Our latest News and Blogs

A Brief Narrative on the Influence of Keyword Research

Magnifying glass on top of a notebook containing notes with the heading “Keyword Research” above it.

We enjoy creating a ton of content that can empower you to act as your own expert. We spend a lot of time and effort determining what we believe dealer principals, general managers, and internet directors will care about most.

 

Our team writes, revises, edits, reviews, revises again, publishes, and promotes after we’ve determined the subjects for the month. In addition to our numerous organic efforts, SimpSocial’s social media team promotes our blog content to increase its visibility even further.

 

Our content has largely followed this formula. But even though it has never received a single penny in promotion, one post has the second-highest number of sessions of all the content we’ve published.

 

The blog that does so astonishingly well is

 

The Justification for Porsche Models

 

Google Analytics lists each of our blog posts by the volume of visitors, with the most popular posts at the top.

 

Co-founder and marketing manager Andrew Kocha is an avid automotive enthusiast. Every single individual in our organization can turn to him for information on makes, models, features, and other topics. When we used to invite volunteers to write about things they enjoyed while also finding a specific message based on keyword research, he published this blog entry.

 

Our authors started asking about Porsche’s model portfolio as soon as we started working with Porsche retailers. Even though we had questions, it didn’t always follow that other auto buyers had the same ones, so Andrew dug into a few tools to determine whether this was a direction worth taking.

 

There was a high search volume. Indeed, people were interested in learning how Porsche developed its lineup. An image of our Search Console in Google Analytics, which displays clicks, impressions, clickthrough rate, and average position (your rank in the search results), is provided below. Observe the Porsche-related search terms we have placed 1st through 4th for.

 

In What Ways Does This Affect Dealerships?

 

You have the chance to take the initiative by responding to inquiries about your company and your automobiles. It’s a long-term strategy that might not result in instant sales, but it will increase brand recognition and convert your material into a resource that nearby customers will refer to again and again.

 

At all the first touchpoints in the buyer’s journey, you can meet potential automobile buyers here.

 

Exploring keywords is the first step in this approach. You may succeed in all of your dealership’s digital marketing activities with the support of a number of technologies that provide data-driven insights.

 

It’s time to start crafting your tale of viral, traffic-generating content. However, if you feel that you need assistance, we invite you to get in touch with us so that we can show you how our tactics may increase traffic and conversions without adding to your workload.

The Most Common One-Word Terms in Car Buyer Queries are Listed Below

By comprehending the search habits of automobile buyers, you may lay the groundwork for an efficient digital marketing approach. To determine the demands bringing visitors to our network of over 200 dealers around the country, we recently examined more than 10 million search queries.

 

We provided some information regarding the impact of query length and intent on impressions and then provided some advice for utilizing that knowledge.

 

Today, let’s go one step further.

 

We observed that a small number of one-word keywords appeared in the biggest number of search impressions across a significant portion of those searches.

 

Just to be clear: On the list, you’ll notice words like “make” and “geo.” These are catch-all phrases for what we find in particular searches.

 

We refer to automobiles by their “make” rather than by their individual car brands.

All of the primary [city], [state], and combinations of our dealership network are now referred to as “Geo”.

a list of the top two keywords, as represented by their two-word equivalents

Do You Include These Basic Keywords?

 

Check the text on your website and in your marketing materials to determine if it includes those keywords and, where appropriate, the right SEO features.

 

To get you started, consider the following questions:

 

  • Are there MRPs available for your top vehicle models?

  • Are you utilizing your location?

  • Are your URLs organized properly?

  • Do you offer leasing and service pages?

  • Have you updated your directories?

  • Do these kinds of terms appear in your paid search campaigns?

 

If the majority of these questions are answered “no,” you might want to talk with your agency or internal department.

 

We provide data analysis of this kind for our business partners. In fact, we’ve done similar keyword analysis for every pair of words—two, three, four, and five—that influences our tactics. Although we are unable to divulge precise data, we use it to develop strategies that have led to record highs for several of our clients.

 

Make sure your marketing vendor is paying for itself by conducting audits and reviews to bring the most traffic and leads to your business. We invite you to get in touch with us for a free digital analysis if you’re interested in further audits and data points.

Traditional Media’s Efficiency and Effectiveness Failures

What is this blog about?

 

Large sums of money are spent on marketing by many dealerships through conventional media outlets like radio and television. We demonstrate how waste and inefficiency are built into traditional media.

 

What makes it worth reading?

 

You might not have time to consider the waste associated with traditional media given everything else you have to do to manage a business.

 

How will we be of assistance to you?

 

We have taken the time and effort to analyze the ways that traditional media outlets squander funding.

 

Let’s have an open dialogue.

 

It is foolish to invest a significant amount of your resources in conventional media, including television and radio. Your return on investment is harmed by relying on these channels in two significant ways:

 

It cannot be particular to your PMA, or primary market area.

It can target based on demographics (which is excellent), but not on real shopping habits (which is poor).

Stimulus marketing, or the process of generating interest and brand exposure, is a subset of traditional marketing. You must specify your audience in order for any stimulus channel to be effective. This procedure involves categorizing shoppers according to their gender, household income, age, education level, and marital status; however, two essential steps are missing: the ability to assess shopper behavior and the kinds of inquiries they’re posing.

 

That is a high-level summary of how inefficient traditional channels are. Let’s look more closely.

 

An Analysis of the Waste from Traditional Media

The fundamentals of traditional media buying are as follows:

 

You choose programming that is the most popular and has the highest proportion of your target demographic.

 

Why does that matter? Let’s examine a TV advertisement budget example.

 

You want to market compression leggings for women. Your target market might resemble something like this:

 

Women aged 25 to 54

minimum annual income of $70,000

takes frequent exercise.

We’ll estimate that out of a million people in your market, 20% meet these requirements. A channel obtains an index of 100 if 20% of its viewers fall into your defined audience.

 

So …

 

An index of 50 is assigned to a channel with 10% matching viewers.

A channel with 30% matching viewers has a 150 index.

an illustration of the waste of viewership and spending caused by traditional channels

An explanation of the waste and inefficiency of traditional media.

You have now obtained the demographic information from all of the networks.

 

We are aware that 20% is the cutoff point for a 100-point index. As a result, we are aware of the following:

 

Winner: The Travel Channel. ESPN is also.

We could pick CBS if we had the money.

Spending money on NBC and the Food Network would be wasteful.

Remember that the targeted audience is not something you are paying for. Because these networks can’t distribute your ads to just the homes that match your targeting, you must pay for the entire market audience of your channel.

 

This implies that even though your CPM at the end of an ad run on ESPN is $15, you still need to take into account the thousands of people who didn’t fit your criteria.

 

To make up for all of that waste (those viewers who are not matched), the cost per thousand impressions needed to reach your actual targeted demographic must be higher. Because of this, the total cost to obtain your target audience’s impressions on that channel is $57 rather than $15.

 

Programmatic Advertising Is the Answer to Wasteful Media Buying

 

Cable networks and radio stations are becoming much less cost-effective in their existing forms as the media procurement landscape changes. It’s also the reason that these same businesses are figuring out how to switch to a programmatic channel using phone applications and other tools.

 

What exactly is programmatic advertising, then?

 

Take some time to process what we just covered before you get started.

 

Do you have any inquiries?

 

If so, contact simpsocial.com at (888) 829-1110

Don’t Ask Where Your Budget Is Spent. Just Spend wisely

How Does the Blog Work?

 

It’s crucial to properly comprehend this new channel and the ways it outperforms traditional advertising because many dealerships are still hesitant to use it.

 

What Makes It Worth Reading?

 

You might not be aware of programmatic’s potential or the manner in which it achieves efficiency that conventional media can’t.

 

How Can We Be of Service to You?

 

We offer a thorough overview that gives you a thorough education on everything programmatic and includes instances that compare various channels.

 

Let’s review what makes traditional media wasteful before we respond to your original query.

 

The Restrictions

Traditional media focuses on people who live outside of your market’s most lucrative regions. It cannot target customers based on their actual activities, hence, it cannot respond to the following:

 

What inquiries do they make?

What steps have they taken toward conversion?

What activities do they have on social media?

Calculating the proportion of the market’s overall audience that corresponds to your target audience is a difficult step in the process of indexing. The proportion is converted to a 100-point index.

 

Any channel with a 20% match also obtains an index of 100 if 20% of your overall market fits the stated audience. That implies:

 

The index of a channel with a 10% match is 50.

The index of a channel with a 30% match is 150.

so forth.

You’re not paying for just those customers, even though your index only represents 20% of the whole population and your channels could have up to 50% or 60% of a matched audience.

 

100% of the audience is what you are paying for. Your advertising expenditures are being spent to reach thousands of irrelevant people. Therefore, after taking into account that wasted spend, the cost per thousand impressions (CPM) you agreed upon with each network is not your actual CPM.

 

Why Using Programmatic Media Is the Best Way to Reduce Wasted Spend

Programmatic advertising targets a very precise audience by using software and automation to purchase ad space in real-time. Social media, Pandora, and video pre-roll are a few programmatic channels.

 

The overall channel audience and the total target audience reached are the same when using a programmed method. They are interchangeable. This implies that you can direct every single dollar toward your intended market.

 

Location-Based Targeting

 

You can target the exact sales areas of your dealership to avoid paying for reach or impressions from those outside the vicinity of potential customers. The size of your market, the past travel patterns of your dealership’s customers, or any competitors’ markets you want to spend some money capturing will determine the extent of your reach.

 

Audience Specification

 

Programmatic advertisements allow you to define an audience by factors like gender, household income, age, level of education, relationship status, and many others, much like traditional media buying does. The distinction is that there is no waste because your spending is restricted to customers who meet your target audience.

 

Traditional media do not offer to target.

While it’s crucial to concentrate a large portion of your efforts on demographic and geographic audience targeting, programmatic advertising allows you to further customize the audience.

 

Retargeting

 

Your website and other digital assets will be interacted with by users. As users continue to interact with online content, the visit deposits cookies in their browser, opening up options for programmatic purchase over a wide network of ad placements.

 

Behavioral

 

Users will act in a way that suggests they are likely to make a purchase. This includes browsing history, websites visited, conversion activities, items viewed, and social media activity.

 

Cross-Device

 

Users employ a variety of media. At various points or phases of their research process, they use their PC, phones, and/or tablets. They can be reached through programmatic ads regardless of the device.

 

By entering specified search terms into a search engine, users conduct targeted searches. This puts their true intentions into perspective: Are they looking for more information, are they only somewhat interested in looking at the inventory, or are they very motivated to buy after reading reviews?

 

The Practice of Programmatic Advertising

To illustrate how programmatic ad buying minimizes waste, consider the following example:

 

You work for a Subaru dealer.

 

Your targeted audience was created using the following four criteria:

 

Demographics

 

Hobbies, routines, and activities

ongoing internet searches

Brand interactions or in-market conversion activities

 

You are debating whether to invest in pre-roll video or television.

 

You’re in a medium-sized market. The TV market has a population of 1,000,000. Your intended market includes:

 

  • A high school alumnus

  • The homeowner enjoys being outside.

  • Visits state or national parks

  • Searches for competitive brands, “Subaru,” “hatchback,” and others

 

When only 25% of the TV market represents your intended demographic, every dollar’s impact is significantly diminished. You are essentially paying $60 cost-per-thousand impressions of your target demographic after deducting all the wasted expenditures.

 

With programmatic advertising, you maximize the value of every dollar spent since your target audience sees 100% of what you spend. This keeps your target audience’s cost per thousand impressions at $15.

 

The typical consumer sees 10,000 brand messages per day, therefore, it may take many impressions for your advertisement to make an impact.

 

Let’s use a $10,000 budget and the cost per thousand impressions for your Subaru dealership to reach your target market.

 

How can you get your advertisement in front of more people looking for cars? An illustration of the relative merits of broadcast and programmatic advertising

 

The clear advantages of programmatic channels include:

 

  • Improved targeting

  • No money is wasted.

  • Greater frequency

  • There is no need for further funding.

 

By switching from traditional media to programmatic channels, you can produce impressive brand recognition and market stimulation. This will also help you get ready for when “television” and “radio” eventually go to a more programmatic platform using apps and other cutting-edge methods of audience engagement.

Finding and Buying Good Used Cars in the Market Today

How do you locate the proper inventory that attracts those shoppers to you when people are prepared to go an increasing distance outside of their immediate neighborhood to find the ideal car? Your dealership’s ability to purchase high-quality pre-owned vehicles will determine whether you stay ahead of the competition or send your clients directly to them in today’s market.

 

We are aware that building a respectable inventory at the moment can be challenging, particularly as demand continues to outpace supply. The good news is that we’re here to give you some insight into possible hiding places for those high-quality cars (and how to find them).

 

Finding the missing piece

Dealerships frequently buy cars from a number of sources, including trade-ins, auctions, rental businesses, and previously leased cars. However, a source that many overlook frequently is their own customer database.

 

Let’s use an illustration to demonstrate what we mean:

 

Gerry enters your service lane to perform some standard maintenance. In addition to being in excellent shape, Gerry’s customer record in your DMS reveals that he bought his car brand-new from you roughly three years ago. (So far, that sounds wonderful, right?)

 

You then notice that Gerry is paying $50 more each month than he would if he purchased a new vehicle when you look at his monthly payment. Gerry’s buying history, the state of his automobile, and his monthly payment are all taken into account, so your sales staff has all the data they need to convince Gerry to trade in his current car for a more modern one.

 

In other words, when it comes to sourcing high-quality products, your client database is a hidden gold mine.

 

When Something Good Becomes Even Better

Even though your customer database is valuable on its own, when your dealership uses predictive analytics, it is even more effective for locating high-quality used car inventory.

 

What precisely is predictive analytics? Predictive analytics, in its simplest form, is the use of historical data to anticipate the likely course of an event. For your dealership, this entails identifying the clients who have a high likelihood of buying a new car (based on the clients’ prior behaviors, present circumstances, and decisions made by comparable individuals).  With the help of this information, you may finally learn more about the campaigns, offer types, and potential upsells that they’re most likely to respond to. Most significantly, it aids in determining the demands of your customers.

 

Let’s go over another example:

 

Just before she left for college, Charlotte bought a car from your dealership. She has since visited your service lane a few times while on her breaks from school for standard maintenance.

 

Charlotte’s car is currently around 5 years old and is still in excellent condition, but predictive analytics show that Charlotte has a high possibility of buying something else (with the appropriate offer). Charlotte’s little automobile is wonderful for driving through congested campus areas, but her demands have changed significantly since then. Now that she has graduated, she commutes a significant distance to work by highway. Charlotte might be interested in something a little bigger with more comfort amenities, given the extended time she spends in her car.

 

Charlotte can easily be brought in to look at your present car choices thanks to this kind of foundation. You could even show her how, (for a comparable monthly cost) she could get into a nicer, newer automobile right now—one that better suits her present lifestyle—by sending her a personalized mailer encouraging her to get her car assessed.

 

Remember that predictive analytics can never promise that a consumer will be in the market to buy; they can only show that, based on prior data, they have a high possibility of doing so. Having said that, it’s a helpful tool for getting more service work as well. If a customer owns a specific vehicle, your dealership can send reminders for routine maintenance at the suggested intervals (nice, right?).

 

Using Your Data Most Effectively

Your dealership can make use of its database to build a network that brings desirable inventory right to you, in addition to using equity mining techniques and predictive analytics to identify the clients who are most likely to trade in for a newer vehicle.

 

Why not incorporate your dealership staff or even your customers into the network of auctions and rental businesses that you frequently use to obtain inventory?

 

Don’t worry; we have an illustration for this as well:

 

Patty frequently uses the service lane at your dealership. (She even subscribes to your dealership’s social media pages to take advantage of sporadic service specials.) Although Patty herself has no interest in a new car, she is aware that her friend Chad has been looking for one over the past few weeks.

 

When a consumer refers your dealership to someone they know, both parties receive an incentive (a discounted service, a gift card, or maybe simply some pretty nice gear). Let’s imagine your dealership decides to try adding a referral program.

 

Patty immediately thinks of Chad when your dealership posts about the new referral program. She forwards him the post, and as a result, Chad searches through the SUV listings at your dealership and finds one he loves. He cheerfully drives away from your dealership with a new car and a coupon for a free oil change after taking it for a test drive and giving Patty a shout-out.

 

It’s a win-win-win situation for your dealership because it not only made a successful sale but also increased Patty’s devotion to your service department and made a significant addition to your inventory.

 

Obtaining a respectable-sized used car inventory can seem like a difficult undertaking, but there are resources available to make it a little simpler. Predictive analytics, making use of your client database, and providing tailored incentives are all excellent ways to help your dealership uncover the secrets that will convince both current and potential customers to choose you over your rivals.

Put Your Dealership’s Marketing Blind Spots in Rear View

We are all familiar with the annoying blind spots that some cars have more of than others. blind spot when merging attempts blind spot as you try to change lanes. When you’re operating a vehicle, these blocks might be challenging. The same is true when your dealership is navigating the world of digital marketing.

 

What precisely is a marketing blind spot, you might be asking? Actually, there are a variety of possible causes; for instance, your dealership may be overspending on ineffective platforms or underinvesting in fruitful searches. It’s possible for your marketing to have blind spots, and even the biggest, most prosperous dealerships can fall victim to this error. Finding these blind spots and knowing how to course-correct when they damage your own marketing is a challenging endeavor.

 

Let us assist you in gaining clarity.

 

Identifying Marketing Blind Spots: A Vital Step

The majority of us have been driving long enough to be familiar with how to detect blind spots and the safety measures that must be followed in order to protect both ourselves and those around us. Double-checking your left and right side mirrors, looking over your shoulder, using your review mirror and backup camera, or asking the passenger for more assistance are all options.

 

To make wise but effective decisions, your marketing team needs to use the same care and diligence.

 

Have you ever longed to, say,…

 

Change lanes while shifting your finances around without consulting a professional for advice?

If you’re using cooperative funds for marketing expenses anyway, why watch or participate in performance reviews?

Because you’re worried you won’t succeed, do you continue on your current course rather than taking a different approach to achieve where you want to go?

 

We all have blind spots, so even if you may be blissfully unaware of your own, hey, we all have them. To discover how to watch out for individuals in your digital marketing blind spot, start paying attention to these three typical obstacles before any accidents occur.

 

Merging into Generic Messaging Caution

With everything being automated, it’s easy to lose track of things. Use this model for A, B, and C. Use this message that was automatically created for D, E, and F. We understand that using these tools to make marketing a little simpler is beneficial, and there is nothing wrong with making your approach easier.

 

When you use these technologies without fully understanding your audience—in this example, your blind spot—problems start to occur. You must become personable in order to promote effectively. You must invest in the distinctive, unique qualities that set you apart if you want your audience to act. Customers take note of the particulars you include in your messaging and marketing. If the copy and the graphic don’t match, the video doesn’t fit the call-to-action, or the message doesn’t match the platform, people will notice. These communications may begin to appear disorganized, mechanical, or, worst of all as if you weren’t interested in learning about the requirements and preferences of your target audience in the first place.

 

Simple advice: no two dealerships are alike. Make your own distinctive. Make your campaigns stand out by incorporating these imaginative elements:

 

Customer feedback

individual CTAs for follow-up.

Interactive buttons or moving animations

popular hashtags or Vogue words

 

Risk Notice: Weakly Focused Targeting

Keep in mind that advertisements can irritate individuals. Your customers want a more tailored experience with your brand than a conventional “spray and pray” marketing approach can possibly deliver, especially with the advancements in marketing and monitoring technologies over the past few years.

 

The wisest use of your dealership’s efforts is probably not to spread your marketing message and budget broadly over your whole audience (or perhaps to avoid identifying and targeting any particular demographic at all). Digital marketing enables precise and focused targeting, enabling you to communicate with the appropriate audience at the appropriate time and place. To convert your clients at the lowest feasible ad cost, combine this with smart planning and testing.

 

Quick Tip: Targeting can be used to tailor messages to each recipient based on transactional data, consumer behavior, market trends, and past marketing results. You can be sure to spur action with messages that reach customers and prospects with offers and content that are pertinent to them in their individual buying journeys by using tailored email, direct mail, and newsletters.

 

Hazard: Being immobilized in the rearview

 

We frequently hear, “But we’ve always done things this way…” (Oh boy.)

