Use Data Insights to Enhance Customer Personalization




Technology can’t be pieced together to provide you the whole consumer picture or the data you need to succeed in the modern marketplace. You require a solution that lets you boost profitability through departmental efficiency and produce next-level customer experiences. SimpSocial is a component of a potent suite of Cox Automotive products that support the alignment of operations, marketing, sales, and service at your dealership. An overview of some of the skills to ensure your success in the current market is provided below.

 

Make the Most of Your Data

 

You may discover shoppers who are 15 times more likely to buy* by using proprietary technology that combines first-party Cox Automotive behavioral data from Autotrader, Kelley Blue Book, and Dealer.com. With SimpSocial, you can help each customer through their unique purchasing journey by anticipating their next action before they do.

 

With SimpSocial’s digital sales solutions, you can locate in-market consumers with real-time analytics before they submit a lead. These capabilities include Connect Automotive Intelligence and Connect CRM. You may expedite the buying process, enhance the shopping experience, and meet customers where they are in the car-buying process.

 

Customize Each Customer Contact

 

A customized experience at a dealership is valued by 74% of customers. SimpSocial provides actionable consumer data, such as the make and model of interest, that enable you to provide each customer with a customized experience. With the help of this actionable consumer data, you can quickly and more effectively tailor the sales process by gaining a comprehensive insight of the interests and intents of your customers.

 

SimpSocial’s automotive marketing platform, which connects with Connect CRM, leverages cutting-edge data analytics to enable you to send 1:1 marketing messages that improve consumer engagement and provide individualized marketing experiences at scale.

 

Simplify the Purchase Process for Consumers

 

Isn’t the main goal ultimately to give customers a simple, convenient, and adaptable purchasing experience? Vinessa Virtual Assistant assists you in obtaining online leads after hours and answering customer inquiries around-the-clock. Vinessa has the ability to automate important sales processes, such as scheduling follow-up tasks, making appointments, and replying to customers by text and email. Salespeople may concentrate their efforts on customers who are prepared to buy at the same time.

 

Whether customers want to complete the transaction in-person, online, or in a mix, it is crucial to provide a linked, unified car-buying experience. However, a lot of customers have to start the negotiation process over each time they visit the dealership. Through connection with Accelerate My Deal, a Cox Automotive Digital Retailing technology that pulls online deal information straight into the CRM, Connect Desking accelerates the purchasing process.