Engage new enquiries quickly instead of leaving shoppers waiting for a salesperson to become available.
- VinSolutions
- Elead
- DealerSocket
- CDK
- Reynolds & Reynolds
- PBS
- Dealertrack
- Other automotive CRM, DMS and lead providers
Automotive CRM Software Built for Car Dealerships
Turn more leads into appointments and more appointments into sales with an automotive CRM built around the way dealerships actually work.
SimpSocial brings lead management, customer conversations, automated follow-up, AI engagement, appointment scheduling and sales tools into one connected platform.
Whether you run an independent dealership, franchise store or multi-location dealer group, SimpSocial helps your team respond faster, stay organised and keep opportunities moving.
Stop Letting Valuable Dealership Leads Slip Away
Car buyers can reach your dealership from dozens of places.
Website forms. Facebook. Instagram. Third-party lead providers. Phone calls. Previous customers. Digital advertising. Your existing database.
The problem is not always generating more leads.
The problem is making sure every opportunity gets the right response at the right time.
SimpSocial automotive CRM software gives your sales and BDC teams one place to manage customer engagement, automate follow-up and see which opportunities need attention.
Instead of relying on manual tasks and disconnected tools, your dealership gets a system designed to keep conversations moving.
Respond faster
Follow up consistently
Automated workflows help keep prospects engaged without depending entirely on manual reminders.
Book more appointments
Move conversations towards showroom visits, calls and appointments with AI-assisted engagement.
Keep your team focused
Reduce repetitive CRM work so salespeople can spend more time speaking with customers and closing deals.
An Automotive CRM That Does More Than Store Customer Data
Traditional CRM software can tell your team who to contact.
SimpSocial helps your dealership actually engage them.
Our AI-powered automotive CRM combines customer relationship management with communication, automation and dealership sales tools built to support the full lead journey.
Everything Your Dealership Needs to Manage and Convert Leads
AI Lead Engagement
SimpSocial’s AI assistant can engage dealership leads around the clock, answer customer enquiries, continue conversations and help move interested shoppers towards an appointment.
That means opportunities can continue progressing even when your showroom is closed or your sales team is busy.
Automated Lead Follow-Up
Build consistent follow-up into your sales process.
SimpSocial helps dealerships automate SMS, email and customer engagement workflows so leads do not disappear simply because someone forgot the next task.
BDC Campaigns
Create automated communication workflows for lead nurturing, database reactivation and ongoing customer engagement.
Keep your BDC focused on the conversations that need human attention while automation handles repetitive outreach.Sales Power Dialer
Help sales teams spend less time manually dialling and more time talking with customers.
SimpSocial’s progressive power dialer lets representatives move through lead lists efficiently while keeping outreach connected to their sales workflow.
SMS and MMS Broadcast Messaging
Reach groups of customers with targeted dealership messages, promotions, inventory updates and sales campaigns.
Segment audiences and create more relevant outreach instead of sending the same message to your entire database.
Appointment Scheduling
Move qualified conversations towards the next step.
SimpSocial helps dealerships turn customer engagement into booked appointments while keeping your sales team informed.
DMS Equity Mining
Your next sale may already be sitting in your database.
Identify previous customers who may be in favourable equity positions and create targeted outreach designed to generate repeat sales opportunities.
Facebook & Instagram Lead Generation
Connect social advertising directly with your dealership sales process.
SimpSocial can generate automotive leads through Facebook and Instagram, route them into your CRM workflow and begin follow-up quickly.
One Car Dealership CRM. One Connected Sales Process
A customer may begin by clicking an ad, submitting a website enquiry or asking about a vehicle.
From there, SimpSocial helps keep the opportunity moving.
1. Capture the Lead
Bring dealership enquiries into a central CRM workflow from your lead generation and customer acquisition channels.
2. Engage Quickly
Start customer communication while buying intent is still high.
AI and automated workflows can help your dealership respond without waiting for a salesperson to manually begin every conversation.
3. Keep the Conversation Going
Continue follow-up through SMS, email, calls and automated campaigns based on your dealership’s sales process.
4. Book the Appointment
Move engaged shoppers towards showroom visits, test drives or calls with your sales team.
5. Track the Opportunity
Keep customer conversations and activity connected so salespeople and managers have greater visibility into what is happening.
6. Re-Engage Your Database
The relationship does not end when a lead goes cold.
Use CRM campaigns, database engagement and equity mining to uncover new opportunities from contacts your dealership already owns.
Automotive CRM Software Built Around Dealership Workflows
Generic CRM platforms are built for almost any sales business.
A car dealership CRM needs to understand a different sales environment.
Your dealership has vehicle enquiries, internet leads, BDC teams, sales representatives, appointments, inventory interest, previous buyers, service customers and multiple lead providers.
SimpSocial is designed around those automotive workflows.
| Capability | Generic CRM | SimpSocial Automotive CRM |
|---|---|---|
| Automotive lead workflows | Requires customisation | Built for dealerships |
| Automated customer follow-up | Varies | Yes |
| AI dealership engagement | Limited or add-on | Built into the platform |
| Appointment generation | Requires configuration | Designed around dealership sales |
| BDC campaigns | Often customised | Built for dealership teams |
| Sales power dialer | Often separate | Integrated |
| Broadcast messaging | Often separate | Integrated |
| Social lead generation | Usually separate | Connected |
| DMS equity mining | Rare | Available |
| CRM and DMS integrations | Varies | Automotive-focused |
Connect SimpSocial with Your Dealership Technology
Changing your entire technology stack should not be required to improve customer engagement.