 

One of the most frequent blind spots in dealership marketing is adhering to an outdated marketing approach or being trapped in the past. It could be time for a rethink if your dealership is spending time or money on something just because it has always been done. (This is particularly true when spending money on something that has little tracking or may be performing poorly but has been running unchecked for a time.)

 

Sometimes, these actions are routine and almost unconsciously performed. It’s crucial to regularly evaluate your marketing tactics; analyze whether changing your strategy is something that should be considered, and ask yourself why you are doing certain things. It doesn’t hurt to speak with a specialist in the area for more advice if you’re unsure if your dealership is making the most of its resources.

 

We’re not arguing that the routine marketing activities you carry out, like placing display ads on affiliated websites or supporting an annual auto conference, can’t work well for your company. Simply put, it’s crucial that these actions are taken on purpose. All other marketing initiatives that might have gone stale should also be evaluated and modified as necessary, including the traditional “but we’ve always done…” efforts.

 

Quick Tip: It’s important to stay current with trends and procedures. Want to leave an impression? When consumers watch a message in a video, they retain 95% of it, compared to 10% when they read it in text. Utilize video commercials to make your point memorable.

 

Risk Warning: Only Use Your Digital Backup Camera

It’s easy to get obsessed with internet marketing platforms and overlook the importance of your offline strategy. These two sources collaborate, and if your dealership completely forgets about one, neither can perform its job successfully. The offline operations of your dealership need to be evaluated as part of your marketing plan and integrated with your other marketing channels. Making sure that your client records are up-to-date, accurate, and tidy can save your dealership a ton of money.

 

Quick Tip: Targeted direct mail marketing is a terrific way to improve your offline marketing. Direct mail marketing is frequently described as “outdated” or “junk.” In today’s digitally oriented environment, it may be easy to disregard direct mail, but 57% of consumers reported that receiving direct mail made them feel more appreciated as clients.

 

Overall, it’s okay that blind spots sometimes make themselves difficult to see. Your dealership should take the time to determine whether these blind spots are harming you since they might be able to stop you from overspending or underperforming as a result of an error. Sometimes stepping back and asking the professionals for assistance might help you remove those obstacles and perhaps even avert some crashes in the process.

What Electric Vehicles Will Mean for Dealers in 2023

Dealerships strive to stay on top of the “next best thing,” much like every other industry. For some dealers, the latest ‘thing’ is figuring out how to include electric vehicle alternatives in their marketing and sales processes. Other times, this involves installing a new kiosk in the lobby or updating a sophisticated messaging tool on your website. And for good cause too: according to a recent survey of 33,000 American drivers, 22.9% would think about purchasing a new or used electric vehicle, and 65% agreed that EVs “are the future of the auto industry.”

 

Internal combustion engines are being put to the test for the first time since the start of the 20th century. Between now and 2024, almost 20 OEMs will introduce 65 EVs, according to Automotive News. According to JD Power’s EVX study (Electric Vehicle Experience), up to 16,000,000 EVs may be sold during the following four years. Going electric presents a significant possibility for dealership expansion, according to this.

 

Your dealership must comprehend both the reasons why consumers choose electric vehicles (EVs) as well as the features that consumers seek in EVs in order to take full advantage of this opportunity.

 

What Modifications Might This Bring?

The expanding demand for EVs will probably require dealerships to create new employee training programs (or at least modify their current training programs), from small rooftop shops to big dealer chains. This will frequently necessitate spending money on brand-new infrastructure that can support electric vehicle sales, service, and charging. Naturally, you’ll want to ensure that such investments will be profitable.

 

New sales techniques are also being investigated, such as the sale of new cars mostly (if not entirely) online. While intriguing, the majority of customers, especially those buying brand-new equipment, want to visit the dealership at some point.  Retailers must therefore have the infrastructure and resources to service clients both offline and online, throughout the entire ownership cycle (financing, buying, maintenance, etc.).

 

Due to the growing popularity of EVs, developing a marketing plan to attract and influence EV customers will be essential for future-proofing your dealership.

 

Create Electric Marketing

Dealers must rethink their conventional marketing strategies because of the political and consumer needs driving the development of electric vehicles. A new approach to your marketing initiatives is necessary given the popularity of this novel type of vehicle. EVs are now considered during the purchasing process, and EV buyers have more factors to take into account than the typical new car buyer. Utilize the numerous opportunities to influence your customer’s experience.

 

Know the facts, first. It’s crucial to understand what you’re offering before you attempt to sell it, just like with any other product. Your clients will ask you a lot of questions. A smart place to start is by having responses to many of the frequent queries or worries that your clients might have. Even better, make an effort to offer your consumers insightful materials that are valued. This might take the form of an EV buyer’s checklist infographic that can be downloaded, lively test drive videos, or even an e-newsletter highlighting the most well-liked EV makes and models.  Offering your consumers access to these materials results in a win-win situation where you build profitable relationships and your clients receive the knowledge they require to confidently buy the automobile they’ll adore (EV or not).

 

Finding Your Buyer is Tip #2. Based on market research, buyer personas are fictionalized depictions of your ideal client. They often include demographic data, behavioral trends, motives, and objectives.

These personas might be a useful tool if you’re unsure of where to look to discover the perfect kind of customer for your dealership. How? As an example, let’s say that environmentalists are health conscious and cultivate part of their own vegetables, recycle frequently, or purchase goods that come in environmentally friendly packaging. You may tell that Randy might fit this persona if he comments on Facebook postings that are related to one of these three subjects. You can better understand your consumers (and potential customers) by using buyer personas. Randy cares more about saving gas than he does about saving money on gasoline. This makes it simpler for you to identify your target audience and develop content and marketing that appeal to them.

 

Targeting Effectively, Third -Despite the fact that there are millions of potential EV consumers, not all of them are your clients. Clean, pertinent data is essential for successful targeted marketing. Your dealership may engage with the appropriate clients, prospects, and conquest possibilities by using demographic, behavioral, industry, and market data.

You can use a number of targeting strategies thanks to good data. To locate potential customers, your dealership, for instance, does not need to rely solely on a single indicator like equity or car age.  To identify individuals with a high likelihood of purchasing today, you can use a large collection of data points. For electric vehicles, perhaps this entails focusing on people who recently relocated to a location with a high concentration of EV registrations and who share demographic traits with other people who have bought EVs from you.

 

Bonus Advice: Show creativity. Customers anticipate and, quite frankly, desire positive change. What makes your marketing any different, then? Your dealership can promote any vehicle using special social media tools like Instagram Reels and Facebook Live, or you can increase exposure by using a number of interactive filters on stories. Whatever you decide, don’t stop thinking outside the lines!

 

Your consumers are searching for information from reliable sources as there is increased interest in (and pressure to switch to) electric vehicles. Your dealership has a number of opportunities related to electric, and you can take advantage of them by successfully positioning yourself as a resource for customers (both in-person and online). Whatever the situation, if you have the appropriate support, we think you can genuinely electrify your marketing both today and in the future.

Eight Video Marketing Stats for Dealerships

Video Marketing

Because it’s frequently simpler and more entertaining to watch a short video than to read an essay, video advertising is expanding. Using video in your marketing will only become more important as consumers demand more easily accessible and engaging information. Consider the following statistics as you decide how the video will benefit your dealership:

The Typical Influence

 More than 75% of auto buyers claim that web video has influenced their purchasing decisions or shopping habits.

Why wouldn’t your customers want to take advantage of the abundance of car-related video content available? You have the chance to offer your consumers all the dealership-specific information they might be looking for, such as instructions on how to book a service appointment or finish a step of the car-buying process online with you. Do you have a worker who is extremely charismatic? To give your viewers an understanding of these straightforward, enjoyable procedures within your dealership, think about having them speak in front of the camera.

The Serious Scholar

Surely two statistics are preferable to one?

More than 60% of prospective car buyers who utilized video in their research said they visited a dealership or the dealership website after viewing a video of a car they were thinking about.

More than 40% of car buyers who utilized web video for research claimed it led them to a vehicle they hadn’t even considered or known existed.

The decision to buy a car is not one to be taken lightly, so it is understandable if consumers want to weigh all of their alternatives before making such a significant investment. In spite of this, video marketing can make your dealership stand out as a serious contender for potential customers. Combining inventory-specific ads with content like test drive videos and feature reviews will give your customers more assurance when making decisions.

The Adventurer

According to 59% of Gen Zers, they utilize short-form video apps to explore content before watching longer versions.

There are many other types of short-form films besides TikToks; to mention a few, there are YouTube shorts, Facebook reels, and Instagram stories. Dealers shouldn’t undervalue the weight that a minute-long video may carry (especially when paired with some longer, more in-depth movies for those who want to hear more). The short-form video comes in a variety of formats.

Bonus Advice: YouTube has a number of ad types, with bumper ads being one of them. Since viewers cannot ignore these 6-second advertisements that play at the start of videos, they are excellent for spreading short messages or brand recognition.

The Person Who Has Service in Mind

65% of people claim to use YouTube to find assistance with house or car repairs.

Advertising your permanent operations can help position your dealership as a friendly service destination for both current and potential clients in the huge and intensely competitive service market.

When it comes to videos about services, think of topics like “how to figure out what’s wrong with my car” or “the most typical winter car problems.” These kinds of films give your consumers the information they need while also establishing your dealership as a go-to source for those more in-depth ROs (not to mention the opportunity to retarget these video viewers with future dealership material).

the virtual participant

Since we’re discussing the video, it only seemed appropriate to call this one a double feature:

YouTube “test drive” video watch time has increased by more than 65% over the last two years.

According to 64% of consumers who view online videos to inform their purchases, new formats like 360-degree video would persuade them to buy a car without taking it for a test drive.

The likelihood of having in-person interactions with customers has decreased. Customers are increasingly making purchases online, including their next car, so if your dealership isn’t offering inventory-related video content to satisfy the desire to virtually inspect the vehicle before making a purchase, someone else is. Think about how much revenue you’re losing because internet shoppers need more information before they feel comfortable making a purchase.

The AV enthusiast

On YouTube, 95 percent of the ads are presented with sound on.

Play a video ad while muting the sound. What kind of message did it send?

Restart the sound system, then close your eyes. Is the message the same if you only watch the video?

A strong message may be seen or heard by your audience with little to no effort on their part. While adopting a memorable slogan or jingle is OK, avoid relying too much on them. Use noises that complement your visual material but aren’t crucial for comprehension, such as an engine roaring or a dangerous light blinking. Additionally, when your message is delivered verbally, make sure to add captions so that viewers who use captions or are on mute won’t miss that part of the video.

The Extra Trick

Video advertising may be challenging, and not everyone has the time or the requisite expertise to produce and disseminate the desired video material. But don’t let that deter you; by working with experts, you may play to your strengths and successfully land the perfect clients for your dealership.

Boost Website Traffic to Speed Up Your Online Retail

We all enjoy it when our efforts are properly acknowledged, but for your website, acknowledgment isn’t exactly what you’re seeking. Even if it’s good to be noticed, your primary objective should always be to attract new clients.

 

The more visitors your website receives, the more potential clients you’ll have (or perhaps the more brand loyalty you’ll have with current clients). In either case, the quantity of website visitors directly correlates with the number of opportunities your company has to make an impact, produce qualified leads, share your brand, and create those enduring relationships.

 

We don’t want your dealership to miss out on prospects for exposure or online retail. And fortunately for you, maintaining contact with your customers—both new and devoted ones—is the first step in driving effective internet traffic.

 

Link up with clients.

Going where people are spending their time should be your initial move if you want them to learn about your business and your offerings. A statistic for you: On average, people use social media for 2 hours and 27 minutes daily. Social media networks are not only used by your customers now, but they are also a terrific place to start when creating a straightforward marketing plan that expands the visibility of your business.

 

When using social media, your dealership can:

 

Promote content: Increasing the visibility of your material on social media is one of the best things you can do. Gaining more views enables you to communicate with more of your target market and inform them of the services offered by your dealership.

Reach out to new audiences: Social media platforms are excellent places to connect with prospective clients. Promote your content to prospects who are most likely to convert. The number of visitors to your website can be greatly increased by promoting your content to prospects with a high possibility of converting. These are people that are already wanting to buy a new car, so promoting what you have to offer simply makes it simpler for them to do so.

Connect with current clients: Social media sites are excellent places to reach out to clients who have already purchased from your dealership. To continually encourage brand loyalty, you can respond to their inquiries and interact with them on a frequent basis (which seems like a win-win to me).

 

Quick Tip: Use bespoke ad formats like videos, slideshows, carousels, and more to move inventory even quicker by using inventory-specific social advertisements on your preferred social media sites.

 

Make use of email marketing.

Since we’re talking about maintaining contact… One of the best digital marketing techniques for dealerships to cultivate client relationships is email marketing. It enables auto dealers to communicate with their clients, keep them informed of new offers and promotions, and turn more leads into sales.

 

Don’t trust us? Revenue from email marketing was estimated to be $7.5 billion in 2020, and it is anticipated that this will rise to $17.9 billion by 2027. Consider these suggestions to enhance your email strategy if your dealership wants to get the most value possible from your email marketing efforts:

 

The first piece of advice is to always gather emails. Yes, we do mean at every chance. Your dealership has a ton of opportunities to collect email addresses, both offline and online, with things like loyalty programs, service counter forms, promotional events, or even test drive papers. Make it a habit to take advantage of whatever chance you have to get an email address and establish contact with your audience.

Tip #2: Speak to your audience on a human level. Emails that are personalized receive more replies than emails that aren’t. The same is true of customized headlines. Use their names and address your audience directly. (You’d be shocked at how much this contributes to the success of your email.)

Make it simple for your audience to share emails in tip #3. If your subscribers appreciate what you’re marketing, chances are good that they’ll want to spread the word to their friends. Include links to your social media accounts in your e-newsletter to make it simple for readers to explore and share your material.

 

Adapt Your Online Advertising

You can identify, connect with, and interact with individuals via online advertising without spending money on a disproportionately large audience. Online advertising provides detailed audience data, allowing you to concentrate your efforts (and budget) on the areas that matter most. Paid display advertising and Facebook Automotive Inventory Advertising are two excellent places to start as you investigate which options are ideal for your business, even though there are many different types of advertising available.

 

Display ads are frequently used to spark curiosity, sell goods and services, and keep your dealership at the forefront of consumers’ minds. They can access more than 90% of the internet, which guarantees that you can provide inventory to customers with the appropriate message at the appropriate time to compel them to act.

 

Retargeting is supported by Facebook AIA for both new and used inventory. With this type of advertisement, you can concentrate your targeting efforts on consumers who are actively looking for cars, increasing the possibility that they will see your ads and become potential customers. The automobile catalog on your website is directly accessed by Automotive Inventory Ads as well. In essence, Facebook receives a direct feed of your complete inventory of vehicles along with pertinent information like make, model, and year. These advertisements use a data feed, so as new automobiles are purchased or sold, they instantly update (amazing, right?).

 

Quick Tip: For your internet advertising, create tailored audiences. With the help of these audiences, your dealership may send groups of potential customers targeted messages that highlight all the vehicles that potentially meet their specific requirements at the time.

 

The bottom line is that you will have more prospective consumers the more people visit your website (whether through social media, email, or online advertisements). The number of website visits ultimately determines how many chances your company has to make a strong first impression. Have no idea where to begin (or perhaps want to know more about where your dealership is at the moment)? Reach out at simpsocial.com or call us @ SimpSocial at (888) 829-1110.

The Plight of Auto Borrowers

The pandemic has altered how customers purchase goods, services, and pretty much everything else. Every industry has been impacted, from manufacturing to membership-based businesses like gyms, hairdressers, and similar establishments. However, a fresh pandemic is about to alter the business environment for the foreseeable future.

 

The GREAT Auto Loan Crisis of 2023 has just begun.

 

Washington, DC, is a city renowned for its diverse cultures. One side is overabundant, rich, and generally better off than the other, and it appears to be evenly divided between the two. There is literally no finer illustration of two contrasting lifestyles coexisting in the same location than Washington, DC. However, for some reason, the state has seen a sharp increase in missed payments and general defaults on auto loans.

 

Nearly 23% of DC residents are currently one payment behind on their auto loans, according to an extremely sobering statistic provided by experian themselves. Approximately 14% and 11% of borrowers are behind on their auto loans by more than 60 and 90 days, respectively.

 

What we are witnessing is a sharp increase in unpaid balances, repossessions, and general auto loan defaults across the country. Independent dealerships now have greater inventory, but it hasn’t yet had an impact on used car dealer pricing, black book values, MMR, or auction prices. It is not surprising that lenders are beginning to tighten their standards and interest rates are continuing to rise way beyond what is feasible for the average consumer, given how well the car industry may signal economic upheaval. There might not be enough customers for dealerships as credit standards continue to tighten.

 

Large purchases are starting to be avoided by consumers, and generally speaking, the market is going through a corrective phase. Therefore, it is currently up to the dealers to adapt to these challenging circumstances, keep moving forward, and draw lessons from the mistakes made in 2008.

 

What follows then?

Interpretation and experience are the deciding factors. Many dealerships will reduce their spending on marketing, hire fewer people, shrink their inventory, and take on less risk. This, however, is not a workable solution at this moment. People who are willing to push through and can accept the challenge of continued growth even in a down economy are given opportunities when the economy goes through difficult transitions like the one we’re currently going through. Therefore, it is up to you as a Dealership—franchise or independent—to decide whether to take on the cost of growth in this financial environment.

 

This will split up numerous dealerships and possibly cause many family-run businesses to fail. But these difficult times will undoubtedly distinguish between winners and losers.

 

What are the next steps for dealers?

The best course of action for a dealership in a bad economy is to keep investing in their marketing, and staff, and making sure that the automobiles are purchased with profitability and scalability in mind. One of the most crucial things a dealership can do, in my opinion, is buy cars at the proper price, which is the last clause of the preceding phrase. With revenue at an all-time high, dealerships have grown way too accustomed to how much money they invest in their cars. A lot of dealerships may soon come to an end as a result of this poor behavior.

 

When it comes to purchasing vehicles at inflated prices, dealerships would be best served to change bad habits rather than tighten their belts. Whether you are a dealership owner or work in the loan industry, it is typically advisable to lean into difficult times like these.

 

How can dealerships embrace the present?

Marketing is the solution, as strange as that may sound. The goal is to present yourself to the right customers, who are properly motivated to make a purchase and, of course, have the income, employment history, and financial resources to back it. Of course, customers with good credit would be the best to market to in these tough times, but that is incredibly impossible given the state of the economy.

 

Nowadays, the majority of consumers are classified as subprime or non-prime borrowers. Dealerships must change with the times when there are more negative credit borrowers than good credit borrowers. Whether that means expanding your network of lenders to include those with the potential to lend to borrowers who fall into the subprime or non-prime categories, or perhaps going all in on dealer borrowing for the buy here, pay here model.

 

When will auto dealerships start to rebound?

Even though the news seems quite dismal, it won’t persist as long as the recession did. Journalists covering the auto industry already predict that by 2024 we will experience a recovery in inventory, prices, interest rates, and other similar factors. There is not a single forecast that could be accurate without a crystal ball, though. Because there are so many factors to take into account, it is difficult to predict how long the auto loan crisis will last.

 

We recognize a high level of things as a marketing firm that focuses on generating subprime auto leads for car dealers. In our opinion, things will become a little more challenging for dealerships that aren’t used to dealing with these customers, but there are plenty of things that dealerships can do to adjust to these new circumstances. Whether that entails updating the inventory, adding a new loan portfolio, or improving marketing.

 

Whatever the situation, dealers have developed adaptable responses to practically any societal problem, and this just looks to be another one.

Auto Leads: What Are They?

Before independent car dealers became popular, buyers had to go straight to the manufacturer to purchase a brand-new car. Of course, if you knew someone who had a used car for sale, using auto leads could also be a great option.

But as the automotive market grew and there was a greater need for dependable transportation, they developed a market and a niche for reasonably priced used cars. The independent dealership originated there.

You might be asking why this has anything to do with auto leads and how these talks relate to one another at this point.

To that, I respond that just as new vehicle manufacturers had been established and a new era of car dealers had been produced by the need for used automobiles, so too had the demand for additional consumers grown. As a result, auto leads are now an essential component of many dealer operations.

Finding a solid lead provider is certainly a wise choice for you if you want to boost monthly sales or your bottom line, regardless of whether you run a franchise or a used car dealership. Aside from floor-planning vehicles, reconditioning those vehicles, or paying the rent at your dealership location, this could be one of your most expensive choices.

