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May 15, 2021
The secret to successful SEO blog content is to provide value to the reader. Publishing interesting, useful content that your readers will want to bookmark and return to again, share with others, or connect to on their own websites is one of the best SEO practices for your blog.
Your aim is to get people to find your website through organic search and then KEEP them there by providing them with useful content that answers their questions. Google would consider your page important if visitors spend more time on it for that search word. Search engine rankings rise for pages that are considered more important.
In their most basic form, SEO best practices in 2025 can be summarized as follows:
Content is king in SEO; useful, helpful content can entice a visitor to not only visit your website, but to use it as a resource to either hoard for themselves or share with others. Your aim is to make all of your content useful.
In reality, according to a Backlinko.com report, long-form content receives 77.2 percent more backlinks than short posts. (Did you see what we did there? It’s useful: we shared a connection to it with you.)
Tip: One way to start writing a blog is to use Google to look up the top two results for the subject you want to write about.
Make your blog better (optimized keywords, alt text inclusion, better spacing, your brand’s take on the material) and longer (but don’t plagiarize – Google penalizes duplicate content) by copying the content and layout of the top-ranked blog.
In the blog, automatically have a main keyword as well as any secondary terms you’d associate with that keyword.
For example, the main keyword you’re looking for is “vintage handbags.” Other keywords to consider are “vintage designer handbags” and “vintage purses.” You can also include the terms “designer” and “purses” in your blog.
If you use the terms “designer” and “purses” in your blog, search engines are now smart enough to equate them with the other keyword phrases you chose to hit.
For web crawlers and screen readers for the visually impaired, these are definitions in the HTML code that define the image on the website. In addition to providing web accessibility for screen reader users, their aim is to view the text if the image fails to load and to provide background to search engine crawlers.
Images can also help to break up a large amount of text on a page, making it easier to read. The aim is to increase the amount of time a visitor spends on your site since this tells search engines that the content on your site is interesting enough for them to continue.
Did you rename the image file before uploading it to your website to make it more descriptive of the image?
Include photos that are exclusive to your business or product, and make the file name and ALT text as descriptive as possible.
For example, if a user searches for pink flower girl dresses for toddlers and you happen to have a picture of this product online, this image can appear in Google images, directing users to your site.
Linking to your blog is an important part of your blog’s SEO. Using anchor keywords, blogs should connect to other internal pages (for example, “See our available homes” should link to a “Available Homes” page).
Including these links in areas where the reader can find it useful to learn more. Add other related material to increase the amount of time a visitor spends on your site.
In 2025, mobile traffic accounted for over 65 percent of all sessions on our client websites – responsive web design is no longer optional. In addition to useful content, ensuring that your website meets the technological criteria for a streamlined user interface is an important part of SEO strategy.
Google’s PageSpeed Insights will help you determine the speed of your blog page. Is there some way to improve the page’s performance?
In SEO, there is no one-size-fits-all solution; best practices shift as Google’s algorithm does. However, one thing is certain: SEO’s position in connecting customers with valuable content that can assist them in their customer journey will not change.
Do You Want to Start an SEO Campaign for Your Company? Contact us now.