SimpSocial can work as a standalone platform or connect with the CRM, DMS, lead sources and communication tools already used by your dealership.
Integrations include major automotive platforms such as:
Keep customer activity connected while adding stronger automation and AI-powered engagement to your dealership sales process.
Built for Every Type of Automotive Dealership
Franchise Dealerships
Create a more consistent process for managing large lead volumes, follow-up and appointments across sales and BDC teams.
Dealer Groups
Support multiple locations while giving dealership teams structured workflows and management greater visibility into customer engagement.
Independent Dealers
Get powerful automotive CRM software without building a complicated technology stack from multiple disconnected systems.
BDC Teams
Automate repetitive communication while allowing BDC representatives to focus on customers who are actively engaging.
Sales Teams
Spend less time completing CRM tasks and more time speaking with shoppers who are ready to move forward.
Turn Your CRM Database into a Source of New Revenue
Integrate SimpSocial ChatGPT into your website to provide AI-powered dealership-specific, personalized, and highly detailed replies to incoming customer questions and provide shoppers with an excellent customer experience 24/7.
- Unsold internet leads
- Previous customers
- Lost opportunities
- Older CRM contacts
- Customers in positive equity positions
- Prospects who stopped responding
- Shoppers interested in new inventory
- Customers approaching another purchase cycle
Automated campaigns can bring old opportunities back into active conversations and give your sales team another source of appointments without relying entirely on new lead acquisition.
AI Automotive CRM That Works 24/7
Customers do not limit their vehicle shopping to dealership hours.
Someone may submit an enquiry late at night, respond to an advertisement on Sunday or ask about a vehicle while your sales team is already handling other customers.
SimpSocial’s AI-powered CRM helps your dealership continue engaging those opportunities.
The AI can support:
Initial lead engagement
Customer follow-up
Appointment scheduling
Lead re-engagement
Long-term nurturing
Customer conversations
Sales workflow automation
AI handles repetitive engagement while your people handle the parts of automotive sales where human experience matters most.
The result is not replacing your sales team.
It is giving your sales team more opportunities to work.
Give Managers Better Visibility into Every Opportunity
It is difficult to improve dealership performance when managers cannot see where opportunities are being lost.
A connected automotive CRM makes it easier to understand how leads are being handled from initial enquiry through appointment and sale.
Your management team can identify:
- Leads waiting for follow-up
- Customer conversations requiring attention
- Appointment activity
- Sales team engagement
- Campaign activity
- Database opportunities
- Lead source performance
- Areas where your sales process is slowing down
Better visibility helps dealership managers coach teams, improve processes and focus resources where they can have the greatest impact.
Why Dealerships Choose SimpSocial
Built Specifically for Automotive
SimpSocial is designed around dealership lead management, customer engagement and sales workflows rather than forcing automotive teams into a generic CRM structure.
AI + Human Sales Teams
Automate repetitive follow-up while keeping your salespeople involved where personal conversations matter.
More Than CRM Software
Combine CRM functionality with AI engagement, messaging, calling, BDC campaigns, social lead generation and database activation.
Works with Your Existing Systems
Connect SimpSocial with leading CRM and DMS platforms rather than rebuilding your dealership technology stack from scratch.
Designed to Keep Leads Moving
From the first enquiry through follow-up and appointment setting, SimpSocial helps your team maintain momentum throughout the customer journey.
Your CRM Should Help Your Team Sell
Adding more leads will not solve a broken follow-up process.
Your dealership needs a system that helps you respond quickly, communicate consistently and turn more customer interest into real sales opportunities.
SimpSocial brings automotive CRM software, AI engagement, automation, messaging, calling and lead generation together in one platform built for dealerships.
See what happens when your CRM does more than remind your team to follow up.
FAQs
What is an automotive CRM?
An automotive CRM is customer relationship management software designed specifically for car dealerships. It helps dealerships organise leads, customer conversations, follow-up, appointments and sales opportunities throughout the vehicle buying journey.
What is car dealership CRM software used for?
Car dealership CRM software helps sales and BDC teams capture leads, manage customer information, track conversations, schedule follow-up, book appointments and monitor opportunities as they move through the dealership sales process.
How is an automotive CRM different from a standard CRM?
Standard CRM software is designed for general sales processes. Automotive CRM software is built around dealership-specific requirements such as automotive lead sources, vehicle enquiries, appointments, BDC workflows, DMS integrations and dealership customer follow-up.
Does SimpSocial use AI?
Yes. SimpSocial combines automotive CRM functionality with AI-powered customer engagement and automation. AI can help with lead engagement, ongoing follow-up, appointment scheduling and customer re-engagement.
Can SimpSocial integrate with our existing CRM?
SimpSocial can integrate with major automotive CRM and DMS platforms, allowing dealerships to add AI-powered engagement and automation while continuing to use important parts of their existing technology stack.
Can an automotive CRM help recover old leads?
Yes. CRM campaigns can be used to reconnect with unsold leads, previous customers and older opportunities already stored in your dealership database.
Is SimpSocial suitable for independent dealerships?
Yes. SimpSocial can support independent dealerships, franchise dealerships and dealer groups, as well as sales and BDC teams.
Can SimpSocial manage leads from Facebook and Instagram?
SimpSocial offers Facebook and Instagram automotive lead generation that connects social advertising with CRM lead management and follow-up.
Turn More Dealership Leads into Real Opportunities
Your dealership already has customers looking for their next vehicle.
Make sure every lead gets the attention it deserves.
Discover how SimpSocial automotive CRM software can help your dealership engage customers faster, automate follow-up, book more appointments and keep your sales pipeline moving.