No matter if you’re a franchise car dealer or an independent car dealer, finding a trustworthy source for auto leads is crucial for a dealership’s growth.

So Where Can I Discover a Provider of Auto Leads?

Finding an auto leave provider is not difficult, but it depends on two things. what they will cost and how long it will take to see results.

You may find a lot of trustworthy sources for auto leads providers by searching on Google or other social media platforms. Of course, you could always get in touch with us; we’re the #1 subprime car lead and traditional prime lead source in the country.

What Can I Do to Turn Leads into Sales?

If you’re not a member of the car industry, then you probably don’t know the solution to this age-old question.

Running each prospect through a conventional sales cycle is the best approach to turning auto leads. To set yourself apart from your rivals, follow up with your eleads productively, regularly, and with a strong desire to assist in getting that customer into a dependable automobile. which will undoubtedly aid in turning more leads into transactions or appointments for sales.

One of the most underappreciated tenets of working with leads is having the proper attitude when interacting with clients. When dealing with leads that are given to you, it is best to maintain a position of service.

Which Auto Leads Are the Best for Me?

It may seem absurd, but there are numerous ways to skin a cat. The more generic the lead is, the more likely it is that you will be able to turn that lead into a buyer if you work as a salesperson inside a dealership. By “vanilla,” I mean good credit, excellent income, an excellent down payment, and an excellent length of employment.

The finest kind of lead for you is one that satisfies the needs of the typical banks you deal with if you own an independent dealership and are seeking more leads. It’s generally advisable to look for subprime autoleads if you primarily work with subprime lenders. In contrast, if you were a franchised auto dealer, generating a sizable number of leads from a variety of sources would likely be your top priority. This can refer to auto leads with a specific VIN, prime, subprime, and other options.

Make Me More Profit Now

Checklist for Dealers for a Successful Trade Show Visit

Events

 

Once more, it’s that time of year! The best and brightest in the automobile industry will soon be traveling to Dallas for the 2023 NADA show, the biggest automotive event of the year.

 

We are here to assist you with the overwhelming nature of trade exhibitions. To make the most of the experience, adhere to this simple checklist.

 

Planning pays off.

When you realize that you left your business cards at home or that you have to wear the same pair of socks for the entire week, it might be difficult to have fun.

 

It’s crucial to have everything you need, including both professional and personal belongings. Although we are unable to provide you with a complete list of everything you’ll need, here are a few things to get you started:

 

additional business cards

a reusable water container

telephone charger

Lots of pencils and pens (if you only bring one, it will undoubtedly break).

Numerous snacks

Wear comfortable shoes because you’ll be walking a lot.

 

Hot tip: Make sure to allow some extra space in your luggage since you’ll undoubtedly receive some fantastic goodies from your favorite booths.

 

Set those objectives.

Regarding how you spend your time, preparation is equally crucial. It’s crucial to establish a game plan because you only have a few days to complete everything you’d like to.

 

There are probably numerous items on this list, and that’s alright. Ask yourself what you hope to accomplish while at the show. Going over your list in order of significance will help you avoid rushing to complete your most crucial tasks at the last minute.

 

 

As a result, make sure to plan appointments in advance with the vendors you know you want to speak with. This can help you create a unified (and manageable) calendar area and save you time when attempting to identify the correct people.

 

Hot tip: The NADA offers schedule planners that let you set up appointments with desired exhibitors. Think about making every appointment you want on the same day. You can then use the remaining time of the event to listen to speakers or wander the exhibition floor for some window shopping and live demos.

 

Locate Your Folks

Trade exhibitions have a particular sense of community about them because you can catch up with business associates you haven’t seen in a while at them. Make sure to schedule some time in your schedule to catch up with your industry friends.

 

Expand your network with additional business professionals this week by making any new contacts you make. Don’t be reluctant to take the time to get to know new individuals, especially those who have interesting perspectives on the subjects you’re interested in. Do you still have the extra business cards we brought? They are useful in situations like these.

 

enlarge into new areas

Expos are also a terrific location to view what’s going on outside of your immediate dealership bubble because a wide range of auto-related suppliers and industry partners will be present. Here are a few different directions you can go:

 

Speak with a vendor whose goods or services you’ve been interested in for a while. Learn how it functions and decide if you’d like to have a more in-depth discussion about it at a later time.

Pay attention to the influential people in the field. Attend any talks and seminars on the subjects you’re interested in, and see what you can learn from professionals in the field.

Take into account factors outside the venue as well. If you’re in an unknown region, stop for dinner or a cup of coffee at a nearby restaurant. (You’ll earn double extra points since you’ll be in Dallas if you can accomplish this while hooking up with pals from the expo.)

 

Hot tip: If you’re unsure whether to meet a new exhibitor or industry connection, think about doing so away from the show floor. It is frequently preferable to meet the representatives you are considering doing business with for breakfast, happy hour, or supper. Let potential partners know when you are available to meet before or after NADA hours to encourage an after-show meeting. We can assure you that they will adore your suggestion if they are sincere about teaming up.

 

Accept an idea.

If you can’t take at least one concept from a trade show and apply it to your dealership to improve operations, your time spent there was ineffective. You don’t need to make any major adjustments; something as simple as changing the way you welcome your regular clients can have a significant impact.

 

It can be really rewarding to attend a trade fair. You get to engage with industry experts from all around the nation, exchange ideas, and discover how to enhance your dealership as a whole. Despite how hectic things are, they don’t have to be stressful. By taking these actions, you may ensure that your trip was well worth it.

Reasons why independent dealers should get ready for a slower 2023

 The change in consumer emotion and profile that has been observed at many dealerships across the nation has not been widely discussed by vendors. Instead of removing the blinders and paying attention to the facts, which are extremely intimidating, it is preferable to claim ignorance. However, many family-owned independent dealerships are starting to face reality. One of the largest shifts will be in how we draw customers, how we market to them, and ultimately what kind of inventory draws them into dealership lots. Dealers grew exceedingly accustomed to the reality that clients had more money than they had ever had, from the start of the pandemic to the stimulus program that was implemented to aid American citizens. Therefore, even with markups, market adjustments, and any other addenda that were added to the total financed price of a vehicle, asking someone for 20% or even 30% down on a vehicle became standard practice in the auto industry. Due to supply limitations and the scarcity of secondhand cars, lenders also allowed this to drop. For lenders and dealers alike, this tornado of leniency has produced some extremely unusual circumstances. This had changed the dealer paradigm from working hard and following up with leads to basically taking orders, like a fast food restaurant, driven by record-breaking gross revenues. This lightened our financial load, softened our sales teams, and, presumably, made dealerships lazier. Even though this would primarily apply to franchise dealerships, many sizable independents have developed these negative tendencies. Because of this, I heed the warnings I give to readers of this blog and to those who are aware of these traps and their dealers.

 

#1: Gross’s current level won’t last forever.

 Do you remember the five pounds you received from the one Internet lead that the car gurus decided to offer you after you had been using their method for seven months? Prices are starting to return to reality, and as the used car market returns to normal, so will the front-end gross and back-end gross that dealerships have come to expect. The most crucial element in ensuring that dealers survive during these difficult times will be volume. The goal of individuals who don’t operate high-volume stores will be to purchase merchandise at reasonable prices.

 

#2: Low down payments will become the norm.

 More Americans than ever before are defaulting on their loans. This is because spending more money than planned is commonplace these days because of stimulus payouts. Consumer attitudes will probably shift as a result of the federal interest rate increases and the subsequent tightening of lender rules for years to come. In a slow economy caused by this, fewer people will likely purchase cars, and those who do may not have the down payment we’ve been accustomed to during the past two years. To get people into cars the following year, a lot of innovative financing will be necessary. You might therefore find it challenging to get employees approved if your F&I department isn’t equipped with the necessary skills.

 

#3: Subprime lending has become the norm.

 Dealerships have traditionally sought out top clients with high incomes and sizable down payments, particularly if they aren’t eligible for buy-here-pay-here financing. And it makes sense—these deals are relatively simple to pull together and typically involve a lot less legwork. You’ll probably encounter more credit-challenged customers than ever before because a new wave of customers is entering the market. Therefore, if you lack the appropriate banks, such as Credit Acceptance Corp., Westlake Financial, Ally, or any bank that works with customers who have credit challenges. You’ll probably struggle to get the bulk of consumers into cars that they can afford. Not that there won’t be any prime customers—there will—but those who are prime might not be in the market for a car until prices adjust more forcefully or until financing rates return to more normal levels.

 

#4: Prices are still wildly inflated.

 You know that our vehicle valuations are still outrageous whether you’re a buyer or even a dealer. Even though prices have decreased by an average of 7% just this year, many in-market car buyers still find it difficult to return to reality. Financing people for large sums without a sufficient down payment or any asset with positive equity to trade in has become challenging or impossible as a result of banks no longer permitting the same LTV’s as before. Although the pricing predictions for the first quarter of 2023 appear to be very positive, they are not sufficient to be a driving force in the new or used car market.

The American Car Dealership’s Rise and Fall

The development of the car dealership business model has benefited the automotive sector. People have been purchasing more cars recently as a result of stimulus checks and other considerations. However, many consumers still place a high priority on saving money when buying a car. This is the point at which the current car dealership business model entirely fails. The majority of new cars have markups, and supply chain problems have a negative impact on assembly lines. As a result, many customers now choose to buy their cars directly from other people rather than going through a dealership.

 

The Demise of the automobile dealership business model and how it affected the automotive sector

The year 2023 is going to be difficult for the automotive sector. Sales have been decreasing for a while, and supply issues are undoubtedly to blame. However, the industry now faces an even bigger problem: the demise of the traditional car dealership model. More than 70% of all new and used automobiles are sold at independent dealerships, which have long been the backbone of the automotive industry. However, a growing number of customers are choosing to avoid dealerships entirely and purchase their vehicles directly from other customers. New ride-hailing and car-sharing services are making it simpler than ever for consumers to move around without owning a car at the same time. As a result of the changes in vehicle values, dealerships are reporting significantly lower sales and revenue. This will have a knock-on effect on the entire economy, eliminating jobs for tens of thousands of people and further lowering sales. In addition to the chip shortage, the automotive industry will also have to deal with the demise of the dealership model in 2023.

 

why auto dealership failure is being fueled by the upcoming recession.

 

With over 700 franchise and independent car dealerships closing their doors in the past year alone, the auto industry is collapsing at an alarming rate. The basic explanation for this is that fewer people are purchasing cars. The past few years have seen a fall in new car sales, and this trend is only expected to persist. One of the key causes of this reduction is the forthcoming recession. Consumers are less inclined to make major purchases like vehicles as they become more frugal with their money. Additionally, financing a car purchase is becoming more expensive due to the increase in interest rates. As a result, dealerships are finding it difficult to stay in business, and many are being forced to file for bankruptcy. Even though the current economic climate is undoubtedly difficult for auto dealerships, it is important to keep in mind that recessions come and go. Dealerships can endure and even grow during periods of economic turmoil by adjusting their business strategies and weathering the storm.

 

why it is necessary for dealers to advertise during these periods.

Every business needs advertising to succeed, but dealerships require it more than most. Dealerships must attract customers and increase brand recognition in order to prosper. Unfortunately, many companies have reduced their advertising expenses as a result of the COVID-19 outbreak. This is a mistake, though. People are using the internet to investigate possible purchases more than ever. Dealerships must have a solid internet presence if they want to remain competitive. This entails making investments in social media marketing, pay-per-click advertising, and SEO. Additionally, it’s critical to produce engaging content that will grab the interest of potential customers. Dealerships can increase their visibility to potential customers and position themselves for success by investing in advertising.

 

Where can dealers make future investments?

The automobile sector is evolving along with the rest of the world. To keep ahead of the competition, dealers must continually be informed about new trends and technologies. However, where should dealers put their resources?

 

There are a few crucial aspects that merit attention. First, it’s critical to stay current with market changes. This calls for keeping an eye out for things like new consumer categories, changes in demand, and modifications to regulations. Second, retailers must ensure that their stock is current and matches current trends. This entails stocking products that people are interested in, like hybrid and electric cars. Finally, it’s critical to spend money on employee training and development. This will guarantee that they can effectively sell the stock on your floor.

 

Dealers can stay in the lead and set themselves up for success in the future by being informed and investing in their businesses.

 

It’s no secret that the automobile sector is going through a difficult moment. The need for dealerships to invest in their advertising is greater than ever as businesses fail left and right. And SimpSocial is your BEST option if you’re seeking a digital marketing company that will guarantee consumers for your dealership. Even in tough economic times, we know how to draw customers into showrooms, and we’re prepared to put those skills to work for you. So don’t put it off any longer; call us today, and together, we’ll start boosting sales at your dealership.

Automotive Sales Email Templates That Convert in 2023 (and the Ones That Don’t)

We understand your motivation for visiting because you are a hustler looking to improve your sales skills. If you’re not already one of the best 5% of automobile salespeople, you want to be since you are aware that there are only 5% of them.

 

If you’re being completely honest with yourself, you realize that your auto sales email template game could be better. To be honest, you send the same stale, uninteresting follow-up emails to all of your clients.

 

Because you stick to the same worn-out, lifeless script as all the other car sales dealerships, you’re not developing a reputation for yourself.

 

We know you’re prepared to replace those outdated, uninspiring vehicle sales email templates with newer, easier-to-use, higher-performing email follow-ups that will keep you competitive.

 

Want to know more? Go on reading!

 

You don’t use these subpar email templates, do you?

To find out what actual vehicle sales email templates dealerships are using, we recently sent out an undercover shopper. We must admit that not all of them were really memorable, at least not in the manner you desired.

 

Let’s examine a few instances of such subpar email templates. It’s time to reload your plan if you’re utilizing any of these!

 

The standard lead reaction

Checking in from our general manager, subject line

 

Greetings, [customer name]

 

I want to personally thank you for the inquiry that you sent our way. I sincerely hope all of your inquiries were addressed.

 

Please feel free to get in touch with me as soon as possible if you have any questions regarding our vehicles or feedback while you weigh your alternatives. Below is a list of my personal contact information.

 

Once again, many thanks, and we hope to see you soon.

 

[Name of dealer]

 

[Contact details]

 

What’s wrong with this email, exactly? It’s not exactly exciting, is it? It doesn’t convey a feeling of personality or the reason why they should buy from you. It has an “automated response” vibe to it.

 

In actuality, this exact template was given to our undercover agent TWICE. Speaking of awkward

 

The “barely there” appreciation

This “thank you” template is more presumptuous and less personalized.

 

Subject: Appreciating your business with [dealership]

 

Dear [First Name of Customer],

 

We really value your business and are grateful that you chose [dealership name] to purchase your next vehicle from.

 

Wonderful news: I still have that [make and type of vehicle] accessible for you!

 

What time would be most convenient for you to stop by for a test drive today?

 

What do we see in this? First of all, the subject line contains the word “Fwd!” 🚩🚩🚩

 

The author of this email? Who exactly is it meant for? We have a ton of inquiries. Even though the subject line includes the customer’s name, it is clear that no specific person was intended for this email.

 

It makes a bad first impression since it is unfriendly and impersonal. Use this template only if you’re deliberately trying to turn away millennial customers.

 

TL;DR: Putting a lead’s or customer’s name in the subject line is NOT sufficient personalization. Stop there.

 

an email with the weak appointment Subject:

 

Hello, [First Name of Customer]

 

You’re welcome to check out the [vehicle model] you inquired about at [dealership name].

 

You can expect a simple and stress-free visit from us, and we’ll be considerate of your time.

 

[Vehicle image, followed by asking price]

 

The [vehicle model] can be reserved just for you.

 

Which time works best for you?

 

Is today better than tomorrow?

 

In addition to the [vehicle model] you requested, there are over 400 other competitively priced vehicles that are now in stock.

 

[Name of dealer]

 

[Name of the dealer]

 

[Contact details]

 

How do you feel after reading this email? Are you eager to see that brand-new car? Are you prepared to schedule the appointment as soon as possible? Most likely not.

 

It’s boring, to start. Second, it appears like this salesperson is more focused on selling “aggressively priced” cars to everyone they can reach than placing you in the ideal vehicle for you. They give off the strong impression that they truly embody the term “pushy salesman.”  🥴

 

The dealer’s attempt to engender some trust by stating, “We will be respectful of your time,” deserves some credit. but it’s still not good enough to pass! The most effective technique to establish trust is with an interesting, genuine video message.

 

During the car-buying process, your potential customers are inundated with MANY examples of uninspiring, generic, impersonal, and downright dreary email templates. Insert barely restrained yawn.

 

Which email templates work best for selling cars?

The most effective email templates for vehicle sales don’t have to be over the top or loud. They bring personality and video to the mix, which is a fairly straightforward thing to do.

 

Including a video in your email can boost click and open rates by 65% and 19%, respectively. You are already behind if you aren’t using video.

 

You may interact with leads and customers much more rapidly and establish relationships with them by including a video message in your emails.

 

Instead, try these email templates.

Let’s re-energize with these interesting email examples now that we’ve bored ourselves to death explaining those tacky old automobile sales email templates.

 

The enthusiastic and tailored reaction

Let’s start with our video screenplay. First things first. This script offers a clear call to action with simple steps while also being approachable and kind. and it only lasts for around 40 seconds!

 

Hey there, [customer first name], this is [dealer name] from [dealership] in [city name and state, extra points if you use a creative adjective like “sunny” to describe it].

 

Hello, and thank you for your inquiry about this incredible [vehicle year, make, and model]. There are only [X] miles on it.*

 

I’m going to send you a walk-around video of the outside of the [make/make and model], followed by a second video where I demonstrate to you all the important features and components of the inside, in addition to this introduction video (where you can put a name to a face!).

 

You can message me directly right here, call me, or send me an email with any queries you may have.

 

Hey, [first name], again, many thanks. I wish you a wonderful day, and we look forward to meeting you!

 

* Insert any standout automobile feature you want to emphasize. fantastic mileage? Specify it! highest safety score in its category? Specify it!

 

Template for the body of an email

 

Subject line: [First and last name of customer] [vehicle class (SUV, etc.)] page

 

Welcome to the page I’ve specifically made for you, [first name]!

 

We appreciate you reaching out to us once more. Please check it out and let us know if it was useful.

 

* The date of the purchase

Even without a brief video, the purchase anniversary email is a fantastic opportunity to re-engage with your customers. Three things must be done to be successful: say something personal, invite people to share, and obtain references.

 

Anniversary script for sale

 

How are things going, [first name of the customer]? Over at [dealership], it’s [name of a salesman]. Many happy returns! I have confirmation that you bought a car from us [X years] ago] today. You can view the testimonial video you created by clicking here. You can view some of the photos we shot by clicking left once more.

 

I just wanted to wish you a happy anniversary, wish you a wonderful day, and hope everything is going well with the automobile. By the way, how was that [private information, such as the family vacation to Disney]? Please tell me more about that.

 

Hey, listen, our dealership is running a special referral program this month since, as you know, we rely entirely on recommendations. If you share this page, I’ll send you $100 in cash for any friend or member of your family who makes an appointment after hearing about it from you.

 

Additionally, if any of your friends or family members share this page and one of their referrals makes a purchase, they will each receive $100 in cash. That’s how I want to thank you. I’m hoping all is well with you, and I’m eager to catch up.

 

Email format:

 

Salutations on your [X]th wedding anniversary, [customer first name]!

 

It’s your and your car’s [X years of ownership] anniversary, [customer first name]! Greetings to you both!

 

We want to thank you by offering a unique referral program for the entire month. You should be aware that you will receive $100 for each successful reference you make. They also receive $100 for each successful referral made by your friends and family. You only need to share this page!

 

Happy car anniversary once more, and I’m looking forward to catching up!

 

[Signed by dealer]

 

PS: I’m sure you’ve had some special years, but if you’re ready for a change, this is a fantastic time to think about a trade-in.

 

Actually, we have some fantastic trade-in offers that might be ideal for your requirements. If you have any questions, please get in touch with me by text or phone.

 

What features do all of these cases share? They are approachable, clearly human, kind, and motivated by action. And they have GIFs, too! You see, a little humor can go a long way.

 

Even though this template is quite brief, it works for this situation. Why? because the salesperson covered a lot of ground in the video and gave a detailed walk-through.

 

This vehicle sales email template is appealing to your leads since it is 1) useful, 2) inviting, and 3) low-pressure.

 

The message is clear: It’s time to stop using those stale, outdated email templates for auto sales.

