aware. After all, some of those emails are sent by our automobile managed messaging business!   You eventually grow numb to these […]

The client experience of today extends far beyond face-to-face communication.   Given that Gen Z, also known as digital natives, is an emerging generation of automobile customers who were essentially reared by technology, a new route other than coming through the front door needs to be taken into consideration to satisfy these distinct customer expectations. […]

The development of technology has had a significant impact on how consumers purchase for vehicles in recent years.   The modern automobile buyer is more likely to do their homework and shopping online, and they anticipate being able to locate the information they require with ease and speed. Internet leads have consequently grown to be […]

Because they grew up in an era of fast evolving technology, digital natives are distinct from all previous consumer groups. For dealers hoping to succeed in a contemporary market, it is imperative that they have a thorough understanding of digital natives, including their mindset and methods of interaction.   Digital natives are those who…? Millennials […]

Auto dealerships are embracing the promise of online digital retail solutions to improve the car-buying experience in the dynamic automotive industry. According to the Car Buyer Journey Study, a remarkable 81% of car buyers recognize that their overall purchase experience has been significantly enhanced by online activity. Furthermore, according to 87% of dealers, digital retailing […]

Now is the moment to take the wheel!   How do you effectively capitalize on the excitement associated with purchasing a new car in an era where more and more consumers wish to do much of the shopping online? How do you present the car so that a potential online buyer may see it in […]

You might be wondering how filing for bankruptcy will effect your ability to make large purchases like buying a house or automobile if you recently filed for bankruptcy or if your bankruptcy is mentioned on your credit record. Even though a bankruptcy remains on your credit record for seven to ten years, having a bankruptcy […]

One of the choices you’ll probably have when buying or leasing a car is between front-wheel drive and all-wheel drive. Although most cars come equipped with front-wheel drive, which transfers all of the engine’s power to the front wheels, all-wheel drive is an option that may be added to a wide range of cars, usually […]

If you’re thinking about purchasing an automobile, you might be curious about the distinctions between an electric, hybrid, and gas-powered vehicles. When seeking to purchase a car, it’s crucial to understand that there are various types of hybrid or electric vehicles. Maybe you want to help reduce emissions or want to know which kind of […]

In order to be authorized for financing throughout the car-buying process, if you have poor credit or no credit at all, you will almost definitely need to show proof of income. Why? since it’s a requirement for banks and vehicle lenders to confirm that you can afford your monthly automobile payments. Depending on your work […]

One of the main benefits of the Internet and contemporary technology is that it allows automobile buyers to conduct online vehicle searches. This indicates there’s a chance you could discover the ideal car out of state. Here are some crucial points to bear in mind if you’re purchasing an automobile outside of your state: Obtain […]

You’ve been working through your list of things to do when buying a car and are getting ready to buy one. You’ve decided on a price range, whittled down your list of possibilities, and are now prepared to test drive and, ideally, drive off the lot your soon-to-be vehicle.   Pump your brakes first, though, […]

Trading in your automobile could be a beneficial alternative if you’re trying to replace or upgrade to a new car, but it’s crucial to know how. Perhaps you’re in the market for new car features like rearview cameras, kid safety features, and parking assistance. Maybe you need extra space for your expanding family or you’d […]

Purchasing a car involves many steps, one of which is getting auto insurance. Your demands for auto insurance are influenced by your own car, your driving style and habits, and your personal spending plan. Here are some essential things to think about while you’re looking for a car and auto insurance:   How frequently do […]

It’s possible that you’ve seen or heard auto dealer commercials on TV or the radio touting deals on zero-down new car purchases. It is feasible to buy a car without a down payment, despite the fact that it might sound too good to be true.   On the other hand, purchasing a car with no […]

Have you ever attempted to organize a meal for a family gathering? I’ve never seen anarchy spread so quickly as it does when I observe the many viewpoints on where and what everyone should eat flying around the room.   Strangely enough, I’ve witnessed the same kind of mayhem when marketing teams attempt to devise […]

Making a name for yourself online is crucial in the quickly changing auto industry. Potential customers will have a dynamic and interesting encounter with your dealership and cars thanks to the creative and efficient way that video marketing presents them. It goes beyond simply listing characteristics to create a story that makes each car the […]

In the era of digital revolution, advertising platforms are constantly being examined to make sure they support equality and justice. Facebook, a leader in digital advertising worldwide, introduced the “Special Ads Category” in an initiative to be proactive. Although the intention behind this decision was to stop potential discrimination in advertisements, it has had a […]