Six Ways to Overcome Your Fear of Videos (#2 is the Best)

There is no disputing the fact that salesmen who use video follow-up make more sales. However, for many people, taking a video can be a little (or a lot) frightening. Did you know that speaking in front of groups of people makes people more afraid of dying? The truth! 73% of Americans report feeling clammy and chilly just thinking about it.

 

Only 5% of sales representatives use video follow-up at the moment due to a fear of it. It’s unfortunate because using video is an obvious choice!

 

Did you know that 71% of sales professionals concur that follow-up emails with video perform better than those with text-based follow-ups? If you can get over your anxiety and join that 5%, you may immediately double your sales without putting in any additional effort.

 

So how can you overcome your camera phobia? Here is what we suggest: Simply press record after completing these six steps.

 

Don’t overthink things, first

You are prevented from achieving your objectives and dreams by overthinking. Your success is hampered by it! So refrain from starting a video when you are about to. Just get going!

 

Where you are and what you are doing don’t matter. Your clients couldn’t care less if you were lounging in the back of a pickup truck or wearing a top hat while reading in a library. Consider the fact that there is NO TIME for excessive thought. Let’s say you need to create 90 videos in a single day. You must act quickly. Keep in mind that taking a step is the first step. You are capable of doing it.

 

2. Be you!

The development of relationships is the most crucial aspect of sales. As a result, approach your videos with the following perspective: You’re a real person who needs to immediately assist another actual person. The video will show that you are sincere.

 

Don’t be hesitant to include people or things that demonstrate YOUR personality, such as your family or dog, as the key to the ideal video follow-up is connecting in a personal and meaningful way. Once more, this demonstrates to your lead that you are a real person and helps them relate to you.

 

To make a fantastic video, you don’t need a complex plot or elaborate special effects. Just be yourself, and your viewers will warm to you right away. Speak honestly, and then move on.

 

Do you need to modify your videos? Chad Morgan, our founder, CEO, and resident sales wizard, says no.

 

It slows down the action-taking process, plain and simple. Your ego could drive you to fiddle around with your video and brand it with logos. However, your extra production is unimportant to the customers.

 

We say again that customers do not care about your extra production.

 

Their concern is participation. So, record a heartfelt video and send it!

 

Deals are awarded to those who engage early by 30%. Why would you spend five minutes editing if you could avoid it? As soon as you can, get everything online so you can start establishing those connections and closing those agreements.

 

4. Establish eye contact.

Look straight into the camera while you record your video sales message to establish eye contact. First and foremost, this is significant since it gives your client the impression that they know you better because they can see your face through the computer and directly address you.

 

Additionally, if you don’t make eye contact, it will appear that you are speaking to yourself rather than your customer. You subtly convey ego…Whoops!

 

5. Pay attention to how you present yourself.

This next piece of advice may initially seem a little strange. After all, didn’t we just advise you to behave in a genuine and natural manner? When we advise being conscious of your body language, we don’t mean to pre-plan each hand motion. We’re saying:

 

Laugh (but not maniacally, obviously)!

Although it might seem obvious, you’d be surprised at how many people become tense and forget to smile for the camera! Individuals do desire to buy from cheerful individuals, as is commonly believed.

 

Using your hands to speak

Avoid flaring out your arms and hands, but also avoid holding them at your sides or folding them. Apply them!

 

Have you ever tried to have a conversation with someone who is seated with their arms crossed? Did that stance make you feel confident? Most likely not! Crossing your arms suggests that you are protective and uninterested in what is being said. You definitely DO NOT want that.

 

You can convey without ever saying it how much you believe in your product and how well you think it will meet your customers’ demands by using natural and expressive body language. Additionally, gestures give the conversation a sense of motion and energy.

 

Take action

Don’t just remain still. Make sure to walk while talking when introducing yourself to a lead or taking a walk-around video of a brand-new vehicle. This subliminally signals that you are leaving.

 

TLDR: Voice inflection and body language account for 93% of communication. You don’t have to be overly ridiculous or emphatic, but if you want to succeed, you MUST be conscious of how your body is speaking to you through speech, movement, and other means.

 

6. Prior to beginning your video, choose your call to action.

Finally, prior to beginning your video, be aware of your intention and choose your CTA. Customers won’t watch your video if you don’t know where it’s going, either.

 

What do I want to achieve with this video? What do I want to gain from it? You might, for instance, ask the person receiving the video to reengage, reply to an email, or set up an appointment. Discover this, and focus your video on reaching that CTA.

 

Your message can be shorter, sweeter, and more direct when you already know your CTA. As a result, you’ll get greater engagement.

 

I’m done now! Make use of these six suggestions to overcome stage fright and begin filming your follow-up films right away.

Five Simple Ways to Be a Reliable Salesperson

Salespeople frequently have a negative reputation for being unreliable. Even when the odds are against you, establishing your customers’ trust is essential to increasing your sales. It’s time to overcome the odds.

 

In a 2016 study, customers were asked what they found most annoying about the car-buying process. The study’s findings were contrasted with what vehicle dealerships said customers disliked most.

 

In most circumstances, you’d assume a dealership would be aware of the things that irritate its clients. However, the study’s findings revealed that when it came to identifying their customers’ pain points, over 32% of dealerships completely missed the mark.

 

The majority of the dealerships that took part in the study thought that customers were most unhappy with the length of time it took to actually buy a car. However, the majority of customers stated that their biggest issue with purchasing a car was their lack of trust in the salesperson. Only 16% of dealers thought this would be the most typical response.

 

It’s unsettling how the opinions don’t align. If dealerships aren’t even aware of what their customers want, how can they engage them?

 

They seek out trustworthy salespeople. Actually, 71% of customers say they’ll purchase a car “because they like, trust, and respect their salesperson. “

 

What can you do to be that dependable salesperson and pick up your game? Following are five easy steps:

 

1. Disclosing information honestly

 

The way consumers approach automobile purchases has been significantly altered by the internet. Today’s consumers spend more time researching vehicles than they do inspecting them in person. Customers won’t stay to learn more if you don’t tell them the market price upfront.

 

If a customer must take a test drive before speaking with you about rates, more than half of them will depart. Take no chances. Be sincere right away to give your clients an opportunity to believe you.

 

2. Recognize the importance of your nonverbal cues.

 

Consider this: Would you be more likely to believe someone who is grinning or someone who is frowning? We underestimate how much trust or mistrust our body language can convey.

 

Check out this guide on face-to-face communication for effective nonverbal behaviors that strengthen rather than undermine trust.

 

3. Keep in mind that presentation is everything.

 

According to statistics, if your consumers are pleased and impressed with your presentation, half of them will purchase a car from you right away. They are more likely to believe a salesperson who is knowledgeable and honest. Even more so than the car itself, how you show a car to a consumer might influence their choice.

 

Pay attention to the way your client reacts. Depending on how they process information, adjust your presentation. For instance, a visual learner won’t require you to explain as many things to them as an aural learner would. Keep an eye out, and be alert. For further advice on presentations, click here.

 

4. Be true.

 

Being real with your customer is what all these processes ultimately boil down to. An honest and sincere salesperson will have these qualities. Customers want to deal with salesmen who are genuine and are not disguising themselves.

 

5. Make the most of technology

 

The study’s findings showed that dealerships that employed technology to close transactions were more favorably received by customers than those that did not. According to the paper, “mobile technology encourages transparency.” Consumer trust grows as mobile solutions are used more frequently during the sales process.

4 Unusual Strategies to Draw Customers’ Attention

When it comes to advertising as a car dealership, “attention” is the word of the game. You want to sell your dealership in a way that stops potential customers in their tracks and compels them to pay close attention to what you have to say.

 

Separate yourself from the crowd.

But times are changing, particularly in the world of advertising for auto dealerships. Traditional advertising methods that were once quite effective at getting people to notice your dealership may not be as effective now. If so, it might be time to put away the big inflatables and traditional sign twirlers and start thinking creatively once again.

 

According to our research, the best attention-getters are those that (a) allow customers to see you as more than just a salesperson and (b) engage your audience. Keeping these two key characteristics in mind, you’ll find below…

 

Four novel approaches to capturing and holding your audience’s interest.

 

1. Social media contests

Since the majority of your customers will use social media frequently, why not catch their attention there, where they frequently spend countless hours? Promoting a contest on the social media channels of your dealership is one way to actively engage them. Give your consumers the opportunity to win by offering exclusive bargains if they meet certain criteria.

 

A few years ago, Buick started a Facebook scavenger hunt competition for its fans. People who found the answers were entered into a drawing for a chance to win $2,000 and then into another drawing for a chance to win a Buick of their choice. This giveaway significantly enhanced Buick’s brand awareness on Facebook and attracted new potential buyers, some of whom had never previously shown interest in Buick automobiles.

 

We’re not saying you have to give away $2,000 in cash; this is merely one of several tactics you can use to try to catch the eye of your online followers. Before beginning a campaign to promote a contest, be sure to familiarize yourself with the rules that apply to each social media platform.

 

2. Greeting Cards

It may sound a little dated, but everyone likes to be acknowledged, and getting something in return doesn’t hurt either. Thank-you letters and cards, especially those that aren’t too impersonal or distributed to everyone, will demonstrate to prospective clients how much you value them.

 

According to one salesman, sending handwritten thank-you letters to government workers within a 25-mile radius of their dealership was their best promotional strategy. Their dealership would thank these employees in the letters, and they would also include exclusive deals and discounts. As a result, their dealership not only witnessed an increase in clients who were employed by the government but also received recommendations from those employees.

 

Your clients will perceive your dealership as thankful and will feel valued as a result of receiving simple thank-you notes. What will catch their attention is adding that extra offer that they believe is specially customized for them.

 

3. Auto Maintenance Courses

Offering auto repair classes is one engaging way to draw clients to your dealership. Most drivers wish they knew more about car maintenance, but may not have had the opportunity to do so. Give them the opportunity! Your service or sales team can be met and interacted with by your customers, allowing them to get to know you personally. As they start to trust you and your knowledge, it can start to dissolve those barriers between the salesperson and the client.

 

Make sure customers feel at home when they are attending lessons at your dealership. Offer people who attend a maintenance class refreshments or even special discounts. Until they got to know the people who worked there and received something in exchange for their time, they may not have even thought about purchasing from your dealership.

 

4. Active Website

Most clients these days conduct some online research to determine what’s the best fit for them before ever entering a dealership. You risk losing that customer if you can’t grab their attention in ten seconds or less. A visually beautiful and attention-grabbing website is really necessary.

Car Buyer Frustrations and Technology Solutions

3 Automobile Buyer Anxieties and the Technology That Alleviates Them

 

Few things in life, in the eyes of the consumer, are more stressful, more of a headache, and more time and money-consuming than the process of buying a new or used car. Take a quick look at the customer reviews for any local auto dealer to get an idea of how frustrating it can be. Even from customers who have actually bought a car and left bad reviews, you’ll almost always find a lot of them online.

So what is it about the car-buying process that makes buyers question their sanity?

 

Is there anything that can be done to improve the customer-friendliness of the procedure?

 

Check out our list of the top 3 car buyer annoyances and the technology that addresses them if you’re ready to enhance the purchasing experience at your auto dealership. Putting these suggestions into practice will increase your client satisfaction and revenue.

 

Frustration #1: The process of purchasing an automobile takes FOREVER.

 

The last time my wife and I bought a car, we spent six hours at the showroom. Although 6 hours might seem a little out of the ordinary to you, the exact opposite is true. The absurd thing is that we visited the showroom knowing exactly the car we intended to buy, yet it still took half a day!

According to the 2019 HIS Automotive Buyer Influence Study, more than 55% of buyers of new cars and 57% of buyers of used cars are dissatisfied with how long it takes to buy a car. Just to be clear, more than half of those who buy cars are dissatisfied with the length of time it takes to complete the transaction. That is amazing.

 

A remedy for the time issue

 

Consider adding some advanced digital retailing capabilities to your website if you want to shorten the time car shoppers spend at the lot browsing for a vehicle.

 

Customers will have the majority of the information they require before visiting your dealership if they can quickly browse your website and view each vehicle type, model, and color, as well as the mileage information, accident history, and retail price.

 

Customer satisfaction will increase as a result of adding all of these digital retailing capabilities to your website because they will save them time.

 

Frustration #2 Price negotiations are frustrating because they feel like pulling teeth.

 

Price haggling may cause car purchasers the most annoyance, next to the length of time it takes to acquire a car.

 

When a consumer decides to buy a car, they typically have to meet with several personnel at the dealership, deal with employee misunderstandings, and figure out how to buy the automobile for a price that works for them.

The actual negotiation process can take several hours or even days. The majority of customers don’t want to make that much of an effort just to buy a car. They’ll cross the street to your rival if they think they can’t acquire the car they desire for a fair price.

 

An answer to the price-negotiation conundrum

 

You need to be more strategic about how you list vehicles on your website if you don’t want buyers to visit the dealership to test drive one and talk about price only to find they can’t afford the asking price.

 

The negotiation of prices is a crucial part of the car-buying process, so why not employ technology to enable consumers to do so from the comfort of their homes rather than requiring them to visit the dealership?

 

Including a chat and video function in each vehicle listing on your website is one of the finest methods to make price negotiations easier for both you and your consumers. Customers will be able to watch footage of the cars they’re interested in without test-driving them all, thanks to the implementation of this technology. By including the chat feature, a customer will be able to communicate directly with a sales representative from the website, improving convenience and comfort.

 

Frustration #3: It’s uncomfortable talking to a salesperson.

 

Undoubtedly, one of the most prevalent sources of annoyance for automobile buyers is interacting with a salesperson. Even though there are some people who genuinely enjoy shopping at an auto dealership, they are by no means the majority.

According to the 2021 Beepi Consumer Automotive Index, which was based on an online Harris Poll study, 61 percent of American auto buyers believe that salespeople try to take advantage of them when they are buying a car. Another finding of the survey indicated that over 52% of automobile buyers experience extreme unease and anxiety when visiting auto showrooms. The majority of respondents to the study who were asked about buying a vehicle also stated that, given the choice, they would prefer to do it at home.

 

It’s bad enough that a customer must spend the majority of the day touring a vehicle dealership, haggling over the price, and completing paperwork, but the worst part is that they must do it with one, two, or even three strangers by their side at all times.

 

What can be done, then, to lessen the discomfort and anxiety associated with spending the day at the dealership with a few sales representatives?

 

If only there were a different approach to gaining a customer’s confidence and trust before they even entered your dealership.

 

Warning: There is a solution!

 

The Sales Rep Situation’s Resolution

 

Here’s how you can use SimpSocial to allay a customer’s fear of going to a dealership and meeting with several sales representatives:

 

A potential buyer of a car visits your website, looks at a few cars, and then contacts you to express interest in a specific vehicle by filling out a standard contact form on the listing page for that vehicle.

 

Shortly after, the same consumer gets an email or text message with a link to a personalized SimpSocial. Once there, the customer can view pictures and videos of the car he initially expressed interest in, as well as engage in live chat communication with a sales representative.

 

SimpSocial enables a sales representative to completely customize the car-buying experience while the customer sits in the comfort of his or her own home. This eliminates the need for the customer to spend hours walking through endless rows of vehicles at the dealership and dealing with the constant awkwardness of meeting with multiple sales representatives.

 

The representative may easily change the website in real-time to offer photographs, videos, and other facts about comparable automobiles if the consumer requests additional information about a different brand or model of car. If the consumer is reading the page on a mobile device, they can also call the salesperson immediately from the page.

 

The salesperson can set up a time for the customer to test drive the vehicle and complete the paperwork once the customer has decided on a certain model. The procedure is streamlined and shorter, and the customer is happy as a result.

How Intelligent Messaging Helps Businesses Communicate in Spanish

According to U.S. Census data, the number of Spanish speakers in the nation has significantly increased since 1980. By 1990, about 15 million Americans could speak Spanish. A staggering 41 million people will speak it in the following three years, up from 25 million in 2000 and 37 million in 2015. The language barrier has the potential to ruin a corporation. Using technology can improve your Spanish communication.

The GDP of all but 13 nations is dwarfed by the $1.3 trillion U.S. Hispanic market. Don’t let this important resource slip away. Make sure the company providing your chat service supports bilingual communication.

Level of Qualified Interest

Your rivals have already started using bots that ask customers a series of predetermined questions to gauge their level of interest. (One of the leading queries is, “How can we help you?”) Visitors are guided along a different path to establish their area of interest with each answer option. You will be able to communicate with more website visitors if you translate these questions into Spanish. Customers can tell right away that you are committed to removing linguistic barriers and simplifying the purchasing process.

Details of Lead Capture

Spanish-speaking lead forms that make it quick and simple for clients to enter their information are a terrific addition to chatbots for businesses. These strategies aid in lowering bounce rates and increasing conversions.

Communicate with the appropriate team member.

If you have staff members who understand Spanish, configure your message system to send these leads to them directly! Once they have the customer’s information, they will be able to start the conversation or follow up right away. 54 percent of Hispanics who speak Spanish as their first language feel more loyal to businesses that acknowledge and respect their culture. Customers will feel more at ease making a purchase from your company if they are sent immediately to a salesperson who speaks Spanish. They’ll realize right away that they can inquire about anything without worrying about misunderstandings.

Do you have any inquiries about adding a Spanish-speaking bot to your company? Call us right away!

Google Maps and Your Business: 5 Ways to Prevent It

“Those tiny yellow stars cause clicks to be gained or lost, social interactions to be won or lost, potential physical visits to be avoided, and ultimately, lost revenue.”

There is no substitute for learning by doing, and we do a LOT of doing. New best practices are created as a result of the tens of thousands of hours we spend assisting automotive clients (and other markets) to optimize their social media marketing and take charge of their online reputation. Our Seventh Annual Automotive Social Media and Online Trends Study, which was just released, compiles insights from more than 4,000 consumers and covers many of our lessons learned. The report has potential danger lurking in plain sight as well as promise.

On the plus side, we discovered that social networking is now more crucial than ever for potential auto purchasers and service clients. On the search front, customers occasionally solely conduct local Google searches and read corresponding evaluations and reviews. When conducting online research, customers say reviews are the most useful resource, and they trust these metrics.

None of this surprised us because of our line of work. But what made us pause were seemingly unimportant factors like:

Google Maps is used by 73% of car buyers and service clients.

Most survey participants use Google Maps. Google Maps is widely used in America, so what? The issue we found is that Google reviews have two sides: Given that Google Maps displays star ratings next to local business results, your low star rating might be a last-minute cautionary sign that reads, “Customer Beware.” even for potential customers who are en route to your company.

Are the Google Maps reviews turning off potential customers?

almost certainly if you have a subpar or nonexistent star rating. particularly if you are featured next to a company with positive reviews. Customers tell us that online star ratings and reviews are important, and data suggests that they act in that way. These tiny yellow stars lead to either gained or lost clicks, social interactions, potential physical visits, and ultimately, lost cash.

Focusing on the Rank Recipe of Google

The only way we can know Google’s algorithms is if we work there, and even then, probably not. Any source who claims to have inside information is probably selling quackery. However, we can narrow down the contributing factors by using real-world testing and Google’s published best practices.

In the beginning, Google returns three featured businesses (you definitely want to be one of them) and the option to view more place results when we perform a local search (for example, “car dealerships in Scottsdale, Arizona”). The top organic search results are displayed after the featured businesses. Star ratings used to display alongside organic listings, but now they only appear with map results, making these listings crucial.

What factors then affect local search rank? Geo-location most likely has a minimal impact, favoring nearby businesses. Businesses in the top 10 are more likely to appear in the Local Pack’s top three, suggesting that organic rank plays a significant role. Businesses may notice changes in their ranking along with the quantity and quality of their Google reviews (star ratings), which are taken into consideration. Businesses with reviews perform better than those without on average; but, this isn’t the whole picture. Businesses with positive ratings outperform those without.

A Path to Better Ratings and Reviews Using the Star Map

Look for Google reviews.

Only businesses with at least one review are displayed with star ratings on Google. Make it your goal to gather them. Remember: It often takes a week for new reviews to appear. but do not deceive. The algorithms used by Google are capable of spotting review patterns. Your account can be highlighted for manual review if your company typically only receives a few reviews per year but suddenly starts receiving dozens in a single day. That is definitely not what you want. Obtain reliable testimonials from reliable clients.

Provide a Direct Review Link for Clients

Customers may only post evaluations through Maps now, and they must sign into their Google account to do so. You must thus either provide them with instructions on how to post a review or a direct link to your Google Maps listing.

Local SEO is the Way to Go

Rely on strong local SEO because organic rank is so important for getting into the top three. Display top-notch, timely branded content. Look for reputable regional links and mentions. Collect links from a variety of sources and keep doing so throughout time. Also helpful are local social media shares.

Take a long view.

It becomes more difficult for an infrequent unfavorable review to affect your local Google Maps results in the more good ratings you have. On the other hand, companies with more reviews require even more favorable ratings to make a difference. Play the long game and actively manage your SEO, social media, and search engine ratings. If your internal competence in managing digital marketing at this level is inadequate, employ a consultant.

Roadside Assistance

Users of Google Maps value it for more than just navigation, and you should too. Whether you own a retail store, a dentistry clinic, or a car dealership, this aspect of the digital world has an impact on your organization. Learn how to gather and maintain excellent reviews on Google and other important industry websites, and how to quickly reply to both favorable and negative comments. Keep up a positive online presence, make your website mobile-friendly, and consider your local audience. That is what it takes to establish and maintain a solid online presence and give users of Maps another compelling reason to visit you.

Virtual and augmented reality Overtake the Automotive Industry

How It Will Benefit You

My imagination was the only virtual reality I had access to as a child. My main sources of escape were cable television, movies, and early video game systems like Nintendo (can I even mention books?). Given the ridiculously low-resolution images our generation spent hours staring at, we are fortunate to still have our vision. But now that things have changed, stunning high-definition virtual reality (VR) and augmented reality (AR) are slowly making their way into the mainstream.

A Video Star Was Killed by VR

Let’s take a technological step back before talking about what the auto industry is doing with VR and AR now that they have advanced beyond the Star Trek holodeck. It’s crucial to first comprehend how conventional video is used in car sales. A recent survey found that 88% of customers who watched web videos before visiting a dealership were prepared to make their purchase.

That is power, my friends. According to statistics, almost everyone who completes their online video assignment has already made up their mind before coming to your lot.

In contrast, 78% of consumers knew what they wanted in the absence of video. When you consider the millions of shoppers that view videos, that 10% difference adds up. Customers now expect you to supply YouTube content and dealership inventory films since they have been incorporated into the buying process. Then, preferably with the actual, in-stock vehicle, they watch walkaround videos. Most people have their minds almost made up about the car they want to buy by this point. Where they’ll purchase is still up in the air as more and more prospective buyers utilize local Google searches, read reviews and star ratings, and use social media to whittle down their options. But that is a different tale.

Given the persuasiveness of video, it is understandable why automakers are rushing to showcase their wares in virtual and augmented reality. Imagine a totally immersive, 3D walkaround where clients may use their fingers to instantly modify a car’s paint color or trim level if a smartphone video proves attractive. Without leaving your dealership, they experiment with a pair of showy rims and perhaps check out the inside in leather rather than fabric.

Catching Fire VR

How popular is the VR/AR industry? The industry, which is currently valued at $1 billion, is anticipated to grow to $120 billion. Cardboard, Google’s low-cost smartphone VR device, has sold over 10 million units and more than 150 million apps. Sales of reasonably priced devices like the Oculus Go, which fill the gap between pricey VR headgear and cheap Cardboard, are outpacing forecasts. Nearly a million PlayStation VR units have been sold, according to Sony. The market estimates, however, wouldn’t be as optimistic if these technologies were exclusively intended for home arcades. The vehicle dealership is but one illustration of VR’s promising commercial future.

The use of virtual and augmented reality by automakers

Virtual technologies provide an efficient, reasonably priced approach to displaying buyers a variety of car options without having to have them in stock. Before they even loosen a bolt, custom businesses can display customers’ customized vehicles on the service side.

The Audi VR Experience was just released by Audi, and it’s meant to entice customers back into showrooms. No matter how many actual automobiles are on the lot, customers can choose from millions of spec combinations, and the application contains the whole lineup of the automaker.

Using Snapchat’s augmented experimental lens, BMW engaged fans all over the world to launch its X2 crossover. Users may alter the vehicle’s colors and view it from any angle using the 3D experience. Users could enter the EcoSport and see the inside of it during Ford Canada’s augmented reality walkaround. The Microsoft HoloLens headset-powered HondaLens AR provided consumers with information on noteworthy features as they examined a real-world Accord at recent auto shows.

Despite giving businesses new selling tools, new display technology also enables them to dazzle customers after the sale. Great marketers make every effort to ensure that customers are aware of how to operate their new automobiles because they understand that informed customers are happy customers. Innovative manufacturers like BMW and Hyundai offer augmented reality (AR) user handbook apps for mobile devices that overlay feature information over the area of the car the user is looking at. Since struggling to read distant signs can distract drivers and result in accidents, Chrysler is reportedly looking into augmented reality windshield overlays that display virtual street signs.

VR/AR Construction and Testing of Autonomous Vehicles

Self-driving cars are now a reality thanks to virtual technologies that have already surpassed the limitations of conventional vehicles.

As reported by AppReal:

“The University of Michigan has an intriguing take on augmented reality and driverless cars.” Researchers at their MCity lab employ augmented reality to make connected car testing simpler, quicker, and safer.

When it comes to self-driving cars, safety is the top concern for the majority of corporations and governments. Because the technology is still in its infancy, many consumers are reluctant to entrust a machine with their lives.

Testing is therefore crucial. It’s also impractical to test for every scenario that might arise. How can an engineer create severe traffic gridlock at will? “Or an unanticipated jogger, or a crossing for wildlife, or a drunk driver weaving through traffic?”

Vehicles travel the test track while avoiding both real-world and simulated traffic. From the viewpoint of the car, AR data is just as genuine as the feedback about a real brick wall that its external sensors provide. Developers can create scenarios that they could never manage in real life using this testing technique. As a series of ones and zeroes, multi-car pileups are much safer and less expensive.

Moreover, they are simpler to reconstruct.

Additionally, manufacturers are using VR and AR to help with vehicle design and production. Companies can comprehend the effects of specification or process modifications on overall vehicle feel and usability as well as on assembly line procedures by using immersive, three-dimensional graphics.

VR/AR driving instruction

Teenagers can find tools for safe driving at TeenDrive365.com, which was created through a collaboration between Toyota and Discovery Education. The program developed an immersive experience and traveled with its show when it sought to emphasize the risks of driving while distracted.

Brightline Interactive claims:

Users controlled the 3D environment and dealt with typical audio and visual distractions like passengers, incoming text messages, and outside hazards while seated inside a real Toyota car using the steering wheel and pedals, which were integrated into the experience with custom sensors.

One day, training for drivers may likewise take place in the security of VR, with AR providing assistance while driving. (Would this slow down student drivers who rush-hour rush at 15 mph?)

The Truth for Dealerships and Service Facilities

Applications and VR/AR headsets are improving and becoming more affordable. However, the resources to produce truly breathtaking customer experiences are currently only available to manufacturers. Cost and image fidelity will probably prevent widespread use for a few more years. However, reasonably priced, high-quality VR headsets like the Oculus Go make it simple for dealerships to provide virtual walkarounds or OEM-provided content, either at the dealership or the customer’s home.

Follow us for more information on VR and AR and how they can improve your sales now and in the future.

Using Pinterest to Sell More Cars

There has never been a better opportunity to check out this distinctive social media network because Pinterest is for planners and because the automotive industry is becoming more prominent on the popular image-sharing website.

According to John Gray, the global automotive strategy lead at Pinterest, the platform is made to give hundreds of millions of people the inspiration they require to build a life they love, whether they are pinning dinnertime recipes, kitchen remodeling ideas, or information on hip, new cars for their family’s upcoming purchase.

In a recent webinar, Gray shared Pinterest’s best practices for businesses. “We definitely know that when people feel good about the environment they’re in, when they’re happy and inspired, that makes the brand, dealer, and advertising that much more powerful,” Gray said. In contrast to a person’s past, opinions, and news, Pinterest is about personal media, your future, ideas, and products. No gloomy scrolling is present.

With the help of a partnership with Pinterest and collaborations with other companies and car dealerships, SimpSocial is able to offer personalized advertising material on its website.

Even though this year has undoubtedly been unique, people are still looking for motivation. According to Gray, they are considering the future and what will occur in the following year.

The following three trends have been seen on Pinterest this year:

Pinterest is becoming a more popular destination for positivity and escape.

Pinners seek answers and fresh perspectives to help them navigate this reality.

Pinners continue to make plans and dream about their future selves.

Due to the pandemic, people are more motivated than ever to purchase larger automobiles for road trips and camping trips and to possess their own vehicles this year. Over the past three years or so, Pinterest has also begun to focus more on the automotive industry. According to Gray, auto dealers employ video, carousel ads, and visual search tools to connect with Pinterest users who are looking into and studying new cars.

This year has seen a change in the trends surrounding car ownership:

73% of respondents say they use their cars as a private haven to get away from their roommates.

72% of people who want to vacation this year say they’ll be driving instead of flying for at least one trip.  As more people look for advice on how to maintain their vehicle, which road trip to take, and which automobile could be best for their new lifestyle, the number of Pinners searching for automotive-related terms has climbed 14% on the platform this year, according to Gray.

“We see a lot of people engaged in automotive,” he added. “It’s a significant increase.” “Automatic content on Pinterest is presented with other interests. There aren’t many people actively looking for cars. This rise is actually quite significant. Searches don’t usually increase dramatically.

Pinterest identified a sizable following of auto aficionados, and dealers now have the best chance to promote on the platform in order to connect with more women, people of means, and planners. Men are also using and enjoying Pinterest in greater numbers, according to Gray.

“Pinterest plays a huge part in the discovery,” he declared. “These are people who purchase brand-new vehicles before their time.” Compared to homes without Pinterest, households with Pinterest are 28% more likely to register a newly released or updated car with the DMV within the first 90 days after its release. They are innovators.

Why should dealers think about using Pinterest for advertising? Here are some statistics regarding the huge audience:

Every month, 442 million individuals from all over the world use Pinterest.

The number of monthly active users on the site has increased by 37% year over year.

50 million new monthly users were gained more quickly than previously until Q2 2020.

Reaching 80% of American mothers is perfect because 62% of car sales are done by women.

The United States has achieved 4 in 10 fathers. Auto is the top passion for males on Pinterest, and fathers are looking for activities to do with their kids.

A growingly crucial audience is reached, with 76% of American millennial women and 40% of American millennial males.

The substantial U.S. audience that can be reached on Pinterest nowadays. According to Pinterest statistics, this group has a large market reach and gives merchants a lot of scale because they are consumers with the intention to buy. This comprises:

29 million consumers of vehicle services.

8 million automobile pinners, who are disproportionately male.

28 million people are looking for an SUV.

24 million are available for a truck.

58% of internet users in the United States who earn $100,000 or more

84% of mothers with a $100,000 household income

Early customer contact is essential in the cycle of automatic purchases. Gray said that since six out of ten car buyers already know the make or model they want to purchase before beginning their online search, dealers now have the chance to sway them before they do so.

“Over time, we’re noticing a decrease in dealership visits.” “It is more important than ever to get to them quickly,” he said. This will be especially true in 2021, as one-third of those without cars want to get one in the upcoming six months. I find this to be mind-blowing.

Because they don’t own a car, these people don’t have a relationship with any particular dealership or brand. This is a fantastic opportunity to influence these customers, who are increasingly younger consumers and lack brand loyalty, according to Gray.

Because of the pandemic, “there is a change that is happening,” he declared. “Lifestyle influences vehicle preference and encourages in-store buying.” You don’t suddenly fall in love with the outdoors after purchasing a Jeep. It has to do with your interests. Your family is growing, right? Are you adopting a new animal companion? Are you planning a wedding? These are the factors that influence auto purchasing.

In that vein, the three primary techniques dealers might employ while using Pinterest for advertising are:

entice new clients. Highlight vehicle features, lifestyle images, new technology, and safety features while focusing on a close-by market audience.

shopper conversion in-store. Reach out to the 8 million cars Pinterest users to highlight prices and offers while showcasing interior and exterior vehicle photos.

Keep your current clients and shoppers. Focus on your CRM list, leads that haven’t been sold, clients that are ending leases, and website visitors.

To assist retailers in getting the right message to the right person at the right time, SimpSocial offers targeted advertising. SimpSocial (888) 829-1110 / simpsocial.com

The Secret to a Winning Social Media Campaign

A sound understanding of your target audience, strategy, and hard work is essential for a successful social media campaign. Social media engagement and audience growth are excellent tools for business success and development. At SimpSocial, we have the inside information you need to advance your social media marketing initiatives.

Attempt Not to Always Sell

Do you frequently promote your goods in postings on social media? Do all posts have a sales focus? You’ll need to change things up if your postings are overly focused on the bottom line if you want to succeed. Nobody enjoys being sold to every time they view your page or see one of your posts in their news feed. Continuously selling can eventually grow tiresome and possibly drive some customers away from your brand. Give your fans a reason to visit your profile pages instead by providing discounts, rewards, and even a chance to win!

Understanding the Real Interests of Your Audience

It’s also crucial to know what your audience finds enjoyable. Consider your company and the aspects that fascinate your customers. There are effective techniques to organically and subtly advertise your goods. Keep track of the posts that receive interaction and those that don’t. Does your target market enjoy giving feedback, expressing ideas, and learning intriguing things about your good or service? Understanding these social media trends will help you create posts that get more attention. Avoid engagement bait as well, as we discussed in a prior blog post.

Be dependable

Is the number of posts you make throughout the month inconsistent? Consistency is one of the key components of effective social media posting. There must be a regular posting schedule if you want to keep readers interested and returning every day. This applies to websites like Facebook, TikTok, and others. Consider the times of day when your audience is most active and post during these periods.

Is it too time-consuming to plan, manage, and carry out an effective social media campaign? Thankfully, SimpSocial has a group of professionals prepared to give your company the attention it needs. Register for your free demo now to learn how we may benefit your company.

Managers Can Be I.C.E.D in 3 Easy Steps

Rest assured that I.C.E. is a good thing! For my business, this month served as a significant milestone marker. We promoted seven employees at once, all under one roof, for the first time in what may be our organization’s history! 

It was quite satisfying to see one of my main goals achieved in this way. The ideal storm was created by a steady stream of customers drawn in by excellent marketing, amazing products, and customer happiness. This storm was the requirement for more management, leadership, and sales personnel. This need could only be satisfied by a significant internal promotion! a triumph for the business, a triumph for the staff, and a triumph for our customers.

While I am pleased with what we have accomplished, the purpose of this article is to provide you with a straightforward method for developing your own in-house leaders. You too may learn and develop such leadership by adhering to the straightforward three-step plan that I.C.E. we developed to build and improve our management team. How do you choose who is the best candidate for a position among a huge sales force who all have their own special talents, unique strengths, and individual weaknesses? How are good followers transformed into leaders? Answering these crucial issues and creating the leadership of the future for your business requires the three stages listed below: identify, cultivate, and empower your managers.

Determine the Potential Leaders in Step 1

You must first determine who might have leadership potential. What traits do you believe are most crucial for a leader in your organization? Who possesses the vast majority or all of the traits you mentioned? Can the applicants be taught, instructed, or coached on the qualities they lack, if they have those qualities already?

We were looking for the following qualities for my company:

Knowledge of the Sales Process

Customer Satisfaction Rated Five Stars

Timely, accurate, and clean paperwork

Extremely Coachable and Trainable

A good follower who is also self-assured and selfless Service: Prioritizing the needs of the company and coworkers

It was simple to decide who merited the opportunity offered after we knew who possessed the aforementioned attributes and who didn’t.

Step 2: Develop Their Leadership Capabilities

[blockquote-left]It’s crucial to train and develop your in-house leader before they’re ready to take the reins.[/blockquote-left]Train your future leaders one-on-one and knee-to-knee. You can find out why they act in a certain way and what motivates them to get out of bed by doing this. Once you realize this, you can work together to recruit them.

Let them know, “Steve, I want your career satisfaction to be at the level you desire. You indicated to me throughout our coaching session that you value responsibility and advancement. There are some fresh chances on the horizon that will open up shortly, and I want to help you get there. Are you willing to talk about how you can best serve your firm going forward in light of these new roles and responsibilities? Read Keith Rosen’s book “Coaching Salespeople Into Sales Champions” for more details on this kind of enrollment statement.

To offer the future leaders experience of training peers, we chose to make use of the internal training program I had developed and wrote about in an article this past September. No one was obligated to train their peers because this is a volunteer initiative. But those who desired leadership took charge and behaved in a manner befitting a leader. The individuals who we had previously identified took the initiative and successfully started training their classmates with little to no pushback.

After that, we let them work under the manager in the position above them so they may learn the crawl, walk, run method for eventually taking over the position. Avoid the error of promoting someone just to cast their untrained mind to the wolves later. Create a foundation for their success by developing their work and leadership abilities.

Last but not least, before they begin, make sure they feel at ease in their new position. No new role is ever entirely simple, and in order to help individuals advance, I think you need to push them beyond their comfort zones. However, make sure you test their resolve, new abilities, and skills in order to increase their confidence. Are they capable enough to do the task? Are they prepared to perform the task? Inquire about the greatest way you can help them in their new position. As they learn the ropes of their new job, ask their peers to be patient and kind.

Step 3: Give your new leaders power

It’s time to give your future, in-house leader or leaders the authority they deserve now that they have been properly chosen and nurtured. Inform your staff of the purpose of this opportunity. Your team members who were not this time promoted will be motivated by this. Additionally, it will inform those team members of any criteria they might not have met in order to advance. As a result, the team members who weren’t chosen get a chance to develop as well. Make sure everyone is aware of the requirements and job description for each promoted employee’s new role. Unknown expectations are impossible for anyone to meet!

Let those who have been promoted speak in front of the group. Ask them to respond to the following inquiries:

How will you work to serve your team the best in your new position?

What standards do you set for your new employees?

What objectives do you hope to achieve in your new position?

How can your team assist you in this the best?

How receptive are you to suggestions and helpful criticism from your team?

How would you like to hear this criticism?

Make sure everyone is aware of the hierarchy of responsibility and who reports to whom. Inform your team of the benefits of the new modifications. This will lessen the team’s overall feelings of doubt, anxiety, and unhappiness when such adjustments take place.

Within your company, there are also new, untapped leadership talents beginning to emerge. Under your feet may be the next great business executive or leader, ready for photosynthesis. Always keep an eye out for the qualities in your direct reports that will matter to the leaders of your firm. Once you’ve located them, develop their leadership abilities through coaching and training to help them blossom. Finally, empower them and involve your team in the adjustments to position them for total success. Your business will benefit from using this three-step approach, and your workforce will adore you for it. The lives of your employees will improve, and you’ll also contribute to the expansion of your business! You will be happy of having completed both of these activities far into your elderly years. They are both extremely rewarding experiences for a leader.

Why Your Company Should Use LinkedIn for Job Ads

LinkedIn’s top-notch platform links business owners, skilled professionals, and up-and-coming talent with other professionals all over the world and has over 740 million individuals and over 55 million firms registered. LinkedIn is used by people to exchange content related to their industry, discover new jobs, and update others about their professional choices. Through LinkedIn, over 35.5 million people have found employment.  

Your company can naturally publish job openings on LinkedIn. To get the ideal people you need, we advise running a sponsored job posting if your company is seeking quality applicants for a certain position. Businesses typically receive three times as many quality applicants when they advertise their job openings. 

LinkedIn’s targeting capabilities

Unlike other social media networks, LinkedIn enables you to target specific populations, such as:

Members can be found depending on the companies they work for.

Demographics

Degrees and study fields in education 

Job Experience: Titles, Capabilities, and Years

Interest and Traits: Member Groups, Interests, and Traits

Jobs Sponsored on LinkedIn 

If you need to fill many job roles and want to take advantage of the advanced targeting possibilities we mentioned above, we advise using this ad type. This ad format aids in promoting your job opportunities at the top of LinkedIn’s tailored job suggestions and the “Jobs You May Be Interested In” tab on desktop and mobile. Your advertisement will be sent to your target audience via LinkedIn messaging and will appear in their news feed under the jobs category. We can choose your target demographic, area targeting, and ad schedule by selecting sponsored recruiting advertising on LinkedIn.

Dynamic Ad Example: To provide a personalized experience, this will make use of the user’s profile name and image.  

LinkedIn

Advertised Job Listings 

Your company must spend at least $20 per day on a particular listing in order to run a promoted job listing. Only when your company needs to fill a specific employment role do we advise using this ad type? The only requirements for this type of advertisement are a description and any other information about the position. These job listings won’t show up on the newsfeed but will surface when a user searches for employment or goes to the jobs tab. For promoted job listings, LinkedIn doesn’t let you select advanced targeting choices; instead, it bases its decision on the keywords in the job description, the location of the vacancy, and previous user activity. The listing’s label will read “Promoted.” The job title and description are all we need to begin working on your upgraded job listing!

Where do I begin?

 Google+ 2

To begin using LinkedIn, simply adhere to the easy instructions listed below: 

Contact Experts in social media can be found here. 

Make sure your company has a LinkedIn page.  

Tell us about the position(s) you are hiring for!  

We will suggest the ideal form of advertising for your company. 

Run job postings on LinkedIn! 

LinkedIn job postings are something SimpSocial has expertise with. Our crew is skilled at handling these ads and can assist you in finding excellent applicants for your company. LinkedIn opportunities are proudly provided to our clients by our team of Social Media specialists. To find out how to begin, get in touch with us. SimpSocial (888) 829-1110

Playbook for Facebook Automotive

The Automotive Playbook for Dealers was introduced by Facebook last month. What is the best Facebook strategy? and other frequently asked questions by dealers around the nation are addressed in this free handbook. What Facebook automobile ad has had the most success? 

A step-by-step campaign preparation guide is also provided in the recently released playbook, covering everything from recommended ad objectives to suggested audience targeting. 

There are intriguing consumer behavior statistics concerning cars in the playbook, along with more justifications for why you should always be running Facebook ads. It’s interesting to note that 80% of auto consumers in the past six months used Facebook to research their purchases. Dealers must have an “always-on” Facebook strategy to reach these consumers and guarantee that their dealership is seen by all in-market consumers. 

Facebook advises using a full-funnel advertising strategy in addition to an always-on message. The Facebook advertising funnel for the automotive industry is divided into four sections: 

Why shop here?

Ready-to-Buy

Clients for life

Promote events and promotions.  

Why Shop Here? 

Facebook made clear how unsure today’s car buyers are. Despite the fact that consumers are well-informed, 78% of those who want to buy a car in the next three months are still unsure about where they will go. A Reach or Local Awareness ad that promotes your “Why Buy” can help persuade such consumers to choose you. 

Ready-to-Buy 

The second stage of the automotive Facebook funnel is displaying your available inventory to customers who are ready to buy due to the increase in inventory integration. Choose Here Advertising vehicles from your inventory online provides a 4x higher engagement rate than stock advertisements or single leasing offers.  Facebook advertisements have been displaying relevant autos to interested consumers for the past year, and each inventory ad is unique. This is the most individualized method of contacting people who are ready to buy an automobile. 

Clients for Life 

Facebook has encouraged marketers to make the most of their first-party data (customer lists, CRM contacts, and contest submissions). Your customers will continue to buy from you if you have a “Customers for Life” strategy. Reminders of lease renewals, service reminders or coupons, and special deals for unsold clients are all examples of promotional ideas. 

Advertising and Events 

Facebook is already pressuring auto dealers to give events another try, despite the fact that event response advertising has historically not had the best ROI. Events on Facebook pages can last up to two weeks. 

Through Facebook’s promotions and events objectives, dealers can promote tent sales, car seat safety classes, performance car meetups, seasonal sales, and more to increase in-store traffic. 

Don’t Limit Yourself to One Type 

Both the dealership’s auto inventory and brand need to be promoted. According to Facebook, dealers that use all ad types—from low-funnel to high-funnel—see better results than those who use a single-funnel approach. Spend time preparing your social advertising message, from the reasons consumers make purchases to the specific seasonal deals and discounts. 

Get in touch with us to improve your social media ads or for assistance in maximizing the value of your current first-party data SimpSocial (888) 829-1110.

Buying a Car During the Holidays

Not all of us have the luxury of deciding exactly when we want to buy a new car. You might not be able to choose when to buy a new automobile if your present one breaks down, is stolen, or is wrecked in an accident. There are better times to buy a car that will enable you to save even more money if you are not in a scenario where you must buy one right away.

Most buyers and dealers concur that the week between Christmas and New Year’s is the ideal time of year to buy a new vehicle, truck, or SUV. The majority of consumers aren’t shopping for cars now, according to realcartips.com, and dealerships are working to meet their end-of-year sales targets. Additionally, just before the year ends, manufacturers frequently offer significant rebates to move any remaining models. An ideal moment to buy a leftover model is right now.

January and February are also excellent months to buy if you’re interested in the newest models. Because car dealership sales are typically lower at this time of year, you can benefit from lower prices before the manufacturers raise the price of the vehicle as the year progresses. President’s Day is actually a very important occasion for buying new cars! The third Monday in February is when this holiday falls, and typically, sales are slower and inventory is loaded to capacity.

A new car can always be bought during the holidays. Christmas and New Year’s are the most well-known, but you can also find excellent deals on holiday weekends like the Fourth of July, Memorial Day, and Thanksgiving. The majority of automakers and dealerships will present alluring incentives throughout the holidays.

Holiday Impact on Automobile Dealers

How do these customer patterns in automobile purchases affect dealers? During these busiest vehicle sale holidays, the cost of digital advertising for dealerships and other businesses often rises, and the competition is considerably fiercer. Tier 1 advertisers (for instance, manufacturers like Toyota) might increase their bids on certain keywords to spur interest and demand, which could raise the cost of those keywords for dealerships. Dealerships must set themselves apart from the competition by providing clients with exclusive deals or benefits that make them stand out from the crowd if they want to stay ahead of the competition. Your conversions will remain stable if you increase your sponsored search expenditure because there is more competition and less available ad space.

During periods of high auto sales, does your dealership stand out from the competition? Do you allow your dealership’s digital advertising budget in accordance with these seasons? You cannot keep spending the same amount and anticipate different outcomes, particularly during these busy periods. Contact one of the knowledgeable automotive digital advertising consultants at CHD to learn more about digital advertising for your dealership during periods of high sales.

Friendly Car Buying Advice:

* There are also specific times of the week that are ideal for purchasing a new car. There are consistent “best” times throughout the year.

* The dealership is the least busy from late morning until late afternoon. This is the ideal time to come. You don’t want to be the first person to arrive at the dealership door in the morning, seeming overly eager, or the last person to arrive after work, when all the other full-time employees are also shopping.

* Attempt to go to the dealership on a weekday, preferably from Monday through Thursday. Since there is much less foot traffic at this time, you will receive more individualized attention.

* Additionally, you want to be sure that you arrive at the dealership prepared. Schedule your appointment in advance to expedite the process once you enter.

* You should also be sure to carry all necessary paperwork, such as your driver’s license and proof of registration, to the dealership.

The Influence of Bulk Text Messages on Your Clientele

The email was the cutting-edge technology that companies benefited from for years. Text messaging is the best new way to contact customers and interact with new leads rapidly, especially with the more recent introduction of bulk text messaging to customers and the most recent introduction of MMS messaging. Businesses still use email extensively, but only 1 in 5 emails are ever opened, compared to 95% of text messages, which are read within 3 minutes.

MMS texting is another excellent way to interact with leads and consumers because 91% of Americans always have access to a mobile device, and 81% of Americans are believed to own a smartphone.

Here are six explanations for why consumers prefer text messaging as their preferred form of communication.

  1. Although busy, people still have time to shop!

Consumers are okay with 75% of firms sending them SMS texts with deals, coupons, or promotions. Create a unique offer (MMS messaging) and optimize your website for mobile, as mobile is expected to account for the majority of online sales by 2021. This will make it simple for customers to shop, buy, and get their questions answered.

  1. Email is no longer what it once was.

A person normally sends at least 40 emails each day, and on average they receive 121 per day. Would you like to boost your engagement rate? Avoid being drowned in emails! Over 50% of Americans who have made online purchases have done so with a mobile device. 79% of Americans have done so. Use bulk SMS technologies to rapidly and easily contact those customers.

  1. Practicality.

With a single click on our phone, we can have groceries, food, small items, cars, books, TVs, furniture, and even cars delivered right to our door. Send a mass text message to customers with a “buy now” button, a picture of the goods, and a limited-time deal to create a sense of urgency.

  1. Boost good comments.

In 77% of cases, consumers are likely to have a favorable opinion of a business that offers SMS. After they’ve made a purchase from your business, text your pleased customers to ask them to leave a review. It’s quick, and 76% of people who are asked to do so will do so.

  1. Money is time.

Instead of emailing or calling a firm to make an appointment, 67% of customers would prefer to text. Your company can automate these chores by integrating AI text-to-chat tools into your Facebook page, website, etc., freeing up your crew to work on other projects.

  1. You’ll win over more of your clients.

Giving them more ways to communicate helps you appear good! Your company can be accessible and responsive to customers around-the-clock with AI chat, including text messaging. Your engagement rates could go up by eight times as a result. Your customers want to text, we promise.

Bonus Advice: Ensure that you have technology that can interact with customers who reply to your messages so they can quickly and simply get replies and move on to the next phase in the customer journey.

The addition of a new technological tool to any staff may be stressful, and texting every customer separately can be downright difficult, as SimpSocial is aware. Our customer engagement technologies, such as Power Text and AI-powered assistants, make it simple. By making it simple for customers to contact your company, make appointments, or obtain support, your business will boost engagement, sales, and favorable online reviews while also keeping clients pleased.

11 Reasons You Need to Make Time for One-on-One Coaching

As a manager, it can be quite awkward to admit a weakness. I openly discuss these topics a lot because I want to make other managers aware of any potential blind spots. Another is to show modesty and put your attention on bettering yourself. This blog entry is no different. The purpose of sharing this challenge with you as a manager is to make you aware of how crucial one-on-one coaching sessions are for every member of your team. Additionally, to assist you in comprehending how your employees, business, and career will be impacted by these interactions.

The Issue

I never had enough time as a young sales manager to complete everything I wanted to do each day. I wanted to have a conversation with each team member one-on-one on their efforts. I hoped to have enough time to learn about their objectives and concentrate on strategic business planning to help them be attained. This wasn’t feasible in my reality. Although I had these intentions, I always found an explanation or an excuse not to act. I would spend my time catching up with my staff, putting out fires, and helping them with issues, and I would run out of time. This was in addition to the numerous responsibilities, meetings, reports, interactions with clients, and other duties that high management positions included.

My perception of the advantages of performance coaching eventually changed. I came to understand how effective the activity, when carried out properly and consistently, can be for all parties concerned. I was unable to schedule these private sessions with every member of my team because I still had so much going on. I played down its significance because I had to finish everything else first.

I felt that I was doing a subpar job of holding both my team and myself responsible for attending frequent meetings. I was “successful despite myself,” as my coach described it, but there was still something lacking. With the help of a single passage I read in a book, the missing component was found. The book’s title was “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” and it was written by Gary Keller and Jay Papasan. “What is the one thing you can do to make everything else simpler or unnecessary?” asks the book.

The Answer

I quickly made the connection between coaching and targeted intention. I came to a choice after giving this question some thought. Everything would be simpler or unnecessary if I made coaching my team in person my “one thing.” They would develop into the kind of workers who could think through and take responsibility for their own difficulties in order to find solutions. My team would stop fires from starting by improving their communication and customer service abilities. They would create business plans to make sure they achieved or exceeded their objectives. I would support them in long-term planning and serve as their partner in accountability. Making performance coaching my only focus would assist my team in succeeding, break down obstacles to success, and propel my business forward. I committed and made a decision to set aside time for individual growth for my team and me.

11 Benefits from the Coaching Time Spent

I started coaching my squad for at least 15 hours a month or more. Here are some of the outcomes as reported by my staff. These are only a small sample of the many accolades and coaching triumphs we have enjoyed over the past few years.

1. Coaching Builds Self-Belief

Knowing that I am putting in the effort each week to achieve my goals feels amazing. “I enjoy being a member of the successful team!” and “It’s fantastic to be able to interact with my CEO successfully.” What a relief.

2. Coaching Aids in Employee Development

“I am confident that I am advancing my career in the right way.” and I achieved all of my career objectives this year! I’m eager to find out where I go next year.

3. Accountability is Promoted by Coaching

“I did promise to do that going forward, but this time I didn’t.” “My error is mine.”  I rate my ability to take responsibility for my actions this month at ten.”

4. Coaching Clarifies Goals

“I used to sell for money, but now I realize there are so many more important things to sell for.”

5. Coaching Encourages Independence

I no longer feel the need to come to you for every solution because I am capable of solving problems on my own, and I regularly ask myself, “What Would Sean Do?” I laughed at this one because I’ve said the same thing about my coach.

6. Coaches Encourage Mastery

“I’m improving at my job.” I was able to enhance my online sales procedure because of the book I recently finished. In comparison to my finest month ever, I sold 7 more units this month.

7. Coaching Produces Achievement

Never in my life have I earned this much money. I’ll never again work for a salary. and “I’d like to thank you for your assistance in advancing my career.” Working with you is very enjoyable.

8. Coaching Provides Contentment

“Today I sold 2 units! I adore my work. and “We could only have fun like this in this office!” I genuinely enjoy going to work every day.

9. Mentoring Reduces Turnover

They can see I care when I spend one-on-one time with them, and it makes them feel valued. We also work together to find solutions and create programs that will enable them to meet their sales targets, which will enable them to achieve their financial objectives. Meeting sales quotas makes people feel more accomplished and satisfied, which helps them remain on the job longer. At a top-producing auto dealership, having fewer than three salespeople leave while promoting seven and hiring six in more than a year is quite a success story.

10. Coaching Boosts Sales and Revenue

Our staff is pushing themselves to try things they might not have done on their own. Although they are aware that their managers are available if necessary, they are free to take the necessary action to produce the desired results. I see every advantage that my team sees. Their success is my success because I am their leader. I can feel their successes, and they are addictive!

11. Coaching Reduces the Stress of Leadership

Since one-on-one coaching is the same as understanding and knowing every member of your team. It relieves a lot of tension to know what makes each team member tick and how to effectively inspire and motivate them. Effectively generating buy-in for the tasks that will make each team member successful will be possible. Your blood pressure will drop if you don’t repeat yourself as often or yell at yourself to get moving. Coaching also helps you keep an eye on your employees’ levels of satisfaction. This knowledge can minimize stress while preventing costly misunderstandings and team discontent.

Did Scheduled One-on-One Coaching Give Me More Free Time?

Sure enough, it didn’t! Ironically, having frequent one-on-one coaching sessions with my entire staff didn’t free up any of my time at all despite the overall shift in thinking and behavior. However, it did alter the tasks I was made to complete. I spend less time putting out fires and responding to queries that people could find answers to on their own. Simple processes don’t need as much babysitting from me. Since so few of the people we coach regularly quit, I no longer have to spend time finding replacements.

I’ve replaced these activities with hammering out more deals for higher sales in order to free up my time from them. I talk to the new clients that my sales team brings in more frequently. To expand and keep up with the growth in sales, I find, hire, and train additional employees. I like investing more time in developing leaders for my business. For the higher sales volume, I spend time sourcing and managing a larger inventory.

In the end, I gained important knowledge. The world of business and management will always be chaotic and difficult. You will constantly be occupied and have a wide selection of assignments and activities to choose from bell to bell. Would you rather be proactive and invest your time in tasks that foster personal development, yield positive outcomes for your business, and create a work environment where people are motivated by shared objectives? Or are you going to skip the coaching and spend all your time being reactive? As a result, if you choose this path, you’ll have to spend more time fixing mistakes, putting out fires, and rebuilding after employees leave frequently. You’ll also have to fire people more frequently for poor performance, drive people to mediocrity, and watch as your employees struggle to meet goals if you even know what they are. Both routes are congested and contain some stress. Any decision you make will demand a lot of concentration and movement on your part. In comparison, one feels wonderful and benefits others, whilst the other occasionally seem annoying or even upsetting. The alternative to random environmental responses is focused intention and growth.

Learn from my mistakes. Schedule frequent one-on-one coaching sessions with each team member. Find out how to accomplish this efficiently, schedule the appointments, and keep them. Both your life and the lives of your team members will be altered. You will gain knowledge and experience from performing this crucial action, and you will do so again. If you don’t want to, at the very least, pay someone to coach each member of your team individually. By doing this, you will spend more time engaging in the pursuits that advance your profession, bring about success, and renew your energy.

Managers, Don’t Argue With Your Staff!

Front-line managers frequently argue with their staff at businesses all over the world. I frequently overhear leaders and managers lamenting, “I’m weary of babysitting my staff.” Why won’t my team do this? I wish my colleagues would simply (insert constructive habit here)!” or, in a more stern tone, “These people shouldn’t be making what they do for the subpar work they do!”  Employees frequently utter phrases like “I’m sick of working for this *&@#%!” and “My boss never listens to me!”

You deserve to manage stress-free and enjoy the presence and support of your direct reports without having to fight for compliance and accountability. I, myself, used to struggle with some of these same thoughts. Through some hard lessons, and a little coaching, I came to some realizations that have changed the way I lead forever. In this article, I would like to share these coaching insights with you to help you better lead your team.

Even if you are a master of self-control and manage to contain all this rage without any sort of passive aggression, this frustration will undoubtedly cause you to reach your maximum B.S. limit, and you will eventually snap! If you’re a manager or leader struggling with your entire team, or part of your team, or perhaps you just know someone else who could use some help in this area, please read on.

You may feel a temporary high as you assert your dominance, but this buzz is quickly lost when the employee you lost your cool with continues the undesirable behavior even after your argument with them! This results in a “Groundhog Day” type effect where you repeat the undesirable behavior over and over again.

How Can Leaders Communicate to Achieve the Behavioral Change They Want?

You must first have a basic understanding of your personnel.

They aim to win your favor and have good motives.

All people want to appear confident and proficient in their work; screwing up and being yelled at does not benefit them. When an employee makes a mistake, doesn’t follow a process, or isn’t performing how you want, they are not necessarily targeting you in an attempt to be insubordinate. Before you snap, consider the likelihood that your employees genuinely care about pleasing you.

If you’re a parent raising a young child, you expect that your child will mess something up. It’s a given that your kid is going to color on the walls in crayon. He may find a pair of scissors and decide to give the dog a haircut. If you’re really lucky, your kid might even put a wet roll of toilet paper into the microwave for 10 minutes to dry out! Regardless of these childhood atrocities, you still love your kid unconditionally, right? You don’t assume they are evil and out to get you, then send them away to boarding school! Perhaps they were trying to draw a pretty picture on the wall just for you. Maybe your child thought the dog looked hot because he was panting and needed a haircut to cool off. Did you consider that he felt bad for dropping the T.P. in the toilet bowl, and wanted to dry it off so you wouldn’t need to buy more? (You can tell my parents had a rough time raising me! That being said, the intentions were good, and the motives were pure. Love your employees like you love your kids, with unconditional care and love, and expect mistakes. I truly believe that they have the best of intentions and mean well. You will harbor a lot less anger this way. Just be there to guide them and help them learn from their errors so they don’t keep “shaving the dog” their entire career.

They aren’t acting the way you want them to for some reason.

This is a costly assumption. In order to positively change an employee’s behavior, the leader must discover exactly WHAT limiting belief or “SCAM” is preventing them from acting. In the book, “Coaching Salespeople Into Sales Champions,” Keith Rosen, Master Certified Coach (MCC), defines a “SCAM” as a Story, Con, Assumption, or Mindsel. What is standing in your way? “What is keeping you from…?” You will learn through these exploration questions that “laziness” or “insubordination” are not the true issues. Once you’ve identified their true limiting belief, you need to show them what might be possible if they adopted a different outlook or tried a different strategy.

I’ve been preaching this for years: “Call your old customers and ask for referrals to sell more and meet your goals!”  But no matter how often or how strongly I commanded, the sales team would only occasionally take any action. Introducing private coaching.

The first step is to enroll Susan in the behavioral change by saying, “Susan, what I want for you is to bring in as many referrals as possible, that way you need not rely on the market, economy, and floor traffic for your entire career. I know you enjoy working with customers who are fun and easy to work with. “Wouldn’t it be wonderful and satisfying to spend time with clients who already respect and appreciate you?”

Why don’t you call your satisfied customers for recommendations, Susan?”

“Well, I don’t have that many to call, and when I do, I’m afraid they’ll be annoyed that I’m bothering them,” Susan said. I don’t want to irritate my clients.

Since Mary had over 300 customers in her sales database, she made up the lie that she had no one to call in order to pull off her SCAM of prospecting for her customers. She had persuaded herself that they would become irritated if she called them.

I said, “I’ve read your fantastic web testimonials from your clients, Susan. “How many of your 300+ customers actually loved dealing with you?”

“Probably at least 250 of them,” she remarked.

“Do you mind if someone you truly enjoy working with calls you?”I inquired.

Susan responded, “I guess not, no, I don’t mind.

How many of your clients have requested that you not call them because you are bothering them, I inquired further.”

I could see Susan was beginning to realize she hadn’t really TRIED to phone them yet, and her assumption was disproving itself as she paused for a moment, “Well, no one’s really told me they were annoyed…”

“What specifically, if anything, might you say to your 250 most content clients that wouldn’t irritate or upset them when you call?”

Then Susan and I worked together to create a wonderful message that she could deliver to her most contented clientele and ask for recommendations. which she has been successfully doing ever since. Susan only needed her SCAM exposed and dealt with in a supportive manner; she wasn’t being lazy or disobedient, nor was she attempting to avoid selling and gaining money. If you endeavor to understand the true causes of behavior rather than making assumptions about people’s laziness or submissiveness, your life as a leader will be much less stressful and much more rewarding.

They might not comprehend what you’re looking for.

It’s not uncommon to have disagreements with team members because there aren’t always clear expectations. I advise you to go over expectations with any applicant three times: once before hiring, once after hiring, and then once every quarter. Additionally, you should modify your goals as circumstances alter, because this is a given. Whose fault is it if a team member acts inappropriately if they are unaware of what you want them to perform as your direct report or what you expect of them? Leaders have said this in a variety of ways: “People cannot live up to expectations they do not know exist.”

We discovered the source of some long-standing resentment that one of my colleagues’ managers, “John,” had with a sales representative, “Bob,” while teaching him. Everything came down to expectations. John believed that Bob consistently fell short of his expectations. It was evident that there was a mismatch between us after we both discussed John’s expectations in length when sitting down with Bob. We anticipated that Bob would appear careless or unconcerned about not accomplishing his goals. However, as soon as he realized he had let us down, Bob became visibly upset. Bob required his manager’s expectations to be reviewed because it had been far too long since they had been. After that, Bob devised a plan to address his deficiencies, and he has since worked diligently to do so. That day, a burden was lifted off the shoulders of my irate manager and team member. Setting clear expectations makes everyone’s job easier and prevents misunderstandings.

After training, it’s possible that their proficiency wasn’t evaluated.

As soon as someone completes a training program, it’s easy to assume they are aware of what they should be doing. We give our staff training, observe them while they go through it, and assume they are fully aware of everything because they didn’t doze off… If only everything were that simple. Have you ever struggled to retain something from training, or do you always pick it up right away? Before letting our staff go free on the job, we must test their proficiency. Simply put, we will learn the hard way if we don’t discover early on that the instruction wasn’t retained. Would you want your family to go across the nation with a pilot who hasn’t undergone proficiency testing? Would you want a heart operation if you only attended one lesson and failed the test? Of course not! Test your team AFTER the training to make sure they retain it or take the fall if they perform poorly.

Before moving to our store, one sales professional named “Steve” spent over a year working at another dealer group’s lot. We felt he knew how to complete the required documentation when delivering a vehicle because he had experience in the auto industry and had worked at one of our stores before. We decided to “test” Steve on his knowledge of delivery paperwork after a very difficult first month of continuous paperwork errors that cost him, the business, and his customers time and money. He didn’t really grasp it because, as we found out, the finance department at the store where he worked handled much of the paperwork prior. Even though Steve had a foundational understanding of what was required—enough to be dangerous—he required training and testing before being let go. We could have avoided a lot of problems if we had first tested his proficiency! Was he ever put to the test? He had to “sell his boss a car” after all, but he wasn’t put to the test on papers. If you want to be sure your staff members are competent in every facet of their job, test them on all of them.

How to avoid becoming furious at first and create long-lasting change.

Let’s be clear about one thing right away: I do not promise that our crew and I will always get along. Additionally, nobody is able to remain composed all the time. I’m not advocating letting them get away with murder either. For any organization to succeed, there needs to be a hierarchy and a boss. Just be aware that we, as leaders,  may be partially to blame for the issue. After all, it is our responsibility as the people in charge to use coaching to assist them in making the necessary corrections in a way that promotes a helpful, constructive environment. The alternative isn’t appealing—it’s a malignant, passive-aggressive climate where a boss frequently snaps due to repeated unpleasant behaviors! This can’t be good for your blood pressure, much less your and your employees’ career satisfaction.

If you’ve been leading in this way, allow me to pose some challenging questions: Has keeping your anger within or continuously yelling at your staff resulted in any beneficial changes? What gains have you noticed as a result of this? Does this increase or decrease trust? Do you prefer a continuous cycle of new employees to replace departing team members or sustainable growth for your team members? Are disagreements with your staff driving you crazy?

There is a very powerful question you should ask yourself before you start yelling and screaming at your team member or saying something rude and unpleasant. Dr. Marshall Goldsmith asks this question in his book “Triggers”: “Am I willing, at this time, to make the investment required, to make a positive difference on this topic?” [blockquote-left]Are you willing, at this time, to make the investment required, to make a positive difference on this topic?[/blockquote-left]Asking this question will help you slow down before responding negatively to an unfavorable situation in your environment. Now that you’ve calmed down, you can help the problem rather than make it worse. The first step in bringing about positive change is having the enthusiasm to participate positively in the conversation. Simply maintain silence while you calm down if you can’t put the effort into it right now.

Holding your team members accountable in a helpful, encouraging manner.

Let’s review the experiences of our coaches. We have a fresh starting point now that we have explored our expectations in detail. In the end, if Bob doesn’t meet the recently conveyed expectations, then leadership follows the “Am I willing…” inquiry, indicated above, before going crazy, and there will be consequences. We won’t be passively aggressive toward Susan if she doesn’t adhere to the prospecting strategy we came up with. By suppressing our annoyance and letting her leave without making follow-up calls, we’ll just end up with the issue we were hoping to avoid. Now that she is seated, we ask her once more, “Now what’s stopping you from calling your customers?”. We will hold an employee accountable if they commit a mistake that a little common sense would have helped them avoid. There is no need to get upset with them or doubt their motives because we will know they did not sow any discord with their error. After Steve has completed his training and been evaluated for his competence, if he still makes mistakes on his paperwork, we will take action.

Theodore Roosevelt once stated, “Speak softly and carry a big stick,” which we will apply in every situation. We will be kind and considerate, and not lose our cool under pressure, but there will be repercussions to hold our team members accountable. Being an accountable manager who uses the “stick” keeps you from losing your cool. As you might have guessed, applying consequences does not allow you to return to yelling. Instead, there should be a succession of concise, direct comments that, depending on the severity, progress to more. In the case of Bob specifically, both parties agreed to repercussions that start with additional hours worked until predetermined standards are satisfied. A monetary fine and a written reprimand would be imposed for subsequent infractions or failure to keep promises. If Susan decides she doesn’t want to take care of her current clients, they will be divided up among other salespeople who are prepared to reach out to them.

Simply communicating to a worker that they have fallen short of your expectations can suffice. If the message is brief or serious, it should be delivered in person. It can be blunt, like, “Bob, you promised last month that you would provide your documentation by the 30th of every month. I still haven’t gotten your documents, and it’s now the fifth. When can I anticipate receiving it? What obstructed things? Do you need my help to make changes to your plan?  This kind of criticism is still cool-headed and respectful, but it makes it plain that the expectation wasn’t met.

You should elevate the message to demand either a clear corrective action within a set deadline or even a warning for termination (or termination in some cases) if an incident occurs again or the seriousness of the failed expectation increases. Just keep in mind that the consequence should always be respectful, and calm, and clearly communicate the expectation and the missed expectation.

Your staff will benefit from it and behave in a way that supports your coordinated efforts. Quit arguing with your team. Put the boxing gloves aside. Take the lead that your team deserves. Have faith in their good intentions and use a coaching approach to leadership. Make a strategy for holding them to your precise, well-expressed expectations. As a consequence, both you and your staff will enjoy a better working atmosphere. Your turnover will decrease as your staff begins to trust you. I wish you and your team the best of luck!

NADA recap for 2023

 

A record-breaking number of business people visited Lone Star State for the 2023 NADA Show in Dallas to learn about the most recent developments in transportation and technology. With a brand-new venue, state-of-the-art networking and educational possibilities, and top-tier speakers, the event provided a window into the auto industry’s future.

The exhibit hall was humming with activity as visitors investigated the newest goods and services provided by renowned producers like Ford, GM, and Toyota. SimpSocial, a renowned CRM supplier, had one of the most well-liked booths among the 500 exhibitors. SimpSocial’s stand during the show was a popular location and was mentioned at numerous round table conversations as a highly developed and user-friendly solution. The 2023 DrivingSales award-winning CRM software and its cutting-edge, automotive-specific AI solutions, including Smart Reply, which can support automotive professionals in their sales dialogues with both potential and current clients, were the talk of the event.

The NADA Show had a wide selection of lectures and workshops in addition to the show hall, covering subjects like digital marketing, sales tactics, and market trends. These workshops were created to assist dealers in growing their companies and staying ahead of the curve. The keynote speaker lineup, which included CEOs from some of the most prosperous businesses in the sector as well as authorities in fields like marketing, finance, and technology, was another highlight.

Overall, SimpSocial and the entire industry had a great time at the 2023 NADA Show. The NADA Show proved to be the ideal venue for learning about the most recent market trends, discovering new products and services, and establishing connections with other industry experts thanks to its abundance of educational activities, networking possibilities, and exhibitor displays. There’s a reason why they claim Texas has bigger things!

From Hero to Nothing

 

When a new month begins, we have a saying in sales. When the accomplishments from the previous month are removed from the board and you get the pleasure of starting anew, it is frequently noted. As we dismiss our efforts from the previous month and get back to work, we exclaim, “Hero to zero!”

I think the all-too-common “month-end hangover” is where the term “month-end hangover” originated. So many salespeople essentially leave everything on the table. In the last week or few days of the month, we work so hard that we exhaust ourselves! It is understandable why sales frequently decline for a few days on the first day of a new month. There isn’t much energy left after making a mad dash to the finish line to finish the race and get up and repeat it the following day.

Successful salespeople are aware that each and every minute of the day matters. Without a doubt, we shouldn’t sit back, unwind, and celebrate our accomplishments. The idea for “Hero to Nothing” was born out of that mindset. It serves as a reminder that we should resist the urge to congratulate ourselves or mark the accomplishments of the previous month. In the end, the previous months were fully completed, right? It’s right that none of last month’s success carried over to this month.

What if the triumph from last month still has significance today? What may be possible if you, as a salesperson, could rekindle your desire to close sales and your sense of purpose? What if you were able to maintain the optimistic outlook and self-assurance you had after accomplishing your goals? If you maintain your momentum through the first week of the next month, what would happen?

Before you start beating yourself up and adopting the “hero to zero” mentality, stop minimizing or even forgetting about your recent successes. For the love of God, take a moment to appreciate your accomplishments! Purchase a nice gift for yourself or a member of your family. Purchase a professional back rub at a nearby spa as a favor for yourself. Enjoy your favorite dish at your preferred restaurant. Take the time to do something you’ve been wanting to do but haven’t had the time for. This can really help you reach your sales goals for the upcoming month. Here’s how.

When “the desired behavior or increasingly close approximations to it are followed by a rewarding or reinforcing stimulus,” according to the Merriam-Webster definition, “operant conditioning” is taking place.

How does this affect you? This means that if achieving and exceeding goals through sales is the ideal behavior for a salesman, then by rewarding yourself or providing yourself with a “reinforcing stimulus,” you will actually prepare yourself to achieve AGAIN! That’s correct, by rewarding yourself for a job well done, you can enhance your odds of success, your confidence, and your capacity to meet and exceed your goals next month! Decide to reward yourself for your work so that you may both feel great about achieving your goals and feel great about yourself. YOU MERIT IT!

The next time you achieve your goals, don’t worry about what you accomplished last month; it’s over, Someone will inform you on the first day of the new month. also “Hero to Zero! It’s time to resume work. Instead of heeding that advice, ask yourself, “How should I reward myself for a job well done?” Just like anyone else who achieves something amazing in their work or personal life, you deserve the reward!

We enjoyed a record-breaking November at my auto dealership this year. In addition to exceeding our ambitious objective, we outperformed last year’s revenues by more than 20%. Today, when I report to work, I’ll start the sales pitch all over again. But I’ll treat myself by making this Christmas fantastic for my wife and kids! In addition, I believe I’ll treat myself to a stylish new winter coat to mark the achievement. If we as a team surpass our new objective for the upcoming month, I might even start planning my December reward now!

How will you recognize yourself or your team for a job well done last month so that you can duplicate it and set yourself up for success this month?

Are You an Amazing Leader?

Test yourself as a “Wonder Leader”! Many managers are continuously attempting to figure things out when it comes to direct reports. “Why won’t my employees do what I tell them?” they inquire in regards to employee performance. or “Why won’t they take the necessary steps to succeed?” Managers might also ponder, “Are my staff members content?” What’s going through their minds at the moment?

 

This article’s goal is to assist you in determining whether you are a Wonder Leader. A manager who wonders more about their team members, mindsets, difficulties, and possibilities than they do learning about them may be considered a wonder leader.

 

Take the following Wonder Leader Quiz. If you find yourself saying or thinking any of the following, mark “True” next to each question:

 

My employees frequently frustrate me by not doing what I ask. Why won’t they, I wonder?

I don’t see why we can’t accomplish our objectives: “I believe my staff needs to work harder…”

I think my staff members are ignorant, lazy, or disobedient: “I believe they’re just,”

I wonder why they departed: “I wonder why the employees left.”

When an employee leaves, I presume I know why: “I believe they left because…”

I feel like my coworkers gossip about me behind my back: “I wonder what they say when they gather at the water cooler after meetings…”

You might be a wonderful leader if you can say “yes” to at least two of the questions above.

 

Being a Wonder Leader is extremely difficult and seriously hazardous to your career. As a manager, it can be taxing to never truly know what is happening. In fact, some managers even leave their positions, resign, or are fired as a result of the issues that come with being a Wonder Leader.

 

Three things led to this:

 

You Make Expensive Assumptions

On a hunch, you shouldn’t take action. The consequences of doing so might be disastrous. It’s possible that you’re making the worst-case scenario your reality. SUGGESTION: Probably not. Without understanding the condition, you cannot treat it. Making the incorrect choice because of a false reality is probably not a wise professional choice.

 

You Destroy Your Brand.

In many fields, making data-driven decisions is essential, and management is no exception. You lose credibility as a leader if you tell people what they’re thinking or offer assumptions as facts. You risk coming across as inept or naive if you don’t know the answers because you are curious.

 

  1. You Can’t Get Better

When you bring information to the table, growth happens. According to the Johari Window concept, when information is introduced into a situation, it becomes common knowledge for all parties involved, and this is when growth takes place. When you put on “facades,” pretending you know the solution, assuming you know, or not knowing and being okay with that, neither you nor the other parties involved have the chance to get better.

 

STOPPING WONDERING AND STARTED TO ASK

Now that you know how to tell if you or a coworker is a Wonder Leader and the risks associated with it, I’ll let you in on some good news: There is a cure!

 

I directly challenge Wonder Leaders by asking, “Why won’t you ask?” There are often three reasons why this doesn’t occur:

 

  1. They worry about a bad reaction.

 

  1. They don’t think it will have an impact.

 

  1. They lack the skills to inquire.

 

Here are some suggestions for getting over these three growth-impairing barriers. Let’s start with number one. They probably won’t react badly if you approach them properly, recruit them to the cause, and make sure they understand the advantages of having a coaching conversation. Make sure they are aware of the purpose of the conversation before posing any questions. You may use language like, “I want to make sure you are growing in your career, and as my direct report, I feel it’s my responsibility to find ways to help you improve… ” to entice them. Is this the right time to talk about whatever it is you are curious about?

 

Some people are simply too busy to take the time to explain things to others, so you don’t think you have the time to assist. Other leaders might believe that they won’t change no matter what I tell them. The basic truth is that, to use a phrase from Wayne Gretsky, “You miss 100 percent of the shots you don’t take.”

 

You owe it to your direct reports to ask questions in order to find the issue. No one held a pistol to your head when you accepted the position of their leader. Once you are aware of the issue, you also owe it to your staff to contribute to finding a solution. Make an effort to comprehend and assist your direct reports in developing action plans that will address the problems. The situation will get better, and you won’t have to wonder any longer. At the very least, you may now make decisions about your next actions with no regrets if they don’t get better.

 

Finally, let’s talk about the final and, in my opinion, most straightforward reason. How should you ask? Ask your staff! They will open up to you when you approach them from a position of caring, with an eye toward their improvement, and when you recruit them from that position. You don’t even have to consider the query!

 

For illustration: If you’re asking yourself, “I wonder why they left?” You may get in touch with your former employee and say, “I want to make the workplace better so that we don’t lose any more talented people like you.” How could I explain what happened to you in a way that you would be willing to explain it to me?

 

You can solve almost any problem when you stop speculating and making assumptions and take the time to respectfully and openly ask “why.” You can only truly comprehend someone’s thinking and aid them in changing it after asking them more probing questions.

Identify Tricksters Using These 6 Interview Questions

Hiring someone you don’t truly know can have terrifying effects on your bottom line because your staff has the power to build or break your company.

 

In order to find real candidates who are team players, self-aware, and ultimately someone you and the team want to work with, use the following six interview questions.

 

1. “Could you give me a 60-second elevator pitch about who you are, what you’ve done, and why I should hire you?”

 

Resumes can be improved until they are flawless. You can learn more about job candidates’ nonverbal communication skills by asking them to create a 60-second elevator speech about themselves. It’s crucial to be able to write clearly, and perhaps this will demonstrate that a candidate can express a thorough response in a brief amount of time.

 

2. “Which of our guiding principles most resonates with you, and why?”

 

Core values serve as the foundation around which corporate cultures are established. Inform applicants of your main principles before asking which one resonates with them the most and how they embody it in practice. You’re seeking a definite sign that a candidate’s values coincide with those of your business.

 

3. “Can you share an instance when your actions had a positive effect on your team?”

 

Every applicant should possess the ability to work well in a team. Even if a worker is an all-star, it won’t matter much if they can’t develop relationships with their coworkers. Using this question, you may determine whether the applicant’s response simply improved business outcomes or had a genuine positive effect on the team.

 

4. “Why are you looking for new opportunities, and what did you like best about your previous employer?”

 

This question’s response can be used to determine an applicant’s values, outlook, goals, and needs from a potential employer. If a candidate’s requirements and aspirations do not match those of the company, you run the danger of hiring a disgruntled and disengaged employee. Additionally, you can discover what sparked the employment search. Is the applicant trying to escape a bad job experience, or is he or she aiming for a more prosperous future?

 

5. “How do you go about expanding your knowledge and professional skills?”

 

You should constantly look for ambitious candidates who support ongoing growth and development. Ask potential employees if they actively pursue their own professional growth or if they rely on their employer to present them with possibilities. It’s crucial to use both in tandem.

 

6. “What book did you just finish reading?”

 

It can be difficult to defuse the tension during an interview. Interviewees may discuss what they learned from the most recent book they read if you ask them about it. In turn, this enables an employer to assess an applicant’s comprehension of material outside of the workplace.

 

The finest interview questions to ask while hiring new staff and conducting interviews are some of those listed above. They will assist your business in avoiding hiring ghouls!

Company Blog 5 Basics of Twitter for Auto Dealers

Twitter is useful for many things, such as better SEO, customer communication, active listening, customizing a business, and joining the discourse in your sector. If managed correctly, Twitter accounts can help your dealership appear on page 1 of Google search results. That may add a link that you control or remove a bad link from page 1. Twitter is also fantastic for listening to your clients and helping you learn about new resources and best practices.

 

1. Creating an account:

 

For simple identification, name your Twitter account as close as you can to the name of your dealership. Additionally, complete all of the profile elements, including the bio, website, and location. Use your dealership name, city, OEMs, and any other distinguishing marks that may assist you in appearing in searches in the bio. You are improving your SEO by doing this. Make sure to include a lovely image that is square rather than rectangular so that the edges don’t get cut off.

 

2. Whom should you appoint as your account manager?

 

You ought to! Don’t let the fresh kid or intern do it. The photographs of such dealerships are cluttered by the thousands of quickly created, early abandoned, and still active Twitter accounts that are floating about in cyberspace. Additionally, anyone looking for your dealership can follow an outdated account and completely miss you. Create a social media email address (simpsocial@dealership.com) and add all of the social media profiles to it. Instead of going into each account and altering the email, you can just assign that email to a new user once all the social accounts have been entered into it. Due to the strength of social media and the need to minimize risk, the account should be managed by a dependable salesperson or manager.

 

3. Interacting

 

Followers are what give Twitter its power. How do you obtain them, then? How? through time, searches, and account raids. Find your OEM Twitter accounts first (@Ford, @GM, @Toyota). Find neighboring automakers, neighborhood associations, sports teams, and your friends. Once you’ve added a few people to your follow list, start adding their followers by looking at who they follow. The more you engage, the more others will follow you. They won’t all be eager automobile purchasers, but some of them might be local establishments or advocates. Make sure your website, communications, blogs, and SmartQuotes all have links to your Twitter account.

 

4. Twitter Speak & Media Sharing

 

The 140-character constraint that characterizes the Twitter experience gives rise to the term “Twitter speak.” As a result, there are now many acronyms, abbreviations, and shorter terms. I would write “Get 2 the dealership ASAP & hurry” (56 vs. 33 characters) if I wanted to express, “Get over to the dealership as soon as possible and hurry.” Use a link shortener, such as www.bit.ly, to distribute media on your website. Many links won’t fit because Twitter only allows 140 characters, let alone any verbiage you would want to add. Any lengthy web address can be converted into a short one using a link shortener. You are able to add your own message using this. Use the @ sign and the person’s Twitter handle to let them know you’re talking to them, about them, or in reference to them in your tweets. For example, “Hey @JimZiegler, how are you?” will let them know you were speaking to, about, or in reference to them. Consider it to be Twitter’s CC.

 

#Hashtags 5.

 

The use of hashtags (#) in Twitter conversations is essential. They can be applied as filters, exclamation points, and TV channels. For instance, there was a lively Twitter chat during the SimpSocial Dealer Conference. A dealer may look for the hashtag for the most recent conference (#DD11) to participate. You would then see everyone who tweeted something with the hashtag #DD11, indicating that they were talking about SimpSimpSocial Dealer. The same outcome, which is essentially a channel for conference debate, can also be obtained by clicking on the hashtag in a tweet. On the Twitter website, popular hashtags are frequently displayed as “Trending Topics.”

The Complete Guide to MMS Marketing: Benefits and Techniques

MMS marketing allows you to send rich media content (images, photos, short video clips, GIFs, emojis, audio files) directly to customers via their mobile devices. You can expound your marketing message since MMS is not bound to a character limit compared to a typical SMS message. MMS is a powerful and effective tool that lets you increase the conversion rate as visual elements have a stronger effect on your audience and their engagement. It builds customer loyalty with ideal communication that captivates their attention. With MMS, you can keep your target audience informed with timely and relevant information.

 

A recent study from Juniper Research projected a 40% global growth delivery in the business A2P (Application-to-Person) messages from an estimated 2.5 trillion in 2019 to 3.5 trillion in 2023. Meanwhile, in the US, Statista reported that the number of SMS sent in the US has increased to 2.2 trillion SMS or MMS messages during 2020, up from 1.5 trillion messages in 2017. This means that despite the popularity of digital communication channels in this age, text messaging is still relevant and cost-effective when it comes to reaching consumers quickly.

 

Benefits of MMS marketing

In marketing, audience engagement is vital since it creates an ideal atmosphere for business-to-consumer interactions. Just like SMS marketing, MMS marketing has its own benefits. See how MMS marketing benefits businesses in creating an ideal audience engagement below:

 

1. Delivers an immediate message

MMS marketing takes only about 3-5 seconds to reach a vast audience. It delivers visual messages without the need for an internet connection. Some devices may allow receiving MMS messages without mobile data.

 

2. Reports immediate results

MMS marketing allows marketers to view who has received, opened and clicked on links from the MMS they sent. It helps develop insights to scale their outbound marketing campaign and get results faster.

 

3. Makes it more personal

Receiving a text message is already personal, but receiving MMS with images of products/services you were looking for is amazing. It makes the audience feel the message was customized for them.

 

4. Gives cost-effective marketing

SMS and MMS marketing are way cheaper than other marketing methods. It is even way more environmentally friendly than handing out flyers and printed brochures. Broadcasting SMS/MMS is more affordable these days, at as low as 2¢ per message.

 

5. Open for global marketing

MMS marketing can allow businesses to reach their audience on a global scale. Most devices today are designed to be more internationally open to other networks than they used to be. You can reach your audience wherever they are.

 

6. It builds better conversations.

Humans are programmed to respond better with visual aids. Text can get boring for others. An SMS accompanied by graphics may get more replies than an SMS alone, as it gives more context to the conversation with your audience.

 

MMS marketing best practices

1. Get the audience to opt-in

Marketers must comply with the Telephone Consumer Protection Act (TCPA) of 1991. This legal compliance means that they have to get consent from a contact in order to send them promotional messages. This applies to SMS and MMS campaigns.

 

MMS allows your campaign to send visually appealing invites to better persuade your audience to opt-in to your texting list. Since a picture message is naturally easier to skim and scan, your audience is more likely to open it, especially MMS piques curiosity. All that is left is how you make your MMS creative enough to captivate your audience’s attention within a couple of seconds after opening the message.

 

2. Use MMS creatively.

MMS is only as good if it’s creative enough to convey your marketing message. You have to consider your audience and goals if you want your MMS marketing to be successful. Get the type of content you want to send out to your audience. Offer relevant information inside your MMS. It should always be complementary to your text message.

 

Be as clear and concise as possible. You can only send a couple of megabits of data in an MMS message. Use powerful call-to-action keywords in your designs. Use friendlier color palettes to accommodate visual disabilities like color blindness. Maximize the font size and allowable size when creating your MMS templates.

 

3. Choose the right time to send MMS.

Just because MMS gives you the option to reach your audience immediately doesn’t mean that you get to reach out to them whenever you want. There is always the best time to reach a certain segment of the audience in order to get your message read and opened. Your marketing or sales automation system can help you with this task.

 

You must know how to create a profitable SMS marketing strategy in order to get the most out of your investment in MMS marketing. You can set up your sales and marketing automation tool to better understand your audience. You can set the time and trigger messages based on your marketing workflows. You can follow up with an MMS message containing a flyer after a prospective call.

 

4. Resize your MMS properly.

Some of your audience may either be on mobile data or not use smartphones. You don’t want to consume their mobile data and make it difficult for them to download your MMS (if it’s an attachment). This is why you should always resize and optimize your MMS properly before sending them.

 

economical when it comes to immediately reaching consumers in this day and age, despite the widespread use of digital communication methods.

 

Summary of Contents

The distinction between MMS and SMS

advantages of MMS advertising

MMS marketing guidelines

5 MMS templates that you can change with Canva

Give your SMS/MMS marketing efforts a boost.

The distinction between MMS and SMS

There are significant distinctions between SMS and MMS, despite the fact that both fall under the same messaging service umbrella. Short Message Service (SMS) messages can be up to 160 characters long and employ a conventional text-based style. In addition to SMS, Multimedia Message Service (MMS) provides the message with additional context. It consists of pictures, videos, animated GIFs, and occasionally audio recordings. Because MMS adds images to the text, SMS marketing has a greater impact.

 

advantages of MMS advertising

Engagement with the audience is essential in marketing because it fosters the right environment for interactions between businesses and consumers. MMS marketing has advantages of its own, just as SMS marketing does. Below, you can see how MMS marketing helps firms engage their ideal audience:

 

1. Sends a message right away.

MMS marketing may reach a large audience in about 3–5 seconds. It conveys messages visually without requiring an internet connection. Receiving MMS messages on some devices may be possible without using mobile data.

 

2. It provides quick outcomes.

Through MMS marketing, businesses can see who has received, viewed, and clicked on links from MMS messages they have sent. It aids in the development of insights for expanding their outbound marketing strategy and accelerating results.

 

3. Personalizes it more

Receiving a text message is intimate enough as it is, but getting an MMS with photographs of goods or services you were looking for is great. It gives the impression that the audience is the focus of the message.

 

4. Offers affordable marketing

Much less expensive than other forms of marketing are SMS and MMS. Even more environmentally beneficial than distributing flyers and printed pamphlets, it is this. Nowadays, SMS/MMS broadcasting is more economical, costing as little as 2 per message.

 

5. Embrace international marketing.

Businesses may connect with their consumers on a worldwide scale by using MMS marketing. Nowadays, most devices are made to be more open to other networks on a global scale. Wherever your audience is, you can reach them.

 

6. Promotes more effective dialogue

Humans are wired to respond more effectively when given visual cues. Others may find texting uninteresting. Given that it provides more context for the dialogue with your audience, an SMS with visuals may receive more responses than an SMS alone.

 

MMS marketing guidelines

1. Encourage audience participation.

The Telephone Consumer Protection Act (TCPA) of 1991 must be complied with by marketers. Due to legal compliance, they are required to obtain the recipient’s permission before sending them promotional messages. Campaigns using SMS and MMS fall under this.

 

To further entice your audience to join your messaging list, MMS enables your campaign to deliver visually appealing invitations. Your audience is more likely to open photo messages since they are intuitively simpler to skim and scan, especially MMS, which piques interest. The only thing left to figure out is how to make your MMS engaging enough to grab viewers’ attention shortly after they open the message.

 

2. Creatively utilize MMS.

MMS is only as effective as its ability to effectively communicate your marketing message. If you want your MMS marketing to be successful, you must take your audience and goals into account. The content you want to provide to your audience can be found here. Include pertinent information in your MMS. Your SMS message should always be a compliment.

 

Be as precise and succinct as you can. Only a few megabits of data can be sent in an MMS message. In your designs, incorporate strong call-to-action terms. To accommodate visual impairments like color blindness, use friendlier color schemes. When building your MMS templates, make the most of the font size and permitted size.

 

3. Select the ideal moment to send an MMS.

It doesn’t follow that you can contact your audience whenever you want just because MMS affords you the possibility to do so. There is always an optimal moment to communicate with a particular group of people in order to get your message heard and understood. You can get assistance with this activity from your marketing or sales automation system.

 

To maximize the return on your MMS marketing expenditure, you must understand how to develop a lucrative SMS marketing strategy. Your sales and marketing automation solution can be configured to help you better understand your target market. In accordance with your marketing procedures, you can set the time and trigger messages. After a potential conversation, you can follow up with an MMS message that includes a leaflet.

 

4. Correctly resize your MMS

Some members of your audience might be smartphone-free or using mobile data. If your MMS has an attachment, you don’t want to use up all of their mobile data or make it difficult for them to download it. For this reason, you must consistently and appropriately resize and optimize your MMS before sending them.

How to Use Instagram More Wisely for Your Company

While Instagram may be more familiar to you from a social perspective, it has developed into much more than a photo-sharing app and has recently taken on a new role as a place for brands to thrive.  While Facebook altered its focus to favor friend and family interactions, Instagram jumped in and fully embraced brand content. Brand promotion is not just normalized but also glorified on Instagram. Everything that users interact with while scrolling through Instagram is determined by their searches and followers.

 

Users can browse new information using tools like the discovery page, but it will always be organized according to their personal preferences. Because users view and click on ads that are relevant to what they are interested in and not at all random, business-related material is ideal for a network like Instagram. This results in a win-win situation for all parties concerned.

 

In fact, in the last 30 days, 39.2% of Instagram users took some sort of action after seeing an advertisement on a social media platform. Many people unwind by casually using Instagram; they don’t use it with any particular purpose in mind.  The average daily time spent on Instagram is 32 minutes, according to a recent report.

 

What are the best business practices for utilizing that time? Instagram frequently appeals to those who have grown up expecting rapid gratification. It moves quickly, wittily, and beautifully. Instagram is a faster-paced, highly visual platform, therefore, ads that are strategically brief, attention-grabbing, relatable, and intriguing will be more successful. Once you have high-quality content, it is crucial to master the following phase of consumer interaction.

 

Instagram users are concerned with encouraging customer engagement.

It is at this crucial point that your company will either succeed or fail. Keep in mind that customer engagement primarily refers to your brand’s interaction with the general public. You must first identify your target market. Although technically anyone can visit your page, Instagram’s algorithm allows you to tailor the tone of your material to the people most likely to interact with it.

 

Additionally, it’s crucial to comprehend how popular demographics use Instagram! For instance, 64% of Instagram users are between the ages of 18 and 29. However, if you identify a more precise audience, you may develop a story that appeals to that group. There are more platforms outside of Instagram where this strategy should be applied. Engaging regularly across all main channels is essential.

 

Social media should not only be posts; it should also be a two-way conversation. Engage in dialogue with users. You should respond to comments that are made on your post. 46.7% of consumers claim to read testimonials or remarks from other customers who have already made a purchase they are thinking about.

 

Using and Understanding the Algorithm

In an effort to make its users’ feeds more relevant to their interests, Instagram recently modified its algorithm. Simply explained, Instagram prioritizes information depending on the possibility of the user’s specific interests, as opposed to postings being completely chronological. The association with the account and timeliness are further considerations after that, farther down the page. Users continue to receive frequent updates from friends and family, but they also get to access content that is exclusively based on their most frequently searched terms. This update is a gold mine for businesses if used properly.

 

In addition, contrary to popular opinion, the content that appears first in someone’s feed isn’t always the result of a popularity battle for the most fans or followers! Therefore, having a large following does not necessarily translate into greater involvement. Using these algorithms involves carefully considering how you want to interact with your target market. Additionally, this entails posting frequently and making use of hashtags, geolocation, and other features that make it simpler for users to interact with your material. There is a sweet spot for publishing that emphasizes thoughtful content and quality above quantity in order to generate a snowball effect of interaction. Timing still plays a crucial role in the new algorithm, even with all its characteristics. You can determine what works best for your business and develop a publishing schedule by examining peak time statistics and using all the business tool analytics offered by Instagram business pages.

What does Gen Z actually desire?

Technology was a part of growing up for our newest generation. They have more experience with smart devices and video games than the majority of us do. So, it stands to reason that this younger demographic would likely feel at ease purchasing their first car online.

 

But a recent study that examines the purchasing practices of Gen Z auto buyers (those 25 years of age and younger) reveals that this youngest car-buying demographic takes more time to consider one of the most important purchases we’ll ever make. Online car purchases are also challenging for the Gen Z generation. Who could have imagined?

 

According to a recent study, 87% of Gen Z consumers either make their purchase at the dealership or begin their search online before going there. The survey found that 81% of Gen Z consumers intended to take their time to weigh all of their alternatives before buying a vehicle.

 

Dealers must make sure that their pre-order process for vehicles includes a plan for continued communication to keep customers, particularly their youngest customers, informed. According to Customer Experience Trends, a study shows, 20% of car buyers said the dealer didn’t keep them updated on the status of their vehicle order.

 

The more information and tasks clients can perform online, such as pre-qualifying for finance and valuing their trade-in, the quicker the process will be since nobody wants to waste time waiting at the dealership.

 

Like most searches, Gen Z begins with a search. Dealerships should update their Google Business Profile and use Google Vehicle Ads to promote their inventory at the top of search results. One location to read reviews and frequently asked questions, view photographs of the dealership, find offers and announcements, and have an easy way to contact the dealer is the free profile. Our trends analysis found that Google was the top source for dealership research and reviews for 60% of car buyers.

 

According to Insider Intelligence’s 2022 statistics, the Gen Z populace is also active on social media, using platforms like Facebook (31.8 million Gen Z users), Instagram (37.3 million Gen Z users), TikTok (41.4 million Gen Z users), and Snapchat (44.5 million Gen Z users). It’s crucial to produce content and interact with the younger demographic on these platforms. Our trend analysis shows that consumers place a high value on social media advertisements, with 75% of those polled claiming that online advertising is the most helpful when making a purchase decision.

 

Additionally, the younger generation favors texting as a form of communication. According to EarthWeb.com, nearly 99% of Gen Zers either have access to or possess a smartphone. The best way to communicate with this group is by SMS, along with providing text alerts. Only one in five emails is opened, yet nine out of ten texts are read in under three minutes. This is valid for both our youngest car customers and all other buyers of vehicles.

 

To find out more about gaining new clients and the technology that enhances your digital marketing approach, go here. Avoid letting your dealership fall behind in attracting the newest generation of automobile buyers.

How Business Bots are Transforming Digital Marketing for Small Businesses

Times are changing, wouldn’t you agree? Would you have ridden in the front seat of a stranger’s car seven years ago? Would you have chosen to share a room or an entire residence with someone you didn’t know and might never meet in person? It would have all seemed preposterous and laughable, correct? We have arrived. Uber and Airbnb have upended the transportation and lodging industries, respectively. Sharing transportation and even lodging is not a far-fetched notion; it is a reality.

Consider now the expanding use of artificial intelligence. Siri by Apple, Google Home by Google, and Alexa by Amazon are not just interesting. They are becoming ubiquitous. As this trend persists, we are becoming accustomed to communicating with bots. We suddenly gaze upward. In 2017, AI and algorithms are ubiquitous.

What began as a mundane technological achievement — the ability to chat with bots — has propelled the emergence of chatbots. This development is transforming into something nobody saw coming: a potent digital marketing tool.

For instance, Facebook’s implementation of chat algorithms has made headlines. However, these bots are obviously assisting businesses in adopting and leveraging this technology for growth.

I developed this technology for use at a Honda dealership over the course of a year. The name of this algorithm is HondasFromHome.com. During the first two weeks of a soft launch, more than 200 individuals utilized Facebook to search vehicle inventory, schedule test drives, and service appointments, obtain credit approval information, and request a live chat with a representative. All of this was accomplished by a program; they never left Facebook!

This type of technology is being implemented everywhere, not just by large corporations. Facebook chatbots for business can aid in the exponential growth of modest businesses. This is the pinnacle of digital marketing; it increases efficiency, reduces expenses, and reduces the need for personnel. Chatbots have evolved into a cost-effective method for small businesses to communicate with potential customers. This technology paves the way for a new online sales-driving strategy. Where once online sales straddled the line between automation and human labor, conversational commerce will automate the entire online sales process.

Customers can now purchase within a bot’s interaction with them. There is no requirement to exit the interface. With the assistance of a machine, customers can complete every step of the shopping and buying process.

Consider customer service applications, in particular for small enterprises. Bots make customer service more effective and economical than ever before. You will not need a facility full of employees to handle customer service, nor will you need to draw employees away from other responsibilities to handle customer service issues. You can instead delegate the task to your automaton.

Additionally, chatbots can provide a vast array of personal assistance functions. Bots can schedule appointments and pickups, for instance. They can be used to make travel arrangements and to order supplies. Here, the possibilities are genuinely limitless and vast.

Nothing in the realm of digital marketing can match the power of bots. So many applications are possible, and the results are startling. Customers want to interact with your company, and this is how they prefer to do so. Customers absolutely adore machines. More specifically, Facebook chatbots. They can accomplish everything without exiting Facebook!

Now, we will discuss another subject: data. One of the most important functions of digital marketing is to provide outstanding opportunities for data collection. With bots, there is a unique opportunity to collect data and identify consumer trends and demands. Customers are extremely candid with algorithms, and the information gleaned from these conversations will transform businesses.

Knight Rider was one of my favorite television programs as a child. One of the primary characters was that unforgettable Pontiac Firebird Trans Am powered by artificial intelligence. My childhood fantasies of communicating with artificial intelligence are no longer a fantasy. They are now an actuality. Every single day, this occurs. My query to businesses is whether they are still stuck in the 1980s or if they are working to become marketing disruptors.

Avoiding AI will do nothing but maintain the status quo of your marketing efforts. Your outcomes will not change. They may even become worse. Modern consumers seek innovation. They desire novelty. They are hungry and inquisitive. If you are not investigating AI, Facebook Messenger, and Facebook chat apps for your business, you are missing out. I can guarantee that enterprises are embracing bots and that bots for business are delivering results.

If you’re prepared to move forward with the most recent digital marketing innovation, it’s time to get began. The future is now, and time is running out.